It has a bold, exciting design, more so than the Civic or boring Toyota. Sleek lines all over the car and barely be improved upon. This is a "tough" car, and a hard sell from me being an American musclecar guy.
Leather interior with red stitching on the seats and steering wheel. Easy access to accessories. Comfortable seats. Nice red-lighted theme on the satellite radio and dash.
Nice and stiff, but still soft enough to NOT be able to feel every bump in the road. I have a 10-year history of driving luxury cars, so this was a deal-breaker if it didnt feel right. 17" wheels great for looks and grip.
It came loaded with everything my American luxury car had AND more. Heated leather seats, satellite radio, heated windshield, 17" wheels, Moonroof, antilock, antiskid with override for performance, bling package on the speakers, MP3 player hookup