Kia Optima Kia Optima 2018 Toyota Camry Toyota Camry 2018

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Kia Optima vs. Toyota Camry Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Camry Invoice Comparison

Lowest Total Price: $36,063

Toyota Camry Hybrid XLE   
Difference: $1,317

Lowest Total Invoice: $33,093

Toyota Camry Hybrid XLE   
Difference: $1,583

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182018
TrimHybrid EXHybrid XLE
Body4dr Sedan4dr Sedan
Base Price $30,990 $32,250
Base Invoice $28,752 $29,671
Technology Package 5,000  
Universal garage door opener 350  
Cargo net 50 49
Cargo mat 95  
Sunroof   845
Audio Package with JBL   1,800
Floor mats   224
Technology Package 4,618  
Universal garage door opener 291  
Cargo net 42 35
Cargo mat 78  
Sunroof   752
Audio Package with JBL   1,602
Floor mats   138
Options (change) 5,495 2,918
Options (change) 5,029 2,527
Destination 895 895
Total Price $37,380 $36,063
Total Invoice $34,676 $33,093

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Camry dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Camry

Lowest Adjusted Price: Kia Optima Hybrid EX
Lowest Adjusted Invoice: Toyota Camry Hybrid XLE
TrueDelta Adjusted Price Difference: $158
TrueDelta Adjusted Invoice Difference: $215
Model Year20182018
TrimHybrid EXHybrid XLE
Body4dr Sedan4dr Sedan
Engine154hp I4 H176hp I4 H
EPA Fuel Economy (city/highway)39/46 MPG51/53 MPG
Audio (watts, speakers)630, 10800, 9
Tire (rear if not all the same)215/55-17235/45-18
Total Price$37,380$36,063
Adjustments for Features-1,4750
Feature-Adjusted Total Price$35,905$36,063
Total Invoice$34,676$33,093
Adjustments for Features-1,3680
Feature-Adjusted Total Invoice$33,308$33,093

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Features Comparison: Kia Optima vs. Toyota Camry

Model Year20182018
TrimHybrid EXHybrid XLE
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
6-speed manually-shiftable CVT $1100
Heated steering wheel$100 
Proximity trunk or liftgate opener$125 
Sunshades, second row$125 
Brakes, Airbags, and Other Safety 
911 assist$25 
Backup collision intervention $150
Cross-traffic collision intervention, rear $100
Knee airbag, passenger $75
Lane departure prevention, steering-based $200
Obstacle detection, rear$250 
Pedestrian detection $50
Radar- or camera-based collision preparation system $0
Rear side airbags $300
Temporary spare tire $150
Vehicle health reports$0 
Active grille shutters$0 
Body kit$0 
Bright-finished exhaust tip(s) $25
Laminated front side windows$200 
Panoramic sunroof$1200 
Sunroof $900
4G LTE connectivity $0
Android Auto support$100 
Apple CarPlay support$100 
CD player $125
MP3-compatible player $50
Navigation app $50
Navigation system$600 
Siri Eyes Free support $0
Surround sound$250 
Telematics service, such as OnStar $200
Traffic information$25 
Voice control for audio system $25
Voice control for external devices$0 
Voice control for nav and audio$100 
Wi-Fi hotspot $50
Wireless charging station $75
Instruments, Lights, and Mirrors 
Approach detection$25 
Detailed driving style feedback$100 
Head-up display (HUD) $350
LED headlights$1000 
LED headlights, single projector or low beam only $750
Steering-linked headlights$150 
Seats and Interior Trim 
Cooled or ventilated front seats$300 
Heated second row seats$200 
Memory system, driver seat$200 
Power 4-way lumbar adjuster, driver seat$150 
Power lumbar adjuster, driver seat $100
Suspension, Wheels, and Tires 
Alloy wheels$350 
Electronic systems calibration selector $200
Machined alloy wheels $350
Total Value of Features$6,850$5,375
Value of Feature Adjustments$1,475$0
Value of Feature Adjustments-1,3680

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Specifications Comparison: Kia Optima vs. Toyota Camry

Model Year20182018
Body4dr Sedan4dr Sedan
Wheelbase110.4 in111.2 in
Length191.1 in192.1 in
Width73.2 in72.4 in
Height57.7 in56.9 in
Curb Weight3,486 lb.3,472 lb.
Fuel Capacity18.5 gal.16.0 gal.
Row 1 Headroom39.8 in38.3 in
Row 1 Shoulder Room58.1 in57.7 in
Row 1 Hip Room56.0 in55.4 in
Row 1 Legroom45.5 in42.1 in
Row 2 Headroom37.8 in38.0 in
Row 2 Shoulder Room56.4 in55.7 in
Row 2 Hip Room56.0 in54.7 in
Row 2 Legroom35.6 in38.0 in
Cargo Volume15.9 ft315.1 ft3

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Option Package Details
Kia Optima Hybrid EX

Technology Package
Heated second row seats200No
Steering-linked headlights150No
Sunshades, second row125No
Obstacle detection, rear250No
Auto-dimming headlights200Yes
Blind spot warning system200Yes
LED headlights1000No
Cross-traffic warning, rear100Yes
Interior ambient lighting150Yes
Cooled or ventilated front seats300No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Power lumbar adjuster, passenger seat100Yes
Auto-dimming rearview mirror150Yes
Power height adjuster, passenger seat50Yes
Power tilt adjuster, passenger seat100Yes
Panoramic sunroof1200No
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Total Requested275046%
Total Not Requested322554%

Option Package Details
Toyota Camry Hybrid XLE

Illuminated visor mirror, driver40Yes
Illuminated visor mirror, passenger40Yes
Rear reading lights0No
Total Requested980100%
Total Not Requested00%
Floor mats
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
Audio Package with JBL
JBL, 800W, 9 speakers (with subwoofer)350No
Wireless charging station75No
CD player125No
Satellite radio200Yes
Telematics service, such as OnStar200No
MP3-compatible player50No
HD radio50Yes
Wi-Fi hotspot50No
4G LTE connectivity0No
Total Requested25023%
Total Not Requested85077%

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