Kia Optima Kia Optima 2018 Ford Fusion Ford Fusion 2018

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Kia Optima vs. Ford Fusion Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Ford Fusion Invoice Comparison

Lowest Total Price: $36,925

Ford Fusion Hybrid Titanium   
Difference: $455

Lowest Total Invoice: $34,676

Kia Optima Hybrid EX   
Difference: $293

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182018
ModelOptimaFusionFusion
TrimHybrid EXHybrid TitaniumHybrid Platinum
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $30,990 $30,775 $37,275
Base Invoice $28,752 $29,082 $35,225
Technology Package 5,000    
Universal garage door opener 350    
Cargo net 50 50 50
Cargo mat 95 175  
Adaptive cruise control   1,190  
Driver Assist Package   1,575  
Navigation system   795  
Sunroof   1,095  
Cooled or ventilated front seats   395  
Technology Package 4,618    
Universal garage door opener 291    
Cargo net 42 49 49
Cargo mat 78 166  
Adaptive cruise control   1,131  
Driver Assist Package   1,496  
Navigation system   755  
Sunroof   1,040  
Cooled or ventilated front seats   375  
Options (change) 5,495 5,275 50
Options (change) 5,029 5,012 49
Destination 895 875 875
Total Price $37,380 $36,925 $38,200
Total Invoice $34,676 $34,969 $36,149

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Ford Fusion dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Ford Fusion

Lowest Adjusted Price and Invoice: Ford Fusion Hybrid Platinum
TrueDelta Adjusted Price Difference: $1,900
TrueDelta Adjusted Invoice Difference: $1,101
Model Year201820182018
ModelOptimaFusionFusion
TrimHybrid EXHybrid TitaniumHybrid Platinum
Body4dr Sedan4dr Sedan4dr Sedan
Engine154hp I4 H141hp I4 H141hp I4 H
TransmissionT6CVTCVT
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)39/46 MPG43/41 MPG43/41 MPG
Audio (watts, speakers)630, 10390, 12390, 12
Tire (rear if not all the same)215/55-17235/45-18235/45-18
Total Price$37,380$36,925$38,200
Adjustments for Features0-670-2,720
Feature-Adjusted Total Price$37,380$36,255$35,480
Cost Above Minimum$0$775$0
Total Invoice$34,676$34,969$36,149
Adjustments for Features0-635-2,574
Feature-Adjusted Total Invoice$34,676$34,334$33,575
Cost Above Minimum$0$759$0

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Features Comparison: Kia Optima vs. Ford Fusion

Model Year201820182018
ModelOptimaFusionFusion
TrimHybrid EXHybrid TitaniumHybrid Platinum
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100  
CVT $1000$1000
FWD$0$0$0
Accessories 
AC power outlet $100$100
Active noise reduction $0$0
Keyless entry keypad $50$50
Proximity trunk or liftgate opener$125  
Remote app $25$25
Remote climate control $25$25
Remote start $150$150
Remote window/roof operation $15$15
Semi-automated parking system  $500
Sunshades, second row$125  
Tilt/telescoping steering wheel, manual$250$250 
Tilt/telescoping steering wheel, power  $350
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0  
Driver drowsiness monitor $150$150
Knee airbag, passenger $75$75
Lane departure prevention, steering-based $200$200
Obstacle detection, front  $150
Pedestrian detection $50$50
Radar- or camera-based collision preparation system $0$0
Rollover sensor$50  
Safety key $5$5
Climate Control 
Rain-sensing wipers $175$175
Variable intermittent wipers$75  
Exterior 
Active grille shutters$0  
Body kit$0  
Bright-finished exhaust tip(s) $25$25
Laminated front side windows$200  
Panoramic sunroof$1200  
Rear spoiler $200$200
Sunroof $900$900
Infotainment 
4G LTE connectivity $0$0
CD player $125$125
MP3-compatible player $50$50
Traffic + travel information $25$25
Traffic information$25  
Wi-Fi hotspot $50$50
Instruments, Lights, and Mirrors 
Approach detection$25  
Auto-dimming driver-side mirror $75$75
Fog lights $125$125
Large color reconfigurable instrument cluster display $250$250
Large energy flow and fuel economy display$25  
Spotter mirror(s)  $50
Steering-linked headlights$150  
Seats and Interior Trim 
Door sill trim plates $100$100
Floor mats, second row (optional) $0$0
Heated second row seats$200  
Leather door panel trim  $250
Metal pedals $75$75
Power 4-way lumbar adjuster, driver seat$150  
Power lumbar adjuster, driver seat $100$100
Upgraded floor mats $0$0
Upholstered instrument panel, leather  $1000
Total Value of Features$3,700$4,370$6,420
Value of Feature Adjustments$0$670$2,720
Value of Feature Adjustments0-635-2,574

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Specifications Comparison: Kia Optima vs. Ford Fusion

Model Year20182018
ModelOptimaFusion
Body4dr Sedan4dr Sedan
Wheelbase110.4 in112.2 in
Length191.1 in191.7 in
Width73.2 in72.9 in
Height57.7 in58.1 in
Curb Weight3,486 lb.3,627 lb.
Fuel Capacity18.5 gal.16.5 gal.
Row 1 Headroom39.8 in39.2 in
Row 1 Shoulder Room58.1 in57.8 in
Row 1 Hip Room56.0 in55.0 in
Row 1 Legroom45.5 in41.8 in
Row 2 Headroom37.8 in37.8 in
Row 2 Shoulder Room56.4 in56.9 in
Row 2 Hip Room56.0 in54.4 in
Row 2 Legroom35.6 in38.3 in
Cargo Volume15.9 ft316.0 ft3

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Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Heated second row seats200No
Steering-linked headlights150No
Sunshades, second row125No
Obstacle detection, rear250Yes
Auto-dimming headlights200Yes
Blind spot warning system200Yes
LED headlights1000Yes
Cross-traffic warning, rear100Yes
Interior ambient lighting150Yes
Cooled or ventilated front seats300Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Power lumbar adjuster, passenger seat100Yes
Auto-dimming rearview mirror150Yes
Power height adjuster, passenger seat50Yes
Power tilt adjuster, passenger seat100Yes
Panoramic sunroof1200No
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Total Requested430072%
Total Not Requested167528%

Option Package Details
Ford Fusion Hybrid Titanium

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Traffic + travel information25No
Total Requested67596%
Total Not Requested254%
Sunroof
FeatureValueRequested?
Sunroof900Yes
Universal garage door opener100Yes
Total Requested1000100%
Total Not Requested00%
Cargo mat
FeatureValueRequested?
Cargo mat40Yes
Floor mats, second row (optional)0No
Upgraded floor mats0No
Total Requested40100%
Total Not Requested00%
Adaptive cruise control
FeatureValueRequested?
Radar- or camera-based collision preparation system0No
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Pedestrian detection50No
Total Requested130096%
Total Not Requested504%
Driver Assist Package
FeatureValueRequested?
Rain-sensing wipers100No
Heated steering wheel100Yes
Auto-dimming driver-side mirror75No
Auto-dimming headlights200Yes
Perimeter approach lighting25No
Lane departure warning200Yes
Blind spot warning system200Yes
Cross-traffic warning, rear100Yes
Driver drowsiness monitor150No
Lane departure prevention, steering-based200No
Remote climate control25No
Wi-Fi hotspot50No
Remote app25No
4G LTE connectivity0No
Remote start via app75No
Total Requested80052%
Total Not Requested72548%

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