BMW 7-Series BMW 7-Series 2007 Audi A8 / S8 Audi A8 / S8 2017

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BMW 7-Series vs. Audi A8 / S8 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Audi A8 / S8 Invoice Comparison

Lowest Total Price: $100,250

Audi A8 / S8 A8 L 4.0T Sport   
Difference: $33,505

Lowest Total Invoice: $93,302

Audi A8 / S8 A8 L 4.0T Sport   
Difference: $29,553

Calculate Payments

  Down Payment Interest Rate Term
Model Year20072017
Model7-SeriesA8 / S8
Trim760LiA8 L 4.0T Sport
Body4dr Sedan, ext.4dr Sedan, ext.
Base Price $122,600 $91,500
Base Invoice $112,790 $85,096
Rear Entertainment Package 2,200  
Rear side airbags 385  
Rear air vents with automatic controls 1,800  
Satellite radio 595  
Proximity key 1,000  
HD radio 500  
Night vision 2,200 2,300
Rear Seat Comfort Plus Package   2,500
Entertainment system with dual headrest screens   3,000
Rear Entertainment Package 2,000  
Rear side airbags 350  
Rear air vents with automatic controls 1,640  
Satellite radio 540  
Proximity key 910  
HD radio 450  
Night vision 1,700 2,140
Rear Seat Comfort Plus Package   2,326
Entertainment system with dual headrest screens   2,790
Options (change) 8,680 7,800
Options (change) 7,590 7,256
Destination 775 950
Gas Tax 1,700 0
Total Price $133,755 $100,250
Total Invoice $122,855 $93,302

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: BMW 7-Series vs. Audi A8 / S8

Lowest Adjusted Price and Invoice: Audi A8 / S8 A8 L 4.0T Sport
TrueDelta Adjusted Price Difference: $38,185
TrueDelta Adjusted Invoice Difference: $33,909
Model Year20072017
Model7-SeriesA8 / S8
Trim760LiA8 L 4.0T Sport
Body4dr Sedan, ext.4dr Sedan, ext.
Engine438hp V12450hp V8
TransmissionT6T8
DrivetrainRWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)420, 13630, 14
Tire (rear if not all the same)245/45-19265/40-20
Total Price$133,755$100,250
Adjustments for Features0-4,680
Feature-Adjusted Total Price$133,755$95,570
Total Invoice$122,855$93,302
Adjustments for Features0-4,356
Feature-Adjusted Total Invoice$122,855$88,946

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Features Comparison: BMW 7-Series vs. Audi A8 / S8

Model Year20072017
Model7-SeriesA8 / S8
Trim760LiA8 L 4.0T Sport
Body4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
8-speed manually-shiftable automatic $1300
RWD$0 
AWD $1700
Accessories 
Active noise reduction $0
Hands-free trunk or liftgate $100
Integrated hands-free telephone$500 
Brakes, Airbags, and Other Safety 
Animal detection, night $50
Around view cameras $500
Blind spot warning system $200
Brake- or yaw-sensor-initiated collision preparation system $0
Collision preparation system, rear $100
Pedestrian detection, night $50
Rollover sensor $50
Wide-view front camera $150
Wide-view rear camera $0
Cargo Management 
Air-conditioned storage compartment $50
Cargo net $40
Console with shifter $150
Console without shifter$150 
Rear seat pass-through $100
Refrigerated storage compartment$250 
Ski sack $50
Climate Control 
Wiper de-icer$25 
Engine / Motor 
Automatic start / stop $150
Exterior 
Bright-finished exhaust tip(s) $25
Laminated front side windows $200
Laminated rear side windows $100
Panoramic sunroof with venting rear panel $1500
Sunroof$900 
Infotainment 
Aux input $50
Bluetooth audio streaming $25
CD changer, in-dash$325 
CD player $125
DVD changer for entertainment system$200 
DVD-compatible player $0
Entertainment system with dual headrest screens $1200
Entertainment system, console-mounted$1000 
Handwriting recognition $200
In-vehicle Internet $150
Media drive $15
Telematics service, such as OnStar$200 
Traffic + travel information $25
Wi-Fi hotspot $50
Instruments, Lights, and Mirrors 
Analog clock $25
Cornering lights $50
Fog lights$125 
Head-up display (HUD) $350
Interior ambient lighting, configurable $150
LED headlights $1000
Xenon HID headlights$500 
Seats and Interior Trim 
Massage, passenger seat $100
Massage, second row seats $150
Memory system, second row seats $150
Power headrest height adjuster, second row seats$75 
Power thigh bolsters, driver seat $100
Power thigh bolsters, passenger seat $100
Power tilt adjuster, second row seats$150 
Power upper seatback recliner, second row seats$150 
Upholstered instrument panel $300
Upholstered instrument panel, leather$1000 
Suspension, Wheels, and Tires 
Active stabilizer bars$500 
Air suspension, auto-leveling and height adjustable $1000
Electronic systems calibration selector $200
Rear air springs, auto-leveling$350 
Transmission 
Steering-wheel-mounted transmission controls $100
Total Value of Features$7,500$12,180
Value of Feature Adjustments$0$4,680
Value of Feature Adjustments0-4,356

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Specifications Comparison: BMW 7-Series vs. Audi A8 / S8

Model Year20072017
Model7-SeriesA8 / S8
Body4dr Sedan, ext.4dr Sedan, ext.
Wheelbase123.2 in122.9 in
Length203.9 in207.4 in
Width74.9 in76.7 in
Height58.7 in57.9 in
Curb Weight4,553 lb.4,465 lb.
Fuel Capacity23.3 gal.21.7 gal.
Row 1 Headroom39.2 in37.2 in
Row 1 Shoulder Room59.3 in59.1 in
Row 1 Legroom41.3 in41.4 in
Row 2 Headroom38.5 in39.1 in
Row 2 Shoulder Room58.9 in57.8 in
Row 2 Legroom43.4 in42.9 in
Cargo Volume18.0 ft314.2 ft3

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Option Package Details
BMW 7-Series 760Li

Rear Entertainment Package
FeatureValueRequested?
Entertainment system, console-mounted1000Yes
Rear seat audio controls25No
DVD changer for entertainment system200No
Total Requested100082%
Total Not Requested22518%

Option Package Details
Audi A8 / S8 A8 L 4.0T Sport

Night vision
FeatureValueRequested?
Night vision1750Yes
Pedestrian detection, night50No
Animal detection, night50No
Total Requested175095%
Total Not Requested1005%
Rear Seat Comfort Plus Package
FeatureValueRequested?
Cooled or ventilated second row seats200Yes
Power recliner, second row seats150Yes
Massage, second row seats150No
Power 4-way lumbar adjuster, second row seats225Yes
Memory system, second row seats150No
Total Requested57566%
Total Not Requested30034%

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