| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Ford Taurus Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Ford Taurus Invoice Comparison
Lowest Total Price: $35,990 Kia Optima SX | |||
| Difference: $6,050 | |||
Lowest Total Invoice: $33,428 Kia Optima SX | |||
| Difference: $6,367 | |||
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| Model Year | 2016 | 2016 | 2018 |
| Model | Optima | Optima | Taurus |
| Trim | SX | SX Limited | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $29,940 | $36,040 | $37,105 |
| Base Invoice | $27,865 | $33,435 | $35,064 |
| Premium Technology Package | 4,800 | ||
| Universal garage door opener | 350 | 350 | |
| Cargo net | 50 | 50 | |
| Navigation system | 795 | ||
| Driver Assist Package | 1,995 | ||
| Rear spoiler | 275 | ||
| Sunroof | 995 | ||
| Premium Technology Package | 4,380 | ||
| Universal garage door opener | 291 | 291 | |
| Cargo net | 42 | 42 | |
| Navigation system | 755 | ||
| Driver Assist Package | 1,895 | ||
| Rear spoiler | 261 | ||
| Sunroof | 945 | ||
| Options (change) | 5,200 | 400 | 4,060 |
| Options (change) | 4,713 | 333 | 3,856 |
| Destination | 850 | 850 | 875 |
| Total Price | $35,990 | $37,290 | $42,040 |
| Total Invoice | $33,428 | $34,618 | $39,795 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Ford Taurus dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Ford Taurus
| Lowest Adjusted Price and Invoice: Kia Optima SX | |||
| TrueDelta Adjusted Price Difference: $6,135 | |||
| TrueDelta Adjusted Invoice Difference: $6,446 | |||
| Model Year | 2016 | 2016 | 2018 |
| Model | Optima | Optima | Taurus |
| Trim | SX | SX Limited | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 245hp I4 | 245hp I4 | 288hp V6 |
| Transmission | T6 | T6 | T6 |
| Drivetrain | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | 22/32 MPG | 22/32 MPG | 19/29 MPG |
| Audio (watts, speakers) | 630, 10 | 630, 10 | 390, 12 |
| Tire (rear if not all the same) | 235/45-18 | 235/45-18 | 255/45-19 |
| Total Price | $35,990 | $37,290 | $42,040 |
| Adjustments for Features | -85 | -385 | 0 |
| Feature-Adjusted Total Price | $35,905 | $36,905 | $42,040 |
| Cost Above Minimum | $0 | $1,000 | $0 |
| Total Invoice | $33,428 | $34,618 | $39,795 |
| Adjustments for Features | -79 | -357 | 0 |
| Feature-Adjusted Total Invoice | $33,349 | $34,261 | $39,795 |
| Cost Above Minimum | $0 | $912 | $0 |
Features Comparison: Kia Optima vs. Ford Taurus
| Model Year | 2016 | 2016 | 2018 |
| Model | Optima | Optima | Taurus |
| Trim | SX | SX Limited | Limited |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 |
| FWD | $0 | $0 | $0 |
| Accessories | |||
| Adaptive cruise control | $600 | ||
| Adaptive cruise control, all-speed | $850 | $850 | |
| Keyless entry keypad | $50 | ||
| Power-adjustable pedals | $125 | ||
| Proximity trunk or liftgate opener | $125 | $125 | |
| Remote start | $150 | ||
| Semi-automated parking system | $500 | ||
| Sunshade, rear, power | $225 | ||
| Sunshades, second row | $125 | $125 | |
| Tilt/telescoping steering wheel, manual | $250 | $250 | |
| Tilt/telescoping steering wheel, power | $350 | ||
| Brakes, Airbags, and Other Safety | |||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | |
| Around view cameras | $500 | ||
| Automatic braking, high-speed or partial | $200 | $200 | |
| Automatic braking, low-speed | $200 | $200 | |
| Curve control | $50 | ||
| Driver drowsiness monitor | $150 | ||
| Knee airbag, driver | $75 | $75 | |
| Lane departure prevention, steering-based | $200 | ||
| Obstacle detection, front | $150 | ||
| Radar- or camera-based collision preparation system | $0 | ||
| Rearview camera | $200 | $200 | |
| Safety key | $5 | ||
| Torque vectoring, brake-based | $100 | ||
| Cargo Management | |||
| Cargo mat | $40 | $40 | |
| Climate Control | |||
| Rain-sensing wipers | $175 | ||
| Variable intermittent wipers | $75 | $75 | |
| Exterior | |||
| Laminated front side windows | $200 | $200 | |
| Painted brake calipers (optional) | $0 | $0 | |
| Panoramic sunroof | $1200 | $1200 | |
| Sunroof | $900 | ||
| Infotainment | |||
| Apple CarPlay support | $100 | ||
| CD player | $125 | ||
| MP3-compatible player | $50 | ||
| Traffic + travel information | $25 | ||
| Traffic information | $25 | $25 | |
| Instruments, Lights, and Mirrors | |||
| Approach detection | $25 | $25 | |
| Auto-dimming driver-side mirror | $75 | ||
| Large color reconfigurable instrument cluster display | $250 | ||
| Power-folding mirrors | $50 | $50 | |
| Steering-linked headlights | $150 | $150 | |
| Turn signals on or near mirrors | $25 | $25 | |
| Xenon HID headlights | $500 | $500 | |
| Seats and Interior Trim | |||
| Heated front row armrests | $100 | $100 | |
| Heated front seats | $200 | ||
| Leather-wrapped steering wheel | $150 | $150 | |
| Metal pedals | $75 | $75 | |
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | |
| Power lumbar adjuster, driver seat | $100 | ||
| Wood/leather-wrapped steering wheel | $150 | ||
| Suspension, Wheels, and Tires | |||
| Alloy wheels | $350 | ||
| Electronic systems calibration selector | $200 | $200 | |
| Machined alloy wheels | $350 | $350 | |
| Performance steering system (optional) | $0 | $0 | |
| Sport suspension (upgrade) | $0 | $0 | |
| Transmission | |||
| Steering-wheel-mounted transmission controls | $100 | $100 | |
| Total Value of Features | $6,540 | $6,840 | $6,455 |
| Value of Feature Adjustments | $85 | $385 | $0 |
| Value of Feature Adjustments | -79 | -357 | 0 |
Specifications Comparison: Kia Optima vs. Ford Taurus
| Model Year | 2016 | 2018 |
| Model | Optima | Taurus |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 110.4 in | 112.9 in |
| Length | 191.1 in | 202.9 in |
| Width | 73.2 in | 76.2 in |
| Height | 57.7 in | 60.7 in |
| Curb Weight | 3,494 lb. | 3,969 lb. |
| Fuel Capacity | 18.5 gal. | 20.0 gal. |
| Row 1 Headroom | 39.8 in | 39.0 in |
| Row 1 Shoulder Room | 58.1 in | 57.9 in |
| Row 1 Hip Room | 56.0 in | 56.3 in |
| Row 1 Legroom | 45.5 in | 41.9 in |
| Row 2 Headroom | 37.8 in | 37.8 in |
| Row 2 Shoulder Room | 56.4 in | 56.9 in |
| Row 2 Hip Room | 56.0 in | 55.8 in |
| Row 2 Legroom | 35.6 in | 38.1 in |
| Cargo Volume | 15.9 ft3 | 20.1 ft3 |
Option Package Details
Kia Optima SX
| Premium Technology Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| Lane departure warning system | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | No |
| Upgraded stability control | 0 | No |
| Automatic braking, low-speed | 200 | No |
| Automatic braking, high-speed or partial | 200 | No |
| Forward collision warning | 200 | Yes |
| Cooled or ventilated front seats | 300 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Power lumbar adjuster, passenger seat | 100 | Yes |
| Power height adjuster, passenger seat | 50 | Yes |
| Power tilt adjuster, passenger seat | 100 | Yes |
| Panoramic sunroof | 1200 | No |
| Rear reading lights | 0 | No |
| Heated second row seats | 200 | Yes |
| Surround sound | 250 | Yes |
| Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
| Obstacle detection, rear | 250 | Yes |
| Blind spot warning system | 200 | Yes |
| Rear cross-traffic detection | 100 | Yes |
| Total Requested | 2350 | 47% |
| Total Not Requested | 2650 | 53% |
Option Package Details
Ford Taurus Limited
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 75 | Yes |
| Traffic + travel information | 25 | No |
| Total Requested | 675 | 96% |
| Total Not Requested | 25 | 4% |
| Driver Assist Package | ||
| Feature | Value | Requested? |
| Adaptive cruise control | 450 | Yes |
| Obstacle detection, front | 150 | No |
| Radar- or camera-based collision preparation system | 0 | No |
| Lane departure warning | 200 | Yes |
| Semi-automated parking system | 500 | No |
| Driver drowsiness monitor | 150 | No |
| Forward collision warning | 200 | Yes |
| Lane departure prevention, steering-based | 200 | No |
| Total Requested | 850 | 46% |
| Total Not Requested | 1000 | 54% |
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