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Kia Optima vs. Toyota Highlander Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Highlander Invoice Comparison

Lowest Total Price: $37,380

Kia Optima Hybrid EX   
Difference: $12,173

Lowest Total Invoice: $34,676

Kia Optima Hybrid EX   
Difference: $10,573

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182018
ModelOptimaHighlander
TrimHybrid EXHybrid Limited Platinum
Body4dr Sedan4dr SUV
Base Price $30,990 $48,280
Base Invoice $28,752 $44,080
Technology Package 5,000  
Cargo net 50 49
Universal garage door opener 350  
Cargo mat 95  
Floor mats   229
Technology Package 4,618  
Cargo net 42 35
Universal garage door opener 291  
Cargo mat 78  
Floor mats   139
Options (change) 5,495 278
Options (change) 5,029 174
Destination 895 995
Total Price $37,380 $49,553
Total Invoice $34,676 $45,249

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Toyota Highlander dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Toyota Highlander

Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX
TrueDelta Adjusted Price Difference: $7,598
TrueDelta Adjusted Invoice Difference: $6,395
Model Year20182018
ModelOptimaHighlander
TrimHybrid EXHybrid Limited Platinum
Body4dr Sedan4dr SUV
Engine154hp I4 H257hp V6 H
TransmissionT6CVT
DrivetrainFWDAWD
EPA Fuel Economy (city/highway)39/46 MPG30/28 MPG
Audio (watts, speakers)630, 10825, 12
Tire (rear if not all the same)215/55-17245/55-19
Total Price$37,380$49,553
Adjustments for Features0-4,575
Feature-Adjusted Total Price$37,380$44,978
Total Invoice$34,676$45,249
Adjustments for Features0-4,178
Feature-Adjusted Total Invoice$34,676$41,071

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Features Comparison: Kia Optima vs. Toyota Highlander

Model Year20182018
ModelOptimaHighlander
TrimHybrid EXHybrid Limited Platinum
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0 
AWD $1700
Accessories 
AC power outlet $100
Adaptive cruise control $600
Adaptive cruise control, all-speed$850 
Power liftgate $350
Proximity trunk or liftgate opener$125 
Brakes, Airbags, and Other Safety 
911 assist$25 
Around view cameras $500
Lane departure prevention, steering-based $200
Obstacle detection, front $150
Pedestrian detection $50
Perimeter scan $25
Radar- or camera-based collision preparation system $0
Rearview camera$200 
Seat cushion airbag, passenger $75
Side curtain airbags$350 
Side curtain airbags, three rows $500
Temporary spare tire $150
Vehicle health reports$0 
Cargo Management 
Cargo cover $75
Liftglass or two-piece tailgate $150
Roof rails $250
Climate Control 
Rain-sensing wipers $175
Rear air vents$100 
Rear air vents with automatic controls $250
Rear HVAC unit $400
Rear wiper $175
Variable intermittent wipers$75 
Wiper de-icer $25
Exterior 
Active grille shutters$0 
Body kit$0 
Bodyside cladding $350
Deep-tinted rear windows $275
Laminated front side windows$200 
Rear spoiler $200
Wheel-lip moldings $75
Infotainment 
Android Auto support$100 
Apple CarPlay support$100 
CD player $125
DVD-compatible player $0
Intercom $25
MP3-compatible player $50
Siri Eyes Free support $0
Surround sound$250 
Telematics service, such as OnStar $200
Traffic + travel information $25
Traffic information$25 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Approach detection$25 
Compass$0 
Conversation mirror $25
Detailed driving style feedback$100 
Fog lights $125
LED headlights$1000 
Steering-linked headlights$150 
Tachometer$75 
Seats and Interior Trim 
Door sill trim plates $100
Foldaway tray table, second row $75
Folding third row seats $600
Manual fore-aft adjuster, second row seats $75
Manual recliner, second row seats $75
Manual recliner, third row seats $125
Power 4-way lumbar adjuster, driver seat$150 
Power height adjuster, passenger seat$100 
Power lumbar adjuster, driver seat $100
Power lumbar adjuster, passenger seat$100 
Power thigh support length adjuster, driver seat $100
Power tilt adjuster, passenger seat$100 
Suspension, Wheels, and Tires 
Alloy wheels$350 
Chrome-clad alloy wheels $600
Total Value of Features$5,650$10,225
Value of Feature Adjustments$0$4,575
Value of Feature Adjustments0-4,178

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See a complete comparison of Kia Optima vs. Toyota Highlander features.

Specifications Comparison: Kia Optima vs. Toyota Highlander

Model Year20182018
ModelOptimaHighlander
Body4dr Sedan4dr SUV
Wheelbase110.4 in109.8 in
Length191.1 in192.5 in
Width73.2 in75.8 in
Height57.7 in68.1 in
Curb Weight3,486 lb.4,825 lb.
Fuel Capacity18.5 gal.19.2 gal.
Row 1 Headroom39.8 in40.7 in
Row 1 Shoulder Room58.1 in59.3 in
Row 1 Hip Room56.0 in57.2 in
Row 1 Legroom45.5 in44.2 in
Row 2 Headroom37.8 in39.9 in
Row 2 Shoulder Room56.4 in59.6 in
Row 2 Hip Room56.0 in57.1 in
Row 2 Legroom35.6 in38.4 in
Row 3 Headroom0.0 in35.9 in
Row 3 Shoulder Room0.0 in55.0 in
Row 3 Hip Room0.0 in45.6 in
Row 3 Legroom0.0 in27.7 in
Cargo Volume,
Minimum		15.9 ft313.8 ft3
Cargo Volume,
Behind R2		15.942.3 ft3
Cargo Volume,
Maximum		15.983.7 ft3

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See a complete comparison of Kia Optima vs. Toyota Highlander specs.

Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Heated second row seats200Yes
Steering-linked headlights150No
Sunshades, second row125Yes
Obstacle detection, rear250Yes
Auto-dimming headlights200Yes
Blind spot warning system200Yes
LED headlights1000No
Cross-traffic warning, rear100Yes
Cooled or ventilated front seats300Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Power lumbar adjuster, passenger seat100No
Auto-dimming rearview mirror150Yes
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Panoramic sunroof1200Yes
Interior ambient lighting150Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Total Requested387565%
Total Not Requested210035%

Option Package Details
Toyota Highlander Hybrid Limited Platinum

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%

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