Ford Fusion Ford Fusion 2018 Kia Optima Kia Optima 2018

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Ford Fusion vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Fusion vs. Kia Optima Invoice Comparison

Lowest Total Price: $36,925

Ford Fusion Hybrid Titanium   
Difference: $455

Lowest Total Invoice: $34,676

Kia Optima Hybrid EX   
Difference: $293

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182018
ModelFusionFusionOptima
TrimHybrid TitaniumHybrid PlatinumHybrid EX
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $30,775 $37,275 $30,990
Base Invoice $29,082 $35,225 $28,752
Sunroof 1,095    
Driver Assist Package 1,575    
Navigation system 795    
Adaptive cruise control 1,190    
Cargo net 50 50 50
Cargo mat 175   95
Cooled or ventilated front seats 395    
Technology Package     5,000
Universal garage door opener     350
Sunroof 1,040    
Driver Assist Package 1,496    
Navigation system 755    
Adaptive cruise control 1,131    
Cargo net 49 49 42
Cargo mat 166   78
Cooled or ventilated front seats 375    
Technology Package     4,618
Universal garage door opener     291
Options (change) 5,275 50 5,495
Options (change) 5,012 49 5,029
Destination 875 875 895
Total Price $36,925 $38,200 $37,380
Total Invoice $34,969 $36,149 $34,676

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Ford Fusion dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Ford Fusion vs. Kia Optima

Lowest Adjusted Price and Invoice: Ford Fusion Hybrid Platinum
TrueDelta Adjusted Price Difference: $2,125
TrueDelta Adjusted Invoice Difference: $1,314
Model Year201820182018
ModelFusionFusionOptima
TrimHybrid TitaniumHybrid PlatinumHybrid EX
Body4dr Sedan4dr Sedan4dr Sedan
Engine141hp I4 H141hp I4 H154hp I4 H
TransmissionCVTCVTT6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)43/41 MPG43/41 MPG39/46 MPG
Audio (watts, speakers)390, 12390, 12630, 10
Tire (rear if not all the same)235/45-18235/45-18215/55-17
Total Price$36,925$38,200$37,380
Adjustments for Features-845-2,9450
Feature-Adjusted Total Price$36,080$35,255$37,380
Cost Above Minimum$825$0$0
Total Invoice$34,969$36,149$34,676
Adjustments for Features-800-2,7870
Feature-Adjusted Total Invoice$34,169$33,362$34,676
Cost Above Minimum$807$0$0

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Features Comparison: Ford Fusion vs. Kia Optima

Model Year201820182018
ModelFusionFusionOptima
TrimHybrid TitaniumHybrid PlatinumHybrid EX
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
CVT$1000$1000 
6-speed manually-shiftable automatic  $1100
FWD$0$0$0
Accessories 
AC power outlet$100$100 
Active noise reduction$0$0 
Keyless entry keypad$50$50 
Proximity trunk or liftgate opener  $125
Remote app$25$25 
Remote climate control$25$25 
Remote start$150$150 
Remote window/roof operation$15$15 
Semi-automated parking system $500 
Sunshades, second row  $125
Tilt/telescoping steering wheel, manual$250 $250
Tilt/telescoping steering wheel, power $350 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0
Driver drowsiness monitor$150$150 
Knee airbag, passenger$100$100 
Lane departure prevention, steering-based$200$200 
Obstacle detection, front $200 
Pedestrian detection$50$50 
Radar- or camera-based collision preparation system$100$100 
Rollover sensor  $50
Safety key$5$5 
Climate Control and Infotainment 
4G LTE connectivity$50$50 
CD player$125$125 
MP3-compatible player$50$50 
Rain-sensing wipers$175$175 
Traffic + travel information$25$25 
Traffic information  $25
Variable intermittent wipers  $75
Wi-Fi hotspot$50$50 
Exterior 
Active grille shutters  $0
Body kit  $0
Bright-finished exhaust tip(s)$25$25 
Laminated front side windows  $200
Panoramic sunroof  $1200
Rear spoiler$200$200 
Sunroof$900$900 
Instruments, Lights, and Mirrors 
Approach detection  $25
Auto-dimming driver-side mirror$75$75 
Fog lights$125$125 
Large color reconfigurable instrument cluster display$250$250 
Large energy flow and fuel economy display  $25
Spotter mirror(s) $50 
Steering-linked headlights  $150
Seats and Interior Trim 
Door sill trim plates$100$100 
Floor mats, second row (optional)$0$0 
Heated second row seats  $200
Leather door panel trim $250 
Metal pedals$75$75 
Power 4-way lumbar adjuster, driver seat  $150
Power lumbar adjuster, driver seat$100$100 
Upgraded floor mats$0$0 
Upholstered instrument panel, leather $1000 
Total Value of Features$4,545$6,645$3,700
Value of Feature Adjustments$845$2,945$0
Value of Feature Adjustments-800-2,7870

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Specifications Comparison: Ford Fusion vs. Kia Optima

Model Year20182018
ModelFusionOptima
Body4dr Sedan4dr Sedan
Wheelbase112.2 in110.4 in
Length191.7 in191.1 in
Width72.9 in73.2 in
Height58.1 in57.7 in
Curb Weight3,627 lb.3,486 lb.
Fuel Capacity16.5 gal.18.5 gal.
Row 1 Headroom39.2 in39.8 in
Row 1 Shoulder Room57.8 in58.1 in
Row 1 Hip Room55.0 in56.0 in
Row 1 Legroom41.8 in45.5 in
Row 2 Headroom37.8 in37.8 in
Row 2 Shoulder Room56.9 in56.4 in
Row 2 Hip Room54.4 in56.0 in
Row 2 Legroom38.3 in35.6 in
Cargo Volume16.0 ft315.9 ft3

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Option Package Details
Ford Fusion Hybrid Titanium

Driver Assist Package
FeatureValueRequested?
Rain-sensing wipers100No
Heated steering wheel100Yes
Auto-dimming driver-side mirror75No
Auto-dimming headlights200Yes
Perimeter approach lighting25No
Lane departure warning200Yes
Blind spot warning system200Yes
Cross-traffic warning, rear100Yes
Driver drowsiness monitor150No
Lane departure prevention, steering-based200No
Remote climate control25No
Wi-Fi hotspot50No
Remote app25No
4G LTE connectivity50No
Remote start via app75No
Total Requested80051%
Total Not Requested77549%
Adaptive cruise control
FeatureValueRequested?
Radar- or camera-based collision preparation system100No
Adaptive cruise control, all-speed750Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Pedestrian detection50No
Total Requested135090%
Total Not Requested15010%

Option Package Details
Kia Optima Hybrid EX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested250100%
Total Not Requested00%
Technology Package
FeatureValueRequested?
Heated second row seats200No
Steering-linked headlights150No
Sunshades, second row125No
Obstacle detection, rear300Yes
Auto-dimming headlights200Yes
Blind spot warning system200Yes
LED headlights1000Yes
Cross-traffic warning, rear100Yes
Cooled or ventilated front seats300Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Power lumbar adjuster, passenger seat100Yes
Auto-dimming rearview mirror150Yes
Power height adjuster, passenger seat50Yes
Power tilt adjuster, passenger seat100Yes
Panoramic sunroof1200No
Interior ambient lighting150Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed750Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Total Requested440072%
Total Not Requested167528%

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