Kia Optima Kia Optima 2012 Ford Fusion Ford Fusion 2018

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Kia Optima vs. Ford Fusion Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Ford Fusion Invoice Comparison

Lowest Total Price: $31,800

Kia Optima Hybrid   
Difference: $2,135

Lowest Total Invoice: $29,550

Kia Optima Hybrid   
Difference: $2,577

Calculate Payments

  Down Payment Interest Rate Term
Model Year201220182018
ModelOptimaFusionFusion
TrimHybridHybrid TitaniumHybrid Platinum
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $25,700 $30,775 $37,275
Base Invoice $24,020 $29,082 $35,225
Premium Technology Package 5,350    
Sunroof   1,095  
Navigation system   795  
Cooled or ventilated front seats   395  
Premium Technology Package 4,780    
Sunroof   1,040  
Navigation system   755  
Cooled or ventilated front seats   375  
Options (change) 5,350 2,285 0
Options (change) 4,780 2,170 0
Destination 750 875 875
Total Price $31,800 $33,935 $38,150
Total Invoice $29,550 $32,127 $36,100

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Ford Fusion dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Ford Fusion

Lowest Adjusted Price: Ford Fusion Hybrid Platinum
Lowest Adjusted Invoice: Kia Optima Hybrid
TrueDelta Adjusted Price Difference: $185
TrueDelta Adjusted Invoice Difference: $366
Model Year201220182018
ModelOptimaFusionFusion
TrimHybridHybrid TitaniumHybrid Platinum
Body4dr Sedan4dr Sedan4dr Sedan
Engine166hp I4 H141hp I4 H141hp I4 H
TransmissionT6CVTCVT
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)34/39 MPG43/41 MPG43/41 MPG
Audio (watts, speakers)550, 12390, 12390, 12
Tire (rear if not all the same)215/55-17235/45-18235/45-18
Total Price$31,800$33,935$38,150
Adjustments for Features0-1,720-6,535
Feature-Adjusted Total Price$31,800$32,215$31,615
Cost Above Minimum$0$600$0
Total Invoice$29,550$32,127$36,100
Adjustments for Features0-1,628-6,184
Feature-Adjusted Total Invoice$29,550$30,499$29,916
Cost Above Minimum$0$583$0

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Features Comparison: Kia Optima vs. Ford Fusion

Model Year201220182018
ModelOptimaFusionFusion
TrimHybridHybrid TitaniumHybrid Platinum
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100  
CVT $1000$1000
FWD$0$0$0
Accessories 
AC power outlet $100$100
Active noise reduction $0$0
Adaptive cruise control, all-speed  $850
Cruise control$150$150 
Heated steering wheel$100 $100
Keyless entry keypad $50$50
Remote app  $25
Remote climate control  $25
Remote start $150$150
Remote window/roof operation $15$15
Semi-automated parking system  $500
Tilt/telescoping steering wheel, manual$250$250 
Tilt/telescoping steering wheel, power  $350
Brakes, Airbags, and Other Safety 
911 assist $25$25
Active or whiplash-reducing head restraints, front seats$0  
Automatic braking, high-speed or partial  $200
Automatic braking, low-speed  $200
Blind spot warning system  $200
Cross-traffic warning, rear  $100
Driver drowsiness monitor  $150
Forward collision warning  $200
Knee airbag, driver $75$75
Knee airbag, passenger $75$75
Lane departure prevention, steering-based  $200
Lane departure warning  $200
Obstacle detection, front  $150
Obstacle detection, rear $250$250
Pedestrian detection  $50
Radar- or camera-based collision preparation system  $0
Safety key $5$5
Vehicle health reports $0$0
Cargo Management 
Air-conditioned storage compartment$50  
Cargo mat  $40
Rear seat pass-through$100  
Climate Control 
Rain-sensing wipers  $175
Variable intermittent wipers$75$75 
Exterior 
Body kit$0  
Bright-finished exhaust tip(s) $25$25
Panoramic sunroof$1200  
Sunroof $900$900
Infotainment 
4G LTE connectivity  $0
Android Auto support $100$100
App support $0$0
Apple CarPlay support $100$100
SMS text-to-speech reader $25$25
Surround sound $250$250
Traffic + travel information $25$25
Voice control for external devices $0$0
Voice control for nav and audio $100$100
Wi-Fi hotspot  $50
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror  $75
Auto-dimming headlights  $200
Large color reconfigurable instrument cluster display $250$250
Large energy flow and fuel economy display$25  
LED headlights $1000$1000
Power-folding mirrors$50  
Speaker lights$100  
Spotter mirror(s) $50$50
Xenon HID headlights$500  
Seats and Interior Trim 
Door sill trim plates $100$100
Floor mats, second row (optional)  $0
Folding second row seats $300$300
Heated second row seats$200  
Illuminated door sill trim plates$200  
Leather door panel trim  $250
Metal pedals $75$75
Power height adjuster, passenger seat $100$100
Power lumbar adjuster, passenger seat $100$100
Power tilt adjuster, passenger seat $100$100
Upgraded floor mats  $0
Upholstered instrument panel, leather  $1000
Total Value of Features$4,100$5,820$10,635
Value of Feature Adjustments$0$1,720$6,535
Value of Feature Adjustments0-1,628-6,184

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Specifications Comparison: Kia Optima vs. Ford Fusion

Model Year20122018
ModelOptimaFusion
Body4dr Sedan4dr Sedan
Wheelbase110.0 in112.2 in
Length190.7 in191.7 in
Width72.1 in72.9 in
Height57.3 in58.1 in
Curb Weight3,490 lb.3,627 lb.
Fuel Capacity18.5 gal.16.5 gal.
Row 1 Headroom40.0 in39.2 in
Row 1 Shoulder Room57.2 in57.8 in
Row 1 Hip Room54.7 in55.0 in
Row 1 Legroom45.5 in41.8 in
Row 2 Headroom37.6 in37.8 in
Row 2 Shoulder Room55.7 in56.9 in
Row 2 Hip Room54.5 in54.4 in
Row 2 Legroom34.7 in38.3 in
Cargo Volume15.4 ft316.0 ft3

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Option Package Details
Kia Optima Hybrid

Premium Technology Package
FeatureValueRequested?
Navigation system600Yes
Leather seating surfaces900Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Xenon HID headlights500Yes
Heated steering wheel100Yes
Compass0Yes
215/55HR17 tires400No
Interior ambient lighting150Yes
Illuminated door sill trim plates200No
Infinity, 550W, 12 speakers (with subwoofer)350No
Power-folding mirrors50No
HD radio50Yes
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Panoramic sunroof1200No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Rearview camera200Yes
Voice control for external devices0No
SMS text-to-speech reader25No
Bluetooth audio streaming25Yes
Media drive, small5No
Total Requested402562%
Total Not Requested243038%

Option Package Details
Ford Fusion Hybrid Titanium

Sunroof
FeatureValueRequested?
Sunroof900Yes
Universal garage door opener100Yes
Total Requested1000100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75No
Traffic + travel information25No
Total Requested60086%
Total Not Requested10014%

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