Kia Optima Kia Optima 2013 Toyota Highlander Toyota Highlander 2018

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Kia Optima vs. Toyota Highlander Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Highlander Invoice Comparison

Lowest Total Price: $32,750

Kia Optima Hybrid EX   
Difference: $16,525

Lowest Total Invoice: $30,355

Kia Optima Hybrid EX   
Difference: $14,720

Calculate Payments

  Down Payment Interest Rate Term
Model Year20132018
ModelOptimaHighlander
TrimHybrid EXHybrid Limited Platinum
Body4dr Sedan4dr SUV
Base Price $31,950 $48,280
Base Invoice $29,555 $44,080
Options (change) 0 0
Options (change) 0 0
Destination 800 995
Total Price $32,750 $49,275
Total Invoice $30,355 $45,075

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Highlander dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Highlander

Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX
TrueDelta Adjusted Price Difference: $8,355
TrueDelta Adjusted Invoice Difference: $7,246
Model Year20132018
ModelOptimaHighlander
TrimHybrid EXHybrid Limited Platinum
Body4dr Sedan4dr SUV
Engine159hp I4 H257hp V6 H
TransmissionT6CVT
DrivetrainFWDAWD
EPA Fuel Economy (city/highway)36/40 MPG30/28 MPG
Audio (watts, speakers)550, 12825, 12
Tire (rear if not all the same)215/55-17245/55-19
Total Price$32,750$49,275
Adjustments for Features0-8,170
Feature-Adjusted Total Price$32,750$41,105
Total Invoice$30,355$45,075
Adjustments for Features0-7,474
Feature-Adjusted Total Invoice$30,355$37,601

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Features Comparison: Kia Optima vs. Toyota Highlander

Model Year20132018
ModelOptimaHighlander
TrimHybrid EXHybrid Limited Platinum
Body4dr Sedan4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0 
AWD $1700
Accessories 
AC power outlet $100
Adaptive cruise control $600
Cruise control$150 
Power liftgate $350
Sunshades, second row $125
Brakes, Airbags, and Other Safety 
911 assist$25 
Around view cameras $500
Automatic braking, high-speed or partial $200
Automatic braking, low-speed $200
Blind spot warning system $200
Cross-traffic warning, rear $100
Forward collision warning $200
Knee airbag, driver $75
Lane departure prevention, steering-based $200
Lane departure warning $200
Obstacle detection, front $150
Obstacle detection, rear $250
Pedestrian detection $50
Perimeter scan $25
Radar- or camera-based collision preparation system $0
Rearview camera$200 
Rollover sensor $50
Seat cushion airbag, passenger $75
Side curtain airbags$350 
Side curtain airbags, three rows $500
Temporary spare tire $150
Vehicle health reports$0 
Cargo Management 
Air-conditioned storage compartment$50 
Cargo cover $75
Liftglass or two-piece tailgate $150
Rear seat pass-through$100 
Roof rails $250
Climate Control 
Rain-sensing wipers $175
Rear air vents$100 
Rear air vents with automatic controls $250
Rear HVAC unit $400
Rear wiper $175
Variable intermittent wipers$75 
Wiper de-icer $25
Exterior 
Body kit$0 
Bodyside cladding $350
Deep-tinted rear windows $275
Wheel-lip moldings $75
Infotainment 
DVD-compatible player $0
Intercom $25
Media drive, small$5 
Siri Eyes Free support $0
Telematics service, such as OnStar $200
Traffic + travel information $25
Traffic information$25 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200
Compass$0 
Conversation mirror $25
Detailed driving style feedback$100 
Power-folding mirrors$50 
Speaker lights$100 
Tachometer$75 
Xenon HID headlights$500 
Seats and Interior Trim 
Door sill trim plates $100
Foldaway tray table, second row $75
Folding second row seats $300
Folding third row seats $600
Illuminated door sill trim plates$200 
Manual fore-aft adjuster, second row seats $75
Manual recliner, second row seats $75
Manual recliner, third row seats $125
Power thigh support length adjuster, driver seat $100
Suspension, Wheels, and Tires 
Alloy wheels$350 
Chrome-clad alloy wheels $600
Total Value of Features$3,555$11,725
Value of Feature Adjustments$0$8,170
Value of Feature Adjustments0-7,474

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Specifications Comparison: Kia Optima vs. Toyota Highlander

Model Year20132018
ModelOptimaHighlander
Body4dr Sedan4dr SUV
Wheelbase110.0 in109.8 in
Length190.7 in192.5 in
Width72.1 in75.8 in
Height57.3 in68.1 in
Curb Weight3,496 lb.4,825 lb.
Fuel Capacity18.5 gal.19.2 gal.
Row 1 Headroom40.0 in40.7 in
Row 1 Shoulder Room57.2 in59.3 in
Row 1 Hip Room54.7 in57.2 in
Row 1 Legroom45.5 in44.2 in
Row 2 Headroom37.6 in39.9 in
Row 2 Shoulder Room55.7 in59.6 in
Row 2 Hip Room54.5 in57.1 in
Row 2 Legroom34.7 in38.4 in
Row 3 Headroom0.0 in35.9 in
Row 3 Shoulder Room0.0 in55.0 in
Row 3 Hip Room0.0 in45.6 in
Row 3 Legroom0.0 in27.7 in
Cargo Volume,
Minimum
15.4 ft313.8 ft3
Cargo Volume,
Behind R2
15.442.3 ft3
Cargo Volume,
Maximum
15.483.7 ft3

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