Mercury Milan Mercury Milan 2011 Kia Rio Kia Rio 2010

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Mercury Milan vs. Kia Rio Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Mercury Milan vs. Kia Rio Invoice Comparison

Lowest Total Price: $15,685

Kia Rio SX   
Difference: $7,120

Lowest Total Invoice: $14,757

Kia Rio SX   
Difference: $6,414

Calculate Payments

  Down Payment Interest Rate Term
Model Year20112011201120102010
ModelMilanMilanMilanRioRio
TrimBasePremierHybridLXSX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $22,025 $25,165 $28,345 $13,795 $14,895
Base Invoice $20,398 $23,224 $26,085 $13,330 $13,990
Floor mats 55     95 95
Rear spoiler   295   300  
Value Package       600  
195/55HR15       285  
Floor mats 48     72 72
Rear spoiler   257   250  
Value Package       535  
195/55HR15       250  
Options (change) 55 295 0 1,280 95
Options (change) 48 257 0 1,107 72
Destination 725 725 725 695 695
Total Price $22,805 $26,185 $29,070 $15,770 $15,685
Total Invoice $21,171 $24,206 $26,810 $15,132 $14,757

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Mercury Milan dealer quotes or Kia Rio dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Mercury Milan vs. Kia Rio

Lowest Adjusted Price and Invoice: Kia Rio SX
TrueDelta Adjusted Price Difference: $6,000
TrueDelta Adjusted Invoice Difference: $5,295
Model Year20112011201120102010
ModelMilanMilanMilanRioRio
TrimBasePremierHybridLXSX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine175hp I4175hp I4156hp I4 H110hp I4110hp I4
TransmissionM6A6CVTM5M5
DrivetrainFWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 6?, 6?, 6?, 6
Tire (rear if not all the same)205/60-16225/50-17225/50-17195/55-15205/45-16
Total Price$22,805$26,185$29,070$15,770$15,685
Adjustments for Features-1,100-4,875-4,3750-375
Feature-Adjusted Total Price$21,705$21,310$24,695$15,770$15,310
Cost Above Minimum$395$0$3,385$460$0
Total Invoice$21,171$24,206$26,810$15,132$14,757
Adjustments for Features-1,021-4,507-4,0350-353
Feature-Adjusted Total Invoice$20,150$19,699$22,775$15,132$14,404
Cost Above Minimum$451$0$3,076$728$0

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Features Comparison: Mercury Milan vs. Kia Rio

Model Year20112011201120102010
ModelMilanMilanMilanRioRio
TrimBasePremierHybridLXSX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150    
6-speed automatic $1000   
CVT  $1000  
5-speed manual   $0$0
FWD$0$0$0$0$0
Accessories 
AC power outlet  $100  
Keyless entry keypad$50$50$50  
Remote window/roof operation$15$15$15  
Tilt steering wheel, manual   $150$150
Tilt/telescoping steering wheel, manual$250$250$250  
Universal garage door opener $100$100  
Brakes, Airbags, and Other Safety 
911 assist $25$25  
Active or whiplash-reducing head restraints, front seats   $0$0
Obstacle detection, rear  $250  
Safety key$5$5$5  
Stability control$400$400$400  
Traction control$100$100$100  
Vehicle health reports $0$0  
Cargo Management 
Overhead sunglass holder$25$25$25  
Climate Control 
Automatic climate control, front $200$200  
Dual-zone climate control $125$125  
Interior air filter$0$0$0  
Exterior 
Bodyside moldings   $75$75
Bright-finished exhaust tip(s)$25$25$25 $25
Rear spoiler $200$200$200$200
Infotainment 
Bluetooth audio streaming $25$25  
Bluetooth cell phone link $100$100$100$100
CD changer, in-dash  $325  
CD player$125$125 $125$125
Navigation, turn-by-turn $25$25  
Traffic + travel information $25$25  
USB port $25$25$25$25
Voice control for audio system $25$25  
Voice control for external devices $0$0  
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror $150$150  
Automatic headlights $125$125  
Automatic-off headlights   $25$25
Compass $0$0  
Detailed driving style feedback  $100  
Fog lights $125$125 $125
Illuminated visor mirror, driver$50$50$50  
Illuminated visor mirror, passenger$50$50$50  
Interior ambient lighting $150$150  
Large color reconfigurable instrument cluster display  $250  
Outside temperature display $50$50  
Trip computer$150$150$150  
Turn signals on or near mirrors   $25$25
Visor mirror, driver   $10$10
Visor mirror, passenger   $10$10
Seats and Interior Trim 
Center armrest(s), second row$50$50$50  
Folding second row seats$300$300 $300$300
Heated front seats $200   
Leather seating surfaces $900   
Leather-wrapped steering wheel$150$150$150 $150
Manual height adjuster, driver seat   $50$50
Manual lumbar adjuster, driver seat$50    
Manual tilt adjuster, driver seat   $50$50
Metal pedals    $75
Power fore-aft adjuster, driver seat$100$100$100  
Power fore-aft adjuster, passenger seat $100$100  
Power height adjuster, driver seat$100$100$100  
Power lumbar adjuster, driver seat $100$100  
Power recliner, driver seat $100$100  
Power recliner, passenger seat $100$100  
Power tilt adjuster, driver seat$100$100$100  
Total Value of Features$2,245$6,020$5,520$1,145$1,520
Value of Feature Adjustments$1,100$4,875$4,375$0$375
Value of Feature Adjustments-1,021-4,507-4,0350-353

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Specifications Comparison: Mercury Milan vs. Kia Rio

Model Year20112010
ModelMilanRio
Body4dr Sedan4dr Sedan
Wheelbase107.4 in98.4 in
Length189.0 in167.3 in
Width72.2 in66.7 in
Height56.9 in57.9 in
Curb Weight3,366 lb.2,366 lb.
Fuel Capacity17.5 gal.11.9 gal.
Row 1 Headroom38.7 in39.6 in
Row 1 Shoulder Room57.4 in53.5 in
Row 1 Hip Room54.0 in50.8 in
Row 1 Legroom42.3 in42.8 in
Row 2 Headroom37.8 in37.8 in
Row 2 Shoulder Room56.5 in53.1 in
Row 2 Hip Room53.3 in50.0 in
Row 2 Legroom37.1 in34.3 in
Cargo Volume16.5 ft311.9 ft3

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Option Package Details
Kia Rio LX

195/55HR15 tires
FeatureValueRequested?
195/55HR15 tires400No
Alloy wheels350Yes
Total Requested35047%
Total Not Requested40053%
Value Package
FeatureValueRequested?
Audio controls on steering wheel125Yes
Cruise control150Yes
Power mirrors125Yes
Heated mirrors25Yes
Power front side windows250Yes
Power locks275Yes
Remote keyless entry225Yes
Unbranded, 6 speakers350No
Power rear side windows200Yes
Total Requested137580%
Total Not Requested35020%

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