Toyota Prius Toyota Prius 2008 BMW 1-Series BMW 1-Series 2011

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Toyota Prius vs. BMW 1-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. BMW 1-Series Invoice Comparison

Lowest Total Price: $25,179

Toyota Prius   
Difference: $9,196

Lowest Total Invoice: $22,841

Toyota Prius   
Difference: $9,014

Calculate Payments

  Down Payment Interest Rate Term
Model Year20082008201120112011
ModelPriusPrius1-Series1-Series1-Series
TrimBaseTouring128i135iM Coupe
Body4dr Hatch4dr Hatch2dr Coupe2dr Coupe2dr Coupe
Base Price $22,875 $23,770 $29,450 $36,350 $46,135
Base Invoice $21,064 $21,816 $27,295 $33,640 $42,645
Package 6 4,550 4,175      
Floor mats 184 184      
Navigation system     2,100 2,100  
Metallic paint (extra cost)     550 550 550
Proximity key     500 500  
Xenon HID headlights     900    
Convenience Package         2,700
Premium Package         2,400
Package 6 4,095 3,758      
Floor mats 112 112      
Navigation system     1,910 1,910  
Metallic paint (extra cost)     500 500 500
Proximity key     455 455  
Xenon HID headlights     820    
Convenience Package         2,455
Premium Package         2,185
Options (change) 4,734 4,359 4,050 3,150 5,650
Options (change) 4,207 3,870 3,685 2,865 5,140
Destination 720 720 875 875 875
Gas Tax -3,150 -3,150 0 0 0
Total Price $25,179 $25,699 $34,375 $40,375 $52,660
Total Invoice $22,841 $23,256 $31,855 $37,380 $48,660

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Toyota Prius vs. BMW 1-Series

Lowest Adjusted Price and Invoice: Toyota Prius
TrueDelta Adjusted Price Difference: $9,996
TrueDelta Adjusted Invoice Difference: $9,740
Model Year20082008201120112011
ModelPriusPrius1-Series1-Series1-Series
TrimBaseTouring128i135iM Coupe
Body4dr Hatch4dr Hatch2dr Coupe2dr Coupe2dr Coupe
Engine76hp I4 H76hp I4 H230hp I6300hp I6335hp I6
TransmissionCVTCVTM6M6M6
DrivetrainFWDFWDRWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 9?, 9180, 8180, 8180, 8
Tire (rear if not all the same)185/65-15195/55-16205/50-17215/40-18245/35-19
Total Price$25,179$25,699$34,375$40,375$52,660
Adjustments for Features-800-8000-1,350-4,005
Feature-Adjusted Total Price$24,379$24,899$34,375$39,025$48,655
Cost Above Minimum$0$520$0$4,650$14,280
Total Invoice$22,841$23,256$31,855$37,380$48,660
Adjustments for Features-726-7240-1,250-3,701
Feature-Adjusted Total Invoice$22,115$22,532$31,855$36,130$44,959
Cost Above Minimum$0$417$0$4,275$13,104

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Features Comparison: Toyota Prius vs. BMW 1-Series

Model Year20082008201120112011
ModelPriusPrius1-Series1-Series1-Series
TrimBaseTouring128i135iM Coupe
Body4dr Hatch4dr Hatch2dr Coupe2dr Coupe2dr Coupe
Transmission and Drivetrain 
CVT$1000$1000   
6-speed manual  $150$150$150
FWD$0$0   
RWD  $0$0$0
Accessories 
Power rear side windows$200$200   
Remote app    $25
Remote window/roof operation  $15$15$15
Tilt steering wheel, manual$150$150   
Tilt/telescoping steering wheel, manual  $250$250$250
Universal garage door opener$100$100  $100
Brakes, Airbags, and Other Safety 
4-wheel disc brakes  $150$150$150
Active or whiplash-reducing head restraints, front seats  $0$0$0
Obstacle detection, rear    $250
Rearview camera$200$200   
Temporary spare tire$150$150   
Tires, run-flat  $150$150$150
Cargo Management 
Cargo cover$75$75   
Cargo mat$40$40   
Console with shifter  $150$150$150
Console without shifter$150$150   
Overhead sunglass holder$25$25   
Second-row low console  $100$100$100
Climate Control 
Automatic air recirculation  $100$100$100
Dual-zone climate control  $125$125$125
Heated windshield washer nozzles  $15$15$15
Rain-sensing wipers  $175$175$175
Rear wiper$175$175   
Variable intermittent wipers$75$75   
Drivetrain 
Limited-slip rear differential    $300
Exterior 
Bright-finished exhaust tip(s)  $25$25$25
Larger rear spoiler $200   
Rear spoiler$200  $200$200
Sport rocker panels (optional)   $0$0
Sunroof   $900 
Infotainment 
Bluetooth audio streaming    $25
Bluetooth cell phone link$100$100  $100
CD changer, in-dash$325$325   
CD player  $125$125$125
HD radio  $50$50$50
iPod integration  $100$100$100
Media drive  $15$15$15
SMS text-to-speech reader    $25
Telematics service, such as OnStar    $200
Traffic information  $25$25$25
Voice control for external devices  $0$0$0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror    $75
Auto-dimming passenger-side mirror    $75
Auto-dimming rearview mirror$150$150  $150
Automatic headlights  $125$125$125
Compass    $0
Cornering lights  $50$50$50
Digital instruments$0$0   
Headlight washers   $50$50
Illuminated visor mirror, driver$50$50  $50
Illuminated visor mirror, passenger$50$50  $50
Interior ambient lighting    $150
Large energy flow and fuel economy display$25$25   
Mirror tilt-down in reverse  $25$25$25
Power-folding mirrors    $50
Steering-linked headlights  $150$150$150
Tachometer  $75$75$75
Turn signals on or near mirrors  $25$25$25
Visor mirror, driver  $10$10 
Visor mirror, passenger  $10$10 
Seats and Interior Trim 
Aluminum trim  $100  
Center armrest(s), second row$50$50   
Door sill trim plates  $100$100$100
Manual thigh support length adjuster, driver seat    $50
Manual thigh support length adjuster, passenger seat    $50
Manual tilt adjuster, driver seat  $50$50 
Manual tilt adjuster, passenger seat  $50$50 
Memory system, driver seat    $200
Power 4-way lumbar adjuster, driver seat    $150
Power 4-way lumbar adjuster, passenger seat    $150
Power fore-aft adjuster, driver seat    $100
Power fore-aft adjuster, passenger seat    $100
Power height adjuster, driver seat    $100
Power height adjuster, passenger seat    $100
Power recliner, driver seat    $100
Power recliner, passenger seat    $100
Power seatback bolsters, driver seat    $100
Power seatback bolsters, passenger seat    $100
Power tilt adjuster, driver seat    $100
Power tilt adjuster, passenger seat    $100
Synthetic suede door panel trim    $250
Synthetic suede trim    $300
Wood trim   $300 
Suspension, Wheels, and Tires 
Electronic systems calibration selector    $200
Sport suspension (upgrade) $0 $0 
Ultra-sport suspension (upgrade)    $0
Total Value of Features$3,290$3,290$2,490$3,840$6,495
Value of Feature Adjustments$800$800$0$1,350$4,005
Value of Feature Adjustments-726-7240-1,250-3,701

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Specifications Comparison: Toyota Prius vs. BMW 1-Series

Model Year20082011
ModelPrius1-Series
Body4dr Hatch2dr Coupe
Wheelbase106.3 in104.7 in
Length175.0 in171.7 in
Width67.9 in68.8 in
Height58.1 in56.0 in
Curb Weight2,891 lb.3,253 lb.
Fuel Capacity11.9 gal.14.0 gal.
Row 1 Headroom39.1 in37.9 in
Row 1 Shoulder Room55.3 in54.0 in
Row 1 Hip Room51.0 in0.0 in
Row 1 Legroom41.9 in41.4 in
Row 2 Headroom37.1 in37.1 in
Row 2 Shoulder Room53.0 in53.4 in
Row 2 Hip Room51.6 in0.0 in
Row 2 Legroom38.6 in32.0 in
Cargo Volume14.4 ft310.0 ft3

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Option Package Details
Toyota Prius

Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100Yes
Fog lights125Yes
Xenon HID headlights500Yes
CD changer, in-dash200No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100Yes
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200No
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested347580%
Total Not Requested85020%

Option Package Details
Toyota Prius Touring

Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100Yes
CD changer, in-dash200No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100Yes
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200No
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested285077%
Total Not Requested85023%

Option Package Details
BMW 1-Series 128i

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25No
Media drive, large15No
Total Requested70095%
Total Not Requested405%
Xenon HID headlights
FeatureValueRequested?
Xenon HID headlights500Yes
Steering-linked headlights150No
Cornering lights50No
Total Requested50071%
Total Not Requested20029%

Option Package Details
BMW 1-Series 135i

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25No
Media drive, large15No
Total Requested70095%
Total Not Requested405%

Option Package Details
BMW 1-Series M Coupe

Convenience Package
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25No
Media drive, large15No
Obstacle detection, rear250No
Alarm100No
Proximity key250Yes
Total Requested95071%
Total Not Requested39029%
Premium Package
FeatureValueRequested?
Illuminated visor mirror, driver40Yes
Illuminated visor mirror, passenger40Yes
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Bluetooth cell phone link100Yes
Auto-dimming driver-side mirror75No
Compass0No
Power-folding mirrors50No
Auto-dimming passenger-side mirror75No
Interior ambient lighting150No
iPod integration100No
Voice control for external devices0No
SMS text-to-speech reader25No
Bluetooth audio streaming25No
Remote app25No
Power fore-aft adjuster, driver seat100No
Power height adjuster, driver seat100No
Power tilt adjuster, driver seat50No
Power recliner, driver seat100No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200No
Power height adjuster, passenger seat100No
Power tilt adjuster, passenger seat50No
Total Requested43018%
Total Not Requested192582%

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