Toyota Matrix Toyota Matrix 2010 Toyota Prius Prime Toyota Prius Prime 2019

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Toyota Matrix vs. Toyota Prius Prime Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Matrix vs. Toyota Prius Prime Invoice Comparison

Lowest Total Price: $22,010

Toyota Matrix S   
Difference: $1,770

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102010201920192019
ModelMatrixMatrixPrius PrimePrius PrimePrius Prime
TrimSXRSPlusPremiumAdvanced
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Base Price $18,610 $20,920 $27,350 $29,050 $33,350
215/45WR17 880        
Navigation system 1,520 1,300      
Cruise control 250        
215/45WR17 704        
Navigation system 1,281 1,105      
Cruise control 200        
Options (change) 2,650 1,300 0 0 0
Options (change) 2,185 1,105 0 0 0
Destination 750 750 930 930 930
Gas Tax 0 0 -4,500 -4,500 -4,500
Total Price $22,010 $22,970 $23,780 $25,480 $29,780

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Matrix dealer quotes or Toyota Prius Prime dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Matrix vs. Toyota Prius Prime

Lowest Adjusted Price and Invoice: Toyota Prius Prime Plus
TrueDelta Adjusted Price Difference: $3,760
TrueDelta Adjusted Invoice Difference: $22,703
Model Year20102010201920192019
ModelMatrixMatrixPrius PrimePrius PrimePrius Prime
TrimSXRSPlusPremiumAdvanced
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Engine158hp I4158hp I495hp I4 PiH95hp I4 PiH95hp I4 PiH
TransmissionM5M5CVTCVTCVT
DrivetrainFWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 6?, 6?, 6?, 10
Tire (rear if not all the same)215/45-17215/45-18x-x-x-
Total Price$22,010$22,970$23,780$25,480$29,780
Adjustments for Features0-200-5,530-6,155-8,630
Feature-Adjusted Total Price$22,010$22,770$18,250$19,325$21,150
Cost Above Minimum$0$760$0$1,075$2,900

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Features Comparison: Toyota Matrix vs. Toyota Prius Prime

Model Year20102010201920192019
ModelMatrixMatrixPrius PrimePrius PrimePrius Prime
TrimSXRSPlusPremiumAdvanced
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Transmission and Drivetrain 
5-speed manual$0$0   
CVT  $1000$1000$1000
FWD$0$0$0$0$0
Accessories 
AC power outlet$100$100   
Adaptive cruise control, all-speed  $850$850$850
Cruise control$150$150   
Heated steering wheel    $100
Proximity key  $250$250$250
Remote climate control  $25$25$25
Semi-automated parking system    $500
Universal garage door opener    $100
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial  $200$200$200
Automatic braking, low-speed  $200$200$200
Backup collision intervention    $150
Blind spot warning system    $200
Cross-traffic warning, rear    $100
Forward collision warning  $200$200$200
Knee airbag, driver  $75$75$75
Lane departure prevention, steering-based  $200$200$200
Lane departure warning  $200$200$200
Obstacle detection, front    $150
Obstacle detection, rear    $250
Pedestrian detection  $50$50$50
Radar- or camera-based collision preparation system  $0$0$0
Rearview camera  $200$200$200
Seat cushion airbag, passenger  $75$75$75
Temporary spare tire$150$150   
Cargo Management 
Console with shifter$150$150   
Console without shifter  $150$150$150
Overhead sunglass holder  $25$25$25
Second-row low console  $100$100$100
Climate Control 
Automatic climate control, front  $200$200$200
Rain-sensing wipers    $175
Rear wiper$175$175   
Variable intermittent wipers$75$75$75$75 
Engine / Motor 
3.3 kW onboard charger  $0$0$0
9 kWh battery pack  $0$0$0
Automatic start / stop  $150$150$150
Exterior 
Active grille shutters  $0$0$0
Rear spoiler $200   
Infotainment 
App support  $0$0$0
Bluetooth audio streaming  $25$25$25
Bluetooth cell phone link  $100$100$100
DVD-compatible player  $0$0$0
HD radio  $50$50$50
Larger infotainment display   $0$0
Satellite radio  $200$200$200
Siri Eyes Free support  $0$0$0
SMS text-to-speech reader  $25$25$25
Telematics service, such as OnStar    $200
Traffic + travel information  $25$25$25
Traffic information$25$25   
USB port  $25$25$25
Voice control for nav and audio  $100$100$100
Wireless charging station   $75$75
Instruments, Lights, and Mirrors 
Auto-dimming headlights  $200$200$200
Auto-dimming rearview mirror    $150
Automatic headlights   $125$125
Automatic-off headlights  $25  
Detailed driving style feedback  $100$100$100
Digital instruments  $0$0$0
Fog lights$125$125  $125
Head-up display (HUD)    $350
Heated mirrors  $25$25$25
Illuminated visor mirror, driver  $50$50$50
Illuminated visor mirror, passenger  $50$50$50
Large energy flow and fuel economy display  $25$25$25
LED headlights  $1000$1000$1000
Predictive driving advice   $0$0
Tachometer$75$75   
Trip computer  $150$150$150
Turn signals on or near mirrors  $25$25$25
Visor mirror, driver$10$10   
Visor mirror, passenger$10$10   
Seats and Interior Trim 
Center armrest(s), second row  $50$50$50
Folding passenger seat$150$150   
Heated front seats  $200$200$200
Leather-wrapped steering wheel$150$150   
Manual height adjuster, driver seat$50$50$50  
Power fore-aft adjuster, driver seat   $100$100
Power height adjuster, driver seat   $100$100
Power lumbar adjuster, driver seat   $100$100
Power recliner, driver seat   $100$100
Power tilt adjuster, driver seat   $100$100
Synthetic leather seating surfaces   $0$0
Suspension, Wheels, and Tires 
Electronic systems calibration selector  $200$200$200
Sport suspension (upgrade) $0   
Total Value of Features$1,395$1,595$6,925$7,550$10,025
Value of Feature Adjustments$0$200$5,530$6,155$8,630
Value of Feature Adjustments0-1838308621,035

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Specifications Comparison: Toyota Matrix vs. Toyota Prius Prime

Model Year20102019
ModelMatrixPrius Prime
Body4dr Hatch4dr Hatch
Wheelbase102.4 in106.3 in
Length171.9 in182.9 in
Width69.5 in69.3 in
Height61.4 in57.9 in
Curb Weight2,866 lb.3,366 lb.
Fuel Capacity13.2 gal.11.3 gal.
Row 1 Headroom40.5 in39.4 in
Row 1 Shoulder Room53.3 in54.2 in
Row 1 Hip Room52.3 in53.7 in
Row 1 Legroom41.6 in43.2 in
Row 2 Headroom39.3 in37.2 in
Row 2 Shoulder Room52.6 in53.0 in
Row 2 Hip Room43.7 in51.6 in
Row 2 Legroom36.2 in33.4 in
Cargo Volume,
Minimum
19.8 ft319.8 ft3
Cargo Volume,
Maximum
61.5 ft30.0 ft3

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