Toyota Prius Prime Toyota Prius Prime 2018 Mercury Milan Mercury Milan 2010

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Toyota Prius Prime vs. Mercury Milan Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius Prime vs. Mercury Milan Invoice Comparison

Lowest Total Price: $29,570

Mercury Milan Premier   
Difference: $622

Lowest Total Invoice: $27,119

Mercury Milan Premier   
Difference: $1,562

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820102010
ModelPrius PrimeMilanMilan
TrimAdvancedPremierHybrid
Body4dr Hatch4dr Sedan4dr Sedan
Base Price $33,300 $25,000 $28,180
Base Invoice $31,968 $23,050 $25,912
All-weather floor mats 248 75 75
Floor mats 224    
Navigation system   1,775 1,775
Package 202A / 300A   1,995 3,075
All-weather floor mats 154 65 65
Floor mats 139    
Navigation system   1,544 1,544
Package 202A / 300A   1,735 2,675
Options (change) 472 3,845 4,925
Options (change) 293 3,344 4,284
Destination 920 725 725
Gas Tax -4,500 0 -3,400
Total Price $30,192 $29,570 $30,430
Total Invoice $28,681 $27,119 $27,521

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius Prime dealer quotes or Mercury Milan dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius Prime vs. Mercury Milan

Lowest Adjusted Price and Invoice: Toyota Prius Prime Advanced
TrueDelta Adjusted Price Difference: $1,918
TrueDelta Adjusted Invoice Difference: $851
Model Year201820102010
ModelPrius PrimeMilanMilan
TrimAdvancedPremierHybrid
Body4dr Hatch4dr Sedan4dr Sedan
Engine95hp I4 PiH175hp I4156hp I4 H
TransmissionCVTA6CVT
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 10390, 12390, 12
Tire (rear if not all the same)195/65-15225/50-17225/50-17
Total Price$30,192$29,570$30,430
Adjustments for Features-2,5400-175
Feature-Adjusted Total Price$27,652$29,570$30,255
Cost Above Minimum$0$0$685
Total Invoice$28,681$27,119$27,521
Adjustments for Features-2,4130-158
Feature-Adjusted Total Invoice$26,268$27,119$27,363
Cost Above Minimum$0$0$244

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Features Comparison: Toyota Prius Prime vs. Mercury Milan

Model Year201820102010
ModelPrius PrimeMilanMilan
TrimAdvancedPremierHybrid
Body4dr Hatch4dr Sedan4dr Sedan
Transmission and Drivetrain 
CVT$1000 $1000
6-speed automatic $1000 
FWD$0$0$0
Accessories 
AC power outlet  $100
Adaptive cruise control, all-speed$850  
Cruise control $150$150
Heated steering wheel$100  
Keyless entry keypad $50$50
Proximity key$250  
Remote climate control$25  
Semi-automated parking system$500  
Universal garage door opener$100  
Brakes, Airbags, and Other Safety 
911 assist $25$25
Active or whiplash-reducing head restraints, front seats$0  
Automatic braking, high-speed or partial$200  
Automatic braking, low-speed$200  
Backup collision intervention$150  
Brake assist$50  
Forward collision warning$200  
Knee airbag, driver$75  
Lane departure prevention, steering-based$200  
Lane departure warning$200  
Obstacle detection, front$150  
Pedestrian detection$50  
Radar- or camera-based collision preparation system$0  
Seat cushion airbag, passenger$75  
Temporary spare tire $150$150
Vehicle health reports $0$0
Cargo Management 
Cargo cover$75  
Cargo mat$40  
Cargo tray$40  
Console with shifter $150$150
Console without shifter$150  
Second-row low console$100  
Climate Control 
Dual-zone climate control $125$125
Rain-sensing wipers$175  
Variable intermittent wipers $75$75
Engine / Motor 
3.3 kW onboard charger$0  
9 kWh battery pack$0  
Automatic start / stop$150  
Exterior 
Active grille shutters$0  
Bright-finished exhaust tip(s) $25$25
Rear spoiler $200$200
Sunroof $900$900
Infotainment 
App support$0  
HD radio$50  
Larger infotainment display$0  
Media drive $15$15
Siri Eyes Free support$0  
Surround sound $250$250
Telematics service, such as OnStar$200  
Voice control for external devices $0$0
Wireless charging station$75  
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200  
Compass $0$0
Detailed driving style feedback$100 $100
Digital instruments$0  
Head-up display (HUD)$350  
Interior ambient lighting $150$150
Large color reconfigurable instrument cluster display  $250
Large energy flow and fuel economy display$25 $25
LED headlights$1000  
Predictive driving advice$0  
Tachometer $75$75
Turn signals on or near mirrors$25  
Seats and Interior Trim 
Folding passenger seat $150$150
Folding second row seats$300$300 
Leather seating surfaces $900$900
Leather-wrapped steering wheel $150$150
Manual lumbar adjuster, driver seat $50$50
Power fore-aft adjuster, passenger seat $100$100
Power height adjuster, passenger seat $100$100
Power lumbar adjuster, driver seat$100  
Power tilt adjuster, passenger seat $100$100
Synthetic leather seating surfaces$0  
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200  
Total Value of Features$7,730$5,190$5,365
Value of Feature Adjustments$2,540$0$175
Value of Feature Adjustments-2,4130-158

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Specifications Comparison: Toyota Prius Prime vs. Mercury Milan

Model Year20182010
ModelPrius PrimeMilan
Body4dr Hatch4dr Sedan
Wheelbase106.3 in107.4 in
Length182.9 in189.0 in
Width69.3 in72.2 in
Height57.9 in56.9 in
Curb Weight3,366 lb.3,366 lb.
Fuel Capacity11.3 gal.17.5 gal.
Row 1 Headroom39.4 in38.7 in
Row 1 Shoulder Room54.2 in57.4 in
Row 1 Hip Room53.7 in54.0 in
Row 1 Legroom43.2 in42.3 in
Row 2 Headroom37.2 in37.8 in
Row 2 Shoulder Room53.0 in56.5 in
Row 2 Hip Room51.6 in53.3 in
Row 2 Legroom33.4 in37.1 in
Cargo Volume,
Minimum
19.8 ft316.5 ft3
Cargo Volume,
Maximum
0.0 ft316.5 ft3

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Option Package Details
Mercury Milan Premier

Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Media drive, large15No
Voice control for nav and audio75Yes
Total Requested67598%
Total Not Requested152%
Package 202A / 300A
FeatureValueRequested?
Sunroof900No
CD changer, in-dash200No
Surround sound250No
Sony, 390W, 12 speakers (with subwoofer)350No
Rear spoiler200No
Obstacle detection, rear250Yes
Rearview camera200Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested75028%
Total Not Requested190072%

Option Package Details
Mercury Milan Hybrid

Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Media drive, large15No
Large energy flow and fuel economy display25Yes
Voice control for nav and audio75Yes
Total Requested70098%
Total Not Requested152%
Package 202A / 300A
FeatureValueRequested?
Leather seating surfaces900No
Heated front seats200Yes
Sunroof900No
Surround sound250No
Sony, 390W, 12 speakers (with subwoofer)350No
Rearview camera200Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested70023%
Total Not Requested240077%

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