| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Ford Taurus Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Ford Taurus Invoice Comparison
Lowest Total Price: $24,835 Kia Optima EX | |||
| Difference: $14,935 | |||
Lowest Total Invoice: $23,030 Kia Optima EX | |||
| Difference: $14,609 | |||
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| Model Year | 2009 | 2018 | 2018 |
| Model | Optima | Taurus | Taurus |
| Trim | EX | Limited | SHO |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $20,690 | $37,105 | $42,770 |
| Base Invoice | $19,255 | $35,064 | $40,418 |
| Convenience Package | 970 | ||
| Premium Package | 1,300 | ||
| Navigation system | 1,200 | 795 | 795 |
| Sunroof | 995 | 995 | |
| Convenience Package | 865 | ||
| Premium Package | 1,160 | ||
| Navigation system | 1,075 | 755 | 755 |
| Sunroof | 945 | 945 | |
| Options (change) | 3,470 | 1,790 | 1,790 |
| Options (change) | 3,100 | 1,700 | 1,700 |
| Destination | 675 | 875 | 875 |
| Total Price | $24,835 | $39,770 | $45,435 |
| Total Invoice | $23,030 | $37,639 | $42,993 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Ford Taurus dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Ford Taurus
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||
| TrueDelta Adjusted Price Difference: $10,440 | |||
| TrueDelta Adjusted Invoice Difference: $10,355 | |||
| Model Year | 2009 | 2018 | 2018 |
| Model | Optima | Taurus | Taurus |
| Trim | EX | Limited | SHO |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 175hp I4 | 288hp V6 | 365hp V6 |
| Transmission | T5 | T6 | T6 |
| Drivetrain | FWD | FWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 360, 7 | 390, 12 | 390, 12 |
| Tire (rear if not all the same) | 215/50-17 | 255/45-19 | 245/45-20 |
| Total Price | $24,835 | $39,770 | $45,435 |
| Adjustments for Features | 0 | -4,495 | -7,070 |
| Feature-Adjusted Total Price | $24,835 | $35,275 | $38,365 |
| Cost Above Minimum | $0 | $0 | $3,090 |
| Total Invoice | $23,030 | $37,639 | $42,993 |
| Adjustments for Features | 0 | -4,254 | -6,690 |
| Feature-Adjusted Total Invoice | $23,030 | $33,385 | $36,303 |
| Cost Above Minimum | $0 | $0 | $2,918 |
Features Comparison: Kia Optima vs. Ford Taurus
| Model Year | 2009 | 2018 | 2018 |
| Model | Optima | Taurus | Taurus |
| Trim | EX | Limited | SHO |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||
| 5-speed manually-shiftable automatic | $1000 | ||
| 6-speed manually-shiftable automatic | $1100 | $1100 | |
| FWD | $0 | $0 | |
| AWD | $1700 | ||
| Accessories | |||
| Heated steering wheel | $100 | $100 | |
| Keyless entry keypad | $50 | $50 | |
| Proximity key | $250 | $250 | |
| Remote start | $150 | $150 | |
| Sunshade, rear | $125 | ||
| Sunshade, rear, power | $225 | $225 | |
| Tilt/telescoping steering wheel, manual | $250 | ||
| Tilt/telescoping steering wheel, power | $350 | $350 | |
| Brakes, Airbags, and Other Safety | |||
| 911 assist | $25 | $25 | |
| Active or whiplash-reducing head restraints, front seats | $0 | ||
| Blind spot warning system | $200 | $200 | |
| Cross-traffic warning, rear | $100 | $100 | |
| Curve control | $50 | $50 | |
| Obstacle detection, rear | $250 | $250 | |
| Rearview camera | $200 | $200 | |
| Rollover sensor | $50 | $50 | |
| Safety key | $5 | $5 | |
| Torque vectoring, brake-based | $100 | $100 | |
| Vehicle health reports | $0 | $0 | |
| Cargo Management | |||
| Cargo net | $40 | $40 | |
| Climate Control | |||
| Dual-zone climate control | $125 | $125 | |
| Rain-sensing wipers | $175 | $175 | |
| Rear air vents | $100 | $100 | |
| Variable intermittent wipers | $75 | ||
| Exterior | |||
| Bodyside moldings | $75 | ||
| Bright-finished exhaust tip(s) | $25 | $25 | |
| Rear spoiler | $200 | ||
| Infotainment | |||
| Android Auto support | $100 | $100 | |
| App support | $0 | $0 | |
| Apple CarPlay support | $100 | $100 | |
| Bluetooth audio streaming | $25 | $25 | |
| Bluetooth cell phone link | $100 | $100 | |
| HD radio | $50 | $50 | |
| SMS text-to-speech reader | $25 | $25 | |
| Surround sound | $250 | $250 | |
| Traffic + travel information | $25 | $25 | |
| Voice control for external devices | $0 | $0 | |
| Voice control for nav and audio | $100 | $100 | |
| Instruments, Lights, and Mirrors | |||
| Auto-dimming driver-side mirror | $75 | $75 | |
| Auto-dimming headlights | $200 | $200 | |
| Fog lights | $125 | ||
| Interior ambient lighting | $150 | $150 | |
| Large color reconfigurable instrument cluster display | $250 | $250 | |
| Turn signals on or near mirrors | $25 | ||
| Xenon HID headlights | $500 | ||
| Seats and Interior Trim | |||
| Cooled or ventilated front seats | $300 | $300 | |
| Heated second row seats | $200 | $200 | |
| Leather-wrapped steering wheel | $150 | $150 | |
| Manual lumbar adjuster, driver seat | $50 | ||
| Memory system, driver seat | $200 | $200 | |
| Metal pedals | $75 | ||
| Power height adjuster, passenger seat | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | $100 | |
| Power lumbar adjuster, passenger seat | $100 | $100 | |
| Power tilt adjuster, passenger seat | $100 | $100 | |
| Synthetic suede inserts in leather seating surfaces | $0 | ||
| Wood/leather-wrapped steering wheel | $150 | ||
| Suspension, Wheels, and Tires | |||
| Alloy wheels | $350 | $350 | |
| Machined alloy wheels | $350 | ||
| Sport suspension (upgrade) | $0 | ||
| Transmission | |||
| Steering-wheel-mounted transmission controls | $100 | ||
| Total Value of Features | $2,225 | $6,720 | $9,295 |
| Value of Feature Adjustments | $0 | $4,495 | $7,070 |
| Value of Feature Adjustments | 0 | -4,254 | -6,690 |
Specifications Comparison: Kia Optima vs. Ford Taurus
| Model Year | 2009 | 2018 |
| Model | Optima | Taurus |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 107.1 in | 112.9 in |
| Length | 189.0 in | 202.9 in |
| Width | 71.1 in | 76.2 in |
| Height | 58.3 in | 60.7 in |
| Curb Weight | 3,158 lb. | 3,970 lb. |
| Fuel Capacity | 16.4 gal. | 20.0 gal. |
| Row 1 Headroom | 39.8 in | 39.0 in |
| Row 1 Shoulder Room | 57.1 in | 57.9 in |
| Row 1 Hip Room | 54.5 in | 56.3 in |
| Row 1 Legroom | 43.7 in | 41.9 in |
| Row 2 Headroom | 38.0 in | 37.8 in |
| Row 2 Shoulder Room | 56.3 in | 56.9 in |
| Row 2 Hip Room | 54.7 in | 55.8 in |
| Row 2 Legroom | 37.8 in | 38.1 in |
| Cargo Volume | 15.0 ft3 | 20.1 ft3 |
Option Package Details
Kia Optima EX
| Convenience Package | ||
| Feature | Value | Requested? |
| 215/50VR17 tires | 400 | No |
| Heated front seats | 200 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Sunshade, rear | 125 | Yes |
| Power-adjustable pedals | 125 | Yes |
| Total Requested | 650 | 62% |
| Total Not Requested | 400 | 38% |
| Premium Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| CD changer, in-dash | 200 | No |
| Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
| Total Requested | 900 | 62% |
| Total Not Requested | 550 | 38% |
Option Package Details
Ford Taurus Limited
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 75 | No |
| Traffic + travel information | 25 | No |
| Total Requested | 600 | 86% |
| Total Not Requested | 100 | 14% |
Option Package Details
Ford Taurus SHO
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 75 | No |
| Traffic + travel information | 25 | No |
| Total Requested | 600 | 86% |
| Total Not Requested | 100 | 14% |
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