Kia Optima Kia Optima 2017 Toyota Camry Toyota Camry 2017

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Kia Optima vs. Toyota Camry Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Camry Invoice Comparison

Lowest Total Price: $35,034

Toyota Camry Hybrid XLE   
Difference: $1,897

Lowest Total Invoice: $32,129

Toyota Camry Hybrid XLE   
Difference: $1,832

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  Down Payment Interest Rate Term
Model Year201720172017
ModelOptimaOptimaCamry
TrimHybrid EXPlug-in Hybrid EXHybrid XLE
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $30,990 $35,210 $30,140
Base Invoice $28,752 $32,743 $27,729
Universal garage door opener 350 350  
Technology Package 5,000 5,250 750
Cargo net 50 50 49
Door sill trim plates 110    
Cargo mat 95 95  
Floor mats     225
Sunroof     915
Convenience Package     345
Entune Audio with Navigation     710
Blind spot warning system     500
Telematics service, such as OnStar     515
Universal garage door opener 291 291  
Technology Package 4,618 4,831 668
Cargo net 42 42 32
Door sill trim plates 93    
Cargo mat 78 78  
Floor mats     140
Sunroof     814
Convenience Package     307
Entune Audio with Navigation     632
Blind spot warning system     445
Telematics service, such as OnStar     477
Options (change) 5,605 5,745 4,009
Options (change) 5,122 5,242 3,515
Destination 895 895 885
Gas Tax 0 -4,919 0
Total Price $37,490 $36,931 $35,034
Total Invoice $34,769 $33,961 $32,129

The configured Kia Optima 4dr Sedan has a 154-horsepower 2.0L I4 Hybrid engine, a FWD drivetrain, and a 6-speed manually-shiftable automatic transmission.

The configured Toyota Camry 4dr Sedan has a 156-horsepower 2.5L I4 Hybrid engine, a FWD drivetrain, and a CVT transmission.

Even when the Kia Optima and Toyota Camry are comparably equipped, each includes features not on the other car. The base sticker price of the Kia Optima Hybrid EX trim is $30,990. The features would cost an additional $5,605. Including the destination charge of $895, the total price of this trim is $37,490.

The base sticker price of the Kia Optima Plug-in Hybrid EX trim is $35,210. The features would cost an additional $5,745. Including the destination charge of $895, the total price of this trim is $36,931.

The base sticker price of the Toyota Camry Hybrid XLE trim is $30,140. The features would cost an additional $4,009. Including the destination charge of $885, the total price of this trim is $35,034.

For full details about the differences among the trims, see the Trim Comparison table.

For an apples-to-apples comparison of these trims, we subtract the value of the additional features from the total price of the trim. The feature adjusted price of the Kia Optima trims is 3. The feature adjusted price of the Toyota Camry trims is 5. Based on this adjustment, the Toyota Camry Hybrid XLE appears to be the best value.

You can change the body, engine, audio, and tires on the body configuration page. Want different features? Head over to the feature section page to choose your own features.

The configured Kia Optima 4dr Sedan has a 154-horsepower 2.0L I4 Hybrid engine, a FWD drivetrain, and a 6-speed manually-shiftable automatic transmission.

The configured Toyota Camry 4dr Sedan has a 156-horsepower 2.5L I4 Hybrid engine, a FWD drivetrain, and a CVT transmission.

Even when the Kia Optima and Toyota Camry are comparably equipped, each includes features not on the other car. The invoice of the Kia Optima Hybrid EX trim is $28,752. The features would cost an additional $5,122. Including the destination charge of $895, the total price of this trim is $34,769.

The invoice of the Kia Optima Plug-in Hybrid EX trim is $32,743. The features would cost an additional $5,242. Including the destination charge of $895, the total price of this trim is $33,961.

The invoice of the Toyota Camry Hybrid XLE trim is $27,729. The features would cost an additional $3,515. Including the destination charge of $885, the total price of this trim is $32,129.

For full details about the differences among the trims, see the Trim Comparison table.

For an apples-to-apples comparison of these trims, we subtract the value of the additional features from the total price of the trim. The feature adjusted price of the Kia Optima trims is 3. The feature adjusted price of the Toyota Camry trims is 2. Based on this adjustment, the Toyota Camry Hybrid XLE appears to be the best value.

You can change the body, engine, audio, and tires on the body configuration page. Want different features? Head over to the feature section page to choose your own features.

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota Camry dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota Camry

Lowest Adjusted Price and Invoice: Kia Optima Plug-in Hybrid EX
TrueDelta Adjusted Price Difference: $1,028
TrueDelta Adjusted Invoice Difference: $858
Model Year201720172017
ModelOptimaOptimaCamry
TrimHybrid EXPlug-in Hybrid EXHybrid XLE
Body4dr Sedan4dr Sedan4dr Sedan
Engine154hp I4 H154hp I4 H156hp I4 H
TransmissionT6T6CVT
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)39/46 MPG39/46 MPG42/38 MPG
Audio (watts, speakers)630, 10630, 10120, 10
Tire (rear if not all the same)215/55-17215/55-17215/55-17
Total Price$37,490$36,931$35,034
Adjustments for Features-3,225-2,9250
Feature-Adjusted Total Price$34,265$34,006$35,034
Cost Above Minimum$259$0$0
Total Invoice$34,769$33,961$32,129
Adjustments for Features-2,991-2,6900
Feature-Adjusted Total Invoice$31,778$31,271$32,129
Cost Above Minimum$507$0$0

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Features Comparison: Kia Optima vs. Toyota Camry

Model Year201720172017
ModelOptimaOptimaCamry
TrimHybrid EXPlug-in Hybrid EXHybrid XLE
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100 
CVT  $1000
FWD$0$0$0
Accessories 
Adaptive cruise control  $750
Adaptive cruise control, all-speed$1000$1000 
Heated steering wheel$100$100 
Proximity trunk or liftgate opener$125$125 
Sunshades, second row$125$125 
Brakes, Airbags, and Other Safety 
911 assist$25$25 
Automatic braking, low-speed$200$200 
Forward collision warning$200$200 
Knee airbag, passenger  $100
Obstacle detection, rear$300$300 
Radar- or camera-based collision preparation system  $100
Rear side airbags  $300
Temporary spare tire  $150
Vehicle health reports$0$0 
Climate Control and Infotainment 
Android Auto support$0$0 
Apple CarPlay support$0$0 
CD player  $125
DVD-compatible player  $0
MP3-compatible player  $50
Siri Eyes Free support  $0
Surround sound$250$250 
Telematics service, such as OnStar  $300
Traffic + travel information  $25
Traffic information$25$25 
Voice control for external devices$0$0 
Wireless charging station  $75
Exterior 
Active grille shutters$0$0 
Body kit$0$0 
Bright-finished exhaust tip(s)  $50
Laminated front side windows$200$200 
Panoramic sunroof$1200$1200 
Sunroof  $900
Instruments, Lights, and Mirrors 
Detailed driving style feedback$100$100 
Fog lights  $125
Interior ambient lighting$150$150 
Large energy flow and fuel economy display$25$25 
LED headlights$1000$1000 
Power-folding mirrors$50$50 
Steering-linked headlights$150$150 
Tachometer$75$75 
Turn signals on or near mirrors$25$25 
Powertrain 
10 kWh battery pack $0 
3.3 kW onboard charger $0 
Seats and Interior Trim 
Cooled or ventilated front seats$300$300 
Folding second row seats$300 $300
Heated second row seats$200$200 
Memory system, driver seat$200$200 
Power 4-way lumbar adjuster, driver seat$150$150 
Power height adjuster, passenger seat$100$100 
Power lumbar adjuster, driver seat  $100
Power lumbar adjuster, passenger seat$100$100 
Power tilt adjuster, passenger seat$100$100 
Suspension, Wheels, and Tires 
Electronic systems calibration selector  $200
Total Value of Features$7,875$7,575$4,650
Value of Feature Adjustments$3,225$2,925$0
Value of Feature Adjustments-2,991-2,6900

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Specifications Comparison: Kia Optima vs. Toyota Camry

Model Year20172017
ModelOptimaCamry
Body4dr Sedan4dr Sedan
Wheelbase110.4 in109.3 in
Length191.1 in190.9 in
Width73.2 in71.7 in
Height57.7 in57.9 in
Curb Weight3,486 lb.3,485 lb.
Fuel Capacity18.5 gal.17.0 gal.
Row 1 Headroom39.8 in38.8 in
Row 1 Shoulder Room58.1 in58.0 in
Row 1 Hip Room56.0 in54.5 in
Row 1 Legroom45.5 in41.6 in
Row 2 Headroom37.8 in38.1 in
Row 2 Shoulder Room56.4 in56.6 in
Row 2 Hip Room56.0 in54.5 in
Row 2 Legroom35.6 in38.9 in
Cargo Volume15.9 ft315.4 ft3

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Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Steering-linked headlights150No
LED headlights1000No
Auto-dimming headlights200Yes
Heated second row seats200No
Sunshades, second row125No
Lane departure warning system200Yes
Adaptive cruise control, all-speed750No
Upgraded stability control0No
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200Yes
Forward collision warning200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Power lumbar adjuster, passenger seat100No
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Panoramic sunroof1200No
Interior ambient lighting150No
Obstacle detection, rear300No
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested125021%
Total Not Requested482579%

Option Package Details
Kia Optima Plug-in Hybrid EX

Technology Package
FeatureValueRequested?
Steering-linked headlights150No
LED headlights1000No
Auto-dimming headlights200Yes
Heated second row seats200No
Sunshades, second row125No
Lane departure warning system200Yes
Adaptive cruise control, all-speed750No
Upgraded stability control0No
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200Yes
Forward collision warning200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Power lumbar adjuster, passenger seat100No
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Panoramic sunroof1200No
Interior ambient lighting150No
Obstacle detection, rear300No
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested110019%
Total Not Requested482581%

Option Package Details
Toyota Camry Hybrid XLE

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
Blind spot warning system
FeatureValueRequested?
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested300100%
Total Not Requested00%
Sunroof
FeatureValueRequested?
Sunroof900Yes
Illuminated visor mirror, driver40Yes
Illuminated visor mirror, passenger40Yes
Rear reading lights0No
Total Requested980100%
Total Not Requested00%
Convenience Package
FeatureValueRequested?
Universal garage door opener100Yes
Alarm100No
Total Requested10050%
Total Not Requested10050%
Entune Audio with Navigation
FeatureValueRequested?
Navigation system550Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
App support100Yes
Total Requested725100%
Total Not Requested00%
Technology Package
FeatureValueRequested?
Adaptive cruise control500Yes
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system100No
Lane departure warning system200Yes
Automatic braking, high-speed or partial200Yes
Total Requested110092%
Total Not Requested1008%

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