BMW 1-Series BMW 1-Series 2010 Toyota Prius Toyota Prius 2007

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BMW 1-Series vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 1-Series vs. Toyota Prius Invoice Comparison

Lowest Total Price: $24,379

Toyota Prius   
Difference: $11,146

Lowest Total Invoice: $22,096

Toyota Prius   
Difference: $10,784

Calculate Payments

  Down Payment Interest Rate Term
Model Year2010201020072007
Model1-Series1-SeriesPriusPrius
Trim128i135iBaseTouring
Body2dr Coupe2dr Coupe4dr Hatch4dr Hatch
Base Price $29,150 $36,050 $22,175 $23,070
Base Invoice $27,000 $33,345 $20,419 $21,171
Navigation system 2,100 2,100    
Metallic paint (extra cost) 550 550    
Proximity key 500 500    
Xenon HID headlights 900      
Leather seating surfaces 1,450 1,450    
Package 6     4,550 4,175
Floor mats     184 184
Navigation system 1,910 1,910    
Metallic paint (extra cost) 500 500    
Proximity key 455 455    
Xenon HID headlights 820      
Leather seating surfaces 1,320 1,320    
Package 6     4,095 3,758
Floor mats     112 112
Options (change) 5,500 4,600 4,734 4,359
Options (change) 5,005 4,185 4,207 3,870
Destination 875 875 620 620
Gas Tax 0 0 -3,150 -3,150
Total Price $35,525 $41,525 $24,379 $24,899
Total Invoice $32,880 $38,405 $22,096 $22,511

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation BMW 1-Series dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: BMW 1-Series vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius
TrueDelta Adjusted Price Difference: $12,146
TrueDelta Adjusted Invoice Difference: $11,690
Model Year2010201020072007
Model1-Series1-SeriesPriusPrius
Trim128i135iBaseTouring
Body2dr Coupe2dr Coupe4dr Hatch4dr Hatch
Engine230hp I6300hp I676hp I4 H76hp I4 H
TransmissionM6M6CVTCVT
DrivetrainRWDRWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 10?, 10?, 9?, 9
Tire (rear if not all the same)205/50-17215/40-18185/65-15195/55-16
Total Price$35,525$41,525$24,379$24,899
Adjustments for Features0-1,350-1,000-1,000
Feature-Adjusted Total Price$35,525$40,175$23,379$23,899
Cost Above Minimum$0$4,650$0$520
Total Invoice$32,880$38,405$22,096$22,511
Adjustments for Features0-1,249-906-904
Feature-Adjusted Total Invoice$32,880$37,156$21,190$21,607
Cost Above Minimum$0$4,276$0$417

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Features Comparison: BMW 1-Series vs. Toyota Prius

Model Year2010201020072007
Model1-Series1-SeriesPriusPrius
Trim128i135iBaseTouring
Body2dr Coupe2dr Coupe4dr Hatch4dr Hatch
Transmission and Drivetrain 
6-speed manual$150$150  
CVT  $1000$1000
RWD$0$0  
FWD  $0$0
Accessories 
Power rear side windows  $200$200
Remote window/roof operation$15$15  
Tilt steering wheel, manual  $150$150
Tilt/telescoping steering wheel, manual$250$250  
Universal garage door opener  $100$100
Brakes, Airbags, and Other Safety 
4-wheel disc brakes$150$150  
Active or whiplash-reducing head restraints, front seats$0$0  
Rearview camera  $200$200
Tires, run-flat$150$150  
Cargo Management 
Cargo cover  $75$75
Cargo mat  $40$40
Console with shifter$150$150  
Console without shifter  $150$150
Overhead sunglass holder  $25$25
Second-row low console$100$100  
Climate Control 
Dual-zone climate control$125$125  
Heated windshield washer nozzles$15$15  
Rain-sensing wipers$175$175  
Rear wiper  $175$175
Variable intermittent wipers  $75$75
Exterior 
Bright-finished exhaust tip(s)$25$25  
Larger rear spoiler   $200
Rear spoiler $200$200 
Sport rocker panels (optional) $0  
Sunroof $900  
Infotainment 
Bluetooth cell phone link  $100$100
CD changer, in-dash  $325$325
CD player$125$125  
Media drive$15$15  
Traffic information$25$25  
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror  $150$150
Automatic headlights$125$125  
Cornering lights$50$50  
Digital instruments  $0$0
Headlight washers $50  
Illuminated visor mirror, driver  $50$50
Illuminated visor mirror, passenger  $50$50
Large energy flow and fuel economy display  $25$25
Mirror tilt-down in reverse$25$25  
Steering-linked headlights$150$150  
Tachometer$75$75  
Turn signals on or near mirrors$25$25  
Visor mirror, driver$10$10  
Visor mirror, passenger$10$10  
Seats and Interior Trim 
Aluminum trim$100   
Center armrest(s), second row  $50$50
Manual tilt adjuster, driver seat$50$50  
Manual tilt adjuster, passenger seat$50$50  
Wood trim $300  
Suspension, Wheels, and Tires 
Sport suspension (upgrade) $0 $0
Total Value of Features$2,140$3,490$3,140$3,140
Value of Feature Adjustments$0$1,350$1,000$1,000
Value of Feature Adjustments0-1,249-906-904

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Specifications Comparison: BMW 1-Series vs. Toyota Prius

Model Year20102007
Model1-SeriesPrius
Body2dr Coupe4dr Hatch
Wheelbase104.7 in106.3 in
Length171.7 in175.0 in
Width68.8 in67.9 in
Height56.0 in58.1 in
Curb Weight3,253 lb.2,891 lb.
Fuel Capacity14.0 gal.11.9 gal.
Row 1 Headroom37.9 in39.1 in
Row 1 Shoulder Room54.0 in55.3 in
Row 1 Hip Room0.0 in51.0 in
Row 1 Legroom41.4 in41.9 in
Row 2 Headroom37.1 in37.1 in
Row 2 Shoulder Room53.4 in53.0 in
Row 2 Hip Room0.0 in51.6 in
Row 2 Legroom32.0 in38.6 in
Cargo Volume10.0 ft316.1 ft3

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Option Package Details
Toyota Prius

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100Yes
Fog lights125Yes
Xenon HID headlights500Yes
CD changer, in-dash200No
Universal garage door opener100No
Auto-dimming rearview mirror150No
Bluetooth cell phone link100No
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200No
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested312572%
Total Not Requested120028%

Option Package Details
Toyota Prius Touring

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100Yes
CD changer, in-dash200No
Universal garage door opener100No
Auto-dimming rearview mirror150No
Bluetooth cell phone link100No
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200No
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested250068%
Total Not Requested120032%

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