Volkswagen Touareg Volkswagen Touareg 2017 Toyota Prius Prime Toyota Prius Prime 2018

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Volkswagen Touareg vs. Toyota Prius Prime Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Volkswagen Touareg vs. Toyota Prius Prime Invoice Comparison

Lowest Total Price: $30,243

Toyota Prius Prime Advanced   
Difference: $20,162

Lowest Total Invoice: $28,752

Toyota Prius Prime Advanced   
Difference: $19,228

Calculate Payments

  Down Payment Interest Rate Term
Model Year2017201720172018
ModelTouaregTouaregTouaregPrius Prime
TrimSportWolfsburg EditionExecutiveAdvanced
Body4dr SUV4dr SUV4dr SUV4dr Hatch
Base Price $49,495 $52,795 $60,195 $33,300
Base Invoice $47,070 $50,208 $57,247 $31,968
Floor mats       224
Illuminated door sill trim plates       299
Floor mats       139
Illuminated door sill trim plates       225
Options (change) 0 0 0 523
Options (change) 0 0 0 364
Destination 910 910 910 920
Gas Tax 0 0 0 -4,500
Total Price $50,405 $53,705 $61,105 $30,243
Total Invoice $47,980 $51,118 $58,157 $28,752

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Volkswagen Touareg dealer quotes or Toyota Prius Prime dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Volkswagen Touareg vs. Toyota Prius Prime

Lowest Adjusted Price and Invoice: Toyota Prius Prime Advanced
TrueDelta Adjusted Price Difference: $17,582
TrueDelta Adjusted Invoice Difference: $16,772
Model Year2017201720172018
ModelTouaregTouaregTouaregPrius Prime
TrimSportWolfsburg EditionExecutiveAdvanced
Body4dr SUV4dr SUV4dr SUV4dr Hatch
Engine280hp V6280hp V6280hp V695hp I4 PiH
TransmissionT8T8T8CVT
DrivetrainAWDAWDAWDFWD
EPA Fuel Economy (city/highway)17/23 MPG17/23 MPG17/23 MPG55/53 MPG
Audio (watts, speakers)?, 8?, 8620, 10?, 10
Tire (rear if not all the same)255/55-18275/45-20275/40-21195/65-15
Total Price$50,405$53,705$61,105$30,243
Adjustments for Features-2,580-5,730-7,0550
Feature-Adjusted Total Price$47,825$47,975$54,050$30,243
Cost Above Minimum$0$150$6,225$0
Total Invoice$47,980$51,118$58,157$28,752
Adjustments for Features-2,456-5,454-6,7150
Feature-Adjusted Total Invoice$45,524$45,664$51,442$28,752
Cost Above Minimum$0$140$5,918$0

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Features Comparison: Volkswagen Touareg vs. Toyota Prius Prime

Model Year2017201720172018
ModelTouaregTouaregTouaregPrius Prime
TrimSportWolfsburg EditionExecutiveAdvanced
Body4dr SUV4dr SUV4dr SUV4dr Hatch
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300 
CVT   $1000
AWD$1700$1700$1700 
FWD   $0
Accessories 
AC power outlet$100$100$100 
Hands-free trunk or liftgate$100$100$100 
Power liftgate$350$350$350 
Remote climate control   $25
Semi-automated parking system   $500
Sunshades, second row  $125 
Tilt/telescoping steering wheel, manual$250$250 $250
Tilt/telescoping steering wheel, power  $350 
Brakes, Airbags, and Other Safety 
Around view cameras  $500 
Automatic braking, high-speed or partial   $200
Backup collision intervention   $150
Cross-traffic warning, rear   $100
Hill descent control$250$250$250 
Knee airbag, driver   $75
Lane departure prevention, steering-based   $200
Pedestrian detection   $50
Radar- or camera-based collision preparation system   $0
Rearview camera$200$200 $200
Rollover sensor$50$50$50 
Seat cushion airbag, passenger   $75
Secondary collision brake assist$25$25$25 
Temporary spare tire$150$150$150 
Wide-view front camera  $150 
Cargo Management 
Air-conditioned storage compartment$50$50$50 
Cargo mat   $40
Class III trailer hitch$250$250$250 
Console with shifter$150$150$150 
Console without shifter   $150
Overhead sunglass holder   $25
Rear seat pass-through$100$100$100 
Roof rails$250$250$250 
Second-row low console   $100
Storage compartment under front seat(s)$50$50$50 
Trailering equipment (7 wire)$150$150$150 
Climate Control 
Automatic air recirculation$100$100$100 
Dual-zone climate control$125$125$125 
Heated windshield washer nozzles$15$15$15 
Rear air vents$100$100$100 
Rear wiper$175$175$175 
Residual heat$50$50$50 
Engine / Motor 
3.3 kW onboard charger   $0
9 kWh battery pack   $0
Automatic start / stop   $150
Exterior 
Active grille shutters   $0
Bright-finished exhaust tip(s)$25$25$25 
Deep-tinted rear windows$275$275$275 
Panoramic sunroof $1200$1200 
Rear bumper protector$40$40$40 
Rear spoiler$200$200$200 
Infotainment 
App support   $0
Aux input   $50
iPod integration$100$100$100 
Larger infotainment display   $0
Media drive$15$15$15 
SD Card slot$25$25$25 
Siri Eyes Free support   $0
SMS text-to-speech reader   $25
Surround sound  $250 
Telematics service, such as OnStar   $200
Traffic + travel information   $25
Traffic information$25$25$25 
USB port   $25
Wireless charging station   $75
Instruments, Lights, and Mirrors 
Auto-dimming headlights   $200
Compass$0$0$0 
Cornering lights$50$50$50 
Detailed driving style feedback   $100
Digital instruments   $0
Head-up display (HUD)   $350
Heated mirrors $25$25$25
Interior ambient lighting$150$150$150 
Large energy flow and fuel economy display   $25
LED headlights   $1000
Predictive driving advice   $0
Steering-linked headlights$150$150$150 
Tachometer$75$75$75 
Xenon HID headlights$500$500$500 
Seats and Interior Trim 
Aluminum trim $100  
Cooled or ventilated front seats $300$300 
Door sill trim plates $100$100 
Heated second row seats  $200 
Illuminated door sill trim plates   $200
Leather seating surfaces $900$900 
Leather-wrapped steering wheel$150$150$150 
Manual fore-aft adjuster, second row seats$75$75$75 
Manual lumbar adjuster, driver seat$50   
Manual lumbar adjuster, passenger seat$50   
Manual recliner, second row seats$75$75$75 
Memory system, driver seat $200$200 
Metal pedals $75$75 
Power 4-way lumbar adjuster, driver seat $150$150 
Power 4-way lumbar adjuster, passenger seat $150$150 
Power fore-aft adjuster, passenger seat$100$100$100 
Power height adjuster, passenger seat$100$100$100 
Power lumbar adjuster, driver seat   $100
Power recliner, passenger seat$100$100$100 
Power release, second row seats $50$50 
Power tilt adjuster, passenger seat$100$100$100 
Synthetic leather seating surfaces$0  $0
Wood trim  $300 
Suspension, Wheels, and Tires 
Alloy wheels$350 $350$350
Electronic systems calibration selector   $200
Polished alloy wheels $350  
Total Value of Features$8,820$11,970$13,295$6,240
Value of Feature Adjustments$2,580$5,730$7,055$0
Value of Feature Adjustments-2,456-5,454-6,7150

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Specifications Comparison: Volkswagen Touareg vs. Toyota Prius Prime

Model Year20172018
ModelTouaregPrius Prime
Body4dr SUV4dr Hatch
Wheelbase113.9 in106.3 in
Length188.8 in182.9 in
Width76.4 in69.3 in
Height68.2 in57.9 in
Curb Weight4,696 lb.3,365 lb.
Fuel Capacity22.5 gal.11.3 gal.
Row 1 Headroom39.6 in39.4 in
Row 1 Shoulder Room59.8 in54.2 in
Row 1 Hip Room0.0 in53.7 in
Row 1 Legroom41.4 in43.2 in
Row 2 Headroom38.9 in37.2 in
Row 2 Shoulder Room56.7 in53.0 in
Row 2 Hip Room0.0 in51.6 in
Row 2 Legroom34.9 in33.4 in
Cargo Volume,
Minimum
32.1 ft319.8 ft3
Cargo Volume,
Maximum
70.9 ft30.0 ft3

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Option Package Details
Toyota Prius Prime Advanced

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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