Toyota Prius Toyota Prius 2010 Ford Flex Ford Flex 2012

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Toyota Prius vs. Ford Flex Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Ford Flex Invoice Comparison

Lowest Total Price: $34,010

Toyota Prius V   
Difference: $5,480

Lowest Total Invoice: $31,266

Toyota Prius V   
Difference: $5,381

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020122012
ModelPriusFlexFlex
TrimVLimitedTitanium
Body4dr Hatch4dr SUV4dr SUV
Base Price $28,070 $35,765 $38,260
Base Invoice $26,129 $33,356 $35,627
Advanced Technology Package 5,180    
Navigation system   2,350 2,350
Semi-automated parking system   550 550
Advanced Technology Package 4,377    
Navigation system   1,998 1,998
Semi-automated parking system   468 468
Options (change) 5,180 2,900 2,900
Options (change) 4,377 2,466 2,466
Destination 760 825 825
Total Price $34,010 $39,490 $41,985
Total Invoice $31,266 $36,647 $38,918

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius dealer quotes or Ford Flex dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius vs. Ford Flex

Lowest Adjusted Price and Invoice: Toyota Prius V
TrueDelta Adjusted Price Difference: $3,045
TrueDelta Adjusted Invoice Difference: $3,121
Model Year201020122012
ModelPriusFlexFlex
TrimVLimitedTitanium
Body4dr Hatch4dr SUV4dr SUV
Engine98hp I4 H262hp V6262hp V6
TransmissionCVTA6A6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8390, 12390, 12
Tire (rear if not all the same)215/45-17235/55-19255/45-20
Total Price$34,010$39,490$41,985
Adjustments for Features0-2,435-2,635
Feature-Adjusted Total Price$34,010$37,055$39,350
Cost Above Minimum$0$0$2,295
Total Invoice$31,266$36,647$38,918
Adjustments for Features0-2,260-2,443
Feature-Adjusted Total Invoice$31,266$34,387$36,475
Cost Above Minimum$0$0$2,088

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Features Comparison: Toyota Prius vs. Ford Flex

Model Year201020122012
ModelPriusFlexFlex
TrimVLimitedTitanium
Body4dr Hatch4dr SUV4dr SUV
Transmission and Drivetrain 
CVT$1000  
6-speed automatic $1000$1000
FWD$0$0$0
Accessories 
AC power outlet $100$100
Adaptive cruise control$600  
Cruise control $150$150
Keyless entry keypad $50$50
Power liftgate $350$350
Power-adjustable pedals $125$125
Proximity key$250  
Brakes, Airbags, and Other Safety 
911 assist $25$25
Active or whiplash-reducing head restraints, front seats$0  
Brake assist$50  
Knee airbag, driver$75  
Lane departure prevention$150  
Lane departure warning$200  
Obstacle detection, front $150$150
Obstacle detection, rear $250$250
Radar- or camera-based collision preparation system$0  
Rollover sensor $50$50
Safety key $5$5
Side curtain airbags$350  
Side curtain airbags, three rows $500$500
Vehicle health reports $0$0
Cargo Management 
Cargo cover$75  
Cargo net $40$40
Climate Control 
Dual-zone climate control $125$125
Ionizing air filtration$50  
Rear air vents with manual controls $150$150
Rear HVAC unit $400$400
Water-repellent front-door glass$15  
Exterior 
Bright-finished exhaust tip(s) $25$25
Deep-tinted rear windows $275$275
Laminated front side windows $200$200
Rear bumper protector $40$40
Rear spoiler$200  
Infotainment 
CD changer, in-dash$325  
CD player $125$125
DVD-compatible player $0$0
HD radio $50$50
Media drive $15$15
Navigation, turn-by-turn $25$25
SMS text-to-speech reader $25$25
Surround sound $250$250
Telematics service, such as OnStar$200  
Traffic + travel information $25$25
Traffic information$25  
USB port $25$25
Voice control for external devices $0$0
Instruments, Lights, and Mirrors 
Analog clock $25$25
Automatic headlights $125$125
Automatic-off headlights$25  
Compass $0$0
Digital instruments$0  
Headlight washers$50  
Interior ambient lighting $150$150
Large energy flow and fuel economy display$25  
LED headlights$1000  
Tachometer $75$75
Xenon HID headlights $500$500
Seats and Interior Trim 
Floor mats $75$75
Folding passenger seat $150$150
Footrests, second row $25$25
Illuminated door sill trim plates  $200
Leather-wrapped steering wheel$150  
Manual height adjuster, driver seat$50  
Manual lumbar adjuster, passenger seat $50$50
Manual recliner, second row seats $75$75
Memory system, driver seat $200$200
Power fore-aft adjuster, driver seat $100$100
Power fore-aft adjuster, passenger seat $100$100
Power height adjuster, driver seat $100$100
Power height adjuster, passenger seat $100$100
Power recliner, driver seat $100$100
Power release, second row seats $50$50
Power tilt adjuster, driver seat $100$100
Power tilt adjuster, passenger seat $100$100
Stowable third row seats $600$600
Synthetic suede inserts in leather seating surfaces  $0
Wood/leather-wrapped steering wheel $150$150
Suspension, Wheels, and Tires 
Alloy wheels$350  
Electronic systems calibration selector$200  
Polished alloy wheels $350$350
Total Value of Features$5,415$7,850$8,050
Value of Feature Adjustments$0$2,435$2,635
Value of Feature Adjustments0-2,260-2,443

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Specifications Comparison: Toyota Prius vs. Ford Flex

Model Year20102012
ModelPriusFlex
Body4dr Hatch4dr SUV
Wheelbase106.3 in117.9 in
Length175.6 in202.3 in
Width68.7 in75.9 in
Height58.7 in67.6 in
Curb Weight3,043 lb.4,472 lb.
Fuel Capacity11.9 gal.19.2 gal.
Row 1 Headroom38.6 in41.8 in
Row 1 Shoulder Room54.9 in58.4 in
Row 1 Hip Room52.7 in55.4 in
Row 1 Legroom42.5 in40.8 in
Row 2 Headroom37.6 in40.5 in
Row 2 Shoulder Room53.1 in57.1 in
Row 2 Hip Room51.2 in55.0 in
Row 2 Legroom36.0 in44.3 in
Row 3 Headroom0.0 in38.7 in
Row 3 Shoulder Room0.0 in50.8 in
Row 3 Hip Room0.0 in41.1 in
Row 3 Legroom0.0 in33.4 in
Cargo Volume,
Minimum
21.6 ft319.4 ft3
Cargo Volume,
Behind R2
21.645.0 ft3
Cargo Volume,
Maximum
39.6 ft386.7 ft3

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Option Package Details
Toyota Prius V

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450No
Radar- or camera-based collision preparation system0No
Lane departure warning system200No
Parking guidance system - active500Yes
Lane departure prevention system150No
Telematics service, such as OnStar200No
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Total Requested145059%
Total Not Requested100041%

Option Package Details
Ford Flex Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
Rearview camera200Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
HD radio50No
Media drive, large15No
Total Requested87593%
Total Not Requested657%
Parking guidance system - active
FeatureValueRequested?
Parking guidance system - active500Yes
Obstacle detection, front150No
Total Requested50077%
Total Not Requested15023%

Option Package Details
Ford Flex Titanium

Navigation system
FeatureValueRequested?
Navigation system600Yes
Rearview camera200Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
HD radio50No
Media drive, large15No
Total Requested87593%
Total Not Requested657%
Parking guidance system - active
FeatureValueRequested?
Parking guidance system - active500Yes
Obstacle detection, front150No
Total Requested50077%
Total Not Requested15023%

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