Toyota Highlander Toyota Highlander 2010 Toyota Prius Prime Toyota Prius Prime 2019

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Toyota Highlander vs. Toyota Prius Prime Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Highlander vs. Toyota Prius Prime Invoice Comparison

Lowest Total Price: $26,003

Toyota Prius Prime Premium   
Difference: $11,806

Calculate Payments

  Down Payment Interest Rate Term
Model Year2010201020192019
ModelHighlanderHighlanderPrius PrimePrius Prime
TrimLimitedHybrid LimitedPremiumAdvanced
Body4dr SUV4dr SUV4dr Hatch4dr Hatch
Base Price $33,220 $41,220 $29,050 $33,350
Navigation system 2,625 2,775    
Heated front seats 440      
Satellite radio 449      
Floor mats 275   224 224
Cargo cover   90    
Illuminated door sill trim plates     299 299
Navigation system 2,189 2,301    
Heated front seats 352      
Satellite radio 359      
Floor mats 180   139 139
Cargo cover   72    
Illuminated door sill trim plates     225 225
Options (change) 3,789 2,865 523 523
Options (change) 3,080 2,373 364 364
Destination 800 800 930 930
Gas Tax 0 0 -4,500 -4,500
Total Price $37,809 $44,885 $26,003 $30,303

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Highlander dealer quotes or Toyota Prius Prime dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Highlander vs. Toyota Prius Prime

Lowest Adjusted Price and Invoice: Toyota Prius Prime Premium
TrueDelta Adjusted Price Difference: $10,666
TrueDelta Adjusted Invoice Difference: $35,965
Model Year2010201020192019
ModelHighlanderHighlanderPrius PrimePrius Prime
TrimLimitedHybrid LimitedPremiumAdvanced
Body4dr SUV4dr SUV4dr Hatch4dr Hatch
Engine270hp V6245hp V6 H95hp I4 PiH95hp I4 PiH
TransmissionT5CVTCVTCVT
DrivetrainFWDAWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 9?, 9?, 6?, 10
Tire (rear if not all the same)245/55-19245/55-19x-x-
Total Price$37,809$44,885$26,003$30,303
Adjustments for Features-1,140-2,9900-2,475
Feature-Adjusted Total Price$36,669$41,895$26,003$27,828
Cost Above Minimum$0$5,226$0$1,825

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Features Comparison: Toyota Highlander vs. Toyota Prius Prime

Model Year2010201020192019
ModelHighlanderHighlanderPrius PrimePrius Prime
TrimLimitedHybrid LimitedPremiumAdvanced
Body4dr SUV4dr SUV4dr Hatch4dr Hatch
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000   
CVT $1000$1000$1000
FWD$0 $0$0
AWD $1700  
Accessories 
Adaptive cruise control, all-speed  $850$850
Cruise control$150$150  
Heated steering wheel   $100
Power liftgate $350  
Remote climate control  $25$25
Semi-automated parking system   $500
Universal garage door opener$100$100 $100
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial  $200$200
Automatic braking, low-speed  $200$200
Backup collision intervention   $150
Blind spot warning system   $200
Cross-traffic warning, rear   $100
Forward collision warning  $200$200
Full-size spare tire$225$225  
Lane departure prevention, steering-based  $200$200
Lane departure warning  $200$200
Obstacle detection, front   $150
Obstacle detection, rear   $250
Pedestrian detection  $50$50
Radar- or camera-based collision preparation system  $0$0
Rollover sensor$50$50  
Seat cushion airbag, passenger  $75$75
Side curtain airbags  $350$350
Side curtain airbags, three rows$500$500  
Cargo Management 
Console with shifter$150$150  
Console without shifter  $150$150
Liftglass or two-piece tailgate$150$150  
Overhead sunglass holder  $25$25
Removable second-row console$200$200  
Roof rails$250$250  
Second-row low console  $100$100
Trailering equipment (4 wire) $125  
Climate Control 
Dual-zone climate control$125$125  
Rain-sensing wipers   $175
Rear air vents with manual controls$150$150  
Rear wiper$175$175  
Variable intermittent wipers$75$75$75 
Wiper de-icer$25$25  
Engine / Motor 
3.3 kW onboard charger  $0$0
9 kWh battery pack  $0$0
Automatic start / stop  $150$150
Exterior 
Active grille shutters  $0$0
Deep-tinted rear windows$275$275  
Larger rear spoiler $200  
Rear bumper protector$40$40  
Rear spoiler$200   
Infotainment 
App support  $0$0
Bluetooth audio streaming  $25$25
CD changer, in-dash$325$325  
CD player  $125$125
DVD-compatible player  $0$0
HD radio  $50$50
Larger infotainment display  $0$0
Satellite radio$200 $200$200
Siri Eyes Free support  $0$0
SMS text-to-speech reader  $25$25
Telematics service, such as OnStar   $200
Traffic + travel information  $25$25
USB port  $25$25
Wireless charging station  $75$75
Instruments, Lights, and Mirrors 
Auto-dimming headlights  $200$200
Auto-dimming rearview mirror$150$150 $150
Conversation mirror$25$25  
Detailed driving style feedback  $100$100
Digital instruments  $0$0
Fog lights$125$125 $125
Head-up display (HUD)   $350
Large energy flow and fuel economy display $25$25$25
LED headlights  $1000$1000
Predictive driving advice  $0$0
Tachometer$75   
Turn signals on or near mirrors  $25$25
Seats and Interior Trim 
Door sill trim plates$100$100  
Floor mats$75 $75$75
Folding third row seats$600$600  
Illuminated door sill trim plates  $200$200
Leather seating surfaces$900$900  
Leather seating surfaces, third-row seats$200$200  
Leather-wrapped steering wheel$150$150  
Manual fore-aft adjuster, second row seats$75$75  
Manual recliner, second row seats$75$75  
Power fore-aft adjuster, passenger seat$100$100  
Power recliner, passenger seat$100$100  
Power thigh support length adjuster, driver seat$100$100  
Stowable center seat, second row$150$150  
Synthetic leather seating surfaces  $0$0
Suspension, Wheels, and Tires 
Electronic systems calibration selector  $200$200
Total Value of Features$7,365$9,215$6,225$8,700
Value of Feature Adjustments$1,140$2,990$0$2,475
Value of Feature Adjustments-1,018-2,6960262

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Specifications Comparison: Toyota Highlander vs. Toyota Prius Prime

Model Year20102019
ModelHighlanderPrius Prime
Body4dr SUV4dr Hatch
Wheelbase109.8 in106.3 in
Length188.4 in182.9 in
Width75.2 in69.3 in
Height68.1 in57.9 in
Curb Weight3,848 lb.3,366 lb.
Fuel Capacity19.2 gal.11.3 gal.
Row 1 Headroom40.6 in39.4 in
Row 1 Shoulder Room59.7 in54.2 in
Row 1 Hip Room56.7 in53.7 in
Row 1 Legroom43.2 in43.2 in
Row 2 Headroom40.1 in37.2 in
Row 2 Shoulder Room59.5 in53.0 in
Row 2 Hip Room56.5 in51.6 in
Row 2 Legroom38.3 in33.4 in
Row 3 Headroom36.3 in0.0 in
Row 3 Shoulder Room55.0 in0.0 in
Row 3 Hip Room42.3 in0.0 in
Row 3 Legroom29.2 in0.0 in
Cargo Volume,
Minimum
10.3 ft319.8 ft3
Cargo Volume,
Behind R2
42.3 ft319.8 ft3
Cargo Volume,
Maximum
95.4 ft30.0 ft3

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Option Package Details
Toyota Prius Prime Premium

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%

Option Package Details
Toyota Prius Prime Advanced

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%

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