| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Ford Fusion Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Ford Fusion Invoice Comparison
Lowest Total Price: $21,790 Kia Optima EX | |||||||||||
| Difference: $3,575 | |||||||||||
Lowest Total Invoice: $20,029 Kia Optima EX | |||||||||||
| Difference: $3,994 | |||||||||||
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| Model Year | 2006 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 |
| Model | Optima | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion |
| Trim | EX | SE | Hybrid SE | Energi SE | Titanium | Hybrid Titanium | Energi Titanium | Platinum | Hybrid Platinum | Energi Platinum | Sport |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $19,100 | $23,395 | $26,245 | $31,305 | $30,395 | $30,775 | $32,305 | $36,895 | $37,275 | $39,305 | $33,750 |
| Base Invoice | $17,605 | $22,108 | $24,801 | $29,573 | $28,723 | $29,082 | $30,518 | $34,866 | $35,225 | $37,133 | $31,895 |
| Leather Package | 1,000 | ||||||||||
| Floor mats | 85 | ||||||||||
| Antilock brakes (ABS) | 795 | ||||||||||
| Rear spoiler | 220 | ||||||||||
| Sunroof | 1,095 | 1,095 | 1,095 | 1,095 | 1,095 | 1,095 | 1,095 | ||||
| Leather Package | 890 | ||||||||||
| Floor mats | 65 | ||||||||||
| Antilock brakes (ABS) | 710 | ||||||||||
| Rear spoiler | 169 | ||||||||||
| Sunroof | 1,040 | 1,040 | 1,040 | 1,040 | 1,040 | 1,040 | 1,040 | ||||
| Options (change) | 2,100 | 1,095 | 1,095 | 1,095 | 1,095 | 1,095 | 1,095 | 0 | 0 | 0 | 1,095 |
| Options (change) | 1,834 | 1,040 | 1,040 | 1,040 | 1,040 | 1,040 | 1,040 | 0 | 0 | 0 | 1,040 |
| Destination | 590 | 875 | 875 | 875 | 875 | 875 | 875 | 875 | 875 | 875 | 875 |
| Gas Tax | 0 | 0 | 0 | -4,007 | 0 | 0 | -4,007 | 0 | 0 | -4,007 | 0 |
| Total Price | $21,790 | $25,365 | $28,215 | $29,268 | $32,365 | $32,745 | $30,268 | $37,770 | $38,150 | $36,173 | $35,720 |
| Total Invoice | $20,029 | $24,023 | $26,716 | $27,481 | $30,638 | $30,997 | $28,426 | $35,741 | $36,100 | $34,001 | $33,810 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Ford Fusion dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Ford Fusion
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||||||||||
| TrueDelta Adjusted Price Difference: $1,633 | |||||||||||
| TrueDelta Adjusted Invoice Difference: $1,964 | |||||||||||
| Model Year | 2006 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 |
| Model | Optima | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion |
| Trim | EX | SE | Hybrid SE | Energi SE | Titanium | Hybrid Titanium | Energi Titanium | Platinum | Hybrid Platinum | Energi Platinum | Sport |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 138hp I4 | 175hp I4 | 141hp I4 H | 141hp I4 PiH | 245hp I4 | 141hp I4 H | 141hp I4 PiH | 245hp I4 | 141hp I4 H | 141hp I4 PiH | 325hp V6 |
| Transmission | T4 | T6 | CVT | CVT | T6 | CVT | CVT | T6 | CVT | CVT | T6 |
| Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD | FWD | FWD | FWD | FWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 120, 6 | ?, 6 | ?, 9 | ?, 11 | 390, 12 | 390, 12 | 390, 12 | 390, 12 | 390, 12 | 390, 12 | ?, 9 |
| Tire (rear if not all the same) | 205/60-15 | 235/50-17 | 225/50-17 | 225/50-17 | 235/45-18 | 235/45-18 | 225/50-17 | 235/40-19 | 235/45-18 | 225/50-17 | 235/40-19 |
| Total Price | $21,790 | $25,365 | $28,215 | $29,268 | $32,365 | $32,745 | $30,268 | $37,770 | $38,150 | $36,173 | $35,720 |
| Adjustments for Features | 0 | -895 | -1,720 | -5,845 | -6,095 | -6,145 | -6,670 | -11,660 | -11,710 | -12,210 | -6,770 |
| Feature-Adjusted Total Price | $21,790 | $24,470 | $26,495 | $23,423 | $26,270 | $26,600 | $23,598 | $26,110 | $26,440 | $23,963 | $28,950 |
| Cost Above Minimum | $0 | $1,047 | $3,072 | $0 | $2,847 | $3,177 | $175 | $2,687 | $3,017 | $540 | $5,527 |
| Total Invoice | $20,029 | $24,023 | $26,716 | $27,481 | $30,638 | $30,997 | $28,426 | $35,741 | $36,100 | $34,001 | $33,810 |
| Adjustments for Features | 0 | -848 | -1,629 | -5,488 | -5,770 | -5,817 | -6,264 | -11,034 | -11,081 | -11,477 | -6,408 |
| Feature-Adjusted Total Invoice | $20,029 | $23,175 | $25,087 | $21,993 | $24,868 | $25,180 | $22,162 | $24,707 | $25,019 | $22,524 | $27,402 |
| Cost Above Minimum | $0 | $1,182 | $3,094 | $0 | $2,875 | $3,187 | $169 | $2,714 | $3,026 | $531 | $5,409 |
Features Comparison: Kia Optima vs. Ford Fusion
| Model Year | 2006 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 |
| Model | Optima | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion | Fusion |
| Trim | EX | SE | Hybrid SE | Energi SE | Titanium | Hybrid Titanium | Energi Titanium | Platinum | Hybrid Platinum | Energi Platinum | Sport |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||||||||||
| 4-speed manually-shiftable automatic | $900 | ||||||||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | |||||||
| CVT | $1000 | $1000 | $1000 | $1000 | $1000 | $1000 | |||||
| FWD | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| AWD | $1700 | ||||||||||
| Accessories | |||||||||||
| AC power outlet | $100 | $100 | $100 | $100 | $100 | $100 | $100 | ||||
| Active noise reduction | $0 | $0 | $0 | $0 | $0 | $0 | $0 | ||||
| Adaptive cruise control, all-speed | $850 | $850 | $850 | ||||||||
| Cruise control | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |||
| Heated steering wheel | $100 | $100 | $100 | ||||||||
| Keyless entry keypad | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
| Proximity key | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |||
| Remote app | $25 | $25 | $25 | $25 | $25 | ||||||
| Remote climate control | $25 | $25 | $25 | ||||||||
| Remote start | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |||
| Remote window/roof operation | $15 | $15 | $15 | $15 | $15 | $15 | $15 | $15 | $15 | $15 | |
| Semi-automated parking system | $500 | $500 | $500 | ||||||||
| Tilt steering wheel, manual | $150 | ||||||||||
| Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | $250 | $250 | ||||
| Tilt/telescoping steering wheel, power | $350 | $350 | $350 | ||||||||
| Brakes, Airbags, and Other Safety | |||||||||||
| 911 assist | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
| Automatic braking, high-speed or partial | $200 | $200 | $200 | ||||||||
| Automatic braking, low-speed | $200 | $200 | $200 | ||||||||
| Blind spot warning system | $200 | $200 | $200 | ||||||||
| Brake assist | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
| Cross-traffic warning, rear | $100 | $100 | $100 | ||||||||
| Driver drowsiness monitor | $150 | $150 | $150 | ||||||||
| Forward collision warning | $200 | $200 | $200 | ||||||||
| Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | |
| Knee airbag, passenger | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | |
| Lane departure prevention, steering-based | $200 | $200 | $200 | ||||||||
| Lane departure warning | $200 | $200 | $200 | ||||||||
| Obstacle detection, front | $150 | $150 | $150 | ||||||||
| Obstacle detection, rear | $250 | $250 | $250 | $250 | $250 | $250 | $250 | ||||
| Pedestrian detection | $50 | $50 | $50 | ||||||||
| Radar- or camera-based collision preparation system | $0 | $0 | $0 | ||||||||
| Rearview camera | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| Safety key | $5 | $5 | $5 | $5 | $5 | $5 | $5 | $5 | $5 | $5 | |
| Side curtain airbags | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | |
| Stability control | $400 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | |
| Tire-pressure monitor | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | |
| Traction control | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
| Vehicle health reports | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Cargo Management | |||||||||||
| Cargo mat | $40 | $40 | $40 | ||||||||
| Overhead sunglass holder | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
| Climate Control | |||||||||||
| Automatic climate control, front | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | ||
| Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |||
| Interior air filter | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Rain-sensing wipers | $175 | $175 | $175 | ||||||||
| Rear air vents | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |||
| Variable intermittent wipers | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | |||
| Engine / Motor | |||||||||||
| 6.6 kW onboard charger | $500 | $500 | $500 | ||||||||
| 8 kWh battery pack | $0 | $0 | $0 | ||||||||
| Automatic start / stop | $150 | $150 | $150 | $150 | $150 | $150 | |||||
| Exterior | |||||||||||
| Bodyside moldings | $75 | ||||||||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
| Rear spoiler | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |||
| Infotainment | |||||||||||
| 4G LTE connectivity | $0 | $0 | $0 | ||||||||
| Android Auto support | $100 | $100 | $100 | $100 | $100 | $100 | $100 | ||||
| App support | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Apple CarPlay support | $100 | $100 | $100 | $100 | $100 | $100 | $100 | ||||
| Audio controls on steering wheel | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |
| Aux input | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
| Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
| Cassette player | $50 | ||||||||||
| HD radio | $50 | $50 | $50 | $50 | $50 | $50 | |||||
| MP3-compatible player | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
| Navigation system | $600 | $600 | $600 | ||||||||
| Satellite radio | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
| Surround sound | $250 | $250 | $250 | $250 | $250 | $250 | |||||
| Traffic + travel information | $25 | $25 | $25 | ||||||||
| Voice control for audio system | $25 | $25 | $25 | $25 | $25 | $25 | $25 | ||||
| Voice control for external devices | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Voice control for nav and audio | $100 | $100 | $100 | ||||||||
| Wi-Fi hotspot | $50 | $50 | $50 | ||||||||
| Instruments, Lights, and Mirrors | |||||||||||
| Auto-dimming driver-side mirror | $75 | $75 | $75 | ||||||||
| Auto-dimming headlights | $200 | $200 | $200 | ||||||||
| Auto-dimming rearview mirror | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | ||
| Compass | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Detailed driving style feedback | $100 | $100 | $100 | $100 | $100 | $100 | |||||
| Fog lights | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |||
| Heated mirrors | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | ||
| Large color reconfigurable instrument cluster display | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |||
| LED headlights | $1000 | $1000 | $1000 | $1000 | $1000 | $1000 | $1000 | $1000 | |||
| Outside temperature display | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
| Spotter mirror(s) | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
| Trip computer | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
| Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |||
| Seats and Interior Trim | |||||||||||
| Cooled or ventilated front seats | $300 | $300 | $300 | ||||||||
| Floor mats, second row (optional) | $0 | $0 | $0 | $0 | |||||||
| Heated front seats | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |||
| Leather seating surfaces | $900 | $900 | $900 | $900 | $900 | $900 | $900 | $900 | $900 | ||
| Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | ||
| Manual lumbar adjuster, driver seat | $50 | ||||||||||
| Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |||
| Power height adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
| Power lumbar adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | $100 | |||||
| Power tilt adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | $100 | |||||
| Synthetic suede inserts in leather seating surfaces | $0 | ||||||||||
| Upgraded floor mats | $0 | $0 | $0 | ||||||||
| Upholstered instrument panel, leather | $1000 | $1000 | $1000 | ||||||||
| Suspension, Wheels, and Tires | |||||||||||
| Adaptive dampers - electrical | $500 | ||||||||||
| Alloy wheels | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | |
| Electronic systems calibration selector | $200 | ||||||||||
| Polished alloy wheels | $350 | ||||||||||
| Pothole mitigation | $0 | ||||||||||
| Wheels, dark finish | $0 | ||||||||||
| Transmission | |||||||||||
| Steering-wheel-mounted transmission controls | $100 | $100 | $100 | ||||||||
| Total Value of Features | $3,550 | $4,445 | $5,270 | $9,395 | $9,645 | $9,695 | $10,220 | $15,210 | $15,260 | $15,760 | $10,320 |
| Value of Feature Adjustments | $0 | $895 | $1,720 | $5,845 | $6,095 | $6,145 | $6,670 | $11,660 | $11,710 | $12,210 | $6,770 |
| Value of Feature Adjustments | 0 | -848 | -1,629 | -5,488 | -5,770 | -5,817 | -6,264 | -11,034 | -11,081 | -11,477 | -6,408 |
Specifications Comparison: Kia Optima vs. Ford Fusion
| Model Year | 2006 | 2018 |
| Model | Optima | Fusion |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 106.3 in | 112.2 in |
| Length | 185.8 in | 191.7 in |
| Width | 71.5 in | 72.9 in |
| Height | 55.5 in | 58.1 in |
| Curb Weight | 3,282 lb. | 3,416 lb. |
| Fuel Capacity | 17.2 gal. | 16.5 gal. |
| Row 1 Headroom | 39.0 in | 39.2 in |
| Row 1 Shoulder Room | 56.9 in | 57.8 in |
| Row 1 Hip Room | 55.8 in | 55.0 in |
| Row 1 Legroom | 43.3 in | 41.8 in |
| Row 2 Headroom | 37.6 in | 37.8 in |
| Row 2 Shoulder Room | 55.7 in | 56.9 in |
| Row 2 Hip Room | 54.4 in | 54.4 in |
| Row 2 Legroom | 36.2 in | 38.3 in |
| Cargo Volume | 13.6 ft3 | 16.0 ft3 |
Option Package Details
Kia Optima EX
| Leather Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Total Requested | 1100 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
Ford Fusion SE
| Sunroof | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Universal garage door opener | 100 | Yes |
| Total Requested | 1000 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
Ford Fusion Hybrid SE
| Sunroof | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Universal garage door opener | 100 | Yes |
| Total Requested | 1000 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
Ford Fusion Energi SE
| Sunroof | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Universal garage door opener | 100 | Yes |
| Total Requested | 1000 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
Ford Fusion Titanium
| Sunroof | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Universal garage door opener | 100 | Yes |
| Total Requested | 1000 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
Ford Fusion Hybrid Titanium
| Sunroof | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Universal garage door opener | 100 | Yes |
| Total Requested | 1000 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
Ford Fusion Energi Titanium
| Sunroof | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Universal garage door opener | 100 | Yes |
| Total Requested | 1000 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
Ford Fusion Sport
| Sunroof | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Universal garage door opener | 100 | Yes |
| Total Requested | 1000 | 100% |
| Total Not Requested | 0 | 0% |
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