Toyota Prius Toyota Prius 2010 Lincoln MKT Lincoln MKT 2017

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Toyota Prius vs. Lincoln MKT Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Lincoln MKT Invoice Comparison

Lowest Total Price: $34,010

Toyota Prius V   
Difference: $17,940

Lowest Total Invoice: $31,266

Toyota Prius V   
Difference: $18,013

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102017
ModelPriusMKT
TrimVElite
Body4dr Hatch4dr SUV
Base Price $28,070 $49,025
Base Invoice $26,129 $46,574
Advanced Technology Package 5,180  
Technology Package   2,000
Advanced Technology Package 4,377  
Technology Package   1,780
Options (change) 5,180 2,000
Options (change) 4,377 1,780
Destination 760 925
Total Price $34,010 $51,950
Total Invoice $31,266 $49,279

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Toyota Prius vs. Lincoln MKT

Lowest Adjusted Price and Invoice: Toyota Prius V
TrueDelta Adjusted Price Difference: $7,970
TrueDelta Adjusted Invoice Difference: $8,556
Model Year20102017
ModelPriusMKT
TrimVElite
Body4dr Hatch4dr SUV
Engine98hp I4 H365hp V6
TransmissionCVTT6
DrivetrainFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)?, 8700, 14
Tire (rear if not all the same)215/45-17235/55-19
Total Price$34,010$51,950
Adjustments for Features0-9,970
Feature-Adjusted Total Price$34,010$41,980
Total Invoice$31,266$49,279
Adjustments for Features0-9,457
Feature-Adjusted Total Invoice$31,266$39,822

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Features Comparison: Toyota Prius vs. Lincoln MKT

Model Year20102017
ModelPriusMKT
TrimVElite
Body4dr Hatch4dr SUV
Transmission and Drivetrain 
CVT$1000 
6-speed manually-shiftable automatic $1100
FWD$0 
AWD $1700
Accessories 
AC power outlet $100
Heated steering wheel $100
Keyless entry keypad $50
Power liftgate $350
Power-adjustable pedals $125
Remote start $150
Remote window/roof operation $15
Sunshades, second row $125
Tilt/telescoping steering wheel, manual$250 
Tilt/telescoping steering wheel, power $350
Brakes, Airbags, and Other Safety 
911 assist $25
Active or whiplash-reducing head restraints, front seats$0 
Blind spot warning system $200
Cross-traffic warning, rear $100
Curve control $50
Forward collision warning $200
Knee airbag, driver$75 
Lane departure prevention$150 
Lane departure prevention, steering-based $200
Obstacle detection, front $150
Obstacle detection, rear $250
Rollover sensor $50
Safety key $5
Side curtain airbags$350 
Side curtain airbags, three rows $500
Torque vectoring, brake-based $100
Vehicle health reports $0
Cargo Management 
Cargo net $40
Climate Control 
Dual-zone climate control $125
Ionizing air filtration$50 
Rain-sensing wipers $175
Rear air vents with manual controls $150
Rear HVAC unit $400
Variable intermittent wipers$75 
Water-repellent front-door glass$15 
Exterior 
Bodyside cladding (gray/black) $250
Bright-finished exhaust tip(s) $25
Deep-tinted rear windows $275
Glass roof panel(s) $300
Laminated front side windows $200
Rear spoiler$200 
Infotainment 
CD changer, in-dash$325 
CD player $125
HD radio $50
Navigation, turn-by-turn $25
SD Card slot $25
SMS text-to-speech reader $25
Surround sound $250
Telematics service, such as OnStar$200 
Traffic + travel information $25
Traffic information$25 
USB port $25
Voice control for external devices $0
Wi-Fi hotspot capability $0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75
Auto-dimming headlights $200
Automatic headlights $125
Automatic-off headlights$25 
Compass $0
Digital instruments$0 
Headlight washers$50 
Interior ambient lighting $150
Large color reconfigurable instrument cluster display $250
Large energy flow and fuel economy display$25 
LED headlights$1000 
Steering-linked headlights $150
Tachometer $75
Turn signals on or near mirrors $25
Xenon HID headlights $500
Seats and Interior Trim 
Cooled or ventilated front seats $300
Floor mats $75
Heated second row seats $200
Illuminated door sill trim plates $200
Leather-wrapped steering wheel$150 
Manual height adjuster, driver seat$50 
Manual recliner, second row seats $75
Memory system, driver seat $200
Power 4-way lumbar adjuster, driver seat $150
Power 4-way lumbar adjuster, passenger seat $150
Power fore-aft adjuster, driver seat $100
Power fore-aft adjuster, passenger seat $100
Power height adjuster, driver seat $100
Power height adjuster, passenger seat $100
Power lumbar adjuster, driver seat$100 
Power recliner, driver seat $100
Power recliner, passenger seat $100
Power tilt adjuster, driver seat $100
Power tilt adjuster, passenger seat $100
Power-stowing third row seats $1000
Tailgating position, third row seats $50
Wood trim $300
Wood/leather-wrapped steering wheel $150
Suspension, Wheels, and Tires 
Adaptive dampers - electrical $500
Electronic systems calibration selector$200 
Transmission 
Steering-wheel-mounted transmission controls $100
Total Value of Features$4,315$14,285
Value of Feature Adjustments$0$9,970
Value of Feature Adjustments0-9,457

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Specifications Comparison: Toyota Prius vs. Lincoln MKT

Model Year20102017
ModelPriusMKT
Body4dr Hatch4dr SUV
Wheelbase106.3 in117.9 in
Length175.6 in207.6 in
Width68.7 in76.0 in
Height58.7 in67.4 in
Curb Weight3,043 lb.4,703 lb.
Fuel Capacity11.9 gal.18.6 gal.
Row 1 Headroom38.6 in40.1 in
Row 1 Shoulder Room54.9 in58.6 in
Row 1 Hip Room52.7 in55.7 in
Row 1 Legroom42.5 in41.3 in
Row 2 Headroom37.6 in39.0 in
Row 2 Shoulder Room53.1 in58.1 in
Row 2 Hip Room51.2 in55.9 in
Row 2 Legroom36.0 in41.8 in
Row 3 Headroom0.0 in33.5 in
Row 3 Shoulder Room0.0 in49.1 in
Row 3 Hip Room0.0 in40.6 in
Row 3 Legroom0.0 in33.0 in
Cargo Volume,
Minimum
21.6 ft317.9 ft3
Cargo Volume,
Behind R2
21.639.6 ft3
Cargo Volume,
Maximum
39.6 ft375.9 ft3

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Option Package Details
Toyota Prius V

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Parking guidance system - active500Yes
Lane departure prevention system150Yes
Telematics service, such as OnStar200No
Traffic information25Yes
Bluetooth audio streaming25Yes
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Total Requested225092%
Total Not Requested2008%

Option Package Details
Lincoln MKT Elite

Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Obstacle detection, front150No
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Semi-automated parking system500Yes
Forward collision warning200No
Lane departure prevention system, steering-based200No
Total Requested115068%
Total Not Requested55032%

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