2010 Toyota Prius Toyota Prius 2010 2009 Toyota Prius Toyota Prius 2009

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2010 Toyota Prius vs. 2009 Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

2010 Toyota Prius vs. 2009 Toyota Prius Invoice Comparison

Lowest Total Price: $24,095

2009 Toyota Prius   
Difference: $7,215

Lowest Total Invoice: $22,163

2009 Toyota Prius   
Difference: $6,850

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020092009
ModelPriusPriusPrius
TrimVBaseTouring
Body4dr Hatch4dr Hatch4dr Hatch
Base Price $28,070 $23,375 $24,270
Base Invoice $26,129 $21,758 $22,519
Navigation Package 2,480    
Package 6   3,150 2,775
Navigation Package 2,124    
Package 6   2,835 2,497
Options (change) 2,480 3,150 2,775
Options (change) 2,124 2,835 2,497
Destination 760 720 720
Gas Tax 0 -3,150 -3,150
Total Price $31,310 $24,095 $24,615
Total Invoice $29,013 $22,163 $22,586

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation 2010 Toyota Prius dealer quotes or 2009 Toyota Prius dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: 2010 Toyota Prius vs. 2009 Toyota Prius

Lowest Adjusted Price and Invoice: 2009 Toyota Prius
TrueDelta Adjusted Price Difference: $5,250
TrueDelta Adjusted Invoice Difference: $5,029
Model Year201020092009
ModelPriusPriusPrius
TrimVBaseTouring
Body4dr Hatch4dr Hatch4dr Hatch
Engine98hp I4 H76hp I4 H76hp I4 H
TransmissionCVTCVTCVT
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)51/48 MPG48/45 MPG48/45 MPG
Audio (watts, speakers)?, 8?, 9?, 9
Tire (rear if not all the same)215/45-17185/65-15195/55-16
Total Price$31,310$24,095$24,615
Adjustments for Features-1,96500
Feature-Adjusted Total Price$29,345$24,095$24,615
Cost Above Minimum$0$0$520
Total Invoice$29,013$22,163$22,586
Adjustments for Features-1,82100
Feature-Adjusted Total Invoice$27,192$22,163$22,586
Cost Above Minimum$0$0$423

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Features Comparison: 2010 Toyota Prius vs. 2009 Toyota Prius

Model Year201020092009
ModelPriusPriusPrius
TrimVBaseTouring
Body4dr Hatch4dr Hatch4dr Hatch
Transmission and Drivetrain 
CVT$1000$1000$1000
FWD$0$0$0
Accessories 
Tilt steering wheel, manual $150$150
Tilt/telescoping steering wheel, manual$250  
Brakes, Airbags, and Other Safety 
4-wheel disc brakes$150  
Active or whiplash-reducing head restraints, front seats$0  
Knee airbag, driver$75  
Cargo Management 
Console with shifter$150  
Console without shifter $150$150
Climate Control 
Ionizing air filtration$50  
Water-repellent front-door glass$15  
Exterior 
Larger rear spoiler  $200
Rear spoiler$200$200 
Infotainment 
Bluetooth audio streaming$25  
Satellite radio$200  
Telematics service, such as OnStar$200  
Traffic information$25  
Instruments, Lights, and Mirrors 
Automatic-off headlights$25  
Headlight washers$50  
LED headlights$1000  
Xenon HID headlights $500$500
Seats and Interior Trim 
Heated front seats$200  
Manual height adjuster, driver seat$50  
Power lumbar adjuster, driver seat$100  
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200  
Sport suspension (upgrade)  $0
Total Value of Features$3,965$2,000$2,000
Value of Feature Adjustments$1,965$0$0
Value of Feature Adjustments-1,82100

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Specifications Comparison: 2010 Toyota Prius vs. 2009 Toyota Prius

Model Year20102009
ModelPriusPrius
Body4dr Hatch4dr Hatch
Wheelbase106.3 in106.3 in
Length175.6 in175.0 in
Width68.7 in67.9 in
Height58.7 in58.1 in
Curb Weight3,042 lb.2,890 lb.
Fuel Capacity11.9 gal.11.9 gal.
Row 1 Headroom38.6 in39.1 in
Row 1 Shoulder Room54.9 in55.3 in
Row 1 Hip Room52.7 in51.0 in
Row 1 Legroom42.5 in41.9 in
Row 2 Headroom37.6 in37.1 in
Row 2 Shoulder Room53.1 in53.0 in
Row 2 Hip Room51.2 in51.6 in
Row 2 Legroom36.0 in38.6 in
Cargo Volume,
Minimum
21.6 ft314.4 ft3
Cargo Volume,
Maximum
39.6 ft314.4 ft3

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Option Package Details
2010 Toyota Prius V

Navigation Package
FeatureValueRequested?
Telematics service, such as OnStar200No
Traffic information25No
Bluetooth audio streaming25No
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Total Requested90078%
Total Not Requested25022%

Option Package Details
2009 Toyota Prius

Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100Yes
Fog lights125Yes
Xenon HID headlights500Yes
CD changer, in-dash325Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100Yes
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200Yes
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested400090%
Total Not Requested45010%

Option Package Details
2009 Toyota Prius Touring

Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100Yes
CD changer, in-dash200Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100Yes
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200Yes
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested325088%
Total Not Requested45012%

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