The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $29,750 Ford Fusion SEL | ||
Difference: $1,850 | ||
Lowest Total Invoice: $27,077 Ford Fusion SEL | ||
Difference: $2,318 | ||
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Model Year | 2012 | 2009 |
Model | Optima | Fusion |
Trim | SX | SEL |
Body | 4dr Sedan | 4dr Sedan |
Base Price | $26,500 | $22,310 |
Base Invoice | $24,760 | $20,464 |
Premium Package | 2,950 | |
Navigation system | 1,400 | 1,895 |
Moon and Tune Package | 795 | |
Sport Appearance Package | 895 | |
3.0L V6 | 1,445 | |
Leather seating surfaces | 1,190 | |
Stability control | 495 | |
Premium Package | 2,635 | |
Navigation system | 1,250 | 1,649 |
Moon and Tune Package | 692 | |
Sport Appearance Package | 779 | |
3.0L V6 | 1,301 | |
Leather seating surfaces | 1,036 | |
Stability control | 431 | |
Options (change) | 4,350 | 6,715 |
Options (change) | 3,885 | 5,888 |
Destination | 750 | 725 |
Total Price | $31,600 | $29,750 |
Total Invoice | $29,395 | $27,077 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Ford Fusion dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price: Kia Optima SX | ||
Lowest Adjusted Invoice: Ford Fusion SEL | ||
TrueDelta Adjusted Price Difference: $475 | ||
TrueDelta Adjusted Invoice Difference: $155 | ||
Model Year | 2012 | 2009 |
Model | Optima | Fusion |
Trim | SX | SEL |
Body | 4dr Sedan | 4dr Sedan |
Engine | 274hp I4 | 221hp V6 |
Transmission | T6 | A6 |
Drivetrain | FWD | FWD |
EPA Fuel Economy (city/highway) | 22/34 MPG | 18/26 MPG |
Audio (watts, speakers) | 550, 12 | ?, 8 |
Tire (rear if not all the same) | 225/45-18 | 225/45-18 |
Total Price | $31,600 | $29,750 |
Adjustments for Features | -2,325 | 0 |
Feature-Adjusted Total Price | $29,275 | $29,750 |
Total Invoice | $29,395 | $27,077 |
Adjustments for Features | -2,163 | 0 |
Feature-Adjusted Total Invoice | $27,232 | $27,077 |
Model Year | 2012 | 2009 |
Model | Optima | Fusion |
Trim | SX | SEL |
Body | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||
6-speed manually-shiftable automatic | $1100 | |
6-speed automatic | $1000 | |
FWD | $0 | $0 |
Accessories | ||
Keyless entry keypad | $50 | |
Proximity key | $250 | |
Universal garage door opener | $100 | |
Brakes, Airbags, and Other Safety | ||
911 assist | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | |
Brake assist | $50 | |
Rearview camera | $200 | |
Temporary spare tire | $150 | |
Vehicle health reports | $0 | |
Cargo Management | ||
Air-conditioned storage compartment | $50 | |
Climate Control | ||
Dual-zone climate control | $125 | |
Interior air filter | $0 | |
Rear air vents | $100 | |
Exterior | ||
Body kit | $0 | |
Bodyside moldings | $75 | |
Panoramic sunroof | $1200 | |
Sunroof | $900 | |
Infotainment | ||
Bluetooth audio streaming | $25 | |
CD changer, in-dash | $325 | |
CD player | $125 | |
HD radio | $50 | |
SMS text-to-speech reader | $25 | |
Traffic information | $25 | |
Voice control for external devices | $0 | |
Instruments, Lights, and Mirrors | ||
Analog clock | $25 | |
Power-folding mirrors | $50 | |
Speaker lights | $100 | |
Turn signals on or near mirrors | $25 | |
Xenon HID headlights | $500 | |
Seats and Interior Trim | ||
Cooled or ventilated front seats | $300 | |
Folding passenger seat | $150 | |
Heated second row seats | $200 | |
Illuminated door sill trim plates | $200 | |
Leather seating surfaces | $900 | |
Manual lumbar adjuster, driver seat | $50 | |
Memory system, driver seat | $200 | |
Metal pedals | $75 | |
Partial leather seating sufaces | $450 | |
Power fore-aft adjuster, passenger seat | $100 | |
Power lumbar adjuster, driver seat | $100 | |
Power recliner, driver seat | $100 | |
Power recliner, passenger seat | $100 | |
Suspension, Wheels, and Tires | ||
Alloy wheels | $350 | |
Machined alloy wheels | $350 | |
Transmission | ||
Steering-wheel-mounted transmission controls | $100 | |
Total Value of Features | $6,350 | $4,025 |
Value of Feature Adjustments | $2,325 | $0 |
Value of Feature Adjustments | -2,163 | 0 |
Model Year | 2012 | 2009 |
Model | Optima | Fusion |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.0 in | 107.4 in |
Length | 190.7 in | 190.2 in |
Width | 72.1 in | 72.2 in |
Height | 57.3 in | 57.2 in |
Curb Weight | 3,385 lb. | 3,280 lb. |
Fuel Capacity | 18.5 gal. | 17.5 gal. |
Row 1 Headroom | 40.0 in | 38.7 in |
Row 1 Shoulder Room | 57.2 in | 57.4 in |
Row 1 Hip Room | 54.7 in | 54.0 in |
Row 1 Legroom | 45.5 in | 42.3 in |
Row 2 Headroom | 37.6 in | 37.8 in |
Row 2 Shoulder Room | 55.7 in | 56.5 in |
Row 2 Hip Room | 54.5 in | 53.6 in |
Row 2 Legroom | 34.7 in | 37.0 in |
Cargo Volume | 15.4 ft3 | 15.8 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | No |
Media drive, small | 5 | No |
Total Requested | 200 | 7% |
Total Not Requested | 2805 | 93% |
Leather seating surfaces | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | No |
Heated front seats | 200 | Yes |
Total Requested | 200 | 18% |
Total Not Requested | 900 | 82% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 75 | Yes |
Total Requested | 675 | 100% |
Total Not Requested | 0 | 0% |
Stability control | ||
Feature | Value | Requested? |
Stability control | 400 | Yes |
Traction control | 100 | Yes |
Total Requested | 500 | 100% |
Total Not Requested | 0 | 0% |
Moon and Tune Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Unbranded, 8 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 72% |
Total Not Requested | 350 | 28% |
Sport Appearance Package | ||
Feature | Value | Requested? |
Sport suspension (upgrade) | 250 | Yes |
Rear spoiler | 200 | Yes |
Aluminum trim | 100 | Yes |
Bright-finished exhaust tip(s) | 25 | Yes |
Special exterior trim | 0 | No |
Special interior trim | 0 | No |
225/45VR18 tires | 400 | No |
Total Requested | 575 | 59% |
Total Not Requested | 400 | 41% |
3.0L V6 DOHC-4v 221 hp@6250 205 lb-ft@4800 | ||
Feature | Value | Requested? |
3.0L V6 DOHC-4v 221 hp@6250 205 lb-ft@4800 | 1000 | Yes |
6-speed automatic | 0 | Yes |
Traction control | 100 | Yes |
Bright-finished exhaust tip(s) | 25 | Yes |
Total Requested | 1125 | 100% |
Total Not Requested | 0 | 0% |