Kia Sportage Kia Sportage 2010 Toyota 4Runner Toyota 4Runner 2010

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Kia Sportage vs. Toyota 4Runner Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Sportage vs. Toyota 4Runner Invoice Comparison

Lowest Total Price: $27,580

Kia Sportage EX   
Difference: $14,625

Lowest Total Invoice: $25,680

Kia Sportage EX   
Difference: $12,663

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102010
ModelSportage4Runner
TrimEXLimited
Body4dr SUV4dr SUV
Base Price $21,995 $37,765
Base Invoice $20,650 $34,365
Luxury Package 1,500  
AWD 1,500  
Class II trailer hitch 340  
Rear spoiler 150  
Roof rack crossbars 200 185
Navigation system 1,200 1,420
4WD w/low range   2,035
Luxury Package 1,300  
AWD 1,410  
Class II trailer hitch 260  
Rear spoiler 120  
Roof rack crossbars 170 110
Navigation system 1,075 1,215
4WD w/low range   1,853
Options (change) 4,890 3,640
Options (change) 4,335 3,178
Destination 695 800
Total Price $27,580 $42,205
Total Invoice $25,680 $38,343

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Sportage dealer quotes or Toyota 4Runner dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Sportage vs. Toyota 4Runner

Lowest Adjusted Price and Invoice: Kia Sportage EX
TrueDelta Adjusted Price Difference: $10,735
TrueDelta Adjusted Invoice Difference: $9,129
Model Year20102010
ModelSportage4Runner
TrimEXLimited
Body4dr SUV4dr SUV
Engine173hp V6270hp V6
TransmissionT4T5
DrivetrainAWD4WD w/4L
EPA Fuel Economy (city/highway)18/23 MPG17/22 MPG
Audio (watts, speakers)200, 7?, 15
Tire (rear if not all the same)235/60-16245/60-20
Total Price$27,580$42,205
Adjustments for Features0-3,890
Feature-Adjusted Total Price$27,580$38,315
Total Invoice$25,680$38,343
Adjustments for Features0-3,534
Feature-Adjusted Total Invoice$25,680$34,809

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Features Comparison: Kia Sportage vs. Toyota 4Runner

Model Year20102010
ModelSportage4Runner
TrimEXLimited
Body4dr SUV4dr SUV
Transmission and Drivetrain 
4-speed manually-shiftable automatic$900 
5-speed manually-shiftable automatic $1000
AWD$1700 
4WD w/low range $2200
Accessories 
AC power outlet $100
Power retractable rear window $350
Proximity key $250
Tilt steering wheel, manual$150 
Tilt/telescoping steering wheel, manual $250
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0
Brake assist $50
Full-size spare tire $225
Hill descent control $250
Knee airbag, driver $75
Knee airbag, passenger $75
Obstacle detection, rear$250 
Rearview camera $200
Rollover sensor $50
Temporary spare tire$150 
Cargo Management 
Cargo cover$75 
Cargo net$40 
Class II trailer hitch$200 
Class III trailer hitch $250
Liftglass or two-piece tailgate$150 
Sliding load floor $275
Trailering equipment (7 wire) $150
Climate Control 
Automatic climate control, front $200
Dual-zone climate control $125
Rear air vents $100
Wiper de-icer$25 
Exterior 
Bodyside cladding$350 
Bright-finished exhaust tip(s)$25 
Skid plate (one)$50 
Skid plates $150
Tow hook(s), rear$25 
Infotainment 
Audio controls on steering wheel $125
Bluetooth audio streaming $25
Bluetooth cell phone link $100
MP3-compatible player $50
Telematics service, such as OnStar $200
Traffic information $25
Voice control for nav and audio $100
Instruments, Lights, and Mirrors 
Compass $0
Illuminated visor mirror, driver $50
Illuminated visor mirror, passenger $50
Outside temperature display $50
Turn signals on or near mirrors $25
Visor mirror, driver$10 
Visor mirror, passenger$10 
Seats and Interior Trim 
Floor mats$75 
Folding passenger seat$150 
Manual height adjuster, driver seat$50 
Manual tilt adjuster, driver seat$50 
Power fore-aft adjuster, driver seat $100
Power fore-aft adjuster, passenger seat $100
Power height adjuster, driver seat $100
Power lumbar adjuster, driver seat $100
Power recliner, driver seat $100
Power recliner, passenger seat $100
Power tilt adjuster, driver seat $100
Suspension, Wheels, and Tires 
Hydraulically cross-linked dampers $500
Sport suspension (upgrade) $0
Total Value of Features$4,435$8,325
Value of Feature Adjustments$0$3,890
Value of Feature Adjustments0-3,534

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Specifications Comparison: Kia Sportage vs. Toyota 4Runner

Model Year20102010
ModelSportage4Runner
Body4dr SUV4dr SUV
Wheelbase103.5 in109.8 in
Length171.3 in189.9 in
Width70.9 in75.8 in
Height66.7 in71.5 in
Curb Weight3,527 lb.4,805 lb.
Fuel Capacity15.3 gal.24.0 gal.
Row 1 Headroom40.7 in39.3 in
Row 1 Shoulder Room56.7 in57.8 in
Row 1 Hip Room54.6 in56.5 in
Row 1 Legroom42.1 in41.7 in
Row 2 Headroom39.4 in38.6 in
Row 2 Shoulder Room56.3 in57.8 in
Row 2 Hip Room54.6 in55.7 in
Row 2 Legroom37.2 in32.9 in
Row 3 Headroom0.0 in34.3 in
Row 3 Shoulder Room0.0 in57.7 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in29.3 in
Cargo Volume,
Minimum
23.6 ft39.0 ft3
Cargo Volume,
Behind R2
23.646.3 ft3
Cargo Volume,
Maximum
66.6 ft388.8 ft3

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Option Package Details
Kia Sportage EX

Luxury Package
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200Yes
CD changer, in-dash200Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Automatic headlights125Yes
Obstacle detection, rear250No
Unbranded, 200W, 7 speakers (with subwoofer)350No
Total Requested167574%
Total Not Requested60026%

Option Package Details
Toyota 4Runner Limited

4WD w/low range
FeatureValueRequested?
4WD w/low range0Yes
Lockable center differential150Yes
Hill descent control250No
Total Requested15038%
Total Not Requested25062%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100No
Traffic information25No
Total Requested60083%
Total Not Requested12517%

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