Toyota Prius Toyota Prius 2010 Audi A8 Audi A8 2012

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Toyota Prius vs. Audi A8 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Audi A8 Invoice Comparison

Lowest Total Price: $34,010

Toyota Prius V   
Difference: $56,165

Lowest Total Invoice: $31,266

Toyota Prius V   
Difference: $52,659

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020122012
ModelPriusA8A8
TrimVA8 LA8 L W12
Body4dr Hatch4dr Sedan, ext.4dr Sedan, ext.
Base Price $28,070 $84,700 $133,500
Base Invoice $26,129 $78,772 $124,157
Advanced Technology Package 5,180    
Driver Assistance Package   3,000 3,000
LED headlights   1,600  
Advanced Technology Package 4,377    
Driver Assistance Package   2,790 2,790
LED headlights   1,488  
Options (change) 5,180 4,600 3,000
Options (change) 4,377 4,278 2,790
Destination 760 875 875
Gas Tax 0 0 1,300
Total Price $34,010 $90,175 $138,675
Total Invoice $31,266 $83,925 $129,122

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Toyota Prius vs. Audi A8

Lowest Adjusted Price and Invoice: Toyota Prius V
TrueDelta Adjusted Price Difference: $45,735
TrueDelta Adjusted Invoice Difference: $42,952
Model Year201020122012
ModelPriusA8A8
TrimVA8 LA8 L W12
Body4dr Hatch4dr Sedan, ext.4dr Sedan, ext.
Engine98hp I4 H372hp V8500hp W12
TransmissionCVTT8T8
DrivetrainFWDAWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8630, 14630, 14
Tire (rear if not all the same)215/45-17255/45-19265/40-20
Total Price$34,010$90,175$138,675
Adjustments for Features0-10,430-16,580
Feature-Adjusted Total Price$34,010$79,745$122,095
Cost Above Minimum$0$0$42,350
Total Invoice$31,266$83,925$129,122
Adjustments for Features0-9,707-15,438
Feature-Adjusted Total Invoice$31,266$74,218$113,684
Cost Above Minimum$0$0$39,466

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Features Comparison: Toyota Prius vs. Audi A8

Model Year201020122012
ModelPriusA8A8
TrimVA8 LA8 L W12
Body4dr Hatch4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
CVT$1000  
8-speed manually-shiftable automatic $1300$1300
FWD$0  
AWD $1700$1700
Accessories 
Adaptive cruise control$600  
Adaptive cruise control, all-speed $850$850
Heated steering wheel  $100
Power door closers $300$300
Power trunk closer $350$350
Remote window/roof operation $15$15
Semi-automated parking system$500  
Sunshade, rear, power $225$225
Sunshades, second row, power $225$225
Tilt/telescoping steering wheel, manual$250  
Tilt/telescoping steering wheel, power $350$350
Brakes, Airbags, and Other Safety 
Automatic braking, low-speed $200$200
Blind spot warning system $200$200
Forward collision warning $200$200
Full-size spare tire $225$225
Knee airbag, passenger $75$75
Lane departure prevention$150  
Obstacle detection, front $150$150
Obstacle detection, rear $250$250
Rear side airbags $300$300
Rollover sensor $50$50
Temporary spare tire$150  
Cargo Management 
Air-conditioned storage compartment $50$50
Cargo cover$75  
Overhead sunglass holder$25  
Rear seat pass-through  $100
Second-row high console  $250
Ski sack  $50
Climate Control 
Automatic air recirculation $100$100
Dual-zone climate control $125$125
Heated windshield washer nozzles $15$15
Ionizing air filtration$50  
Rain-sensing wipers $175$175
Rear air vents $100 
Rear air vents with automatic controls  $250
Rear dual-zone climate control  $125
Rear wiper$175  
Residual heat $50$50
Variable intermittent wipers$75  
Water-repellent front-door glass$15  
Exterior 
Bright-finished exhaust tip(s) $25$25
Laminated front side windows  $200
Panoramic sunroof with venting rear panel  $1500
Rear spoiler$200  
Sunroof $900 
Infotainment 
CD changer, in-dash$325  
CD player $125$125
DVD-compatible player $0$0
Entertainment system with dual headrest screens  $1200
Handwriting recognition $200$200
HD radio $50$50
Media drive $15$15
SD Card slot $25$25
Surround sound $250$250
Telematics service, such as OnStar$200  
USB port $25$25
Instruments, Lights, and Mirrors 
Analog clock $25$25
Auto-dimming driver-side mirror $75$75
Auto-dimming passenger-side mirror $75$75
Automatic headlights $125$125
Automatic-off headlights$25  
Cornering lights $50$50
Digital instruments$0  
Fog light, rear $100$100
Illuminated vanity mirrors, rear seat  $100
Interior ambient lighting $150$150
Large energy flow and fuel economy display$25  
Mirror tilt-down in reverse $25$25
Power-folding mirrors $50$50
Steering-linked headlights $150$150
Tachometer $75$75
Turn signals on or near mirrors $25$25
Seats and Interior Trim 
Cooled or ventilated front seats  $300
Door sill trim plates $100$100
Floor mats $75$75
Folding second row seats$300  
Heated second row seats  $200
Leather door panel trim $250$250
Manual height adjuster, driver seat$50  
Massage, driver seat  $100
Massage, passenger seat  $100
Memory system, driver seat $200$200
Memory system, passenger seat $150$150
Memory system, second row seats  $150
Power 4-way lumbar adjuster, driver seat $150$150
Power 4-way lumbar adjuster, passenger seat $150$150
Power 4-way lumbar adjuster, second row seats  $225
Power fore-aft adjuster, driver seat $100$100
Power fore-aft adjuster, passenger seat $100$100
Power headrest height adjuster, driver seat $50$50
Power headrest height adjuster, passenger seat $50$50
Power height adjuster, driver seat $100$100
Power height adjuster, passenger seat $100$100
Power lumbar adjuster, driver seat$100  
Power recliner, driver seat $100$100
Power recliner, passenger seat $100$100
Power recliner, second row seats  $150
Power seat belt height adjusters, front row $25$25
Power seatback bolsters, driver seat  $100
Power seatback bolsters, passenger seat  $100
Power thigh bolsters, driver seat  $100
Power thigh bolsters, passenger seat  $100
Power thigh support length adjuster, driver seat $100$100
Power thigh support length adjuster, passenger seat $100$100
Power tilt adjuster, driver seat $100$100
Power tilt adjuster, passenger seat $100$100
Power upper seatback recliner, driver seat $100$100
Power upper seatback recliner, passenger seat $100$100
Synthetic suede headliner  $650
Upholstered instrument panel $300$300
Wood trim $300$300
Suspension, Wheels, and Tires 
Active steering  $1000
Adaptive dampers - electrical $500$500
Air suspension, auto-leveling and height adjustable $1000$1000
Transmission 
Steering-wheel-mounted transmission controls $100$100
Total Value of Features$4,290$14,720$20,870
Value of Feature Adjustments$0$10,430$16,580
Value of Feature Adjustments0-9,707-15,438

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Specifications Comparison: Toyota Prius vs. Audi A8

Model Year20102012
ModelPriusA8
Body4dr Hatch4dr Sedan, ext.
Wheelbase106.3 in122.9 in
Length175.6 in207.4 in
Width68.7 in76.7 in
Height58.7 in57.9 in
Curb Weight3,043 lb.4,454 lb.
Fuel Capacity11.9 gal.23.8 gal.
Row 1 Headroom38.6 in37.2 in
Row 1 Shoulder Room54.9 in59.1 in
Row 1 Hip Room52.7 in0.0 in
Row 1 Legroom42.5 in41.4 in
Row 2 Headroom37.6 in39.1 in
Row 2 Shoulder Room53.1 in57.8 in
Row 2 Hip Room51.2 in0.0 in
Row 2 Legroom36.0 in42.9 in
Cargo Volume,
Minimum
21.6 ft313.2 ft3
Cargo Volume,
Maximum
39.6 ft313.2 ft3

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Option Package Details
Toyota Prius V

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Parking guidance system - active500No
Lane departure prevention system150No
Telematics service, such as OnStar200No
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Total Requested160065%
Total Not Requested85035%

Option Package Details
Audi A8 A8 L

Driver Assistance Package
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Adaptive cruise control, all-speed700No
Blind spot warning system200No
Automatic braking, low-speed200No
Forward collision warning200No
Total Requested20013%
Total Not Requested130087%

Option Package Details
Audi A8 A8 L W12

Driver Assistance Package
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Adaptive cruise control, all-speed700No
Blind spot warning system200No
Automatic braking, low-speed200No
Forward collision warning200No
Total Requested20013%
Total Not Requested130087%

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