Kia Optima Kia Optima 2016 Ford Fusion Ford Fusion 2018

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Kia Optima vs. Ford Fusion Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Ford Fusion Invoice Comparison

Lowest Total Price: $33,985

Ford Fusion Hybrid Titanium   
Difference: $1,490

Lowest Total Invoice: $32,176

Ford Fusion Hybrid Titanium   
Difference: $784

Calculate Payments

  Down Payment Interest Rate Term
Model Year201620182018
ModelOptimaFusionFusion
TrimHybrid EXHybrid TitaniumHybrid Platinum
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $32,195 $30,775 $37,275
Base Invoice $29,856 $29,082 $35,225
Technology Package 2,380    
Cargo net 50 50 50
Navigation system   795  
Sunroof   1,095  
Cooled or ventilated front seats   395  
Technology Package 2,212    
Cargo net 42 49 49
Navigation system   755  
Sunroof   1,040  
Cooled or ventilated front seats   375  
Options (change) 2,430 2,335 50
Options (change) 2,254 2,219 49
Destination 850 875 875
Total Price $35,475 $33,985 $38,200
Total Invoice $32,960 $32,176 $36,149

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Ford Fusion dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Ford Fusion

Lowest Adjusted Price and Invoice: Ford Fusion Hybrid Platinum
TrueDelta Adjusted Price Difference: $2,685
TrueDelta Adjusted Invoice Difference: $1,931
Model Year201620182018
ModelOptimaFusionFusion
TrimHybrid EXHybrid TitaniumHybrid Platinum
Body4dr Sedan4dr Sedan4dr Sedan
Engine159hp I4 H141hp I4 H141hp I4 H
TransmissionT6CVTCVT
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)36/40 MPG43/41 MPG43/41 MPG
Audio (watts, speakers)550, 12390, 12390, 12
Tire (rear if not all the same)215/55-17235/45-18235/45-18
Total Price$35,475$33,985$38,200
Adjustments for Features0-595-5,410
Feature-Adjusted Total Price$35,475$33,390$32,790
Cost Above Minimum$0$600$0
Total Invoice$32,960$32,176$36,149
Adjustments for Features0-563-5,120
Feature-Adjusted Total Invoice$32,960$31,613$31,029
Cost Above Minimum$0$584$0

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Features Comparison: Kia Optima vs. Ford Fusion

Model Year201620182018
ModelOptimaFusionFusion
TrimHybrid EXHybrid TitaniumHybrid Platinum
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100  
CVT $1000$1000
FWD$0$0$0
Accessories 
AC power outlet $100$100
Active noise reduction $0$0
Adaptive cruise control, all-speed  $850
Cruise control$150$150 
Heated steering wheel$100 $100
Keyless entry keypad $50$50
Remote app  $25
Remote climate control  $25
Remote start $150$150
Remote window/roof operation $15$15
Semi-automated parking system  $500
Tilt/telescoping steering wheel, manual$250$250 
Tilt/telescoping steering wheel, power  $350
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0  
Automatic braking, high-speed or partial  $200
Automatic braking, low-speed  $200
Blind spot warning system$200 $200
Cross-traffic warning, rear$100 $100
Driver drowsiness monitor  $150
Forward collision warning  $200
Knee airbag, driver $75$75
Knee airbag, passenger $75$75
Lane departure prevention, steering-based  $200
Lane departure warning  $200
Obstacle detection, front  $150
Pedestrian detection  $50
Radar- or camera-based collision preparation system  $0
Rollover sensor$50  
Safety key $5$5
Cargo Management 
Air-conditioned storage compartment$50  
Cargo mat  $40
Rear seat pass-through$100  
Climate Control 
Rain-sensing wipers  $175
Variable intermittent wipers$75$75 
Exterior 
Body kit$0  
Bright-finished exhaust tip(s) $25$25
Laminated front side windows$200  
Panoramic sunroof$1200  
Sunroof $900$900
Infotainment 
4G LTE connectivity  $0
Android Auto support $100$100
Apple CarPlay support $100$100
Traffic + travel information $25$25
Traffic information$25  
Wi-Fi hotspot  $50
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror  $75
Auto-dimming headlights  $200
Large color reconfigurable instrument cluster display $250$250
Large energy flow and fuel economy display$25  
LED headlights $1000$1000
Power-folding mirrors$50  
Spotter mirror(s) $50$50
Xenon HID headlights$500  
Seats and Interior Trim 
Door sill trim plates $100$100
Floor mats, second row (optional)  $0
Folding second row seats $300$300
Heated second row seats$200  
Illuminated door sill trim plates$200  
Leather door panel trim  $250
Metal pedals $75$75
Power height adjuster, passenger seat $100$100
Power lumbar adjuster, passenger seat $100$100
Power tilt adjuster, passenger seat $100$100
Upgraded floor mats  $0
Upholstered instrument panel, leather  $1000
Total Value of Features$4,575$5,170$9,985
Value of Feature Adjustments$0$595$5,410
Value of Feature Adjustments0-563-5,120

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Specifications Comparison: Kia Optima vs. Ford Fusion

Model Year20162018
ModelOptimaFusion
Body4dr Sedan4dr Sedan
Wheelbase110.4 in112.2 in
Length191.1 in191.7 in
Width73.2 in72.9 in
Height57.7 in58.1 in
Curb Weight3,496 lb.3,627 lb.
Fuel Capacity18.5 gal.16.5 gal.
Row 1 Headroom39.8 in39.2 in
Row 1 Shoulder Room58.1 in57.8 in
Row 1 Hip Room56.0 in55.0 in
Row 1 Legroom45.5 in41.8 in
Row 2 Headroom37.8 in37.8 in
Row 2 Shoulder Room56.4 in56.9 in
Row 2 Hip Room56.0 in54.4 in
Row 2 Legroom35.6 in38.3 in
Cargo Volume15.9 ft316.0 ft3

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Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Obstacle detection, rear250Yes
Panoramic sunroof1200No
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested55031%
Total Not Requested120069%

Option Package Details
Ford Fusion Hybrid Titanium

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Traffic + travel information25No
Total Requested67596%
Total Not Requested254%
Sunroof
FeatureValueRequested?
Sunroof900Yes
Universal garage door opener100Yes
Total Requested1000100%
Total Not Requested00%

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