Toyota Prius Toyota Prius 2019 Ford Taurus Ford Taurus 2013

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Toyota Prius vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Ford Taurus Invoice Comparison

Lowest Total Price: $27,958

Toyota Prius LE   
Difference: $10,902

Calculate Payments

  Down Payment Interest Rate Term
Model Year2019201920132013
ModelPriusPriusTaurusTaurus
TrimLELimitedLimitedSHO
Body4dr Hatch4dr Hatch4dr Sedan4dr Sedan
Base Price $24,980 $32,200 $33,100 $39,300
Advanced Technology Package 1,350 1,350    
Floor mats 225 225    
All-weather floor mats 100 100 75 75
Cargo net 49 49    
Illuminated door sill trim plates 299 299    
Adaptive cruise control     1,195 1,195
Package 301A     2,700  
Sunroof     995 995
Package 302A / 402A       3,000
Advanced Technology Package 1,202 1,202    
Floor mats 140 140    
All-weather floor mats 60 60 67 67
Cargo net 35 35    
Illuminated door sill trim plates 225 225    
Adaptive cruise control     1,067 1,067
Package 301A     2,410  
Sunroof     888 888
Package 302A / 402A       2,678
Options (change) 2,023 2,023 4,965 5,265
Options (change) 1,662 1,662 4,432 4,700
Destination 955 955 795 795
Total Price $27,958 $35,178 $38,860 $45,360

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Toyota Prius vs. Ford Taurus

Lowest Adjusted Price and Invoice: Toyota Prius LE
TrueDelta Adjusted Price Difference: $8,437
TrueDelta Adjusted Invoice Difference: $30,752
Model Year2019201920132013
ModelPriusPriusTaurusTaurus
TrimLELimitedLimitedSHO
Body4dr Hatch4dr Hatch4dr Sedan4dr Sedan
Engine96hp I4 H96hp I4 H288hp V6365hp V6
TransmissionCVTCVTT6T6
DrivetrainFWDFWDFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 6390, 12390, 12
Tire (rear if not all the same)195/65-15215/45-17255/45-19255/45-19
Total Price$27,958$35,178$38,860$45,360
Adjustments for Features-1500-2,615-6,665
Feature-Adjusted Total Price$27,808$35,178$36,245$38,695
Cost Above Minimum$0$7,370$0$2,450

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Features Comparison: Toyota Prius vs. Ford Taurus

Model Year2019201920132013
ModelPriusPriusTaurusTaurus
TrimLELimitedLimitedSHO
Body4dr Hatch4dr Hatch4dr Sedan4dr Sedan
Transmission and Drivetrain 
CVT$1000$1000  
6-speed manually-shiftable automatic  $1100$1100
FWD$0$0$0 
AWD   $1700
Accessories 
Adaptive cruise control  $600$600
Adaptive cruise control, all-speed$850$850  
Heated steering wheel   $100
Keyless entry keypad  $50$50
Power-adjustable pedals  $125$125
Remote start  $150$150
Semi-automated parking system   $500
Sunshade, rear, power   $225
Tilt/telescoping steering wheel, manual$250$250  
Tilt/telescoping steering wheel, power  $350$350
Universal garage door opener  $100$100
Brakes, Airbags, and Other Safety 
911 assist  $25$25
Active or whiplash-reducing head restraints, front seats$0$0  
Automatic braking, high-speed or partial$200$200  
Automatic braking, low-speed$200$200  
Blind spot warning system  $200$200
Cross-traffic warning, rear  $100$100
Curve control  $50$50
Knee airbag, driver$75$75  
Lane departure prevention, steering-based$200$200  
Lane departure warning$200$200  
Obstacle detection, front   $150
Obstacle detection, rear  $250$250
Pedestrian detection$50$50  
Rollover sensor  $50$50
Safety key  $5$5
Seat cushion airbag, passenger$75$75  
Temporary spare tire$150 $150$150
Torque vectoring, brake-based  $100$100
Vehicle health reports  $0$0
Cargo Management 
Cargo cover$75$75  
Cargo mat$40$40  
Console with shifter  $150$150
Console without shifter$150$150  
Climate Control 
Dual-zone climate control  $125$125
Rain-sensing wipers   $175
Rear air vents  $100$100
Variable intermittent wipers$75$75$75 
Engine / Motor 
Automatic start / stop$150$150  
Exterior 
Active grille shutters$0$0  
Bright-finished exhaust tip(s)  $25$25
Rear spoiler   $200
Infotainment 
HD radio  $50$50
Navigation, turn-by-turn  $25$25
Satellite radio  $200$200
SD Card slot  $25$25
Siri Eyes Free support$0$0  
Surround sound  $250$250
Traffic + travel information  $25$25
Voice control for external devices  $0$0
Wi-Fi hotspot capability  $0$0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror  $75$75
Auto-dimming headlights$200$200 $200
Auto-dimming rearview mirror  $150$150
Automatic headlights  $125$125
Automatic-off headlights$25$25  
Compass  $0$0
Detailed driving style feedback$100$100  
Digital instruments$0$0  
Head-up display (HUD)$350$350  
Interior ambient lighting  $150$150
Large color reconfigurable instrument cluster display  $250$250
Large energy flow and fuel economy display$25$25  
LED headlights, single projector or low beam only$750$750  
Tachometer  $75$75
Turn signals on or near mirrors$25$25  
Xenon HID headlights   $500
Seats and Interior Trim 
Cooled or ventilated front seats  $300$300
Door sill trim plates  $100$100
Heated front seats  $200$200
Heated second row seats   $200
Illuminated door sill trim plates$200$200  
Leather seating surfaces  $900$900
Leather-wrapped steering wheel   $150
Manual height adjuster, driver seat$50$50  
Memory system, driver seat  $200$200
Metal pedals   $75
Power fore-aft adjuster, driver seat  $100$100
Power fore-aft adjuster, passenger seat  $100$100
Power height adjuster, driver seat  $100$100
Power height adjuster, passenger seat  $100$100
Power lumbar adjuster, driver seat  $100$100
Power lumbar adjuster, passenger seat  $100$100
Power recliner, driver seat  $100$100
Power recliner, passenger seat  $100$100
Power tilt adjuster, driver seat  $100$100
Power tilt adjuster, passenger seat  $100$100
Synthetic suede inserts in leather seating surfaces   $0
Wood/leather-wrapped steering wheel  $150 
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200$200  
Sport suspension (upgrade)   $0
Transmission 
Steering-wheel-mounted transmission controls   $100
Total Value of Features$5,665$5,515$8,130$12,180
Value of Feature Adjustments$150$0$2,615$6,665
Value of Feature Adjustments-140-2,407-6,134

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Specifications Comparison: Toyota Prius vs. Ford Taurus

Model Year20192013
ModelPriusTaurus
Body4dr Hatch4dr Sedan
Wheelbase106.3 in112.9 in
Length180.0 in202.9 in
Width69.3 in76.2 in
Height57.9 in60.7 in
Curb Weight3,011 lb.3,970 lb.
Fuel Capacity11.3 gal.20.0 gal.
Row 1 Headroom39.4 in39.0 in
Row 1 Shoulder Room55.0 in57.9 in
Row 1 Hip Room53.4 in56.3 in
Row 1 Legroom42.3 in41.9 in
Row 2 Headroom37.4 in37.8 in
Row 2 Shoulder Room53.0 in56.9 in
Row 2 Hip Room51.9 in55.8 in
Row 2 Legroom33.4 in38.1 in
Cargo Volume,
Minimum
27.4 ft320.1 ft3
Cargo Volume,
Maximum
65.5 ft320.1 ft3

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Option Package Details
Toyota Prius LE

Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

Option Package Details
Toyota Prius Limited

Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

Option Package Details
Ford Taurus Limited

Adaptive cruise control
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0Yes
Forward collision alert200Yes
Total Requested650100%
Total Not Requested00%
Package 301A
FeatureValueRequested?
Tilt/telescoping steering wheel, power100No
Heated front seats200No
Cooled or ventilated front seats300No
Auto-dimming driver-side mirror75No
Power-adjustable pedals125No
Surround sound250No
Proximity key250Yes
HD radio50No
Blind spot warning system200No
Rear cross-traffic detection100No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested25013%
Total Not Requested175087%

Option Package Details
Ford Taurus SHO

Adaptive cruise control
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0Yes
Forward collision alert200Yes
Total Requested650100%
Total Not Requested00%
Package 302A / 402A
FeatureValueRequested?
Heated second row seats200No
Rain-sensing wipers100No
Sunshade, rear, power225No
Obstacle detection, front150No
Heated steering wheel100No
Auto-dimming headlights200Yes
Parking guidance system - active500No
Rear cross-traffic detection100No
Heated front seats200No
Cooled or ventilated front seats300No
Surround sound250No
HD radio50No
Blind spot warning system200No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested2007%
Total Not Requested272593%

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