Toyota Prius Prime Toyota Prius Prime 2018 Toyota Camry Toyota Camry 2010

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Toyota Prius Prime vs. Toyota Camry Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius Prime vs. Toyota Camry Invoice Comparison

Lowest Total Price: $26,152

Toyota Prius Prime Premium   
Difference: $537

Lowest Total Invoice: $23,710

Toyota Camry SE   
Difference: $1,039

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  Down Payment Interest Rate Term
Model Year2018201820102010201020102010
ModelPrius PrimePrius PrimeCamryCamryCamryCamryCamry
TrimPremiumAdvancedSEXLESE V6XLE V6Hybrid
Body4dr Hatch4dr Hatch4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $29,000 $33,300 $22,165 $25,925 $25,840 $29,045 $26,150
Base Invoice $27,840 $31,968 $19,947 $23,331 $23,254 $26,138 $23,796
Floor mats 224 224 199 199 199 199 199
Bodyside moldings 209 209          
Illuminated door sill trim plates 299 299          
Bluetooth and USB Package     420   420    
Convenience Package     275   275    
Navigation system     1,810 1,810 1,810 1,810 1,810
JBL 440W 8 speakers     590   590    
Heated mirrors     30   30    
Proximity key     450   450    
Heated front seats           440 470
Upgrade Package             1,150
Fog lights             130
Leather seating surfaces             1,295
Floor mats 139 139 126 126 126 126 126
Bodyside moldings 125 125          
Illuminated door sill trim plates 225 225          
Bluetooth and USB Package     315   315    
Convenience Package     220   220    
Navigation system     1,525 1,521 1,525 1,521 1,521
JBL 440W 8 speakers     443   443    
Heated mirrors     24   24    
Proximity key     360   360    
Heated front seats           352 376
Upgrade Package             989
Fog lights             104
Leather seating surfaces             1,036
Options (change) 732 732 3,774 2,009 3,774 2,449 5,054
Options (change) 489 489 3,013 1,647 3,013 1,999 4,152
Destination 920 920 750 750 750 750 750
Gas Tax -4,500 -4,500 0 0 0 0 0
Total Price $26,152 $30,452 $26,689 $28,684 $30,364 $32,244 $31,954
Total Invoice $24,749 $28,877 $23,710 $25,728 $27,017 $28,887 $28,698

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Toyota Prius Prime vs. Toyota Camry

Lowest Adjusted Price and Invoice: Toyota Prius Prime Premium
TrueDelta Adjusted Price Difference: $4,442
TrueDelta Adjusted Invoice Difference: $2,921
Model Year2018201820102010201020102010
ModelPrius PrimePrius PrimeCamryCamryCamryCamryCamry
TrimPremiumAdvancedSEXLESE V6XLE V6Hybrid
Body4dr Hatch4dr Hatch4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine95hp I4 PiH95hp I4 PiH179hp I4169hp I4268hp V6268hp V6147hp I4 H
TransmissionCVTCVTM6T6T6T6CVT
DrivetrainFWDFWDFWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 10440, 8440, 8440, 8440, 8440, 8
Tire (rear if not all the same)195/65-15195/65-15215/55-17215/60-16215/55-17215/60-16215/60-16
Total Price$26,152$30,452$26,689$28,684$30,364$32,244$31,954
Adjustments for Features-4,630-7,1050-2,720-950-4,070-2,915
Feature-Adjusted Total Price$21,522$23,347$26,689$25,964$29,414$28,174$29,039
Cost Above Minimum$0$1,825$725$0$3,450$2,210$3,075
Total Invoice$24,749$28,877$23,710$25,728$27,017$28,887$28,698
Adjustments for Features-4,382-6,7380-2,440-845-3,646-2,618
Feature-Adjusted Total Invoice$20,367$22,139$23,710$23,288$26,172$25,241$26,080
Cost Above Minimum$0$1,772$422$0$2,884$1,953$2,792

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Features Comparison: Toyota Prius Prime vs. Toyota Camry

Model Year2018201820102010201020102010
ModelPrius PrimePrius PrimeCamryCamryCamryCamryCamry
TrimPremiumAdvancedSEXLESE V6XLE V6Hybrid
Body4dr Hatch4dr Hatch4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
CVT$1000$1000    $1000
6-speed manual  $150    
6-speed manually-shiftable automatic   $1100$1100$1100 
FWD$0$0$0$0$0$0$0
Accessories 
Adaptive cruise control, all-speed$850$850     
Cruise control  $150$150$150$150$150
Heated steering wheel $100     
Remote climate control$25$25     
Semi-automated parking system $500     
Sunshade, rear   $125 $125 
Universal garage door opener $100$100 $100  
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0$0     
Automatic braking, high-speed or partial$200$200     
Automatic braking, low-speed$200$200     
Backup collision intervention $150     
Blind spot warning system $200     
Cross-traffic warning, rear $100     
Forward collision warning$200$200     
Lane departure prevention, steering-based$200$200     
Lane departure warning$200$200     
Obstacle detection, front $150     
Obstacle detection, rear $250     
Pedestrian detection$50$50     
Radar- or camera-based collision preparation system$0$0     
Seat cushion airbag, passenger$75$75     
Temporary spare tire  $150$150$150$150$150
Cargo Management 
Cargo cover$75$75     
Cargo net   $40 $40$40
Console with shifter  $150$150$150$150$150
Console without shifter$150$150     
Rear seat pass-through  $100$100$100$100 
Second-row low console$100$100     
Climate Control 
Automatic climate control, front$200$200 $200 $200$200
Dual-zone climate control   $125 $125$125
Ionizing air filtration   $50 $50$50
Rain-sensing wipers $175     
Rear air vents   $100 $100$100
Variable intermittent wipers$75 $75$75$75$75$75
Engine / Motor 
3.3 kW onboard charger$0$0     
9 kWh battery pack$0$0     
Automatic start / stop$150$150     
Exterior 
Active grille shutters$0$0     
Body kit  $0 $0  
Bright-finished exhaust tip(s)  $25$25$25$25$25
Sunroof   $900 $900 
Infotainment 
App support$0$0     
CD changer, in-dash  $325$325$325$325$325
CD player$125$125     
DVD-compatible player$0$0     
HD radio$50$50     
Larger infotainment display$0$0     
Siri Eyes Free support$0$0     
SMS text-to-speech reader$25$25     
Telematics service, such as OnStar $200     
Traffic + travel information$25$25     
Wireless charging station$75$75     
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200$200     
Auto-dimming rearview mirror $150$150$150$150$150$150
Compass  $0$0$0$0$0
Detailed driving style feedback$100$100     
Digital instruments$0$0     
Fog lights $125$125$125$125$125$125
Head-up display (HUD) $350     
Illuminated visor mirror, driver$50$50 $50 $50 
Illuminated visor mirror, passenger$50$50 $50 $50 
Large energy flow and fuel economy display$25$25     
LED headlights$1000$1000     
Predictive driving advice$0$0     
Tachometer  $75$75$75$75 
Trip computer$150$150 $150 $150$150
Turn signals on or near mirrors$25$25     
Visor mirror, driver  $10 $10 $10
Visor mirror, passenger  $10 $10 $10
Seats and Interior Trim 
Door sill trim plates  $100 $100  
Folding second row seats$300$300    $300
Heated front seats$200$200   $200$200
Illuminated door sill trim plates$200$200     
Leather door panel trim     $250$250
Leather seating surfaces     $900$900
Leather-wrapped steering wheel  $150$150$150$150$150
Manual recliner, second row seats   $75 $75 
Metal pedals  $75 $75  
Power fore-aft adjuster, passenger seat   $100 $100$100
Power recliner, passenger seat   $100 $100$100
Synthetic leather seating surfaces$0$0     
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200$200     
Sport suspension (upgrade)  $0 $0  
Total Value of Features$6,550$9,025$1,920$4,640$2,870$5,990$4,835
Value of Feature Adjustments$4,630$7,105$0$2,720$950$4,070$2,915
Value of Feature Adjustments-4,382-6,7380-2,440-845-3,646-2,618

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Specifications Comparison: Toyota Prius Prime vs. Toyota Camry

Model Year20182010
ModelPrius PrimeCamry
Body4dr Hatch4dr Sedan
Wheelbase106.3 in109.3 in
Length182.9 in189.2 in
Width69.3 in71.7 in
Height57.9 in57.9 in
Curb Weight3,366 lb.3,264 lb.
Fuel Capacity11.3 gal.18.5 gal.
Row 1 Headroom39.4 in38.8 in
Row 1 Shoulder Room54.2 in57.8 in
Row 1 Hip Room53.7 in54.6 in
Row 1 Legroom43.2 in41.7 in
Row 2 Headroom37.2 in37.8 in
Row 2 Shoulder Room53.0 in56.9 in
Row 2 Hip Room51.6 in53.9 in
Row 2 Legroom33.4 in38.3 in
Cargo Volume,
Minimum
19.8 ft315.0 ft3
Cargo Volume,
Maximum
0.0 ft315.0 ft3

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Option Package Details
Toyota Camry SE

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Total Requested900100%
Total Not Requested00%
JBL, 440W, 8 speakers
FeatureValueRequested?
JBL, 440W, 8 speakers350No
CD changer, in-dash200No
Total Requested00%
Total Not Requested550100%
Bluetooth and USB Package
FeatureValueRequested?
Satellite radio200Yes
Bluetooth cell phone link100Yes
USB port25Yes
Bluetooth audio streaming25Yes
Total Requested350100%
Total Not Requested00%
Convenience Package
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0No
Total Requested250100%
Total Not Requested00%

Option Package Details
Toyota Camry XLE

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Total Requested900100%
Total Not Requested00%

Option Package Details
Toyota Camry SE V6

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Total Requested900100%
Total Not Requested00%
JBL, 440W, 8 speakers
FeatureValueRequested?
JBL, 440W, 8 speakers350No
CD changer, in-dash200No
Total Requested00%
Total Not Requested550100%
Bluetooth and USB Package
FeatureValueRequested?
Satellite radio200Yes
Bluetooth cell phone link100Yes
USB port25Yes
Bluetooth audio streaming25Yes
Total Requested350100%
Total Not Requested00%
Convenience Package
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0No
Total Requested250100%
Total Not Requested00%

Option Package Details
Toyota Camry XLE V6

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Total Requested900100%
Total Not Requested00%

Option Package Details
Toyota Camry Hybrid

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Total Requested900100%
Total Not Requested00%
Heated front seats
FeatureValueRequested?
Heated front seats200Yes
Heated mirrors25Yes
Total Requested225100%
Total Not Requested00%
Leather seating surfaces
FeatureValueRequested?
Leather seating surfaces900No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Upholstered door panels, leather250No
Total Requested00%
Total Not Requested1350100%
Upgrade Package
FeatureValueRequested?
CD changer, in-dash200No
Auto-dimming rearview mirror150Yes
Alloy wheels350Yes
Leather-wrapped steering wheel150No
Compass0No
JBL, 440W, 8 speakers350No
Satellite radio200Yes
Bluetooth cell phone link100Yes
USB port25Yes
Bluetooth audio streaming25Yes
Total Requested85055%
Total Not Requested70045%

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