| 1 | 0 | 3 | 4 | 3 | 4 |
Mercury Grand Marquis vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Mercury Grand Marquis vs. Kia Optima Invoice Comparison
Lowest Total Price: $29,145 Kia Optima EX | ||||||
| Difference: $4,400 | ||||||
Lowest Total Invoice: $27,176 Kia Optima EX | ||||||
| Difference: $3,583 | ||||||
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| Model Year | 2006 | 2006 | 2018 | 2018 | 2018 | 2018 |
| Model | Grand Marquis | Grand Marquis | Optima | Optima | Optima | Optima |
| Trim | LS Premium | LS Ultimate | EX | Hybrid EX | Plug-in Hybrid EX | SX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $30,065 | $31,135 | $25,600 | $30,990 | $35,210 | $30,500 |
| Base Invoice | $27,629 | $28,591 | $23,902 | $28,752 | $32,743 | $28,380 |
| Front side airbags | 395 | 395 | ||||
| Laminated front side windows | 295 | 295 | ||||
| Leather seating surfaces | 0 | 0 | ||||
| Heated front seats | 295 | 295 | ||||
| Sunroof | 1,025 | 1,025 | ||||
| Polished alloy wheels | 695 | 695 | ||||
| Universal garage door opener | 350 | 350 | 350 | 350 | ||
| Premium Package | 2,300 | |||||
| Front side airbags | 344 | 344 | ||||
| Laminated front side windows | 257 | 257 | ||||
| Leather seating surfaces | 0 | 0 | ||||
| Heated front seats | 257 | 257 | ||||
| Sunroof | 892 | 892 | ||||
| Polished alloy wheels | 605 | 605 | ||||
| Universal garage door opener | 291 | 291 | 291 | 291 | ||
| Premium Package | 2,088 | |||||
| Options (change) | 2,705 | 2,705 | 2,650 | 350 | 350 | 350 |
| Options (change) | 2,355 | 2,355 | 2,379 | 291 | 291 | 291 |
| Destination | 775 | 775 | 895 | 895 | 895 | 895 |
| Gas Tax | 0 | 0 | 0 | 0 | -4,919 | 0 |
| Total Price | $33,545 | $34,615 | $29,145 | $32,235 | $31,536 | $31,745 |
| Total Invoice | $30,759 | $31,721 | $27,176 | $29,938 | $29,010 | $29,566 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Mercury Grand Marquis dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Mercury Grand Marquis vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||
| TrueDelta Adjusted Price Difference: $9,065 | ||||||
| TrueDelta Adjusted Invoice Difference: $7,933 | ||||||
| Model Year | 2006 | 2006 | 2018 | 2018 | 2018 | 2018 |
| Model | Grand Marquis | Grand Marquis | Optima | Optima | Optima | Optima |
| Trim | LS Premium | LS Ultimate | EX | Hybrid EX | Plug-in Hybrid EX | SX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 224hp V8 | 224hp V8 | 185hp I4 | 154hp I4 H | 154hp I4 PiH | 245hp I4 |
| Transmission | A4 | A4 | T6 | T6 | T6 | T6 |
| Drivetrain | RWD | RWD | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 4 | ?, 4 | ?, 6 | 630, 10 | 630, 10 | ?, 6 |
| Tire (rear if not all the same) | 225/60-16 | 225/60-16 | 215/55-17 | 215/55-17 | 215/55-17 | 235/45-18 |
| Total Price | $33,545 | $34,615 | $29,145 | $32,235 | $31,536 | $31,745 |
| Adjustments for Features | 0 | -525 | -4,665 | -3,250 | -2,950 | -6,240 |
| Feature-Adjusted Total Price | $33,545 | $34,090 | $24,480 | $28,985 | $28,586 | $25,505 |
| Cost Above Minimum | $0 | $545 | $0 | $4,505 | $4,106 | $1,025 |
| Total Invoice | $30,759 | $31,721 | $27,176 | $29,938 | $29,010 | $29,566 |
| Adjustments for Features | 0 | -481 | -4,350 | -3,018 | -2,714 | -5,812 |
| Feature-Adjusted Total Invoice | $30,759 | $31,240 | $22,826 | $26,920 | $26,296 | $23,754 |
| Cost Above Minimum | $0 | $481 | $0 | $4,094 | $3,470 | $928 |
Features Comparison: Mercury Grand Marquis vs. Kia Optima
| Model Year | 2006 | 2006 | 2018 | 2018 | 2018 | 2018 |
| Model | Grand Marquis | Grand Marquis | Optima | Optima | Optima | Optima |
| Trim | LS Premium | LS Ultimate | EX | Hybrid EX | Plug-in Hybrid EX | SX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | ||||||
| 4-speed automatic | $800 | $800 | ||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | ||
| RWD | $0 | $0 | ||||
| FWD | $0 | $0 | $0 | $0 | ||
| Accessories | ||||||
| Heated steering wheel | $100 | $100 | ||||
| Keyless entry keypad | $50 | $50 | ||||
| Power-adjustable pedals | $125 | $125 | ||||
| Proximity key | $250 | $250 | $250 | $250 | ||
| Proximity trunk or liftgate opener | $125 | $125 | $125 | $125 | ||
| Tilt steering wheel, manual | $150 | $150 | ||||
| Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | ||
| Brakes, Airbags, and Other Safety | ||||||
| 911 assist | $25 | $25 | $25 | $25 | ||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | ||
| Blind spot warning system | $200 | $200 | ||||
| Cross-traffic warning, rear | $100 | $100 | ||||
| Knee airbag, driver | $75 | $75 | $75 | $75 | ||
| Obstacle detection, rear | $250 | $250 | ||||
| Rearview camera | $200 | $200 | $200 | $200 | ||
| Rollover sensor | $50 | $50 | $50 | $50 | ||
| Side curtain airbags | $350 | $350 | $350 | $350 | ||
| Stability control | $400 | $400 | $400 | $400 | ||
| Tire-pressure monitor | $75 | $75 | $75 | $75 | ||
| Vehicle health reports | $0 | $0 | $0 | $0 | ||
| Cargo Management | ||||||
| Cargo mat | $40 | $40 | ||||
| Console with shifter | $150 | $150 | $150 | $150 | ||
| Overhead sunglass holder | $25 | $25 | $25 | $25 | ||
| Climate Control | ||||||
| Dual-zone climate control | $125 | $125 | $125 | $125 | ||
| Rear air vents | $100 | $100 | $100 | $100 | ||
| Engine / Motor | ||||||
| 10 kWh battery pack | $0 | |||||
| 3.3 kW onboard charger | $0 | |||||
| Automatic start / stop | $150 | $150 | ||||
| Exterior | ||||||
| Active grille shutters | $0 | $0 | ||||
| Black exterior trim (optional) | $0 | |||||
| Body kit | $0 | $0 | ||||
| Bodyside moldings | $75 | $75 | ||||
| Bright-finished exhaust tip(s) | $25 | $25 | ||||
| Painted brake calipers (optional) | $0 | |||||
| Panoramic sunroof | $1200 | $1200 | ||||
| Rear spoiler | $200 | |||||
| Sunroof | $900 | $900 | ||||
| Infotainment | ||||||
| Android Auto support | $100 | $100 | $100 | $100 | ||
| App support | $0 | $0 | $0 | $0 | ||
| Apple CarPlay support | $100 | $100 | $100 | $100 | ||
| Audio controls on steering wheel | $125 | $125 | $125 | $125 | $125 | |
| Aux input | $50 | $50 | $50 | $50 | ||
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | ||
| Bluetooth cell phone link | $100 | $100 | $100 | $100 | ||
| Cassette player | $50 | |||||
| CD player | $125 | $125 | ||||
| HD radio | $50 | $50 | ||||
| Navigation system | $600 | $600 | ||||
| Satellite radio | $200 | $200 | $200 | $200 | ||
| SMS text-to-speech reader | $25 | $25 | $25 | $25 | ||
| Surround sound | $250 | $250 | ||||
| Traffic information | $25 | $25 | ||||
| Voice control for external devices | $0 | $0 | $0 | $0 | ||
| Voice control for nav and audio | $100 | $100 | ||||
| Instruments, Lights, and Mirrors | ||||||
| Approach detection | $25 | $25 | $25 | $25 | ||
| Cornering lights | $50 | $50 | ||||
| Detailed driving style feedback | $100 | $100 | ||||
| Digital instruments | $0 | |||||
| Fog lights | $125 | $125 | $125 | |||
| Large energy flow and fuel economy display | $25 | $25 | ||||
| LED headlights | $1000 | |||||
| Power-folding mirrors | $50 | $50 | ||||
| Steering-linked headlights | $150 | |||||
| Tachometer | $75 | $75 | $75 | $75 | ||
| Turn signals on or near mirrors | $25 | $25 | $25 | $25 | ||
| Seats and Interior Trim | ||||||
| Cooled or ventilated front seats | $300 | $300 | ||||
| Folding second row seats | $300 | $300 | $300 | |||
| Manual height adjuster, passenger seat | $50 | $50 | ||||
| Memory system, driver seat | $200 | $200 | $200 | $200 | ||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | ||
| Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | $100 | ||
| Power height adjuster, passenger seat | $100 | $100 | $100 | $100 | ||
| Power lumbar adjuster, driver seat | $100 | $100 | ||||
| Power lumbar adjuster, passenger seat | $100 | $100 | $100 | $100 | ||
| Power recliner, passenger seat | $100 | $100 | $100 | $100 | ||
| Power tilt adjuster, passenger seat | $100 | $100 | $100 | $100 | ||
| Suspension, Wheels, and Tires | ||||||
| Alloy wheels | $350 | $350 | $350 | |||
| Electronic systems calibration selector | $200 | $200 | ||||
| Machined alloy wheels | $350 | |||||
| Performance steering system (optional) | $0 | |||||
| Polished alloy wheels | $350 | $350 | ||||
| Rear air springs, auto-leveling | $350 | |||||
| Sport suspension (upgrade) | $0 | |||||
| Whitewall tires | $0 | $0 | ||||
| Transmission | ||||||
| Steering-wheel-mounted transmission controls | $100 | |||||
| Total Value of Features | $3,350 | $3,875 | $8,015 | $6,600 | $6,300 | $9,590 |
| Value of Feature Adjustments | $0 | $525 | $4,665 | $3,250 | $2,950 | $6,240 |
| Value of Feature Adjustments | 0 | -481 | -4,350 | -3,018 | -2,714 | -5,812 |
Specifications Comparison: Mercury Grand Marquis vs. Kia Optima
| Model Year | 2006 | 2018 |
| Model | Grand Marquis | Optima |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 114.6 in | 110.4 in |
| Length | 212.0 in | 191.1 in |
| Width | 78.3 in | 73.2 in |
| Height | 58.3 in | 57.7 in |
| Curb Weight | 4,136 lb. | 3,220 lb. |
| Fuel Capacity | 19.0 gal. | 18.5 gal. |
| Row 1 Headroom | 39.5 in | 39.8 in |
| Row 1 Shoulder Room | 60.6 in | 58.1 in |
| Row 1 Hip Room | 57.4 in | 56.0 in |
| Row 1 Legroom | 41.6 in | 45.5 in |
| Row 2 Headroom | 37.8 in | 37.8 in |
| Row 2 Shoulder Room | 60.0 in | 56.4 in |
| Row 2 Hip Room | 56.1 in | 56.0 in |
| Row 2 Legroom | 38.0 in | 35.6 in |
| Cargo Volume | 20.6 ft3 | 15.9 ft3 |
Option Package Details
Kia Optima EX
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Compass | 0 | Yes |
| Total Requested | 250 | 100% |
| Total Not Requested | 0 | 0% |
| Premium Package | ||
| Feature | Value | Requested? |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Power lumbar adjuster, passenger seat | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Power height adjuster, passenger seat | 50 | Yes |
| Power tilt adjuster, passenger seat | 100 | Yes |
| Panoramic sunroof | 1200 | No |
| Interior ambient lighting | 150 | No |
| Rear reading lights | 0 | No |
| Total Requested | 600 | 27% |
| Total Not Requested | 1650 | 73% |
Option Package Details
Kia Optima Hybrid EX
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Compass | 0 | Yes |
| Total Requested | 250 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
Kia Optima Plug-in Hybrid EX
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Compass | 0 | Yes |
| Total Requested | 100 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
Kia Optima SX
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Compass | 0 | Yes |
| Total Requested | 100 | 100% |
| Total Not Requested | 0 | 0% |
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See TrueDelta's information for all Sedans
See TrueDelta's information for all Mercury models.
