The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $36,925 Ford Fusion Hybrid Titanium | |||
Difference: $455 | |||
Lowest Total Invoice: $34,676 Kia Optima Hybrid EX | |||
Difference: $293 | |||
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Model Year | 2018 | 2018 | 2018 |
Model | Optima | Fusion | Fusion |
Trim | Hybrid EX | Hybrid Titanium | Hybrid Platinum |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $30,990 | $30,775 | $37,275 |
Base Invoice | $28,752 | $29,082 | $35,225 |
Technology Package | 5,000 | ||
Universal garage door opener | 350 | ||
Cargo net | 50 | 50 | 50 |
Cargo mat | 95 | 175 | |
Adaptive cruise control | 1,190 | ||
Driver Assist Package | 1,575 | ||
Navigation system | 795 | ||
Sunroof | 1,095 | ||
Cooled or ventilated front seats | 395 | ||
Technology Package | 4,618 | ||
Universal garage door opener | 291 | ||
Cargo net | 42 | 49 | 49 |
Cargo mat | 78 | 166 | |
Adaptive cruise control | 1,131 | ||
Driver Assist Package | 1,496 | ||
Navigation system | 755 | ||
Sunroof | 1,040 | ||
Cooled or ventilated front seats | 375 | ||
Options (change) | 5,495 | 5,275 | 50 |
Options (change) | 5,029 | 5,012 | 49 |
Destination | 895 | 875 | 875 |
Total Price | $37,380 | $36,925 | $38,200 |
Total Invoice | $34,676 | $34,969 | $36,149 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Ford Fusion dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Ford Fusion Hybrid Platinum | |||
TrueDelta Adjusted Price Difference: $1,900 | |||
TrueDelta Adjusted Invoice Difference: $1,101 | |||
Model Year | 2018 | 2018 | 2018 |
Model | Optima | Fusion | Fusion |
Trim | Hybrid EX | Hybrid Titanium | Hybrid Platinum |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 154hp I4 H | 141hp I4 H | 141hp I4 H |
Transmission | T6 | CVT | CVT |
Drivetrain | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | 39/46 MPG | 43/41 MPG | 43/41 MPG |
Audio (watts, speakers) | 630, 10 | 390, 12 | 390, 12 |
Tire (rear if not all the same) | 215/55-17 | 235/45-18 | 235/45-18 |
Total Price | $37,380 | $36,925 | $38,200 |
Adjustments for Features | 0 | -670 | -2,720 |
Feature-Adjusted Total Price | $37,380 | $36,255 | $35,480 |
Cost Above Minimum | $0 | $775 | $0 |
Total Invoice | $34,676 | $34,969 | $36,149 |
Adjustments for Features | 0 | -635 | -2,574 |
Feature-Adjusted Total Invoice | $34,676 | $34,334 | $33,575 |
Cost Above Minimum | $0 | $759 | $0 |
Model Year | 2018 | 2018 | 2018 |
Model | Optima | Fusion | Fusion |
Trim | Hybrid EX | Hybrid Titanium | Hybrid Platinum |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||
6-speed manually-shiftable automatic | $1100 | ||
CVT | $1000 | $1000 | |
FWD | $0 | $0 | $0 |
Accessories | |||
AC power outlet | $100 | $100 | |
Active noise reduction | $0 | $0 | |
Keyless entry keypad | $50 | $50 | |
Proximity trunk or liftgate opener | $125 | ||
Remote app | $25 | $25 | |
Remote climate control | $25 | $25 | |
Remote start | $150 | $150 | |
Remote window/roof operation | $15 | $15 | |
Semi-automated parking system | $500 | ||
Sunshades, second row | $125 | ||
Tilt/telescoping steering wheel, manual | $250 | $250 | |
Tilt/telescoping steering wheel, power | $350 | ||
Brakes, Airbags, and Other Safety | |||
Active or whiplash-reducing head restraints, front seats | $0 | ||
Driver drowsiness monitor | $150 | $150 | |
Knee airbag, passenger | $75 | $75 | |
Lane departure prevention, steering-based | $200 | $200 | |
Obstacle detection, front | $150 | ||
Pedestrian detection | $50 | $50 | |
Radar- or camera-based collision preparation system | $0 | $0 | |
Rollover sensor | $50 | ||
Safety key | $5 | $5 | |
Climate Control | |||
Rain-sensing wipers | $175 | $175 | |
Variable intermittent wipers | $75 | ||
Exterior | |||
Active grille shutters | $0 | ||
Body kit | $0 | ||
Bright-finished exhaust tip(s) | $25 | $25 | |
Laminated front side windows | $200 | ||
Panoramic sunroof | $1200 | ||
Rear spoiler | $200 | $200 | |
Sunroof | $900 | $900 | |
Infotainment | |||
4G LTE connectivity | $0 | $0 | |
CD player | $125 | $125 | |
MP3-compatible player | $50 | $50 | |
Traffic + travel information | $25 | $25 | |
Traffic information | $25 | ||
Wi-Fi hotspot | $50 | $50 | |
Instruments, Lights, and Mirrors | |||
Approach detection | $25 | ||
Auto-dimming driver-side mirror | $75 | $75 | |
Fog lights | $125 | $125 | |
Large color reconfigurable instrument cluster display | $250 | $250 | |
Large energy flow and fuel economy display | $25 | ||
Spotter mirror(s) | $50 | ||
Steering-linked headlights | $150 | ||
Seats and Interior Trim | |||
Door sill trim plates | $100 | $100 | |
Floor mats, second row (optional) | $0 | $0 | |
Heated second row seats | $200 | ||
Leather door panel trim | $250 | ||
Metal pedals | $75 | $75 | |
Power 4-way lumbar adjuster, driver seat | $150 | ||
Power lumbar adjuster, driver seat | $100 | $100 | |
Upgraded floor mats | $0 | $0 | |
Upholstered instrument panel, leather | $1000 | ||
Total Value of Features | $3,700 | $4,370 | $6,420 |
Value of Feature Adjustments | $0 | $670 | $2,720 |
Value of Feature Adjustments | 0 | -635 | -2,574 |
Model Year | 2018 | 2018 |
Model | Optima | Fusion |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.4 in | 112.2 in |
Length | 191.1 in | 191.7 in |
Width | 73.2 in | 72.9 in |
Height | 57.7 in | 58.1 in |
Curb Weight | 3,486 lb. | 3,627 lb. |
Fuel Capacity | 18.5 gal. | 16.5 gal. |
Row 1 Headroom | 39.8 in | 39.2 in |
Row 1 Shoulder Room | 58.1 in | 57.8 in |
Row 1 Hip Room | 56.0 in | 55.0 in |
Row 1 Legroom | 45.5 in | 41.8 in |
Row 2 Headroom | 37.8 in | 37.8 in |
Row 2 Shoulder Room | 56.4 in | 56.9 in |
Row 2 Hip Room | 56.0 in | 54.4 in |
Row 2 Legroom | 35.6 in | 38.3 in |
Cargo Volume | 15.9 ft3 | 16.0 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | No |
Steering-linked headlights | 150 | No |
Sunshades, second row | 125 | No |
Obstacle detection, rear | 250 | Yes |
Auto-dimming headlights | 200 | Yes |
Blind spot warning system | 200 | Yes |
LED headlights | 1000 | Yes |
Cross-traffic warning, rear | 100 | Yes |
Interior ambient lighting | 150 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Total Requested | 4300 | 72% |
Total Not Requested | 1675 | 28% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 75 | Yes |
Traffic + travel information | 25 | No |
Total Requested | 675 | 96% |
Total Not Requested | 25 | 4% |
Sunroof | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Universal garage door opener | 100 | Yes |
Total Requested | 1000 | 100% |
Total Not Requested | 0 | 0% |
Cargo mat | ||
Feature | Value | Requested? |
Cargo mat | 40 | Yes |
Floor mats, second row (optional) | 0 | No |
Upgraded floor mats | 0 | No |
Total Requested | 40 | 100% |
Total Not Requested | 0 | 0% |
Adaptive cruise control | ||
Feature | Value | Requested? |
Radar- or camera-based collision preparation system | 0 | No |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Pedestrian detection | 50 | No |
Total Requested | 1300 | 96% |
Total Not Requested | 50 | 4% |
Driver Assist Package | ||
Feature | Value | Requested? |
Rain-sensing wipers | 100 | No |
Heated steering wheel | 100 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Auto-dimming headlights | 200 | Yes |
Perimeter approach lighting | 25 | No |
Lane departure warning | 200 | Yes |
Blind spot warning system | 200 | Yes |
Cross-traffic warning, rear | 100 | Yes |
Driver drowsiness monitor | 150 | No |
Lane departure prevention, steering-based | 200 | No |
Remote climate control | 25 | No |
Wi-Fi hotspot | 50 | No |
Remote app | 25 | No |
4G LTE connectivity | 0 | No |
Remote start via app | 75 | No |
Total Requested | 800 | 52% |
Total Not Requested | 725 | 48% |