Toyota Prius Toyota Prius 2008 Kia Forte Kia Forte 2010

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Toyota Prius vs. Kia Forte Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Kia Forte Invoice Comparison

Lowest Total Price: $20,180

Kia Forte SX   
Difference: $5,048

Lowest Total Invoice: $19,067

Kia Forte SX   
Difference: $3,808

Calculate Payments

  Down Payment Interest Rate Term
Model Year200820082010
ModelPriusPriusForte
TrimBaseTouringSX
Body4dr Hatch4dr Hatch4dr Sedan
Base Price $22,875 $23,770 $17,495
Base Invoice $21,064 $21,816 $16,660
Package 6 4,550 4,175  
Cargo net 49 49 40
Floor mats 184 184  
Universal garage door opener     70
Auto-dimming rearview mirror     180
Leather seating surfaces     1,000
Sunroof     700
Package 6 4,095 3,758  
Cargo net 34 34 32
Floor mats 112 112  
Universal garage door opener     55
Auto-dimming rearview mirror     145
Leather seating surfaces     870
Sunroof     610
Options (change) 4,783 4,408 1,990
Options (change) 4,241 3,904 1,712
Destination 720 720 695
Gas Tax -3,150 -3,150 0
Total Price $25,228 $25,748 $20,180
Total Invoice $22,875 $23,290 $19,067

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota Prius dealer quotes or Kia Forte dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota Prius vs. Kia Forte

Lowest Adjusted Price and Invoice: Kia Forte SX
TrueDelta Adjusted Price Difference: $3,578
TrueDelta Adjusted Invoice Difference: $2,475
Model Year200820082010
ModelPriusPriusForte
TrimBaseTouringSX
Body4dr Hatch4dr Hatch4dr Sedan
Engine76hp I4 H76hp I4 H173hp I4
TransmissionCVTCVTM6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 9?, 9?, 6
Tire (rear if not all the same)185/65-15195/55-16215/45-17
Total Price$25,228$25,748$20,180
Adjustments for Features-1,470-1,4700
Feature-Adjusted Total Price$23,758$24,278$20,180
Cost Above Minimum$0$520$0
Total Invoice$22,875$23,290$19,067
Adjustments for Features-1,333-1,3300
Feature-Adjusted Total Invoice$21,542$21,960$19,067
Cost Above Minimum$0$418$0

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Features Comparison: Toyota Prius vs. Kia Forte

Model Year200820082010
ModelPriusPriusForte
TrimBaseTouringSX
Body4dr Hatch4dr Hatch4dr Sedan
Transmission and Drivetrain 
CVT$1000$1000 
6-speed manual  $150
FWD$0$0$0
Accessories 
Tilt steering wheel, manual$150$150 
Tilt/telescoping steering wheel, manual  $250
Brakes, Airbags, and Other Safety 
4-wheel disc brakes  $150
Active or whiplash-reducing head restraints, front seats  $0
Rearview camera$200$200 
Cargo Management 
Cargo cover$75$75 
Cargo mat$40$40 
Console with shifter  $150
Console without shifter$150$150 
Climate Control 
Automatic climate control, front$200$200 
Rear wiper$175$175 
Exterior 
Bright-finished exhaust tip(s)  $25
Larger rear spoiler $200 
Rear spoiler$200  
Sunroof  $900
Infotainment 
CD changer, in-dash$325$325 
CD player  $125
Navigation system$600$600 
Satellite radio  $200
USB port  $25
Voice control for nav and audio$100$100 
Instruments, Lights, and Mirrors 
Automatic-off headlights  $25
Compass  $0
Digital instruments$0$0 
Heated mirrors$25$25 
Illuminated visor mirror, driver$50$50 
Illuminated visor mirror, passenger$50$50 
Large energy flow and fuel economy display$25$25 
Outside temperature display$50$50 
Tachometer  $75
Turn signals on or near mirrors  $25
Visor mirror, driver  $10
Visor mirror, passenger  $10
Xenon HID headlights$500$500 
Seats and Interior Trim 
Heated front seats  $200
Manual height adjuster, driver seat  $50
Metal pedals  $75
Suspension, Wheels, and Tires 
Sport suspension (upgrade) $0$0
Total Value of Features$3,915$3,915$2,445
Value of Feature Adjustments$1,470$1,470$0
Value of Feature Adjustments-1,333-1,3300

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Specifications Comparison: Toyota Prius vs. Kia Forte

Model Year20082010
ModelPriusForte
Body4dr Hatch4dr Sedan
Wheelbase106.3 in104.3 in
Length175.0 in178.3 in
Width67.9 in69.9 in
Height58.1 in57.5 in
Curb Weight2,891 lb.2,708 lb.
Fuel Capacity11.9 gal.13.7 gal.
Row 1 Headroom39.1 in40.0 in
Row 1 Shoulder Room55.3 in55.7 in
Row 1 Hip Room51.0 in53.0 in
Row 1 Legroom41.9 in43.3 in
Row 2 Headroom37.1 in37.8 in
Row 2 Shoulder Room53.0 in54.7 in
Row 2 Hip Room51.6 in53.3 in
Row 2 Legroom38.6 in35.0 in
Cargo Volume14.4 ft314.7 ft3

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Option Package Details
Toyota Prius

Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600No
Voice control for nav and audio100No
Fog lights125Yes
Xenon HID headlights500No
CD changer, in-dash200No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100Yes
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Aux input50Yes
Rearview camera200No
MP3-compatible player50Yes
Proximity key250Yes
Total Requested227553%
Total Not Requested205047%

Option Package Details
Toyota Prius Touring

Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600No
Voice control for nav and audio100No
CD changer, in-dash200No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100Yes
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200No
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested215058%
Total Not Requested155042%

Option Package Details
Kia Forte SX

Auto-dimming rearview mirror
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Compass0No
Total Requested150100%
Total Not Requested00%
Leather seating surfaces
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200No
Total Requested90082%
Total Not Requested20018%

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