Mercury Grand Marquis Mercury Grand Marquis 2006 Kia Rio Kia Rio 2018

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Mercury Grand Marquis vs. Kia Rio Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Mercury Grand Marquis vs. Kia Rio Invoice Comparison

Lowest Total Price: $20,275

Kia Rio EX   
Difference: $10,960

Lowest Total Invoice: $19,377

Kia Rio EX   
Difference: $9,371

Calculate Payments

  Down Payment Interest Rate Term
Model Year200620062018
ModelGrand MarquisGrand MarquisRio
TrimLS PremiumLS UltimateEX
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $30,065 $31,135 $18,400
Base Invoice $27,629 $28,591 $17,627
Front side airbags 395 395  
Leather seating surfaces 0 0  
Universal garage door opener     350
Floor mats     130
Partial leather seating sufaces     500
Front side airbags 344 344  
Leather seating surfaces 0 0  
Universal garage door opener     291
Floor mats     104
Partial leather seating sufaces     460
Options (change) 395 395 980
Options (change) 344 344 855
Destination 775 775 895
Total Price $31,235 $32,305 $20,275
Total Invoice $28,748 $29,710 $19,377

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Mercury Grand Marquis dealer quotes or Kia Rio dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Mercury Grand Marquis vs. Kia Rio

Lowest Adjusted Price and Invoice: Kia Rio EX
TrueDelta Adjusted Price Difference: $11,100
TrueDelta Adjusted Invoice Difference: $9,505
Model Year200620062018
ModelGrand MarquisGrand MarquisRio
TrimLS PremiumLS UltimateEX
Body4dr Sedan4dr Sedan4dr Sedan
Engine224hp V8224hp V8130hp I4
TransmissionA4A4M6
DrivetrainRWDRWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 4?, 4?, 4
Tire (rear if not all the same)225/60-16225/60-16185/65-15
Total Price$31,235$32,305$20,275
Adjustments for Features0-525-140
Feature-Adjusted Total Price$31,235$31,780$20,135
Cost Above Minimum$0$545$0
Total Invoice$28,748$29,710$19,377
Adjustments for Features0-483-134
Feature-Adjusted Total Invoice$28,748$29,227$19,243
Cost Above Minimum$0$479$0

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Features Comparison: Mercury Grand Marquis vs. Kia Rio

Model Year200620062018
ModelGrand MarquisGrand MarquisRio
TrimLS PremiumLS UltimateEX
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
4-speed automatic$800$800 
6-speed manual  $150
RWD$0$0 
FWD  $0
Accessories 
Keyless entry keypad$50$50 
Power-adjustable pedals$125$125 
Tilt steering wheel, manual$150$150 
Tilt/telescoping steering wheel, manual  $250
Brakes, Airbags, and Other Safety 
911 assist  $25
Active or whiplash-reducing head restraints, front seats  $0
Automatic braking, low-speed  $200
Forward collision warning  $200
Pedestrian detection  $50
Rearview camera  $200
Side curtain airbags  $350
Stability control  $400
Tire-pressure monitor  $75
Vehicle health reports  $0
Cargo Management 
Cargo net  $40
Console with shifter  $150
Overhead sunglass holder  $25
Climate Control 
Automatic climate control, front$200$200 
Interior air filter$0$0 
Exterior 
Bodyside moldings$75$75 
Infotainment 
Android Auto support  $100
App support  $0
Apple CarPlay support  $100
Audio controls on steering wheel $125$125
Aux input  $50
Bluetooth audio streaming  $25
Bluetooth cell phone link  $100
Cassette player $50 
CD player$125$125 
Rear seat USB outlets (optional)  $0
Satellite radio  $200
SMS text-to-speech reader  $25
Voice control for external devices  $0
Instruments, Lights, and Mirrors 
Cornering lights$50$50 
Digital instruments $0 
Outside temperature display$50$50 
Tachometer  $75
Seats and Interior Trim 
Center armrest(s), second row$50$50 
Folding second row seats  $300
Interior trim, special color  $0
Leather seating surfaces$900$900 
Manual height adjuster, driver seat  $50
Partial leather seating sufaces  $450
Power fore-aft adjuster, driver seat$100$100 
Power fore-aft adjuster, passenger seat$100$100 
Power height adjuster, driver seat$100$100 
Power height adjuster, passenger seat$100$100 
Power lumbar adjuster, driver seat$100$100 
Power lumbar adjuster, passenger seat$100$100 
Power recliner, driver seat$100$100 
Power recliner, passenger seat$100$100 
Power tilt adjuster, driver seat$100$100 
Power tilt adjuster, passenger seat$100$100 
Suspension, Wheels, and Tires 
Rear air springs, auto-leveling $350 
Whitewall tires$0$0 
Total Value of Features$3,575$4,100$3,715
Value of Feature Adjustments$0$525$140
Value of Feature Adjustments0-483-134

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Specifications Comparison: Mercury Grand Marquis vs. Kia Rio

Model Year20062018
ModelGrand MarquisRio
Body4dr Sedan4dr Sedan
Wheelbase114.6 in101.6 in
Length212.0 in172.6 in
Width78.3 in67.9 in
Height58.3 in57.1 in
Curb Weight4,136 lb.2,649 lb.
Fuel Capacity19.0 gal.11.9 gal.
Row 1 Headroom39.5 in38.9 in
Row 1 Shoulder Room60.6 in54.1 in
Row 1 Hip Room57.4 in52.9 in
Row 1 Legroom41.6 in42.1 in
Row 2 Headroom37.8 in37.4 in
Row 2 Shoulder Room60.0 in53.3 in
Row 2 Hip Room56.1 in52.4 in
Row 2 Legroom38.0 in33.5 in
Cargo Volume20.6 ft313.7 ft3

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Option Package Details
Kia Rio EX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested250100%
Total Not Requested00%
Partial leather seating sufaces
FeatureValueRequested?
Partial leather seating sufaces450Yes
Interior trim, special color0No
Total Requested450100%
Total Not Requested00%

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See TrueDelta's information for all Sedans
See TrueDelta's information for all Mercury models.