BMW 1-Series BMW 1-Series 2010 Toyota Prius Toyota Prius 2012

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BMW 1-Series vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 1-Series vs. Toyota Prius Invoice Comparison

Lowest Total Price: $33,015

Toyota Prius Four   
Difference: $3,560

Lowest Total Invoice: $30,589

Toyota Prius Four   
Difference: $3,246

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020102012
Model1-Series1-SeriesPrius
Trim128i135iFour
Body2dr Coupe2dr Coupe4dr Hatch
Base Price $29,150 $36,050 $28,235
Base Invoice $27,000 $33,345 $26,284
Telematics service, such as OnStar 750 750  
Navigation system 2,100 2,100  
Metallic paint (extra cost) 550 550  
iPod integration 400 400  
Proximity key 500 500  
HD radio 350 350  
Sunroof 1,050    
Heated front seats 500 500  
Satellite radio - one year subscription 350 350  
Solar Roof Package     3,820
Floor mats     200
Telematics service, such as OnStar 685 685  
Navigation system 1,910 1,910  
Metallic paint (extra cost) 500 500  
iPod integration 365 365  
Proximity key 455 455  
HD radio 315 315  
Sunroof 955    
Heated front seats 455 455  
Satellite radio - one year subscription 320 320  
Solar Roof Package     3,418
Floor mats     127
Options (change) 6,550 5,500 4,020
Options (change) 5,960 5,005 3,545
Destination 875 875 760
Total Price $36,575 $42,425 $33,015
Total Invoice $33,835 $39,225 $30,589

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation BMW 1-Series dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: BMW 1-Series vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius Four
TrueDelta Adjusted Price Difference: $6,210
TrueDelta Adjusted Invoice Difference: $5,701
Model Year201020102012
Model1-Series1-SeriesPrius
Trim128i135iFour
Body2dr Coupe2dr Coupe4dr Hatch
Engine230hp I6300hp I698hp I4 H
TransmissionM6M6CVT
DrivetrainRWDRWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 10?, 10120, 8
Tire (rear if not all the same)205/50-17215/40-18195/65-15
Total Price$36,575$42,425$33,015
Adjustments for Features0-1,150-2,650
Feature-Adjusted Total Price$36,575$41,275$30,365
Cost Above Minimum$0$4,700$0
Total Invoice$33,835$39,225$30,589
Adjustments for Features0-1,063-2,455
Feature-Adjusted Total Invoice$33,835$38,162$28,134
Cost Above Minimum$0$4,327$0

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Features Comparison: BMW 1-Series vs. Toyota Prius

Model Year201020102012
Model1-Series1-SeriesPrius
Trim128i135iFour
Body2dr Coupe2dr Coupe4dr Hatch
Transmission and Drivetrain 
6-speed manual$150$150 
CVT  $1000
RWD$0$0 
FWD  $0
Accessories 
Power rear side windows  $200
Remote climate control  $25
Remote window/roof operation$15$15 
Universal garage door opener  $100
Brakes, Airbags, and Other Safety 
Knee airbag, driver  $75
Rearview camera  $200
Temporary spare tire  $150
Tires, run-flat$150$150 
Cargo Management 
Cargo cover  $75
Cargo mat  $40
Overhead sunglass holder  $25
Second-row low console$100$100 
Climate Control 
Automatic air recirculation$100$100 
Dual-zone climate control$125$125 
Heated windshield washer nozzles$15$15 
Rain-sensing wipers$175$175 
Rear wiper  $175
Variable intermittent wipers  $75
Engine / Motor 
Automatic start / stop  $150
Exterior 
Bright-finished exhaust tip(s)$25$25 
Rear spoiler $200$200
Solar panel  $300
Sport rocker panels (optional) $0 
Infotainment 
App support  $0
Bluetooth audio streaming  $25
DVD-compatible player  $0
iPod integration$100$100 
Media drive$15$15 
Satellite radio  $200
Satellite radio - one year subscription$250$250 
SMS text-to-speech reader  $25
Traffic + travel information  $25
Traffic information$25$25 
USB port  $25
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror  $150
Cornering lights $50 
Digital instruments  $0
Fog lights$125$125 
Head-up display (HUD)  $350
Headlight washers $50 
Illuminated visor mirror, driver  $50
Illuminated visor mirror, passenger  $50
Large energy flow and fuel economy display  $25
Mirror tilt-down in reverse$25$25 
Steering-linked headlights $150 
Tachometer$75$75 
Turn signals on or near mirrors$25$25 
Visor mirror, driver$10$10 
Visor mirror, passenger$10$10 
Xenon HID headlights $500 
Seats and Interior Trim 
Aluminum trim$100  
Center armrest(s), second row  $50
Door sill trim plates$100$100 
Manual tilt adjuster, driver seat$50$50 
Manual tilt adjuster, passenger seat$50$50 
Power fore-aft adjuster, driver seat  $100
Power height adjuster, driver seat  $100
Power lumbar adjuster, driver seat  $100
Power recliner, driver seat  $100
Power tilt adjuster, driver seat  $100
Wood trim $300 
Suspension, Wheels, and Tires 
Electronic systems calibration selector  $200
Sport suspension (upgrade) $0 
Total Value of Features$1,815$2,965$4,465
Value of Feature Adjustments$0$1,150$2,650
Value of Feature Adjustments0-1,063-2,455

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Specifications Comparison: BMW 1-Series vs. Toyota Prius

Model Year20102012
Model1-SeriesPrius
Body2dr Coupe4dr Hatch
Wheelbase104.7 in106.3 in
Length171.7 in176.4 in
Width68.8 in68.7 in
Height56.0 in58.7 in
Curb Weight3,253 lb.3,043 lb.
Fuel Capacity14.0 gal.11.9 gal.
Row 1 Headroom37.9 in38.6 in
Row 1 Shoulder Room54.0 in54.9 in
Row 1 Hip Room0.0 in52.7 in
Row 1 Legroom41.4 in42.5 in
Row 2 Headroom37.1 in37.6 in
Row 2 Shoulder Room53.4 in53.1 in
Row 2 Hip Room0.0 in51.2 in
Row 2 Legroom32.0 in36.0 in
Cargo Volume,
Minimum
10.0 ft321.6 ft3
Cargo Volume,
Maximum
10.039.6 ft3

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Option Package Details
Toyota Prius Four

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Solar Roof Package
FeatureValueRequested?
Telematics service, such as OnStar200Yes
Head-up display (HUD)350No
DVD-compatible player0No
Sunroof900Yes
Solar panel300No
Remote air conditioning25No
Total Requested110062%
Total Not Requested67538%

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