Toyota Prius Toyota Prius 2007 Toyota Prius v Toyota Prius v 2013
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Toyota Prius vs. Toyota Prius v Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Toyota Prius v Invoice Comparison

Lowest Total Price: $22,925

Toyota Prius   
Difference: $8,165

Lowest Total Invoice: $20,841

Toyota Prius   
Difference: $8,156

Calculate Payments

  Down Payment Interest Rate Term
Model Year200720072013
ModelPriusPriusPrius v
TrimBaseTouringFive
Body4dr Hatch4dr Hatch4dr Wagon
Base Price $22,175 $23,070 $30,295
Base Invoice $20,419 $21,171 $28,202
Package 5 3,280 2,905  
Package 5 2,952 2,615  
Options (change) 3,280 2,905 0
Options (change) 2,952 2,615 0
Destination 620 620 795
Gas Tax -3,150 -3,150 0
Total Price $22,925 $23,445 $31,090
Total Invoice $20,841 $21,256 $28,997

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota Prius dealer quotes or Toyota Prius v dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota Prius vs. Toyota Prius v

Lowest Adjusted Price and Invoice: Toyota Prius
TrueDelta Adjusted Price Difference: $6,215
TrueDelta Adjusted Invoice Difference: $6,337
Model Year200720072013
ModelPriusPriusPrius v
TrimBaseTouringFive
Body4dr Hatch4dr Hatch4dr Wagon
Engine76hp I4 H76hp I4 H98hp I4 H
TransmissionCVTCVTCVT
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)60/51 MPG60/51 MPG44/40 MPG
Audio (watts, speakers)?, 9?, 9?, 6
Tire (rear if not all the same)185/65-15195/55-16215/50-17
Total Price$22,925$23,445$31,090
Adjustments for Features00-1,950
Feature-Adjusted Total Price$22,925$23,445$29,140
Cost Above Minimum$0$520$0
Total Invoice$20,841$21,256$28,997
Adjustments for Features00-1,819
Feature-Adjusted Total Invoice$20,841$21,256$27,178
Cost Above Minimum$0$415$0

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Features Comparison: Toyota Prius vs. Toyota Prius v

Model Year200720072013
ModelPriusPriusPrius v
TrimBaseTouringFive
Body4dr Hatch4dr Hatch4dr Wagon
Transmission and Drivetrain 
CVT$1000$1000$1000
FWD$0$0$0
Accessories 
Tilt steering wheel, manual$150$150 
Tilt/telescoping steering wheel, manual  $250
Brakes, Airbags, and Other Safety 
4-wheel disc brakes  $150
Active or whiplash-reducing head restraints, front seats  $0
Knee airbag, driver  $75
Engine / Motor 
Automatic start / stop  $150
Exterior 
Larger rear spoiler $200 
Rear spoiler$200 $200
Infotainment 
App support  $0
Bluetooth audio streaming  $25
CD changer, in-dash$325$325 
CD player  $125
DVD-compatible player  $0
HD radio  $50
Satellite radio  $200
SMS text-to-speech reader  $25
Traffic + travel information  $25
Instruments, Lights, and Mirrors 
Automatic headlights  $125
Headlight washers  $50
Large energy flow and fuel economy display$25$25 
LED headlights  $1000
Xenon HID headlights$500$500 
Seats and Interior Trim 
Heated front seats  $200
Manual fore-aft adjuster, second row seats  $75
Manual height adjuster, driver seat  $50
Manual recliner, second row seats  $75
Power lumbar adjuster, driver seat  $100
Synthetic leather seating surfaces  $0
Suspension, Wheels, and Tires 
Electronic systems calibration selector  $200
Sport suspension (upgrade) $0 
Total Value of Features$2,200$2,200$4,150
Value of Feature Adjustments$0$0$1,950
Value of Feature Adjustments00-1,819

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See a complete comparison of Toyota Prius vs. Toyota Prius v features.

Specifications Comparison: Toyota Prius vs. Toyota Prius v

Model Year20072013
ModelPriusPrius v
Body4dr Hatch4dr Wagon
Wheelbase106.3 in109.4 in
Length175.0 in181.7 in
Width67.9 in69.9 in
Height58.1 in62.0 in
Curb Weight2,890 lb.3,274 lb.
Fuel Capacity11.9 gal.11.9 gal.
Row 1 Headroom39.1 in39.6 in
Row 1 Shoulder Room55.3 in55.9 in
Row 1 Hip Room51.0 in53.5 in
Row 1 Legroom41.9 in41.3 in
Row 2 Headroom37.1 in38.6 in
Row 2 Shoulder Room53.0 in55.2 in
Row 2 Hip Room51.6 in53.5 in
Row 2 Legroom38.6 in35.9 in
Cargo Volume,
Minimum		16.1 ft334.3 ft3
Cargo Volume,
Maximum		16.167.3 ft3

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See a complete comparison of Toyota Prius vs. Toyota Prius v specs.

Option Package Details
Toyota Prius

Package 5
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Fog lights125Yes
Xenon HID headlights500Yes
CD changer, in-dash200No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100Yes
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200Yes
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested262580%
Total Not Requested65020%

Option Package Details
Toyota Prius Touring

Package 5
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
CD changer, in-dash200No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100Yes
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200Yes
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested200075%
Total Not Requested65025%

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