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Kia Optima vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Ford Taurus Invoice Comparison

Lowest Total Price: $31,950

Kia Optima SX   
Difference: $13,485

Lowest Total Invoice: $29,725

Kia Optima SX   
Difference: $13,268

Calculate Payments

  Down Payment Interest Rate Term
Model Year20132018
ModelOptimaTaurus
TrimSXSHO
Body4dr Sedan4dr Sedan
Base Price $26,800 $42,770
Base Invoice $25,040 $40,418
Premium Package 2,950  
Navigation system 1,400 795
Sunroof   995
Premium Package 2,635  
Navigation system 1,250 755
Sunroof   945
Options (change) 4,350 1,790
Options (change) 3,885 1,700
Destination 800 875
Total Price $31,950 $45,435
Total Invoice $29,725 $42,993

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Ford Taurus dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Ford Taurus

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $9,015
TrueDelta Adjusted Invoice Difference: $9,038
Model Year20132018
ModelOptimaTaurus
TrimSXSHO
Body4dr Sedan4dr Sedan
Engine274hp I4365hp V6
TransmissionT6T6
DrivetrainFWDAWD
EPA Fuel Economy (city/highway)22/34 MPG17/25 MPG
Audio (watts, speakers)550, 12390, 12
Tire (rear if not all the same)225/45-18245/45-20
Total Price$31,950$45,435
Adjustments for Features0-4,470
Feature-Adjusted Total Price$31,950$40,965
Total Invoice$29,725$42,993
Adjustments for Features0-4,230
Feature-Adjusted Total Invoice$29,725$38,763

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Features Comparison: Kia Optima vs. Ford Taurus

Model Year20132018
ModelOptimaTaurus
TrimSXSHO
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100
FWD$0 
AWD $1700
Accessories 
Heated steering wheel $100
Keyless entry keypad $50
Power-adjustable pedals $125
Remote start $150
Sunshade, rear, power $225
Tilt/telescoping steering wheel, manual$250 
Tilt/telescoping steering wheel, power $350
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0 
Blind spot warning system $200
Cross-traffic warning, rear $100
Curve control $50
Obstacle detection, rear $250
Rollover sensor $50
Safety key $5
Temporary spare tire $150
Torque vectoring, brake-based $100
Cargo Management 
Air-conditioned storage compartment$50 
Cargo net $40
Climate Control 
Rain-sensing wipers $175
Variable intermittent wipers$75 
Exterior 
Body kit$0 
Panoramic sunroof$1200 
Sunroof $900
Infotainment 
Android Auto support $100
Apple CarPlay support $100
SMS text-to-speech reader $25
Surround sound $250
Traffic + travel information $25
Traffic information$25 
Voice control for external devices $0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75
Auto-dimming headlights $200
Fog lights$125 
Large color reconfigurable instrument cluster display $250
Power-folding mirrors$50 
Speaker lights$100 
Turn signals on or near mirrors$25 
Seats and Interior Trim 
Aluminum trim$100 
Door sill trim plates $100
Floor mats $75
Illuminated door sill trim plates$200 
Leather seating surfaces $900
Partial leather seating sufaces$450 
Power height adjuster, passenger seat $100
Power lumbar adjuster, passenger seat $100
Power tilt adjuster, passenger seat $100
Synthetic suede inserts in leather seating surfaces $0
Suspension, Wheels, and Tires 
Alloy wheels$350 
Machined alloy wheels $350
Total Value of Features$4,100$8,570
Value of Feature Adjustments$0$4,470
Value of Feature Adjustments0-4,230

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See a complete comparison of Kia Optima vs. Ford Taurus features.

Specifications Comparison: Kia Optima vs. Ford Taurus

Model Year20132018
ModelOptimaTaurus
Body4dr Sedan4dr Sedan
Wheelbase110.0 in112.9 in
Length190.7 in202.9 in
Width72.1 in76.2 in
Height57.3 in60.7 in
Curb Weight3,385 lb.4,343 lb.
Fuel Capacity18.5 gal.20.0 gal.
Row 1 Headroom40.0 in39.0 in
Row 1 Shoulder Room57.2 in57.9 in
Row 1 Hip Room54.7 in56.3 in
Row 1 Legroom45.5 in41.9 in
Row 2 Headroom37.6 in37.8 in
Row 2 Shoulder Room55.7 in56.9 in
Row 2 Hip Room54.5 in55.8 in
Row 2 Legroom34.7 in38.1 in
Cargo Volume15.4 ft320.1 ft3

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See a complete comparison of Kia Optima vs. Ford Taurus specs.

Option Package Details
Kia Optima SX

Premium Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Cooled or ventilated front seats300Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50Yes
Infinity, 550W, 12 speakers (with subwoofer)350No
App support0Yes
Rearview camera200Yes
Voice control for external devices0No
SMS text-to-speech reader25No
Vehicle health reports0Yes
911 assist25Yes
Bluetooth audio streaming25Yes
Media drive, small5No
Total Requested140046%
Total Not Requested163054%

Option Package Details
Ford Taurus SHO

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Traffic + travel information25No
Total Requested67596%
Total Not Requested254%

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See TrueDelta's information for all Sedans and Wagons.
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