Audi A8 / S8 Audi A8 / S8 2007 BMW 7-Series BMW 7-Series 2010

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Audi A8 / S8 vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Audi A8 / S8 vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $101,175

BMW 7-Series 750Li   
Difference: $28,295

Lowest Total Invoice: $93,230

BMW 7-Series 750Li   
Difference: $25,230

Calculate Payments

  Down Payment Interest Rate Term
Model Year200720102010
ModelA8 / S87-Series7-Series
TrimA8 L W12750Li760Li
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Base Price $119,350 $85,900 $137,000
Base Invoice $108,954 $79,210 $126,220
Second-row 3-person bench 0    
Upholstered instrument panel, leather 3,900 1,200  
Heated steering wheel 200    
Adaptive cruise control 2,100    
Refrigerated storage compartment 1,500    
Convenience Package   1,700  
Premium Sound Package   2,000  
Luxury Seating Package   2,800  
Rearview camera   750  
Entertainment system with dual headrest screens   2,200 2,200
Adaptive cruise control, all-speed   2,400 2,400
Satellite radio - one year subscription   350  
Second-row 3-person bench 0    
Upholstered instrument panel, leather 3,628 1,090  
Heated steering wheel 182    
Adaptive cruise control 1,911    
Refrigerated storage compartment 1,365    
Convenience Package   1,545  
Premium Sound Package   1,820  
Luxury Seating Package   2,550  
Rearview camera   685  
Entertainment system with dual headrest screens   2,000 2,000
Adaptive cruise control, all-speed   2,135 2,135
Satellite radio - one year subscription   320  
Options (change) 7,700 13,400 4,600
Options (change) 7,086 12,145 4,135
Destination 720 875 875
Gas Tax 1,700 1,000 1,700
Total Price $129,470 $101,175 $144,175
Total Invoice $118,460 $93,230 $132,930

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Audi A8 / S8 vs. BMW 7-Series

Lowest Adjusted Price and Invoice: BMW 7-Series 750Li
TrueDelta Adjusted Price Difference: $27,035
TrueDelta Adjusted Invoice Difference: $24,077
Model Year200720102010
ModelA8 / S87-Series7-Series
TrimA8 L W12750Li760Li
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Engine450hp W12400hp V8535hp V12
TransmissionT6T6T8
DrivetrainAWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)200, 12600, 16600, 16
Tire (rear if not all the same)255/40-19245/50-18245/45-19
Total Price$129,470$101,175$144,175
Adjustments for Features-1,2600-5,200
Feature-Adjusted Total Price$128,210$101,175$138,975
Cost Above Minimum$0$0$37,800
Total Invoice$118,460$93,230$132,930
Adjustments for Features-1,1530-4,794
Feature-Adjusted Total Invoice$117,307$93,230$128,136
Cost Above Minimum$0$0$34,906

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Features Comparison: Audi A8 / S8 vs. BMW 7-Series

Model Year200720102010
ModelA8 / S87-Series7-Series
TrimA8 L W12750Li760Li
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100 
8-speed manually-shiftable automatic  $1300
AWD$1700  
RWD $0$0
Accessories 
Adaptive cruise control$600  
Adaptive cruise control, all-speed $850$850
Sunshades, second row$125  
Sunshades, second row, power $225$225
Brakes, Airbags, and Other Safety 
Around view cameras  $500
Blind spot warning system  $200
Forward collision warning $200$200
Lane departure warning  $200
Passenger side camera $200 
Radar- or camera-based collision preparation system $0$0
Rear side airbags$300  
Rearview camera$200$200 
Tires, run-flat $150$150
Cargo Management 
Air-conditioned storage compartment $50$50
Rear seat pass-through $100$100
Refrigerated storage compartment$250  
Ski sack $50$50
Climate Control 
Wiper de-icer $25$25
Engine / Motor 
Regenerative braking $0$0
Exterior 
Bodyside moldings$75  
Laminated front side windows$200  
Infotainment 
Aux input $50$50
CD player $125$125
DVD-compatible player $0$0
Entertainment system with dual headrest screens $1200$1200
Entertainment system, console-mounted$1000  
HD radio $50$50
Media drive $15$15
MP3-compatible player $50$50
Telematics service, such as OnStar $200$200
Traffic information $25$25
Instruments, Lights, and Mirrors 
Auto-dimming headlights  $200
Compass $0$0
Fog light, rear$100  
Head-up display (HUD)  $350
Seats and Interior Trim 
Ceramic controls  $0
Cooled or ventilated second row seats  $200
Power 4-way lumbar adjuster, second row seats$225 $225
Power headrest height adjuster, second row seats  $75
Power recliner, second row seats  $150
Power seatback bolsters, driver seat $100$100
Power seatback bolsters, passenger seat $100$100
Power tilt adjuster, second row seats  $150
Power upper seatback recliner, second row seats  $150
Suspension, Wheels, and Tires 
Active stabilizer bars  $500
Active steering  $1000
Air suspension, auto-leveling and height adjustable$1000  
Electronic systems calibration selector $200$200
Rear air springs, auto-leveling $350$350
Rear wheel steering  $1500
Total Value of Features$6,875$5,615$10,815
Value of Feature Adjustments$1,260$0$5,200
Value of Feature Adjustments-1,1530-4,794

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Specifications Comparison: Audi A8 / S8 vs. BMW 7-Series

Model Year20072010
ModelA8 / S87-Series
Body4dr Sedan, ext.4dr Sedan, ext.
Wheelbase121.0 in126.4 in
Length204.4 in205.3 in
Width74.6 in74.9 in
Height57.3 in58.7 in
Curb Weight4,400 lb.4,641 lb.
Fuel Capacity23.8 gal.21.7 gal.
Row 1 Headroom37.4 in40.8 in
Row 1 Shoulder Room59.1 in59.2 in
Row 1 Legroom41.3 in41.2 in
Row 2 Headroom38.3 in38.9 in
Row 2 Shoulder Room57.5 in57.6 in
Row 2 Legroom42.3 in44.3 in
Cargo Volume14.6 ft317.7 ft3

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Option Package Details
BMW 7-Series 750Li

Rearview camera
FeatureValueRequested?
Rearview camera200Yes
Passenger side camera200No
Total Requested20050%
Total Not Requested20050%
Entertainment system with dual headrest screens
FeatureValueRequested?
Entertainment system with dual headrest screens1200No
Rear seat audio controls25No
Total Requested00%
Total Not Requested1225100%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700No
Radar- or camera-based collision preparation system0No
Forward collision alert200No
Total Requested00%
Total Not Requested900100%
Convenience Package
FeatureValueRequested?
Power door closers300Yes
Power decklid350Yes
Proximity key250Yes
Total Requested900100%
Total Not Requested00%
Premium Sound Package
FeatureValueRequested?
CD changer, remote200Yes
Surround sound250Yes
DVD-compatible player0No
Unbranded, 600W, 16 speakers (with subwoofer)350No
iPod integration100No
Total Requested45050%
Total Not Requested45050%
Luxury Seating Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Sunshades, second row, power225No
Sunshade, rear, power225Yes
Massage, driver seat100Yes
Massage, passenger seat100Yes
Heated second row seats200Yes
Rear seat pass-through100No
Heated steering wheel100Yes
Ski sack50No
Total Requested102573%
Total Not Requested37527%

Option Package Details
BMW 7-Series 760Li

Entertainment system with dual headrest screens
FeatureValueRequested?
Entertainment system with dual headrest screens1200No
Rear seat audio controls25No
Total Requested00%
Total Not Requested1225100%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700No
Radar- or camera-based collision preparation system0No
Forward collision alert200No
Total Requested00%
Total Not Requested900100%

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