Volkswagen Atlas Volkswagen Atlas 2018 BMW 7-Series BMW 7-Series 2015

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Volkswagen Atlas vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Volkswagen Atlas vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $49,415

Volkswagen Atlas SEL Premium   
Difference: $36,880

Lowest Total Invoice: $47,427

Volkswagen Atlas SEL Premium   
Difference: $32,658

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820152015201520152015
ModelAtlas7-Series7-Series7-Series7-Series7-Series
TrimSEL Premium740Li740Ld750LiActiveHybrid 7760Li
Body4dr SUV4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Base Price $48,490 $78,000 $82,500 $91,000 $84,300 $141,200
Base Invoice $46,502 $72,440 $76,580 $84,400 $78,235 $130,585
Driver Assistance Plus   1,900 1,900   1,900  
Cold Weather Package   800 800 800 550  
LED headlights   1,900 1,900   1,900  
Adaptive cruise control, all-speed   1,200 1,200   1,200  
Semi-automated parking system   500   500 500 500
Sunshades, second row, power   1,000 1,000   1,000  
M Sport Edition       4,000   4,000
Driver Assistance Plus   1,730 1,730   1,730  
Cold Weather Package   730 730 730 500  
LED headlights   1,730 1,730   1,730  
Adaptive cruise control, all-speed   1,095 1,095   1,095  
Semi-automated parking system   455   455 455 455
Sunshades, second row, power   910 910   910  
M Sport Edition       3,640   3,640
Options (change) 0 7,300 6,800 5,300 7,050 4,500
Options (change) 0 6,650 6,195 4,825 6,420 4,095
Destination 925 995 995 995 995 995
Gas Tax 0 0 0 0 0 1,700
Total Price $49,415 $86,295 $90,295 $97,295 $92,345 $148,395
Total Invoice $47,427 $80,085 $83,770 $90,220 $85,650 $137,375

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Volkswagen Atlas vs. BMW 7-Series

Lowest Adjusted Price and Invoice: Volkswagen Atlas SEL Premium
TrueDelta Adjusted Price Difference: $39,375
TrueDelta Adjusted Invoice Difference: $35,053
Model Year201820152015201520152015
ModelAtlas7-Series7-Series7-Series7-Series7-Series
TrimSEL Premium740Li740Ld750LiActiveHybrid 7760Li
Body4dr SUV4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Engine276hp V6315hp I6255hp I6 D445hp V8350hp I6 H535hp V12
TransmissionT8T8T8T8T8T8
DrivetrainAWDRWDAWDRWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)480, 12205, 12205, 12600, 16205, 121200, 16
Tire (rear if not all the same)255/50-20245/50-18245/50-18245/45-19245/50-18245/45-19
Total Price$49,415$86,295$90,295$97,295$92,345$148,395
Adjustments for Features-2,4950-1,450-3,675-25-8,325
Feature-Adjusted Total Price$46,920$86,295$88,845$93,620$92,320$140,070
Cost Above Minimum$0$0$2,550$7,325$6,025$53,775
Total Invoice$47,427$80,085$83,770$90,220$85,650$137,375
Adjustments for Features-2,3950-1,345-3,408-23-7,707
Feature-Adjusted Total Invoice$45,032$80,085$82,425$86,812$85,627$129,668
Cost Above Minimum$0$0$2,340$6,727$5,542$49,583

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Features Comparison: Volkswagen Atlas vs. BMW 7-Series

Model Year201820152015201520152015
ModelAtlas7-Series7-Series7-Series7-Series7-Series
TrimSEL Premium740Li740Ld750LiActiveHybrid 7760Li
Body4dr SUV4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300$1300$1300$1300
AWD$1700 $1700   
RWD $0 $0$0$0
Accessories 
AC power outlet$100     
Power door closers   $300 $300
Power liftgate$350     
Power trunk closer   $350 $350
Remote start$150     
Remote window/roof operation $15$15$15$15$15
Semi-automated parking system$500$500 $500$500$500
Sunshade, rear, power $225$225$225$225$225
Sunshades, second row$125  $125 $125
Sunshades, second row, power $225$225 $225 
Tilt/telescoping steering wheel, manual$250     
Tilt/telescoping steering wheel, power $350$350$350$350$350
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0$0$0$0$0
Automatic braking, high-speed or partial $200$200$200$200$200
Backup collision intervention$150     
Cross-traffic collision intervention, rear$100     
Cross-traffic warning, rear$100     
Driver drowsiness monitor $150$150$150$150$150
Hill descent control$250 $250   
Knee airbag, driver $75$75$75$75$75
Knee airbag, passenger $75$75$75$75$75
Lane departure collision mitigation $50$50$50$50$50
Lane departure prevention, steering-based$200     
Radar- or camera-based collision preparation system $0$0$0$0$0
Secondary collision brake assist$25     
Side curtain airbags $350$350$350$350$350
Side curtain airbags, three rows$500     
Temporary spare tire$150     
Tires, run-flat $150$150$150$150$150
Vehicle health reports$0     
Wide-view front camera $150$150$150$150$150
Cargo Management 
Air-conditioned storage compartment $50$50$50$50$50
Class III trailer hitch$250     
Rear seat pass-through $100$100$100$100$100
Roof rails$250     
Ski sack $50$50$50$50$50
Trailering equipment (4 wire)$125     
Climate Control 
Automatic air recirculation $100$100$100$100$100
Interior air filter $0$0$0$0$0
Rear dual-zone climate control $125$125$125$125$125
Rear HVAC unit$400     
Rear wiper$175     
Residual heat $50$50$50$50$50
Wiper de-icer $25$25$25$25$25
Engine / Motor 
Regenerative braking $0$0$0$0$0
Exterior 
Black exterior trim (optional)   $0 $0
Bodyside cladding (gray/black)$250     
Deep-tinted rear windows$275     
Laminated front side windows     $200
Laminated rear side windows     $100
Panoramic sunroof$1200     
Rear spoiler$200     
Sunroof $900$900$900$900$900
Wheel-lip moldings$75     
Infotainment 
Android Auto support$100     
Apple CarPlay support$100     
CD changer, remote     $200
CD player $125$125$125$125$125
CD player, remote$100     
Concierge Services - 3 year subscription   $150 $150
DVD-compatible player $0$0$0$0$0
Handwriting recognition $200$200$200$200$200
In-vehicle Internet $150$150$150$150$150
Media drive $15$15$15$15$15
Mirrorlink support$0     
S Voice support $0$0$0$0$0
Satellite radio$200     
Satellite radio - one year subscription $250$250$250$250$250
SD Card slot$25     
Siri Eyes Free support $0$0$0$0$0
SMS text-to-speech reader$25     
Surround sound   $250 $250
Voice control for external devices $0$0$0$0$0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75$75$75$75$75
Auto-dimming passenger-side mirror $75$75$75$75$75
Compass $0$0$0$0$0
Cornering lights $50$50$50$50$50
Fog lights$125$125$125 $125 
Head-up display (HUD)   $350 $350
Headlight washers $50$50$50$50$50
Illuminated vanity mirrors, rear seat $100$100$100$100$100
Interior ambient lighting$150     
Interior ambient lighting, configurable $150$150$150$150$150
Large energy flow and fuel economy display    $25 
Steering-linked headlights $150$150$150$150$150
Seats and Interior Trim 
Ceramic controls   $0 $0
Cooled or ventilated front seats$300  $300 $300
Cooled or ventilated second row seats     $200
Door sill trim plates $100$100$100$100$100
Folding second row seats$300     
Folding third row seats$600     
Leather door panel trim $250$250$250$250$250
Manual fore-aft adjuster, second row seats$75     
Manual recliner, second row seats$75     
Massage, driver seat     $100
Massage, passenger seat     $100
Memory system, passenger seat   $150 $150
Power 4-way lumbar adjuster, driver seat $150$150$150$150$150
Power 4-way lumbar adjuster, passenger seat $150$150$150$150$150
Power 4-way lumbar adjuster, second row seats     $225
Power headrest height adjuster, driver seat $50$50$50$50$50
Power headrest height adjuster, passenger seat $50$50$50$50$50
Power headrest height adjuster, second row seats     $75
Power lumbar adjuster, driver seat$100     
Power recliner, second row seats     $150
Power seatback bolsters, driver seat   $100 $100
Power seatback bolsters, passenger seat   $100 $100
Power thigh support length adjuster, driver seat   $100 $100
Power thigh support length adjuster, passenger seat   $100 $100
Power tilt adjuster, second row seats     $150
Power upper seatback recliner, driver seat   $100 $100
Power upper seatback recliner, passenger seat   $100 $100
Power upper seatback recliner, second row seats     $150
Synthetic suede headliner   $650 $650
Upholstered instrument panel $300$300 $300 
Upholstered instrument panel, leather   $1000 $1000
Wood trim $300$300$300$300$300
Suspension, Wheels, and Tires 
Active stabilizer bars     $500
Active steering     $1000
Adaptive dampers - electrical $500$500$500$500$500
Rear air springs, auto-leveling $350$350$350$350$350
Rear wheel steering     $1500
Transmission 
Steering-wheel-mounted transmission controls   $100 $100
Total Value of Features$11,425$8,930$10,380$12,605$8,955$17,255
Value of Feature Adjustments$2,495$0$1,450$3,675$25$8,325
Value of Feature Adjustments-2,3950-1,345-3,408-23-7,707

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Specifications Comparison: Volkswagen Atlas vs. BMW 7-Series

Model Year20182015
ModelAtlas7-Series
Body4dr SUV4dr Sedan, ext.
Wheelbase117.3 in126.4 in
Length198.3 in205.3 in
Width78.3 in74.9 in
Height69.7 in58.7 in
Curb Weight4,337 lb.4,351 lb.
Fuel Capacity18.6 gal.21.7 gal.
Row 1 Headroom41.3 in40.8 in
Row 1 Shoulder Room61.5 in59.2 in
Row 1 Hip Room58.2 in0.0 in
Row 1 Legroom41.5 in41.2 in
Row 2 Headroom40.4 in38.9 in
Row 2 Shoulder Room60.8 in57.6 in
Row 2 Hip Room58.0 in0.0 in
Row 2 Legroom37.6 in44.3 in
Row 3 Headroom38.3 in0.0 in
Row 3 Shoulder Room54.9 in0.0 in
Row 3 Hip Room45.1 in0.0 in
Row 3 Legroom33.7 in0.0 in
Cargo Volume,
Minimum
20.6 ft317.7 ft3
Cargo Volume,
Behind R2
55.5 ft317.7 ft3
Cargo Volume,
Maximum
96.8 ft317.7 ft3

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Option Package Details
BMW 7-Series 740Li

LED headlights
FeatureValueRequested?
LED headlights500Yes
Auto-dimming headlights200Yes
Total Requested700100%
Total Not Requested00%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Lane departure warning system200Yes
Automatic braking, high-speed200No
Forward collision warning200Yes
Total Requested110085%
Total Not Requested20015%
Sunshades, second row, power
FeatureValueRequested?
Sunshades, second row, power225No
Sunshade, rear, power225No
Total Requested00%
Total Not Requested450100%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Wide-view front camera150No
Speed limit information0No
Lane departure collision mitigation50No
Pedestrian detection50Yes
Total Requested115085%
Total Not Requested20015%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100No
Heated steering wheel100Yes
Ski sack50No
Total Requested30067%
Total Not Requested15033%

Option Package Details
BMW 7-Series 740Ld

LED headlights
FeatureValueRequested?
LED headlights500Yes
Auto-dimming headlights200Yes
Total Requested700100%
Total Not Requested00%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Lane departure warning system200Yes
Automatic braking, high-speed200No
Forward collision warning200Yes
Total Requested110085%
Total Not Requested20015%
Sunshades, second row, power
FeatureValueRequested?
Sunshades, second row, power225No
Sunshade, rear, power225No
Total Requested00%
Total Not Requested450100%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Wide-view front camera150No
Speed limit information0No
Lane departure collision mitigation50No
Pedestrian detection50Yes
Total Requested115085%
Total Not Requested20015%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100No
Heated steering wheel100Yes
Ski sack50No
Total Requested30067%
Total Not Requested15033%

Option Package Details
BMW 7-Series 750Li

M Sport Edition
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Automatic braking, high-speed200No
Sport front fascia (optional)0No
Steering-wheel-mounted transmission controls100No
Dark-colored headliner (optional)0No
Black exterior trim (optional)0No
Cooled or ventilated front seats300Yes
Sunshades, second row125Yes
Sunshade, rear, power225No
Synthetic suede headliner650No
Ceramic controls0No
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Wide-view front camera150No
Speed limit information0No
Lane departure collision mitigation50No
Pedestrian detection50Yes
245/45VR19 tires400No
Total Requested227556%
Total Not Requested177544%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100No
Heated steering wheel100Yes
Ski sack50No
Total Requested30067%
Total Not Requested15033%

Option Package Details
BMW 7-Series ActiveHybrid 7

LED headlights
FeatureValueRequested?
LED headlights500Yes
Auto-dimming headlights200Yes
Total Requested700100%
Total Not Requested00%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Lane departure warning system200Yes
Automatic braking, high-speed200No
Forward collision warning200Yes
Total Requested110085%
Total Not Requested20015%
Sunshades, second row, power
FeatureValueRequested?
Sunshades, second row, power225No
Sunshade, rear, power225No
Total Requested00%
Total Not Requested450100%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Wide-view front camera150No
Speed limit information0No
Lane departure collision mitigation50No
Pedestrian detection50Yes
Total Requested115085%
Total Not Requested20015%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%

Option Package Details
BMW 7-Series 760Li

M Sport Edition
FeatureValueRequested?
Bang & Olufsen, 1200W, 16 speakers (with subwoofer)350No
Sport front fascia (optional)0No
Steering-wheel-mounted transmission controls100No
Dark-colored headliner (optional)0No
Black exterior trim (optional)0No
Adaptive cruise control, all-speed700Yes
Automatic braking, high-speed200No
245/45VR19 tires400No
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Wide-view front camera150No
Speed limit information0No
Lane departure collision mitigation50No
Pedestrian detection50Yes
Total Requested185060%
Total Not Requested125040%

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