Kia Optima Kia Optima 2009 Ford Fusion Ford Fusion 2018

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Kia Optima vs. Ford Fusion Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Ford Fusion Invoice Comparison

Lowest Total Price: $24,835

Kia Optima EX   
Difference: $4,715

Lowest Total Invoice: $23,030

Kia Optima EX   
Difference: $4,968

Calculate Payments

  Down Payment Interest Rate Term
Model Year20092018201820182018201820182018201820182018
ModelOptimaFusionFusionFusionFusionFusionFusionFusionFusionFusionFusion
TrimEXSEHybrid SEEnergi SETitaniumHybrid TitaniumEnergi TitaniumPlatinumHybrid PlatinumEnergi PlatinumSport
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $20,690 $23,395 $26,245 $31,305 $30,395 $30,775 $32,305 $36,895 $37,275 $39,305 $33,750
Base Invoice $19,255 $22,108 $24,801 $29,573 $28,723 $29,082 $30,518 $34,866 $35,225 $37,133 $31,895
Premium Package 1,300                    
Convenience Package 970                    
Navigation system 1,200 795 795 795 795 795 795        
Luxury Package   2,795 2,995                
Sunroof   1,095 1,095 1,095 1,095 1,095 1,095       1,095
Technology Package   595 495                
Premium Package 1,160                    
Convenience Package 865                    
Navigation system 1,075 755 755 755 755 755 755        
Luxury Package   2,655 2,845                
Sunroof   1,040 1,040 1,040 1,040 1,040 1,040       1,040
Technology Package   565 470                
Options (change) 3,470 5,280 5,380 1,890 1,890 1,890 1,890 0 0 0 1,095
Options (change) 3,100 5,015 5,110 1,795 1,795 1,795 1,795 0 0 0 1,040
Destination 675 875 875 875 875 875 875 875 875 875 875
Gas Tax 0 0 0 -4,007 0 0 -4,007 0 0 -4,007 0
Total Price $24,835 $29,550 $32,500 $30,063 $33,160 $33,540 $31,063 $37,770 $38,150 $36,173 $35,720
Total Invoice $23,030 $27,998 $30,786 $28,236 $31,393 $31,752 $29,181 $35,741 $36,100 $34,001 $33,810

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Ford Fusion dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Ford Fusion

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $1,433
TrueDelta Adjusted Invoice Difference: $1,647
Model Year20092018201820182018201820182018201820182018
ModelOptimaFusionFusionFusionFusionFusionFusionFusionFusionFusionFusion
TrimEXSEHybrid SEEnergi SETitaniumHybrid TitaniumEnergi TitaniumPlatinumHybrid PlatinumEnergi PlatinumSport
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine175hp I4175hp I4141hp I4 H141hp I4 PiH245hp I4141hp I4 H141hp I4 PiH245hp I4141hp I4 H141hp I4 PiH325hp V6
TransmissionT5T6CVTCVTT6CVTCVTT6CVTCVTT6
DrivetrainFWDFWDFWDFWDFWDFWDFWDFWDFWDFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)360, 7?, 11?, 11?, 11390, 12390, 12390, 12390, 12390, 12390, 12?, 9
Tire (rear if not all the same)215/50-17235/50-17225/50-17225/50-17235/45-18235/45-18225/50-17235/40-19235/45-18225/50-17235/40-19
Total Price$24,835$29,550$32,500$30,063$33,160$33,540$31,063$37,770$38,150$36,173$35,720
Adjustments for Features0-3,020-3,120-3,645-4,370-4,270-4,795-9,485-9,385-9,885-4,095
Feature-Adjusted Total Price$24,835$26,530$29,380$26,418$28,790$29,270$26,268$28,285$28,765$26,288$31,625
Cost Above Minimum$0$262$3,112$150$2,522$3,002$0$2,017$2,497$20$5,357
Total Invoice$23,030$27,998$30,786$28,236$31,393$31,752$29,181$35,741$36,100$34,001$33,810
Adjustments for Features0-2,861-2,955-3,423-4,137-4,042-4,504-8,975-8,881-9,291-3,876
Feature-Adjusted Total Invoice$23,030$25,137$27,831$24,813$27,256$27,710$24,677$26,766$27,219$24,710$29,934
Cost Above Minimum$0$460$3,154$136$2,579$3,033$0$2,089$2,542$33$5,257

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Features Comparison: Kia Optima vs. Ford Fusion

Model Year20092018201820182018201820182018201820182018
ModelOptimaFusionFusionFusionFusionFusionFusionFusionFusionFusionFusion
TrimEXSEHybrid SEEnergi SETitaniumHybrid TitaniumEnergi TitaniumPlatinumHybrid PlatinumEnergi PlatinumSport
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000          
6-speed manually-shiftable automatic $1100  $1100  $1100  $1100
CVT  $1000$1000 $1000$1000 $1000$1000 
FWD$0$0$0$0$0$0$0$0$0$0 
AWD          $1700
Accessories 
AC power outlet  $100$100$100$100$100$100$100$100 
Active noise reduction  $0$0 $0$0 $0$0$0
Adaptive cruise control, all-speed       $850$850$850 
Cruise control$150$150$150$150$150$150$150   $150
Heated steering wheel       $100$100$100 
Keyless entry keypad $50$50$50$50$50$50$50$50$50$50
Power-adjustable pedals$125          
Proximity key $250$250$250$250$250$250$250$250$250$250
Remote app   $25  $25$25$25$25 
Remote climate control       $25$25$25 
Remote start $150$150$150$150$150$150$150$150$150$150
Remote window/roof operation $15$15$15$15$15$15$15$15$15$15
Semi-automated parking system       $500$500$500 
Sunshade, rear$125          
Tilt/telescoping steering wheel, manual$250$250$250$250$250$250$250   $250
Tilt/telescoping steering wheel, power       $350$350$350 
Brakes, Airbags, and Other Safety 
911 assist $25$25$25$25$25$25$25$25$25$25
Active or whiplash-reducing head restraints, front seats$0          
Automatic braking, high-speed or partial       $200$200$200 
Automatic braking, low-speed       $200$200$200 
Blind spot warning system       $200$200$200 
Cross-traffic warning, rear       $100$100$100 
Driver drowsiness monitor       $150$150$150 
Forward collision warning       $200$200$200 
Knee airbag, driver $75$75$75$75$75$75$75$75$75$75
Knee airbag, passenger $75$75$75$75$75$75$75$75$75$75
Lane departure prevention, steering-based       $200$200$200 
Lane departure warning       $200$200$200 
Obstacle detection, front       $150$150$150 
Obstacle detection, rear $250$250$250$250$250$250$250$250$250 
Pedestrian detection       $50$50$50 
Radar- or camera-based collision preparation system       $0$0$0 
Rearview camera $200$200$200$200$200$200$200$200$200$200
Safety key $5$5$5$5$5$5$5$5$5$5
Temporary spare tire$150$150  $150  $150  $150
Vehicle health reports $0$0$0$0$0$0$0$0$0$0
Cargo Management 
Cargo mat       $40$40$40 
Climate Control 
Automatic climate control, front$200$200$200$200$200$200$200$200$200$200 
Dual-zone climate control $125$125$125$125$125$125$125$125$125 
Rain-sensing wipers       $175$175$175 
Rear air vents $100$100$100$100$100$100$100$100$100 
Variable intermittent wipers$75$75$75$75$75$75$75   $75
Engine / Motor 
6.6 kW onboard charger   $500  $500  $500 
8 kWh battery pack   $0  $0  $0 
Automatic start / stop  $150$150 $150$150 $150$150 
Exterior 
Bodyside moldings$75          
Bright-finished exhaust tip(s) $25$25$25$25$25$25$25$25$25$25
Rear spoiler    $200$200$200$200$200$200$200
Infotainment 
4G LTE connectivity       $0$0$0 
Android Auto support $100$100$100$100$100$100$100$100$100 
App support $0$0$0$0$0$0$0$0$0$0
Apple CarPlay support $100$100$100$100$100$100$100$100$100 
Bluetooth audio streaming $25$25$25$25$25$25$25$25$25$25
Bluetooth cell phone link $100$100$100$100$100$100$100$100$100$100
HD radio    $50$50$50$50$50$50 
Navigation system$600$600$600$600$600$600$600$600$600$600 
SMS text-to-speech reader $25$25$25$25$25$25$25$25$25$25
Surround sound    $250$250$250$250$250$250 
Traffic + travel information $25$25$25$25$25$25$25$25$25 
Voice control for audio system          $25
Voice control for external devices $0$0$0$0$0$0$0$0$0$0
Voice control for nav and audio $100$100$100$100$100$100$100$100$100 
Wi-Fi hotspot       $50$50$50 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror       $75$75$75 
Auto-dimming headlights       $200$200$200 
Detailed driving style feedback  $100$100 $100$100 $100$100 
Fog lights$125   $125$125$125$125$125$125$125
Interior ambient lighting    $150$150$150$150$150$150 
Large color reconfigurable instrument cluster display $250$250$250$250$250$250$250$250$250 
LED headlights $1000$1000$1000$1000$1000$1000$1000$1000$1000$1000
Spotter mirror(s) $50$50$50$50$50$50$50$50$50$50
Seats and Interior Trim 
Cooled or ventilated front seats       $300$300$300 
Door sill trim plates$100   $100$100$100$100$100$100 
Floor mats, second row (optional)       $0$0$0$0
Leather door panel trim       $250$250$250 
Manual lumbar adjuster, driver seat$50          
Memory system, driver seat $200$200$200$200$200$200$200$200$200$200
Metal pedals    $75$75$75$75$75$75$75
Power height adjuster, passenger seat $100$100$100$100$100$100$100$100$100$100
Power lumbar adjuster, driver seat $100$100$100$100$100$100$100$100$100$100
Power lumbar adjuster, passenger seat    $100$100$100$100$100$100 
Power tilt adjuster, passenger seat    $100$100$100$100$100$100 
Synthetic suede inserts in leather seating surfaces          $0
Upgraded floor mats       $0$0$0 
Upholstered instrument panel, leather       $1000$1000$1000 
Suspension, Wheels, and Tires 
Adaptive dampers - electrical          $500
Alloy wheels$350$350$350$350$350$350$350 $350$350$350
Electronic systems calibration selector          $200
Polished alloy wheels       $350   
Pothole mitigation          $0
Wheels, dark finish          $0
Transmission 
Steering-wheel-mounted transmission controls    $100  $100  $100
Total Value of Features$3,375$6,395$6,495$7,020$7,745$7,645$8,170$12,860$12,760$13,260$7,470
Value of Feature Adjustments$0$3,020$3,120$3,645$4,370$4,270$4,795$9,485$9,385$9,885$4,095
Value of Feature Adjustments0-2,861-2,955-3,423-4,137-4,042-4,504-8,975-8,881-9,291-3,876

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Specifications Comparison: Kia Optima vs. Ford Fusion

Model Year20092018
ModelOptimaFusion
Body4dr Sedan4dr Sedan
Wheelbase107.1 in112.2 in
Length189.0 in191.7 in
Width71.1 in72.9 in
Height58.3 in58.1 in
Curb Weight3,158 lb.3,416 lb.
Fuel Capacity16.4 gal.16.5 gal.
Row 1 Headroom39.8 in39.2 in
Row 1 Shoulder Room57.1 in57.8 in
Row 1 Hip Room54.5 in55.0 in
Row 1 Legroom43.7 in41.8 in
Row 2 Headroom38.0 in37.8 in
Row 2 Shoulder Room56.3 in56.9 in
Row 2 Hip Room54.7 in54.4 in
Row 2 Legroom37.8 in38.3 in
Cargo Volume15.0 ft316.0 ft3

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Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested90062%
Total Not Requested55038%
Convenience Package
FeatureValueRequested?
215/50VR17 tires400No
Heated front seats200Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125No
Power-adjustable pedals125No
Total Requested40038%
Total Not Requested65062%

Option Package Details
Ford Fusion SE

Sunroof
FeatureValueRequested?
Sunroof900Yes
Universal garage door opener100Yes
Total Requested1000100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75No
Traffic + travel information25No
Total Requested60086%
Total Not Requested10014%
Luxury Package
FeatureValueRequested?
Leather seating surfaces900Yes
Heated mirrors25Yes
Heated front seats200Yes
Auto-dimming rearview mirror150Yes
Memory system, driver seat200No
Leather-wrapped steering wheel150Yes
Remote start150No
Turn signals on or near mirrors25Yes
Proximity key250No
LED headlights1000No
Total Requested145048%
Total Not Requested160052%
Technology Package
FeatureValueRequested?
Unbranded, 11 speakers350No
Automatic climate control, front200Yes
Obstacle detection, rear250No
Dual-zone climate control125No
Rear air vents100No
Large color reconfigurable instrument cluster display250No
Apple CarPlay support100No
Android Auto support100No
Total Requested20014%
Total Not Requested127586%

Option Package Details
Ford Fusion Hybrid SE

Sunroof
FeatureValueRequested?
Sunroof900Yes
Universal garage door opener100Yes
Total Requested1000100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75No
Traffic + travel information25No
Total Requested60086%
Total Not Requested10014%
Luxury Package
FeatureValueRequested?
Leather seating surfaces900Yes
Heated mirrors25Yes
Heated front seats200Yes
Auto-dimming rearview mirror150Yes
Memory system, driver seat200No
Leather-wrapped steering wheel150Yes
Remote start150No
Turn signals on or near mirrors25Yes
Proximity key250No
LED headlights1000No
Total Requested145048%
Total Not Requested160052%
Technology Package
FeatureValueRequested?
AC power outlet100No
Unbranded, 11 speakers350No
Obstacle detection, rear250No
Apple CarPlay support100No
Android Auto support100No
Total Requested00%
Total Not Requested900100%

Option Package Details
Ford Fusion Energi SE

Sunroof
FeatureValueRequested?
Sunroof900Yes
Universal garage door opener100Yes
Total Requested1000100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75No
Traffic + travel information25No
Total Requested60086%
Total Not Requested10014%

Option Package Details
Ford Fusion Titanium

Sunroof
FeatureValueRequested?
Sunroof900Yes
Universal garage door opener100Yes
Total Requested1000100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75No
Traffic + travel information25No
Total Requested60086%
Total Not Requested10014%

Option Package Details
Ford Fusion Hybrid Titanium

Sunroof
FeatureValueRequested?
Sunroof900Yes
Universal garage door opener100Yes
Total Requested1000100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75No
Traffic + travel information25No
Total Requested60086%
Total Not Requested10014%

Option Package Details
Ford Fusion Energi Titanium

Sunroof
FeatureValueRequested?
Sunroof900Yes
Universal garage door opener100Yes
Total Requested1000100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75No
Traffic + travel information25No
Total Requested60086%
Total Not Requested10014%

Option Package Details
Ford Fusion Sport

Sunroof
FeatureValueRequested?
Sunroof900Yes
Universal garage door opener100Yes
Total Requested1000100%
Total Not Requested00%

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