Toyota Prius Toyota Prius 2018 Toyota Prius v Toyota Prius v 2017

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Toyota Prius vs. Toyota Prius v Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Toyota Prius v Invoice Comparison

Lowest Total Price: $32,593

Toyota Prius Four   
Difference: $3,215

Lowest Total Invoice: $30,165

Toyota Prius Four   
Difference: $2,896

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182017
ModelPriusPrius v
Body4dr Hatch4dr Wagon
Base Price $29,685 $30,935
Base Invoice $27,634 $28,798
Floor mats 225 225
Advanced Technology Package 1,350 3,335
Cargo net 49 49
Bodyside moldings 289 179
All-weather floor mats 100 200
Floor mats 140 140
Advanced Technology Package 1,202 2,988
Cargo net 35 32
Bodyside moldings 199 98
All-weather floor mats 60 120
Options (change) 2,013 3,988
Options (change) 1,636 3,378
Destination 895 885
Total Price $32,593 $35,808
Total Invoice $30,165 $33,061

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius dealer quotes or Toyota Prius v dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius vs. Toyota Prius v

Lowest Adjusted Price and Invoice: Toyota Prius Four
TrueDelta Adjusted Price Difference: $3,950
TrueDelta Adjusted Invoice Difference: $3,576
Model Year20182017
ModelPriusPrius v
Body4dr Hatch4dr Wagon
Engine95hp I4 H98hp I4 H
EPA Fuel Economy (city/highway)54/50 MPG44/40 MPG
Audio (watts, speakers)?, 6120, 8
Tire (rear if not all the same)195/65-15215/50-17
Total Price$32,593$35,808
Adjustments for Features-7350
Feature-Adjusted Total Price$31,858$35,808
Total Invoice$30,165$33,061
Adjustments for Features-6800
Feature-Adjusted Total Invoice$29,485$33,061

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Features Comparison: Toyota Prius vs. Toyota Prius v

Model Year20182017
ModelPriusPrius v
Body4dr Hatch4dr Wagon
Transmission and Drivetrain 
Adaptive cruise control $600
Adaptive cruise control, all-speed$850 
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial$200 
Automatic braking, low-speed$200 
Blind spot warning system$200 
Cross-traffic warning, rear$100 
Forward collision warning$200 
Lane departure prevention, steering-based$200 
Pedestrian detection$50 
Seat cushion airbag, passenger$75 
Temporary spare tire $150
Cargo Management 
Cargo tray $40
Climate Control 
Rain-sensing wipers$175 
Variable intermittent wipers $75
Active grille shutters$0 
Panoramic sunroof $1200
Rear spoiler $200
Telematics service, such as OnStar $200
Wireless charging station$75 
Instruments, Lights, and Mirrors 
Detailed driving style feedback$100 
Fog lights $125
Head-up display (HUD)$350 
Large energy flow and fuel economy display$25 
LED headlights $1000
LED headlights, single projector or low beam only$750 
Turn signals on or near mirrors$25 
Seats and Interior Trim 
Manual fore-aft adjuster, second row seats $75
Manual recliner, second row seats $75
Total Value of Features$5,475$4,740
Value of Feature Adjustments$735$0
Value of Feature Adjustments-6800

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Specifications Comparison: Toyota Prius vs. Toyota Prius v

Model Year20182017
ModelPriusPrius v
Body4dr Hatch4dr Wagon
Wheelbase106.3 in109.4 in
Length178.7 in181.7 in
Width69.3 in69.9 in
Height58.1 in62.0 in
Curb Weight3,075 lb.3,274 lb.
Fuel Capacity11.3 gal.11.9 gal.
Row 1 Headroom39.4 in39.6 in
Row 1 Shoulder Room55.0 in55.9 in
Row 1 Hip Room53.4 in53.5 in
Row 1 Legroom43.2 in41.3 in
Row 2 Headroom37.4 in38.6 in
Row 2 Shoulder Room53.0 in55.2 in
Row 2 Hip Room51.9 in53.5 in
Row 2 Legroom33.4 in35.9 in
Cargo Volume,
24.6 ft334.3 ft3
Cargo Volume,
62.7 ft367.3 ft3

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Option Package Details
Toyota Prius Four

Advanced Technology Package
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

Option Package Details
Toyota Prius v Five

Floor mats
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
All-weather floor mats
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%
Advanced Technology Package
Adaptive cruise control450Yes
Telematics service, such as OnStar200No
Panoramic sunroof1200No
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
JBL, 120W, 8 speakers350No
Total Requested85033%
Total Not Requested175067%

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