Toyota Prius Toyota Prius 2017 Ford Taurus Ford Taurus 2014

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Toyota Prius vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Ford Taurus Invoice Comparison

Lowest Total Price: $33,748

Toyota Prius Four   
Difference: $7,552

Lowest Total Invoice: $31,206

Toyota Prius Four   
Difference: $6,773

Calculate Payments

  Down Payment Interest Rate Term
Model Year201720142014
ModelPriusTaurusTaurus
TrimFourLimitedSHO
Body4dr Hatch4dr Sedan4dr Sedan
Base Price $29,135 $34,280 $39,980
Base Invoice $27,122 $31,624 $36,882
Advanced Technology Package 1,350    
Premium Convenience Package 1,705    
Floor mats 225    
All-weather floor mats 100 85 85
Cargo net 49    
Illuminated door sill trim plates 299    
Navigation system   795 795
Driver Assist Package   1,995 1,995
Package 301A / 401A   2,325 2,000
Sunroof   995 995
Advanced Technology Package 1,202    
Premium Convenience Package 1,537    
Floor mats 140    
All-weather floor mats 60 76 76
Cargo net 35    
Illuminated door sill trim plates 225    
Navigation system   710 710
Driver Assist Package   1,781 1,781
Package 301A / 401A   2,075 1,785
Sunroof   888 888
Options (change) 3,728 6,195 5,870
Options (change) 3,199 5,530 5,240
Destination 885 825 825
Total Price $33,748 $41,300 $46,675
Total Invoice $31,206 $37,979 $42,947

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Toyota Prius vs. Ford Taurus

Lowest Adjusted Price and Invoice: Toyota Prius Four
TrueDelta Adjusted Price Difference: $5,937
TrueDelta Adjusted Invoice Difference: $5,288
Model Year201720142014
ModelPriusTaurusTaurus
TrimFourLimitedSHO
Body4dr Hatch4dr Sedan4dr Sedan
Engine95hp I4 H288hp V6365hp V6
TransmissionCVTT6T6
DrivetrainFWDFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 10390, 12390, 12
Tire (rear if not all the same)195/65-15255/45-19255/45-19
Total Price$33,748$41,300$46,675
Adjustments for Features0-1,615-4,190
Feature-Adjusted Total Price$33,748$39,685$42,485
Cost Above Minimum$0$0$2,800
Total Invoice$31,206$37,979$42,947
Adjustments for Features0-1,485-3,855
Feature-Adjusted Total Invoice$31,206$36,494$39,092
Cost Above Minimum$0$0$2,598

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Features Comparison: Toyota Prius vs. Ford Taurus

Model Year201720142014
ModelPriusTaurusTaurus
TrimFourLimitedSHO
Body4dr Hatch4dr Sedan4dr Sedan
Transmission and Drivetrain 
CVT$1000  
6-speed manually-shiftable automatic $1100$1100
FWD$0$0 
AWD  $1700
Accessories 
Adaptive cruise control $600$600
Adaptive cruise control, all-speed$850  
Heated steering wheel $100$100
Keyless entry keypad $50$50
Power-adjustable pedals $125$125
Remote start $150$150
Sunshade, rear, power $225$225
Tilt/telescoping steering wheel, manual$250  
Tilt/telescoping steering wheel, power $350$350
Brakes, Airbags, and Other Safety 
911 assist $25$25
Active or whiplash-reducing head restraints, front seats$0  
Automatic braking, high-speed or partial$200  
Automatic braking, low-speed$200  
Curve control $50$50
Driver drowsiness monitor $150$150
Knee airbag, driver$75  
Pedestrian detection$50  
Rollover sensor $50$50
Safety key $5$5
Seat cushion airbag, passenger$75  
Temporary spare tire $150$150
Torque vectoring, brake-based $100$100
Vehicle health reports $0$0
Cargo Management 
Cargo cover$75  
Cargo mat$40  
Console with shifter $150$150
Console without shifter$150  
Climate Control 
Dual-zone climate control $125$125
Rear air vents $100$100
Rear wiper$175  
Engine / Motor 
Automatic start / stop$150  
Exterior 
Active grille shutters$0  
Bright-finished exhaust tip(s) $25$25
Rear spoiler  $200
Infotainment 
App support$0  
DVD-compatible player$0  
Navigation, turn-by-turn $25$25
SD Card slot $25$25
Siri Eyes Free support$0  
Surround sound $250$250
Telematics service, such as OnStar$200  
Voice control for external devices $0$0
Wi-Fi hotspot capability $0$0
Wireless charging station$75  
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75$75
Compass $0$0
Detailed driving style feedback$100  
Digital instruments$0  
Head-up display (HUD)$350  
Interior ambient lighting $150$150
Large color reconfigurable instrument cluster display $250$250
Large energy flow and fuel economy display$25  
LED headlights, single projector or low beam only$750  
Tachometer $75$75
Turn signals on or near mirrors$25  
Xenon HID headlights  $500
Seats and Interior Trim 
Cooled or ventilated front seats $300$300
Door sill trim plates $100$100
Heated second row seats $200$200
Illuminated door sill trim plates$200  
Leather seating surfaces $900$900
Leather-wrapped steering wheel  $150
Memory system, driver seat $200$200
Metal pedals  $75
Power fore-aft adjuster, passenger seat $100$100
Power height adjuster, passenger seat $100$100
Power lumbar adjuster, passenger seat $100$100
Power recliner, passenger seat $100$100
Power tilt adjuster, passenger seat $100$100
Synthetic leather seating surfaces$0  
Synthetic suede inserts in leather seating surfaces  $0
Wood/leather-wrapped steering wheel $150 
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200  
Sport suspension (upgrade)  $0
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$5,215$6,830$9,405
Value of Feature Adjustments$0$1,615$4,190
Value of Feature Adjustments0-1,485-3,855

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Specifications Comparison: Toyota Prius vs. Ford Taurus

Model Year20172014
ModelPriusTaurus
Body4dr Hatch4dr Sedan
Wheelbase106.3 in112.9 in
Length178.7 in202.9 in
Width69.3 in76.2 in
Height58.1 in60.7 in
Curb Weight3,076 lb.3,970 lb.
Fuel Capacity11.3 gal.20.0 gal.
Row 1 Headroom39.4 in39.0 in
Row 1 Shoulder Room55.0 in57.9 in
Row 1 Hip Room53.4 in56.3 in
Row 1 Legroom43.2 in41.9 in
Row 2 Headroom37.4 in37.8 in
Row 2 Shoulder Room53.0 in56.9 in
Row 2 Hip Room51.9 in55.8 in
Row 2 Legroom33.4 in38.1 in
Cargo Volume,
Minimum
24.6 ft320.1 ft3
Cargo Volume,
Maximum
62.7 ft320.1 ft3

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Option Package Details
Toyota Prius Four

Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%
Premium Convenience Package
FeatureValueRequested?
Telematics service, such as OnStar200No
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
JBL, 10 speakers350No
Semi-automated parking system500Yes
Total Requested90062%
Total Not Requested55038%

Option Package Details
Ford Taurus Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Total Requested675100%
Total Not Requested00%
Driver Assist Package
FeatureValueRequested?
Adaptive cruise control450Yes
Obstacle detection, front150Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Parking guidance system - active500Yes
Driver drowsiness monitor150No
Forward collision alert200Yes
Lane departure prevention system, steering-based200Yes
Total Requested170092%
Total Not Requested1508%
Package 301A / 401A
FeatureValueRequested?
Tilt/telescoping steering wheel, power100No
Heated second row seats200No
Rain-sensing wipers100Yes
Sunshade, rear, power225No
Heated steering wheel100No
Auto-dimming driver-side mirror75No
Power-adjustable pedals125No
Surround sound250No
Auto-dimming headlights200Yes
HD radio50Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested65031%
Total Not Requested142569%

Option Package Details
Ford Taurus SHO

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Total Requested675100%
Total Not Requested00%
Driver Assist Package
FeatureValueRequested?
Adaptive cruise control450Yes
Obstacle detection, front150Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Parking guidance system - active500Yes
Driver drowsiness monitor150No
Forward collision alert200Yes
Lane departure prevention system, steering-based200Yes
Total Requested170092%
Total Not Requested1508%
Package 301A / 401A
FeatureValueRequested?
Tilt/telescoping steering wheel, power100No
Heated second row seats200No
Rain-sensing wipers100Yes
Sunshade, rear, power225No
Heated steering wheel100No
Surround sound250No
Auto-dimming headlights200Yes
HD radio50Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested65035%
Total Not Requested122565%

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