Toyota Prius Prime Toyota Prius Prime 2018 Ford Taurus Ford Taurus 2009

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Toyota Prius Prime vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius Prime vs. Ford Taurus Invoice Comparison

Lowest Total Price: $30,192

Toyota Prius Prime Advanced   
Difference: $3,373

Lowest Total Invoice: $28,681

Toyota Prius Prime Advanced   
Difference: $1,990

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182009
ModelPrius PrimeTaurus
TrimAdvancedLimited
Body4dr Hatch4dr Sedan
Base Price $33,300 $30,670
Base Invoice $31,968 $28,053
Floor mats 224  
All-weather floor mats 248 75
Navigation system   1,995
Floor mats 139  
All-weather floor mats 154 57
Navigation system   1,736
Options (change) 472 2,070
Options (change) 293 1,793
Destination 920 825
Gas Tax -4,500 0
Total Price $30,192 $33,565
Total Invoice $28,681 $30,671

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Toyota Prius Prime vs. Ford Taurus

Lowest Adjusted Price and Invoice: Toyota Prius Prime Advanced
TrueDelta Adjusted Price Difference: $6,988
TrueDelta Adjusted Invoice Difference: $5,424
Model Year20182009
ModelPrius PrimeTaurus
TrimAdvancedLimited
Body4dr Hatch4dr Sedan
Engine95hp I4 PiH263hp V6
TransmissionCVTA6
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)?, 10?, 7
Tire (rear if not all the same)195/65-15225/55-18
Total Price$30,192$33,565
Adjustments for Features-3,6150
Feature-Adjusted Total Price$26,577$33,565
Total Invoice$28,681$30,671
Adjustments for Features-3,4340
Feature-Adjusted Total Invoice$25,247$30,671

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Features Comparison: Toyota Prius Prime vs. Ford Taurus

Model Year20182009
ModelPrius PrimeTaurus
TrimAdvancedLimited
Body4dr Hatch4dr Sedan
Transmission and Drivetrain 
CVT$1000 
6-speed automatic $1000
FWD$0$0
Accessories 
Adaptive cruise control, all-speed$850 
Cruise control $150
Heated steering wheel$100 
Keyless entry keypad $50
Power-adjustable pedals $125
Proximity key$250 
Remote climate control$25 
Semi-automated parking system$500 
Tilt steering wheel, manual $150
Tilt/telescoping steering wheel, manual$250 
Brakes, Airbags, and Other Safety 
911 assist $25
Active or whiplash-reducing head restraints, front seats$0 
Automatic braking, high-speed or partial$200 
Automatic braking, low-speed$200 
Backup collision intervention$150 
Blind spot warning system$200 
Cross-traffic warning, rear$100 
Forward collision warning$200 
Knee airbag, driver$75 
Lane departure prevention, steering-based$200 
Lane departure warning$200 
Obstacle detection, front$150 
Pedestrian detection$50 
Radar- or camera-based collision preparation system$0 
Rearview camera$200 
Rollover sensor $50
Seat cushion airbag, passenger$75 
Temporary spare tire $150
Vehicle health reports $0
Cargo Management 
Cargo cover$75 
Cargo mat$40 
Cargo net $40
Cargo tray$40 
Console with shifter $150
Console without shifter$150 
Second-row low console$100 
Climate Control 
Dual-zone climate control $125
Rain-sensing wipers$175 
Rear air vents $100
Variable intermittent wipers $75
Engine / Motor 
3.3 kW onboard charger$0 
9 kWh battery pack$0 
Automatic start / stop$150 
Exterior 
Active grille shutters$0 
Bright-finished exhaust tip(s) $25
Infotainment 
App support$0 
Bluetooth audio streaming$25 
CD changer, in-dash $325
CD player$125 
DVD-compatible player$0 
HD radio$50 
Larger infotainment display$0 
Siri Eyes Free support$0 
Telematics service, such as OnStar$200 
Traffic + travel information$25 
Voice control for external devices $0
Wireless charging station$75 
Instruments, Lights, and Mirrors 
Analog clock $25
Auto-dimming headlights$200 
Compass $0
Detailed driving style feedback$100 
Digital instruments$0 
Head-up display (HUD)$350 
Large energy flow and fuel economy display$25 
LED headlights$1000 
Predictive driving advice$0 
Tachometer $75
Turn signals on or near mirrors$25 
Seats and Interior Trim 
Folding passenger seat $150
Leather seating surfaces $900
Leather-wrapped steering wheel $150
Manual lumbar adjuster, driver seat $50
Manual lumbar adjuster, passenger seat $50
Memory system, driver seat $200
Power fore-aft adjuster, passenger seat $100
Power lumbar adjuster, driver seat$100 
Power recliner, passenger seat $100
Synthetic leather seating surfaces$0 
Suspension, Wheels, and Tires 
Alloy wheels$350 
Chrome-clad alloy wheels $600
Electronic systems calibration selector$200 
Total Value of Features$8,555$4,940
Value of Feature Adjustments$3,615$0
Value of Feature Adjustments-3,4340

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Specifications Comparison: Toyota Prius Prime vs. Ford Taurus

Model Year20182009
ModelPrius PrimeTaurus
Body4dr Hatch4dr Sedan
Wheelbase106.3 in112.9 in
Length182.9 in200.4 in
Width69.3 in74.5 in
Height57.9 in61.5 in
Curb Weight3,366 lb.3,644 lb.
Fuel Capacity11.3 gal.20.0 gal.
Row 1 Headroom39.4 in39.4 in
Row 1 Shoulder Room54.2 in57.8 in
Row 1 Hip Room53.7 in53.7 in
Row 1 Legroom43.2 in41.3 in
Row 2 Headroom37.2 in38.7 in
Row 2 Shoulder Room53.0 in57.5 in
Row 2 Hip Room51.6 in53.7 in
Row 2 Legroom33.4 in41.3 in
Cargo Volume,
Minimum
19.8 ft321.2 ft3
Cargo Volume,
Maximum
0.0 ft321.2 ft3

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Option Package Details
Ford Taurus Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Total Requested675100%
Total Not Requested00%

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