BMW 7-Series BMW 7-Series 2010 Audi A7 / S7 / RS7 Audi A7 / S7 / RS7 2021

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BMW 7-Series vs. Audi A7 / S7 / RS7 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Audi A7 / S7 / RS7 Invoice Comparison

Lowest Total Price: $127,870

Audi A7 / S7 / RS7 RS 7   
Difference: $17,785

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102021
Model7-SeriesA7 / S7 / RS7
Trim760LiRS 7
Body4dr Sedan, ext.4dr Hatch
Base Price $137,000 $114,000
Adaptive cruise control, all-speed 2,400  
Night vision 2,600 2,500
Wood trim, alternative type 1,080 1,300
Driver Assistance Package   2,000
Comfort Seating Package   1,950
Heated second row seats   500
Metallic paint (extra cost)   575
Synthetic suede headliner   3,000
Adaptive cruise control, all-speed 2,135  
Night vision 2,365 2,326
Wood trim, alternative type 985 1,210
Driver Assistance Package   1,860
Comfort Seating Package   1,813
Heated second row seats   467
Metallic paint (extra cost)   536
Synthetic suede headliner   2,790
Options (change) 6,080 11,825
Options (change) 5,485 11,002
Destination 875 1,045
Gas Tax 1,700 1,000
Total Price $145,655 $127,870

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: BMW 7-Series vs. Audi A7 / S7 / RS7

Lowest Adjusted Price and Invoice: Audi A7 / S7 / RS7 RS 7
TrueDelta Adjusted Price Difference: $18,070
TrueDelta Adjusted Invoice Difference: $121,262
Model Year20102021
Model7-SeriesA7 / S7 / RS7
Trim760LiRS 7
Body4dr Sedan, ext.4dr Hatch
Engine535hp V12591hp V8
TransmissionT8T8
DrivetrainRWDAWD
EPA Fuel Economy (city/highway)13/19 MPG15/22 MPG
Audio (watts, speakers)600, 16630, 14
Tire (rear if not all the same)245/45-19275/35-21
Total Price$145,655$127,870
Adjustments for Features0-285
Feature-Adjusted Total Price$145,655$127,585

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Features Comparison: BMW 7-Series vs. Audi A7 / S7 / RS7

Model Year20102021
Model7-SeriesA7 / S7 / RS7
Trim760LiRS 7
Body4dr Sedan, ext.4dr Hatch
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300
RWD$0 
AWD $1700
Accessories 
Hands-free trunk or liftgate $100
Power liftgate $350
Power trunk closer$350 
Remote window/roof operation$15 
Sunshade, rear, power$225 
Sunshades, second row, power$225 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0 
Around view cameras$500 
Automatic braking, low-speed $200
Collision preparation system, rear $100
Lane departure prevention, steering-based $200
Rearview camera $200
Rollover sensor $50
Secondary collision brake assist $25
Temporary spare tire $150
Tires, run-flat$150 
Wide-view front camera $150
Wide-view rear camera $0
Cargo Management 
Air-conditioned storage compartment$50 
Cargo cover $75
Second-row low console $100
Ski sack$50 
Climate Control 
Wiper de-icer$25 
Engine / Motor 
Dual-mode exhaust, switchable $500
Exterior 
Body kit $0
Bright-finished exhaust tip(s)$25 
Laminated front side windows $200
Retractable rear spoiler $400
Infotainment 
4G LTE connectivity $0
Android Auto support $100
Apple CarPlay support $100
Bluetooth audio streaming $25
CD changer, remote$200 
Handwriting recognition $200
In-vehicle Internet $150
Satellite radio $200
Satellite radio - one year subscription$250 
SD Card slot $25
Telematics service, such as OnStar$200 
Traffic + travel information $25
Traffic information$25 
Wi-Fi hotspot $50
Instruments, Lights, and Mirrors 
Cornering lights$50 
Fog light, rear $100
Fog lights$125 
Headlight washers$50 
Illuminated vanity mirrors, rear seat$100 
LED headlights $1000
Steering-linked headlights$150 
Xenon HID headlights$500 
Seats and Interior Trim 
Ceramic controls$0 
Cooled or ventilated second row seats$200 
Door sill trim plates$100 
Folding second row seats $300
Illuminated door sill trim plates $200
Metal pedals $75
Power 4-way lumbar adjuster, second row seats$225 
Power headrest height adjuster, driver seat$50 
Power headrest height adjuster, passenger seat$50 
Power headrest height adjuster, second row seats$75 
Power recliner, second row seats$150 
Power thigh bolsters, driver seat $100
Power thigh bolsters, passenger seat $100
Power tilt adjuster, second row seats$150 
Power upper seatback recliner, driver seat$100 
Power upper seatback recliner, passenger seat$100 
Power upper seatback recliner, second row seats$150 
Upholstered instrument panel, leather$1000 
Suspension, Wheels, and Tires 
Active stabilizer bars$500 
Air suspension, auto-leveling and height adjustable $1000
Rear air springs, auto-leveling$350 
Rear wheel steering$1500 
Sport suspension (upgrade) $0
Total Value of Features$9,265$9,550
Value of Feature Adjustments$0$285
Value of Feature Adjustments0-29

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Specifications Comparison: BMW 7-Series vs. Audi A7 / S7 / RS7

Model Year20102021
Model7-SeriesA7 / S7 / RS7
Body4dr Sedan, ext.4dr Hatch
Wheelbase126.4 in115.2 in
Length205.3 in195.6 in
Width74.9 in75.1 in
Height58.7 in56.0 in
Curb Weight5,026 lb.4,934 lb.
Fuel Capacity21.7 gal.19.3 gal.
Row 1 Headroom40.8 in37.0 in
Row 1 Shoulder Room59.2 in57.2 in
Row 1 Legroom41.2 in41.3 in
Row 2 Headroom38.9 in37.1 in
Row 2 Shoulder Room57.6 in55.9 in
Row 2 Legroom44.3 in37.0 in
Cargo Volume,
Minimum
17.7 ft324.9 ft3
Cargo Volume,
Maximum
17.70.0 ft3

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Option Package Details
Audi A7 / S7 / RS7 RS 7

Heated second row seats
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%
Night vision
FeatureValueRequested?
Night vision1750Yes
Pedestrian detection, night50Yes
Total Requested1800100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200No
Forward collision warning200Yes
Lane departure prevention, steering-based200No
Total Requested130076%
Total Not Requested40024%
Comfort Seating Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Power thigh support length adjuster, driver seat100Yes
Power thigh bolsters, driver seat100No
Power seatback bolsters, driver seat100Yes
Power thigh support length adjuster, passenger seat100Yes
Power thigh bolsters, passenger seat100No
Power seatback bolsters, passenger seat100Yes
Memory system, passenger seat150Yes
Massage, driver seat100Yes
Massage, passenger seat100Yes
Total Requested105084%
Total Not Requested20016%

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