| 1 | 0 | 3 | 4 | 3 | 4 |
Volkswagen Atlas vs. BMW 7-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Volkswagen Atlas vs. BMW 7-Series Invoice Comparison
Lowest Total Price: $49,415 Volkswagen Atlas SEL Premium | |||||
| Difference: $36,810 | |||||
Lowest Total Invoice: $47,427 Volkswagen Atlas SEL Premium | |||||
| Difference: $32,088 | |||||
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| Model Year | 2018 | 2014 | 2014 | 2014 | 2014 |
| Model | Atlas | 7-Series | 7-Series | 7-Series | 7-Series |
| Trim | SEL Premium | 740Li | 750Li | ActiveHybrid 7 | 760Li |
| Body | 4dr SUV | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Base Price | $48,490 | $78,000 | $91,000 | $84,300 | $141,200 |
| Base Invoice | $46,502 | $71,940 | $83,900 | $77,735 | $130,085 |
| Driver Assistance Plus | 1,900 | 1,900 | 1,900 | ||
| Cold Weather Package | 800 | 800 | 550 | ||
| LED headlights | 1,900 | 1,900 | |||
| Adaptive cruise control, all-speed | 1,200 | 1,200 | 1,200 | ||
| Semi-automated parking system | 500 | 500 | 500 | 500 | |
| Sunshades, second row, power | 1,000 | 1,000 | |||
| M Sport Edition | 4,000 | 4,000 | |||
| Driver Assistance Plus | 1,730 | 1,730 | 1,730 | ||
| Cold Weather Package | 730 | 730 | 500 | ||
| LED headlights | 1,730 | 1,730 | |||
| Adaptive cruise control, all-speed | 1,095 | 1,095 | 1,095 | ||
| Semi-automated parking system | 455 | 455 | 455 | 455 | |
| Sunshades, second row, power | 910 | 910 | |||
| M Sport Edition | 3,640 | 3,640 | |||
| Options (change) | 0 | 7,300 | 5,300 | 7,050 | 7,600 |
| Options (change) | 0 | 6,650 | 4,825 | 6,420 | 6,920 |
| Destination | 925 | 925 | 925 | 925 | 925 |
| Gas Tax | 0 | 0 | 0 | 0 | 1,700 |
| Total Price | $49,415 | $86,225 | $97,225 | $92,275 | $151,425 |
| Total Invoice | $47,427 | $79,515 | $89,650 | $85,080 | $139,630 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Volkswagen Atlas dealer quotes or BMW 7-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Volkswagen Atlas vs. BMW 7-Series
| Lowest Adjusted Price and Invoice: Volkswagen Atlas SEL Premium | |||||
| TrueDelta Adjusted Price Difference: $39,230 | |||||
| TrueDelta Adjusted Invoice Difference: $34,411 | |||||
| Model Year | 2018 | 2014 | 2014 | 2014 | 2014 |
| Model | Atlas | 7-Series | 7-Series | 7-Series | 7-Series |
| Trim | SEL Premium | 740Li | 750Li | ActiveHybrid 7 | 760Li |
| Body | 4dr SUV | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Engine | 276hp V6 | 315hp I6 | 445hp V8 | 350hp I6 H | 535hp V12 |
| Transmission | T8 | T8 | T8 | T8 | T8 |
| Drivetrain | AWD | RWD | RWD | RWD | RWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 480, 12 | 205, 12 | 600, 16 | 205, 12 | 1200, 16 |
| Tire (rear if not all the same) | 255/50-20 | 245/50-18 | 245/45-19 | 245/50-18 | 245/45-19 |
| Total Price | $49,415 | $86,225 | $97,225 | $92,275 | $151,425 |
| Adjustments for Features | -2,420 | 0 | -3,025 | -25 | -8,225 |
| Feature-Adjusted Total Price | $46,995 | $86,225 | $94,200 | $92,250 | $143,200 |
| Cost Above Minimum | $0 | $0 | $7,975 | $6,025 | $56,975 |
| Total Invoice | $47,427 | $79,515 | $89,650 | $85,080 | $139,630 |
| Adjustments for Features | -2,323 | 0 | -2,789 | -23 | -7,584 |
| Feature-Adjusted Total Invoice | $45,104 | $79,515 | $86,861 | $85,057 | $132,046 |
| Cost Above Minimum | $0 | $0 | $7,346 | $5,542 | $52,531 |
Features Comparison: Volkswagen Atlas vs. BMW 7-Series
| Model Year | 2018 | 2014 | 2014 | 2014 | 2014 |
| Model | Atlas | 7-Series | 7-Series | 7-Series | 7-Series |
| Trim | SEL Premium | 740Li | 750Li | ActiveHybrid 7 | 760Li |
| Body | 4dr SUV | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Transmission and Drivetrain | |||||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | $1300 | $1300 |
| AWD | $1700 | ||||
| RWD | $0 | $0 | $0 | $0 | |
| Accessories | |||||
| AC power outlet | $100 | ||||
| Power door closers | $300 | $300 | |||
| Power liftgate | $350 | ||||
| Power trunk closer | $350 | $350 | |||
| Remote start | $150 | ||||
| Remote window/roof operation | $15 | $15 | $15 | $15 | |
| Sunshade, rear, power | $225 | $225 | $225 | $225 | |
| Sunshades, second row | $125 | $125 | $125 | ||
| Sunshades, second row, power | $225 | $225 | |||
| Tilt/telescoping steering wheel, manual | $250 | ||||
| Tilt/telescoping steering wheel, power | $350 | $350 | $350 | $350 | |
| Brakes, Airbags, and Other Safety | |||||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | |
| Automatic braking, high-speed or partial | $200 | $200 | $200 | $200 | |
| Backup collision intervention | $150 | ||||
| Cross-traffic collision intervention, rear | $100 | ||||
| Cross-traffic warning, rear | $100 | ||||
| Driver drowsiness monitor | $150 | $150 | $150 | $150 | |
| Hill descent control | $250 | ||||
| Knee airbag, driver | $75 | $75 | $75 | $75 | |
| Knee airbag, passenger | $75 | $75 | $75 | $75 | |
| Lane departure collision mitigation | $50 | $50 | $50 | $50 | |
| Lane departure prevention, steering-based | $200 | ||||
| Radar- or camera-based collision preparation system | $0 | $0 | $0 | $0 | |
| Secondary collision brake assist | $25 | ||||
| Side curtain airbags | $350 | $350 | $350 | $350 | |
| Side curtain airbags, three rows | $500 | ||||
| Temporary spare tire | $150 | ||||
| Tires, run-flat | $150 | $150 | $150 | $150 | |
| Vehicle health reports | $0 | ||||
| Wide-view front camera | $150 | $150 | $150 | $150 | |
| Cargo Management | |||||
| Air-conditioned storage compartment | $50 | $50 | $50 | $50 | |
| Class III trailer hitch | $250 | ||||
| Rear seat pass-through | $100 | $100 | $100 | $100 | |
| Roof rails | $250 | ||||
| Ski sack | $50 | $50 | $50 | $50 | |
| Trailering equipment (4 wire) | $125 | ||||
| Climate Control | |||||
| Automatic air recirculation | $100 | $100 | $100 | $100 | |
| Interior air filter | $0 | $0 | $0 | $0 | |
| Rear dual-zone climate control | $125 | $125 | $125 | $125 | |
| Rear HVAC unit | $400 | ||||
| Rear wiper | $175 | ||||
| Residual heat | $50 | $50 | $50 | $50 | |
| Wiper de-icer | $25 | $25 | $25 | $25 | |
| Engine / Motor | |||||
| Regenerative braking | $0 | $0 | $0 | $0 | |
| Exterior | |||||
| Black exterior trim (optional) | $0 | ||||
| Bodyside cladding (gray/black) | $250 | ||||
| Deep-tinted rear windows | $275 | ||||
| Laminated front side windows | $200 | ||||
| Laminated rear side windows | $100 | ||||
| Panoramic sunroof | $1200 | ||||
| Rear spoiler | $200 | ||||
| Sunroof | $900 | $900 | $900 | $900 | |
| Wheel-lip moldings | $75 | ||||
| Infotainment | |||||
| Android Auto support | $100 | ||||
| Apple CarPlay support | $100 | ||||
| CD changer, remote | $200 | ||||
| CD player | $125 | $125 | $125 | $125 | |
| CD player, remote | $100 | ||||
| Concierge Services - 3 year subscription | $150 | $150 | |||
| DVD-compatible player | $0 | ||||
| Handwriting recognition | $200 | $200 | $200 | $200 | |
| In-vehicle Internet | $150 | $150 | $150 | $150 | |
| Media drive | $15 | $15 | $15 | $15 | |
| Mirrorlink support | $0 | ||||
| S Voice support | $0 | $0 | $0 | $0 | |
| Satellite radio | $200 | ||||
| Satellite radio - one year subscription | $250 | $250 | $250 | $250 | |
| SD Card slot | $25 | ||||
| Siri Eyes Free support | $0 | $0 | $0 | $0 | |
| Surround sound | $250 | $250 | |||
| Text dictation | $50 | $50 | $50 | $50 | |
| Voice control for external devices | $0 | $0 | $0 | $0 | |
| Instruments, Lights, and Mirrors | |||||
| Auto-dimming driver-side mirror | $75 | $75 | $75 | $75 | |
| Auto-dimming passenger-side mirror | $75 | $75 | $75 | $75 | |
| Compass | $0 | $0 | $0 | $0 | |
| Cornering lights | $50 | $50 | $50 | $50 | |
| Fog lights | $125 | $125 | $125 | ||
| Head-up display (HUD) | $350 | $350 | |||
| Headlight washers | $50 | $50 | $50 | $50 | |
| Illuminated vanity mirrors, rear seat | $100 | $100 | $100 | $100 | |
| Interior ambient lighting | $150 | ||||
| Interior ambient lighting, configurable | $150 | $150 | $150 | $150 | |
| Large energy flow and fuel economy display | $25 | ||||
| Steering-linked headlights | $150 | $150 | $150 | $150 | |
| Seats and Interior Trim | |||||
| Ceramic controls | $0 | $0 | |||
| Cooled or ventilated front seats | $300 | $300 | $300 | ||
| Cooled or ventilated second row seats | $200 | ||||
| Door sill trim plates | $100 | $100 | $100 | $100 | |
| Folding second row seats | $300 | ||||
| Folding third row seats | $600 | ||||
| Leather door panel trim | $250 | $250 | $250 | $250 | |
| Manual fore-aft adjuster, second row seats | $75 | ||||
| Manual recliner, second row seats | $75 | ||||
| Massage, driver seat | $100 | ||||
| Massage, passenger seat | $100 | ||||
| Memory system, passenger seat | $150 | $150 | |||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | |
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | $150 | |
| Power 4-way lumbar adjuster, second row seats | $225 | ||||
| Power headrest height adjuster, driver seat | $50 | $50 | $50 | $50 | |
| Power headrest height adjuster, passenger seat | $50 | $50 | $50 | $50 | |
| Power headrest height adjuster, second row seats | $75 | ||||
| Power lumbar adjuster, driver seat | $100 | ||||
| Power recliner, second row seats | $150 | ||||
| Power seatback bolsters, driver seat | $100 | $100 | |||
| Power seatback bolsters, passenger seat | $100 | $100 | |||
| Power thigh support length adjuster, driver seat | $100 | $100 | |||
| Power thigh support length adjuster, passenger seat | $100 | $100 | |||
| Power tilt adjuster, second row seats | $150 | ||||
| Power upper seatback recliner, driver seat | $100 | $100 | |||
| Power upper seatback recliner, passenger seat | $100 | $100 | |||
| Power upper seatback recliner, second row seats | $150 | ||||
| Synthetic suede headliner | $650 | ||||
| Upholstered instrument panel | $300 | $300 | |||
| Upholstered instrument panel, leather | $1000 | $1000 | |||
| Wood trim | $300 | $300 | $300 | $300 | |
| Suspension, Wheels, and Tires | |||||
| Active stabilizer bars | $500 | ||||
| Active steering | $1000 | ||||
| Adaptive dampers - electrical | $500 | $500 | $500 | $500 | |
| Rear air springs, auto-leveling | $350 | $350 | $350 | $350 | |
| Rear wheel steering | $1500 | ||||
| Transmission | |||||
| Steering-wheel-mounted transmission controls | $100 | ||||
| Total Value of Features | $10,900 | $8,480 | $11,505 | $8,505 | $16,705 |
| Value of Feature Adjustments | $2,420 | $0 | $3,025 | $25 | $8,225 |
| Value of Feature Adjustments | -2,323 | 0 | -2,789 | -23 | -7,584 |
Specifications Comparison: Volkswagen Atlas vs. BMW 7-Series
| Model Year | 2018 | 2014 |
| Model | Atlas | 7-Series |
| Body | 4dr SUV | 4dr Sedan, ext. |
| Wheelbase | 117.3 in | 126.4 in |
| Length | 198.3 in | 205.3 in |
| Width | 78.3 in | 74.9 in |
| Height | 69.7 in | 58.7 in |
| Curb Weight | 4,337 lb. | 4,351 lb. |
| Fuel Capacity | 18.6 gal. | 21.7 gal. |
| Row 1 Headroom | 41.3 in | 40.8 in |
| Row 1 Shoulder Room | 61.5 in | 59.2 in |
| Row 1 Hip Room | 58.2 in | 0.0 in |
| Row 1 Legroom | 41.5 in | 41.2 in |
| Row 2 Headroom | 40.4 in | 38.9 in |
| Row 2 Shoulder Room | 60.8 in | 57.6 in |
| Row 2 Hip Room | 58.0 in | 0.0 in |
| Row 2 Legroom | 37.6 in | 44.3 in |
| Row 3 Headroom | 38.3 in | 0.0 in |
| Row 3 Shoulder Room | 54.9 in | 0.0 in |
| Row 3 Hip Room | 45.1 in | 0.0 in |
| Row 3 Legroom | 33.7 in | 0.0 in |
| Cargo Volume, Minimum | 20.6 ft3 | 17.7 ft3 |
| Cargo Volume, Behind R2 | 55.5 ft3 | 17.7 ft3 |
| Cargo Volume, Maximum | 96.8 ft3 | 17.7 ft3 |
Option Package Details
BMW 7-Series 740Li
| LED headlights | ||
| Feature | Value | Requested? |
| LED headlights | 500 | Yes |
| Auto-dimming headlights | 200 | Yes |
| Total Requested | 700 | 100% |
| Total Not Requested | 0 | 0% |
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | Yes |
| Lane departure warning system | 200 | Yes |
| Automatic braking, high-speed | 200 | No |
| Forward collision alert | 200 | Yes |
| Total Requested | 1100 | 85% |
| Total Not Requested | 200 | 15% |
| Sunshades, second row, power | ||
| Feature | Value | Requested? |
| Sunshades, second row, power | 225 | No |
| Sunshade, rear, power | 225 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 450 | 100% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision alert | 200 | Yes |
| Wide-view front camera | 150 | No |
| Speed limit information | 0 | No |
| Lane departure collision mitigation | 50 | No |
| Pedestrian detection | 50 | Yes |
| Total Requested | 1150 | 85% |
| Total Not Requested | 200 | 15% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Rear seat pass-through | 100 | No |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | No |
| Total Requested | 300 | 67% |
| Total Not Requested | 150 | 33% |
Option Package Details
BMW 7-Series 750Li
| M Sport Edition | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| LED headlights | 500 | Yes |
| Automatic braking, high-speed | 200 | No |
| Sport front fascia (optional) | 0 | No |
| Steering-wheel-mounted transmission controls | 100 | No |
| Dark-colored headliner (optional) | 0 | No |
| Black exterior trim (optional) | 0 | No |
| Cooled or ventilated front seats | 300 | Yes |
| Sunshades, second row | 125 | Yes |
| Sunshade, rear, power | 225 | No |
| Head-up display (HUD) | 350 | No |
| Upholstered instrument panel, leather | 700 | No |
| Ceramic controls | 0 | No |
| Lane departure collision mitigation | 50 | No |
| Pedestrian detection | 50 | Yes |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision alert | 200 | Yes |
| Wide-view front camera | 150 | No |
| Speed limit information | 0 | No |
| 245/45VR19 tires | 400 | No |
| Total Requested | 2975 | 58% |
| Total Not Requested | 2175 | 42% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Rear seat pass-through | 100 | No |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | No |
| Total Requested | 300 | 67% |
| Total Not Requested | 150 | 33% |
Option Package Details
BMW 7-Series ActiveHybrid 7
| LED headlights | ||
| Feature | Value | Requested? |
| LED headlights | 500 | Yes |
| Auto-dimming headlights | 200 | Yes |
| Total Requested | 700 | 100% |
| Total Not Requested | 0 | 0% |
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | Yes |
| Lane departure warning system | 200 | Yes |
| Automatic braking, high-speed | 200 | No |
| Forward collision alert | 200 | Yes |
| Total Requested | 1100 | 85% |
| Total Not Requested | 200 | 15% |
| Sunshades, second row, power | ||
| Feature | Value | Requested? |
| Sunshades, second row, power | 225 | No |
| Sunshade, rear, power | 225 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 450 | 100% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision alert | 200 | Yes |
| Wide-view front camera | 150 | No |
| Speed limit information | 0 | No |
| Lane departure collision mitigation | 50 | No |
| Pedestrian detection | 50 | Yes |
| Total Requested | 1150 | 85% |
| Total Not Requested | 200 | 15% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Total Requested | 300 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
BMW 7-Series 760Li
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | Yes |
| Lane departure warning system | 200 | Yes |
| Automatic braking, high-speed | 200 | No |
| Forward collision alert | 200 | Yes |
| Total Requested | 1100 | 85% |
| Total Not Requested | 200 | 15% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision alert | 200 | Yes |
| Wide-view front camera | 150 | No |
| Speed limit information | 0 | No |
| Lane departure collision mitigation | 50 | No |
| Pedestrian detection | 50 | Yes |
| Total Requested | 1150 | 85% |
| Total Not Requested | 200 | 15% |
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