Ford Fusion Ford Fusion 2017 Kia Optima Kia Optima 2017

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Ford Fusion vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Fusion vs. Kia Optima Invoice Comparison

Lowest Total Price: $36,755

Ford Fusion Hybrid Titanium   
Difference: $176

Lowest Total Invoice: $33,961

Kia Optima Plug-in Hybrid EX   
Difference: $844

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  Down Payment Interest Rate Term
Model Year2017201720172017
ModelFusionFusionOptimaOptima
TrimHybrid TitaniumHybrid PlatinumHybrid EXPlug-in Hybrid EX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $30,630 $37,130 $30,990 $35,210
Base Invoice $28,943 $35,088 $28,752 $32,743
Sunroof 1,095      
Driver Assist Package 1,575      
Navigation system 795      
Adaptive cruise control 1,190      
Cargo net 25 25 50 50
Cargo mat 175   95 95
Cooled or ventilated front seats 395      
Technology Package     5,000 5,250
Universal garage door opener     350 350
Door sill trim plates     110  
Sunroof 1,040      
Driver Assist Package 1,496      
Navigation system 755      
Adaptive cruise control 1,131      
Cargo net 24 24 42 42
Cargo mat 166   78 78
Cooled or ventilated front seats 375      
Technology Package     4,618 4,831
Universal garage door opener     291 291
Door sill trim plates     93  
Options (change) 5,250 25 5,605 5,745
Options (change) 4,987 24 5,122 5,242
Destination 875 875 895 895
Gas Tax 0 0 0 -4,919
Total Price $36,755 $38,030 $37,490 $36,931
Total Invoice $34,805 $35,987 $34,769 $33,961

The configured Ford Fusion 4dr Sedan has a 141-horsepower 2.0L I4 Hybrid engine, a FWD drivetrain, and a CVT transmission.

The configured Kia Optima 4dr Sedan has a 154-horsepower 2.0L I4 Hybrid engine, a FWD drivetrain, and a 6-speed manually-shiftable automatic transmission.

Even when the Ford Fusion and Kia Optima are comparably equipped, each includes features not on the other car. The base sticker price of the Ford Fusion Hybrid Titanium trim is $30,630. The features would cost an additional $5,250. Including the destination charge of $875, the total price of this trim is $36,755.

The base sticker price of the Ford Fusion Hybrid Platinum trim is $37,130. The features would cost an additional $25. Including the destination charge of $875, the total price of this trim is $38,030.

The base sticker price of the Kia Optima Hybrid EX trim is $30,990. The features would cost an additional $5,605. Including the destination charge of $895, the total price of this trim is $37,490.

The base sticker price of the Kia Optima Plug-in Hybrid EX trim is $35,210. The features would cost an additional $5,745. Including the destination charge of $895, the total price of this trim is $36,931.

For full details about the differences among the trims, see the Trim Comparison table.

For an apples-to-apples comparison of these trims, we subtract the value of the additional features from the total price of the trim. The feature adjusted price of the Ford Fusion trims is 3. The feature adjusted price of the Kia Optima trims is 7. Based on this adjustment, the Kia Optima Plug-in Hybrid EX appears to be the best value.

You can change the body, engine, audio, and tires on the body configuration page. Want different features? Head over to the feature section page to choose your own features.

The configured Ford Fusion 4dr Sedan has a 141-horsepower 2.0L I4 Hybrid engine, a FWD drivetrain, and a CVT transmission.

The configured Kia Optima 4dr Sedan has a 154-horsepower 2.0L I4 Hybrid engine, a FWD drivetrain, and a 6-speed manually-shiftable automatic transmission.

Even when the Ford Fusion and Kia Optima are comparably equipped, each includes features not on the other car. The invoice of the Ford Fusion Hybrid Titanium trim is $28,943. The features would cost an additional $4,987. Including the destination charge of $875, the total price of this trim is $34,805.

The invoice of the Ford Fusion Hybrid Platinum trim is $35,088. The features would cost an additional $24. Including the destination charge of $875, the total price of this trim is $35,987.

The invoice of the Kia Optima Hybrid EX trim is $28,752. The features would cost an additional $5,122. Including the destination charge of $895, the total price of this trim is $34,769.

The invoice of the Kia Optima Plug-in Hybrid EX trim is $32,743. The features would cost an additional $5,242. Including the destination charge of $895, the total price of this trim is $33,961.

For full details about the differences among the trims, see the Trim Comparison table.

For an apples-to-apples comparison of these trims, we subtract the value of the additional features from the total price of the trim. The feature adjusted price of the Ford Fusion trims is 3. The feature adjusted price of the Kia Optima trims is 4. Based on this adjustment, the Kia Optima Plug-in Hybrid EX appears to be the best value.

You can change the body, engine, audio, and tires on the body configuration page. Want different features? Head over to the feature section page to choose your own features.

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Ford Fusion dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Ford Fusion vs. Kia Optima

Lowest Adjusted Price and Invoice: Ford Fusion Hybrid Platinum
TrueDelta Adjusted Price Difference: $2,046
TrueDelta Adjusted Invoice Difference: $950
Model Year2017201720172017
ModelFusionFusionOptimaOptima
TrimHybrid TitaniumHybrid PlatinumHybrid EXPlug-in Hybrid EX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine141hp I4 H141hp I4 H154hp I4 H154hp I4 H
TransmissionCVTCVTT6T6
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)43/41 MPG43/41 MPG39/46 MPG39/46 MPG
Audio (watts, speakers)390, 12390, 12630, 10630, 10
Tire (rear if not all the same)235/45-18235/45-18215/55-17215/55-17
Total Price$36,755$38,030$37,490$36,931
Adjustments for Features-1,045-3,145-3000
Feature-Adjusted Total Price$35,710$34,885$37,190$36,931
Cost Above Minimum$825$0$259$0
Total Invoice$34,805$35,987$34,769$33,961
Adjustments for Features-990-2,976-2780
Feature-Adjusted Total Invoice$33,815$33,011$34,491$33,961
Cost Above Minimum$804$0$530$0

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Features Comparison: Ford Fusion vs. Kia Optima

Model Year2017201720172017
ModelFusionFusionOptimaOptima
TrimHybrid TitaniumHybrid PlatinumHybrid EXPlug-in Hybrid EX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
CVT$1000$1000  
6-speed manually-shiftable automatic  $1100$1100
FWD$0$0$0$0
Accessories 
AC power outlet$100$100  
Active noise reduction$0$0  
Keyless entry keypad$50$50  
Proximity trunk or liftgate opener  $125$125
Remote app$25$25  
Remote climate control$25$25  
Remote start$150$150  
Remote window/roof operation$15$15  
Semi-automated parking system $500  
Sunshades, second row  $125$125
Tilt/telescoping steering wheel, manual$250 $250$250
Tilt/telescoping steering wheel, power $350  
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0$0
Driver drowsiness monitor$150$150  
Knee airbag, passenger$100$100  
Lane departure prevention system, steering-based$200$200  
Obstacle detection, front $200  
Pedestrian detection$50$50  
Radar- or camera-based collision preparation system$100$100  
Rollover sensor  $50$50
Safety key$5$5  
Climate Control and Infotainment 
4G LTE connectivity$50$50  
CD player$125$125  
MP3-compatible player$50$50  
Rain-sensing wipers$175$175  
Traffic + travel information$25$25  
Traffic information  $25$25
Variable intermittent wipers  $75$75
Wi-Fi hotspot$50$50  
Exterior 
Active grille shutters  $0$0
Body kit  $0$0
Bright-finished exhaust tip(s)$50$50  
Laminated front side windows  $200$200
Panoramic sunroof  $1200$1200
Rear spoiler$200$200  
Sunroof$900$900  
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75  
Fog lights$125$125  
Large color reconfigurable instrument cluster display$250$250  
Large energy flow and fuel economy display  $25$25
Power-folding mirrors  $50$50
Spotter mirror(s) $50  
Steering-linked headlights  $150$150
Powertrain 
10 kWh battery pack   $0
3.3 kW onboard charger   $0
Seats and Interior Trim 
Floor mats, second row (optional)$0$0  
Folding second row seats$300$300$300 
Heated second row seats  $200$200
Leather door panel trim $250  
Metal pedals$75$75  
Power 4-way lumbar adjuster, driver seat  $150$150
Power lumbar adjuster, driver seat$100$100  
Upgraded floor mats$0$0  
Upholstered instrument panel, leather $1000  
Total Value of Features$4,770$6,870$4,025$3,725
Value of Feature Adjustments$1,045$3,145$300$0
Value of Feature Adjustments-990-2,976-2780

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Specifications Comparison: Ford Fusion vs. Kia Optima

Model Year20172017
ModelFusionOptima
Body4dr Sedan4dr Sedan
Wheelbase112.2 in110.4 in
Length191.7 in191.1 in
Width72.9 in73.2 in
Height58.1 in57.7 in
Curb Weight3,627 lb.3,486 lb.
Fuel Capacity16.5 gal.18.5 gal.
Row 1 Headroom39.2 in39.8 in
Row 1 Shoulder Room57.8 in58.1 in
Row 1 Hip Room55.0 in56.0 in
Row 1 Legroom41.8 in45.5 in
Row 2 Headroom37.8 in37.8 in
Row 2 Shoulder Room56.9 in56.4 in
Row 2 Hip Room54.4 in56.0 in
Row 2 Legroom38.3 in35.6 in
Cargo Volume16.0 ft315.9 ft3

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Option Package Details
Ford Fusion Hybrid Titanium

Driver Assist Package
FeatureValueRequested?
Rain-sensing wipers100No
Heated steering wheel100Yes
Auto-dimming headlights200Yes
Lane departure warning system200Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Driver drowsiness monitor150No
Remote climate control25No
Wi-Fi hotspot50No
Remote app25No
Lane departure prevention system, steering-based200No
4G LTE connectivity50No
Remote start via app75No
Total Requested80054%
Total Not Requested67546%
Adaptive cruise control
FeatureValueRequested?
Radar- or camera-based collision preparation system100No
Adaptive cruise control, all-speed750Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Pedestrian detection50No
Total Requested135090%
Total Not Requested15010%

Option Package Details
Kia Optima Hybrid EX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested250100%
Total Not Requested00%
Technology Package
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Steering-linked headlights150No
LED headlights1000Yes
Auto-dimming headlights200Yes
Heated second row seats200No
Sunshades, second row125No
Lane departure warning system200Yes
Adaptive cruise control, all-speed750Yes
Upgraded stability control0No
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Cooled or ventilated front seats300Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Power lumbar adjuster, passenger seat100Yes
Power height adjuster, passenger seat50Yes
Power tilt adjuster, passenger seat100Yes
Panoramic sunroof1200No
Interior ambient lighting150Yes
Obstacle detection, rear300Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested440072%
Total Not Requested167528%

Option Package Details
Kia Optima Plug-in Hybrid EX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%
Technology Package
FeatureValueRequested?
Steering-linked headlights150No
LED headlights1000Yes
Auto-dimming headlights200Yes
Heated second row seats200No
Sunshades, second row125No
Lane departure warning system200Yes
Adaptive cruise control, all-speed750Yes
Upgraded stability control0No
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Cooled or ventilated front seats300Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Power lumbar adjuster, passenger seat100Yes
Power height adjuster, passenger seat50Yes
Power tilt adjuster, passenger seat100Yes
Panoramic sunroof1200No
Interior ambient lighting150Yes
Obstacle detection, rear300Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested425072%
Total Not Requested167528%

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