| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Ford Taurus Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Ford Taurus Invoice Comparison
Lowest Total Price: $21,790 Kia Optima EX | ||||
| Difference: $12,925 | ||||
Lowest Total Invoice: $20,029 Kia Optima EX | ||||
| Difference: $12,845 | ||||
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| Model Year | 2006 | 2018 | 2018 | 2018 |
| Model | Optima | Taurus | Taurus | Taurus |
| Trim | EX | SEL | Limited | SHO |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $19,100 | $30,025 | $37,105 | $42,770 |
| Base Invoice | $17,605 | $28,374 | $35,064 | $40,418 |
| Leather Package | 1,000 | |||
| Antilock brakes (ABS) | 795 | |||
| Floor mats | 85 | |||
| Rear spoiler | 220 | 275 | 275 | |
| Leather seating surfaces | 1,495 | |||
| Sunroof | 995 | 995 | 995 | |
| Package 201A | 1,050 | |||
| Leather Package | 890 | |||
| Antilock brakes (ABS) | 710 | |||
| Floor mats | 65 | |||
| Rear spoiler | 169 | 261 | 261 | |
| Leather seating surfaces | 1,420 | |||
| Sunroof | 945 | 945 | 945 | |
| Package 201A | 999 | |||
| Options (change) | 2,100 | 3,815 | 1,270 | 995 |
| Options (change) | 1,834 | 3,625 | 1,206 | 945 |
| Destination | 590 | 875 | 875 | 875 |
| Total Price | $21,790 | $34,715 | $39,250 | $44,640 |
| Total Invoice | $20,029 | $32,874 | $37,145 | $42,238 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Ford Taurus dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Ford Taurus
| Lowest Adjusted Price and Invoice: Kia Optima EX | ||||
| TrueDelta Adjusted Price Difference: $9,045 | ||||
| TrueDelta Adjusted Invoice Difference: $9,171 | ||||
| Model Year | 2006 | 2018 | 2018 | 2018 |
| Model | Optima | Taurus | Taurus | Taurus |
| Trim | EX | SEL | Limited | SHO |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 138hp I4 | 288hp V6 | 288hp V6 | 365hp V6 |
| Transmission | T4 | T6 | T6 | T6 |
| Drivetrain | FWD | FWD | FWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 120, 6 | ?, 7 | 390, 12 | 390, 12 |
| Tire (rear if not all the same) | 205/60-15 | 235/55-18 | 255/45-19 | 245/45-20 |
| Total Price | $21,790 | $34,715 | $39,250 | $44,640 |
| Adjustments for Features | 0 | -3,880 | -6,495 | -8,795 |
| Feature-Adjusted Total Price | $21,790 | $30,835 | $32,755 | $35,845 |
| Cost Above Minimum | $0 | $0 | $1,920 | $5,010 |
| Total Invoice | $20,029 | $32,874 | $37,145 | $42,238 |
| Adjustments for Features | 0 | -3,674 | -6,147 | -8,322 |
| Feature-Adjusted Total Invoice | $20,029 | $29,200 | $30,998 | $33,916 |
| Cost Above Minimum | $0 | $0 | $1,798 | $4,716 |
Features Comparison: Kia Optima vs. Ford Taurus
| Model Year | 2006 | 2018 | 2018 | 2018 |
| Model | Optima | Taurus | Taurus | Taurus |
| Trim | EX | SEL | Limited | SHO |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | ||||
| 4-speed manually-shiftable automatic | $900 | |||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |
| FWD | $0 | $0 | $0 | |
| AWD | $1700 | |||
| Accessories | ||||
| Heated steering wheel | $100 | $100 | ||
| Keyless entry keypad | $50 | $50 | $50 | |
| Power-adjustable pedals | $125 | $125 | ||
| Proximity key | $250 | $250 | $250 | |
| Remote start | $150 | $150 | $150 | |
| Sunshade, rear, power | $225 | $225 | ||
| Tilt steering wheel, manual | $150 | |||
| Tilt/telescoping steering wheel, manual | $250 | |||
| Tilt/telescoping steering wheel, power | $350 | $350 | ||
| Universal garage door opener | $100 | $100 | $100 | |
| Brakes, Airbags, and Other Safety | ||||
| 911 assist | $25 | $25 | $25 | |
| Blind spot warning system | $200 | $200 | ||
| Brake assist | $50 | $50 | $50 | |
| Cross-traffic warning, rear | $100 | $100 | ||
| Curve control | $50 | $50 | $50 | |
| Obstacle detection, rear | $250 | $250 | $250 | |
| Rearview camera | $200 | $200 | $200 | |
| Rollover sensor | $50 | $50 | $50 | |
| Safety key | $5 | $5 | $5 | |
| Side curtain airbags | $350 | $350 | $350 | |
| Stability control | $400 | $400 | $400 | |
| Tire-pressure monitor | $75 | $75 | $75 | |
| Torque vectoring, brake-based | $100 | $100 | $100 | |
| Traction control | $100 | $100 | $100 | |
| Vehicle health reports | $0 | $0 | $0 | |
| Cargo Management | ||||
| Cargo net | $40 | $40 | ||
| Overhead sunglass holder | $25 | $25 | $25 | |
| Climate Control | ||||
| Dual-zone climate control | $125 | $125 | $125 | |
| Interior air filter | $0 | $0 | $0 | |
| Rain-sensing wipers | $175 | $175 | ||
| Rear air vents | $100 | $100 | $100 | |
| Variable intermittent wipers | $75 | $75 | ||
| Exterior | ||||
| Bodyside moldings | $75 | |||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | |
| Infotainment | ||||
| Android Auto support | $100 | $100 | $100 | |
| App support | $0 | $0 | $0 | |
| Apple CarPlay support | $100 | $100 | $100 | |
| Audio controls on steering wheel | $125 | $125 | $125 | |
| Aux input | $50 | $50 | $50 | |
| Bluetooth audio streaming | $25 | $25 | $25 | |
| Bluetooth cell phone link | $100 | $100 | $100 | |
| Cassette player | $50 | |||
| HD radio | $50 | $50 | ||
| MP3-compatible player | $50 | $50 | $50 | |
| Satellite radio | $200 | $200 | $200 | |
| SMS text-to-speech reader | $25 | $25 | $25 | |
| Surround sound | $250 | $250 | ||
| Voice control for audio system | $25 | $25 | $25 | |
| Voice control for external devices | $0 | $0 | $0 | |
| Instruments, Lights, and Mirrors | ||||
| Auto-dimming driver-side mirror | $75 | $75 | ||
| Auto-dimming headlights | $200 | $200 | ||
| Compass | $0 | $0 | $0 | |
| Fog lights | $125 | |||
| Large color reconfigurable instrument cluster display | $250 | $250 | $250 | |
| Outside temperature display | $50 | $50 | $50 | |
| Spotter mirror(s) | $50 | |||
| Trip computer | $150 | $150 | $150 | |
| Xenon HID headlights | $500 | |||
| Seats and Interior Trim | ||||
| Cooled or ventilated front seats | $300 | $300 | ||
| Heated front seats | $200 | $200 | $200 | |
| Heated second row seats | $200 | $200 | ||
| Leather-wrapped steering wheel | $150 | $150 | $150 | |
| Manual lumbar adjuster, driver seat | $50 | $50 | ||
| Manual lumbar adjuster, passenger seat | $50 | |||
| Memory system, driver seat | $200 | $200 | ||
| Power height adjuster, passenger seat | $100 | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | $100 | ||
| Power lumbar adjuster, passenger seat | $100 | $100 | ||
| Power recliner, driver seat | $100 | $100 | $100 | |
| Power recliner, passenger seat | $100 | $100 | $100 | |
| Power tilt adjuster, passenger seat | $100 | $100 | $100 | |
| Synthetic suede inserts in leather seating surfaces | $0 | |||
| Wood/leather-wrapped steering wheel | $150 | |||
| Suspension, Wheels, and Tires | ||||
| Alloy wheels | $350 | $350 | $350 | |
| Machined alloy wheels | $350 | |||
| Sport suspension (upgrade) | $0 | |||
| Transmission | ||||
| Steering-wheel-mounted transmission controls | $100 | |||
| Total Value of Features | $2,225 | $6,105 | $8,720 | $11,020 |
| Value of Feature Adjustments | $0 | $3,880 | $6,495 | $8,795 |
| Value of Feature Adjustments | 0 | -3,674 | -6,147 | -8,322 |
Specifications Comparison: Kia Optima vs. Ford Taurus
| Model Year | 2006 | 2018 |
| Model | Optima | Taurus |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 106.3 in | 112.9 in |
| Length | 185.8 in | 202.9 in |
| Width | 71.5 in | 76.2 in |
| Height | 55.5 in | 60.7 in |
| Curb Weight | 3,282 lb. | 3,970 lb. |
| Fuel Capacity | 17.2 gal. | 20.0 gal. |
| Row 1 Headroom | 39.0 in | 39.0 in |
| Row 1 Shoulder Room | 56.9 in | 57.9 in |
| Row 1 Hip Room | 55.8 in | 56.3 in |
| Row 1 Legroom | 43.3 in | 41.9 in |
| Row 2 Headroom | 37.6 in | 37.8 in |
| Row 2 Shoulder Room | 55.7 in | 56.9 in |
| Row 2 Hip Room | 54.4 in | 55.8 in |
| Row 2 Legroom | 36.2 in | 38.1 in |
| Cargo Volume | 13.6 ft3 | 20.1 ft3 |
Option Package Details
Kia Optima EX
| Leather Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Total Requested | 1100 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
Ford Taurus SEL
| Leather seating surfaces | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Heated front seats | 200 | No |
| Total Requested | 900 | 82% |
| Total Not Requested | 200 | 18% |
| Package 201A | ||
| Feature | Value | Requested? |
| Unbranded, 7 speakers | 350 | No |
| Proximity key | 250 | No |
| Large color reconfigurable instrument cluster display | 250 | No |
| Apple CarPlay support | 100 | No |
| Android Auto support | 100 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 1050 | 100% |
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