Toyota Prius v Toyota Prius v 2017 Ford Taurus Ford Taurus 2018

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Toyota Prius v vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius v vs. Ford Taurus Invoice Comparison

Lowest Total Price: $36,197

Toyota Prius v Five   
Difference: $4,028

Lowest Total Invoice: $33,309

Toyota Prius v Five   
Difference: $4,763

Calculate Payments

  Down Payment Interest Rate Term
Model Year201720182018
ModelPrius vTaurusTaurus
TrimFiveLimitedSHO
Body4dr Wagon4dr Sedan4dr Sedan
Base Price $30,935 $37,105 $42,770
Base Invoice $28,798 $35,064 $40,418
Advanced Technology Package 3,335    
Floor mats 225    
All-weather floor mats 200 90 90
Ashtray and lighter (optional) 69 90 90
Remote start 499    
Cargo net 49    
Navigation system   795 795
Rear spoiler   275  
Sunroof   995 995
Advanced Technology Package 2,988    
Floor mats 140    
All-weather floor mats 120 86 86
Ashtray and lighter (optional) 36 86 86
Remote start 310    
Cargo net 32    
Navigation system   755 755
Rear spoiler   261  
Sunroof   945 945
Options (change) 4,377 2,245 1,970
Options (change) 3,626 2,133 1,872
Destination 885 875 875
Total Price $36,197 $40,225 $45,615
Total Invoice $33,309 $38,072 $43,165

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius v dealer quotes or Ford Taurus dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius v vs. Ford Taurus

Lowest Adjusted Price and Invoice: Toyota Prius v Five
TrueDelta Adjusted Price Difference: $2,028
TrueDelta Adjusted Invoice Difference: $2,870
Model Year201720182018
ModelPrius vTaurusTaurus
TrimFiveLimitedSHO
Body4dr Wagon4dr Sedan4dr Sedan
Engine98hp I4 H288hp V6365hp V6
TransmissionCVTT6T6
DrivetrainFWDFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)120, 8390, 12390, 12
Tire (rear if not all the same)215/50-17255/45-19245/45-20
Total Price$36,197$40,225$45,615
Adjustments for Features0-2,000-4,375
Feature-Adjusted Total Price$36,197$38,225$41,240
Cost Above Minimum$0$0$3,015
Total Invoice$33,309$38,072$43,165
Adjustments for Features0-1,893-4,140
Feature-Adjusted Total Invoice$33,309$36,179$39,025
Cost Above Minimum$0$0$2,846

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Features Comparison: Toyota Prius v vs. Ford Taurus

Model Year201720182018
ModelPrius vTaurusTaurus
TrimFiveLimitedSHO
Body4dr Wagon4dr Sedan4dr Sedan
Transmission and Drivetrain 
CVT$1000  
6-speed manually-shiftable automatic $1100$1100
FWD$0$0 
AWD  $1700
Accessories 
Adaptive cruise control$600  
Cruise control $150$150
Heated steering wheel $100$100
Keyless entry keypad $50$50
Power-adjustable pedals $125$125
Sunshade, rear, power $225$225
Tilt/telescoping steering wheel, manual$250  
Tilt/telescoping steering wheel, power $350$350
Brakes, Airbags, and Other Safety 
911 assist $25$25
Active or whiplash-reducing head restraints, front seats$0  
Blind spot warning system $200$200
Cross-traffic warning, rear $100$100
Curve control $50$50
Knee airbag, driver$75  
Lane departure warning$200  
Obstacle detection, rear $250$250
Radar- or camera-based collision preparation system$0  
Rollover sensor $50$50
Safety key $5$5
Torque vectoring, brake-based $100$100
Vehicle health reports $0$0
Cargo Management 
Cargo cover$75  
Cargo mat$40  
Cargo tray$40  
Console with shifter $150$150
Console without shifter$150  
Climate Control 
Dual-zone climate control $125$125
Rain-sensing wipers $175$175
Rear air vents $100$100
Rear wiper$175  
Variable intermittent wipers$75  
Engine / Motor 
Automatic start / stop$150  
Exterior 
Bright-finished exhaust tip(s) $25$25
Panoramic sunroof$1200  
Sunroof $900$900
Infotainment 
Android Auto support $100$100
Apple CarPlay support $100$100
DVD-compatible player$0  
Siri Eyes Free support$0  
Surround sound $250$250
Telematics service, such as OnStar$200  
Voice control for external devices $0$0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75$75
Compass $0$0
Digital instruments$0  
Fog lights$125  
Interior ambient lighting $150$150
Large color reconfigurable instrument cluster display $250$250
LED headlights$1000  
Tachometer $75$75
Xenon HID headlights  $500
Seats and Interior Trim 
Cooled or ventilated front seats $300$300
Door sill trim plates $100$100
Heated second row seats $200$200
Leather seating surfaces $900$900
Leather-wrapped steering wheel  $150
Manual fore-aft adjuster, second row seats$75  
Manual recliner, second row seats$75  
Memory system, driver seat $200$200
Metal pedals  $75
Power fore-aft adjuster, passenger seat $100$100
Power height adjuster, passenger seat $100$100
Power lumbar adjuster, passenger seat $100$100
Power recliner, passenger seat $100$100
Power tilt adjuster, passenger seat $100$100
Synthetic leather seating surfaces$0  
Synthetic suede inserts in leather seating surfaces  $0
Wood/leather-wrapped steering wheel $150 
Suspension, Wheels, and Tires 
Alloy wheels$350$350 
Electronic systems calibration selector$200  
Machined alloy wheels  $350
Sport suspension (upgrade)  $0
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$6,055$8,055$10,430
Value of Feature Adjustments$0$2,000$4,375
Value of Feature Adjustments0-1,893-4,140

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Specifications Comparison: Toyota Prius v vs. Ford Taurus

Model Year20172018
ModelPrius vTaurus
Body4dr Wagon4dr Sedan
Wheelbase109.4 in112.9 in
Length181.7 in202.9 in
Width69.9 in76.2 in
Height62.0 in60.7 in
Curb Weight3,275 lb.3,970 lb.
Fuel Capacity11.9 gal.20.0 gal.
Row 1 Headroom39.6 in39.0 in
Row 1 Shoulder Room55.9 in57.9 in
Row 1 Hip Room53.5 in56.3 in
Row 1 Legroom41.3 in41.9 in
Row 2 Headroom38.6 in37.8 in
Row 2 Shoulder Room55.2 in56.9 in
Row 2 Hip Room53.5 in55.8 in
Row 2 Legroom35.9 in38.1 in
Cargo Volume,
Minimum
34.3 ft320.1 ft3
Cargo Volume,
Maximum
67.3 ft320.1 ft3

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Option Package Details
Toyota Prius v Five

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450No
Telematics service, such as OnStar200No
Panoramic sunroof1200No
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0No
Lane departure warning system200No
JBL, 120W, 8 speakers350No
Total Requested2008%
Total Not Requested240092%

Option Package Details
Ford Taurus Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Traffic + travel information25Yes
Total Requested700100%
Total Not Requested00%

Option Package Details
Ford Taurus SHO

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Traffic + travel information25Yes
Total Requested700100%
Total Not Requested00%

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