Toyota Prius Toyota Prius 2019 Toyota Prius v Toyota Prius v 2017

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Toyota Prius vs. Toyota Prius v Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Toyota Prius v Invoice Comparison

Lowest Total Price: $27,923

Toyota Prius LE   
Difference: $7,885

Calculate Payments

  Down Payment Interest Rate Term
Model Year201920192017
ModelPriusPriusPrius v
TrimLELimitedFive
Body4dr Hatch4dr Hatch4dr Wagon
Base Price $24,980 $32,200 $30,935
Floor mats 225 225 225
Advanced Technology Package 1,350 1,350 3,335
Cargo net 49 49 49
Bodyside moldings 289 289 179
All-weather floor mats 100 100 200
Premium Convenience Package   1,205  
Floor mats 140 140 140
Advanced Technology Package 1,202 1,202 2,988
Cargo net 35 35 32
Bodyside moldings 199 199 98
All-weather floor mats 60 60 120
Premium Convenience Package   1,092  
Options (change) 2,013 3,218 3,988
Options (change) 1,636 2,728 3,378
Destination 930 930 885
Total Price $27,923 $36,348 $35,808

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Toyota Prius vs. Toyota Prius v

Lowest Adjusted Price and Invoice: Toyota Prius LE
TrueDelta Adjusted Price Difference: $5,970
TrueDelta Adjusted Invoice Difference: $28,727
Model Year201920192017
ModelPriusPriusPrius v
TrimLELimitedFive
Body4dr Hatch4dr Hatch4dr Wagon
Engine96hp I4 H96hp I4 H98hp I4 H
TransmissionCVTCVTCVT
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)58/53 MPG58/53 MPG44/40 MPG
Audio (watts, speakers)?, 6?, 10120, 8
Tire (rear if not all the same)195/65-15215/45-17215/50-17
Total Price$27,923$36,348$35,808
Adjustments for Features0-150-1,915
Feature-Adjusted Total Price$27,923$36,198$33,893
Cost Above Minimum$0$8,275$0

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Features Comparison: Toyota Prius vs. Toyota Prius v

Model Year201920192017
ModelPriusPriusPrius v
TrimLELimitedFive
Body4dr Hatch4dr Hatch4dr Wagon
Transmission and Drivetrain 
CVT$1000$1000$1000
FWD$0$0$0
Accessories 
Adaptive cruise control  $750
Adaptive cruise control, all-speed$1000$1000 
Universal garage door opener  $100
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial$200$200 
Automatic braking, low-speed$200$200 
Forward collision warning$200$200 
Lane departure prevention, steering-based$200$200 
Pedestrian detection$50$50 
Seat cushion airbag, passenger$75$75 
Temporary spare tire$150 $150
Cargo Management 
Cargo tray  $40
Climate Control and Infotainment 
App support  $100
DVD-compatible player  $0
HD radio  $50
Navigation system  $600
Rear wiper  $175
Satellite radio  $200
Telematics service, such as OnStar $300$300
Traffic + travel information  $25
Voice control for audio system$25$25 
Voice control for nav and audio  $100
Exterior 
Active grille shutters$0$0 
Panoramic sunroof  $1200
Rear spoiler  $200
Sunroof$900$900 
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror  $150
Automatic headlights  $125
Automatic-off headlights$25$25 
Detailed driving style feedback$100$100 
Fog lights  $125
Head-up display (HUD)$350$350 
Large energy flow and fuel economy display$25$25 
LED headlights  $1000
LED headlights, single projector or low beam only$750$750 
Turn signals on or near mirrors$25$25 
Seats and Interior Trim 
Heated front seats  $200
Manual fore-aft adjuster, second row seats  $75
Manual height adjuster, driver seat$50$50 
Manual recliner, second row seats  $75
Power fore-aft adjuster, driver seat  $100
Power height adjuster, driver seat  $100
Power lumbar adjuster, driver seat  $100
Power recliner, driver seat  $100
Power tilt adjuster, driver seat  $100
Synthetic leather seating surfaces  $0
Total Value of Features$5,325$5,475$7,240
Value of Feature Adjustments$0$150$1,915
Value of Feature Adjustments0-15-1,768

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Specifications Comparison: Toyota Prius vs. Toyota Prius v

Model Year20192017
ModelPriusPrius v
Body4dr Hatch4dr Wagon
Wheelbase106.3 in109.4 in
Length180.0 in181.7 in
Width69.3 in69.9 in
Height57.9 in62.0 in
Curb Weight3,010 lb.3,274 lb.
Fuel Capacity11.3 gal.11.9 gal.
Row 1 Headroom39.4 in39.6 in
Row 1 Shoulder Room55.0 in55.9 in
Row 1 Hip Room53.4 in53.5 in
Row 1 Legroom42.3 in41.3 in
Row 2 Headroom37.4 in38.6 in
Row 2 Shoulder Room53.0 in55.2 in
Row 2 Hip Room51.9 in53.5 in
Row 2 Legroom33.4 in35.9 in
Cargo Volume,
Minimum
27.4 ft334.3 ft3
Cargo Volume,
Maximum
65.5 ft367.3 ft3

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Option Package Details
Toyota Prius LE

Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

Option Package Details
Toyota Prius Limited

Premium Convenience Package
FeatureValueRequested?
Telematics service, such as OnStar300Yes
JBL, 10 speakers350No
Total Requested30046%
Total Not Requested35054%
Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

Option Package Details
Toyota Prius v Five

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%
Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control500Yes
Telematics service, such as OnStar300Yes
Panoramic sunroof1200No
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system100Yes
Lane departure warning system200Yes
JBL, 120W, 8 speakers350No
Total Requested130046%
Total Not Requested155054%

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