| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 7-Series vs. Audi A8 / S8 Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 7-Series vs. Audi A8 / S8 Invoice Comparison
Lowest Total Price: $104,535 BMW 7-Series 750i | |||||
| Difference: $22,635 | |||||
Lowest Total Invoice: $97,900 BMW 7-Series 750i | |||||
| Difference: $18,467 | |||||
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| Model Year | 2018 | 2018 | 2018 | 2018 | 2007 |
| Model | 7-Series | 7-Series | 7-Series | 7-Series | A8 / S8 |
| Trim | 750i | 750i M Sport | M760i | Alpina B7 | A8 L W12 |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Base Price | $96,400 | $99,400 | $156,700 | $138,800 | $119,350 |
| Base Invoice | $90,330 | $93,090 | $146,410 | $129,765 | $108,954 |
| Executive Package | 3,200 | 3,200 | |||
| Cold Weather Package | 400 | 400 | |||
| Temporary spare tire | 150 | ||||
| Wood/leather-wrapped steering wheel | 690 | ||||
| Entertainment system with dual headrest screens | 2,700 | 2,700 | |||
| Rear Executive Lounge Seating Package | 5,750 | 5,750 | |||
| Luxury Seating Package with Cold Weather | 1,800 | 3,900 | |||
| Upholstered instrument panel, leather | 3,900 | ||||
| Refrigerated storage compartment | 1,500 | ||||
| Executive Package | 2,945 | 2,945 | |||
| Cold Weather Package | 370 | 370 | |||
| Temporary spare tire | 140 | ||||
| Wood/leather-wrapped steering wheel | 635 | ||||
| Entertainment system with dual headrest screens | 2,485 | 2,485 | |||
| Rear Executive Lounge Seating Package | 5,290 | 5,290 | |||
| Luxury Seating Package with Cold Weather | 1,655 | 3,590 | |||
| Upholstered instrument panel, leather | 3,628 | ||||
| Refrigerated storage compartment | 1,365 | ||||
| Options (change) | 7,140 | 6,300 | 7,550 | 9,650 | 5,400 |
| Options (change) | 6,575 | 5,800 | 6,945 | 8,880 | 4,993 |
| Destination | 995 | 995 | 995 | 995 | 720 |
| Gas Tax | 0 | 0 | 1,700 | 0 | 1,700 |
| Total Price | $104,535 | $106,695 | $166,945 | $149,445 | $127,170 |
| Total Invoice | $97,900 | $99,885 | $156,050 | $139,640 | $116,367 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 7-Series dealer quotes or Audi A8 / S8 dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 7-Series vs. Audi A8 / S8
| Lowest Adjusted Price and Invoice: BMW 7-Series 750i | |||||
| TrueDelta Adjusted Price Difference: $23,250 | |||||
| TrueDelta Adjusted Invoice Difference: $19,043 | |||||
| Model Year | 2018 | 2018 | 2018 | 2018 | 2007 |
| Model | 7-Series | 7-Series | 7-Series | 7-Series | A8 / S8 |
| Trim | 750i | 750i M Sport | M760i | Alpina B7 | A8 L W12 |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Engine | 445hp V8 | 445hp V8 | 601hp V12 | 600hp V8 | 450hp W12 |
| Transmission | T8 | T8 | T8 | T8 | T6 |
| Drivetrain | RWD | RWD | AWD | AWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 600, 16 | 600, 16 | 600, 16 | 600, 16 | 200, 12 |
| Tire (rear if not all the same) | 245/45-19 | 245/45-19 | 245/40-20 | 255/40-20 | 255/40-19 |
| Total Price | $104,535 | $106,695 | $166,945 | $149,445 | $127,170 |
| Adjustments for Features | -615 | -590 | -10,715 | -7,890 | 0 |
| Feature-Adjusted Total Price | $103,920 | $106,105 | $156,230 | $141,555 | $127,170 |
| Cost Above Minimum | $0 | $2,185 | $52,310 | $37,635 | $0 |
| Total Invoice | $97,900 | $99,885 | $156,050 | $139,640 | $116,367 |
| Adjustments for Features | -576 | -552 | -10,016 | -7,372 | 0 |
| Feature-Adjusted Total Invoice | $97,324 | $99,333 | $146,034 | $132,268 | $116,367 |
| Cost Above Minimum | $0 | $2,009 | $48,710 | $34,944 | $0 |
Features Comparison: BMW 7-Series vs. Audi A8 / S8
| Model Year | 2018 | 2018 | 2018 | 2018 | 2007 |
| Model | 7-Series | 7-Series | 7-Series | 7-Series | A8 / S8 |
| Trim | 750i | 750i M Sport | M760i | Alpina B7 | A8 L W12 |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Transmission and Drivetrain | |||||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | $1300 | |
| 6-speed manually-shiftable automatic | $1100 | ||||
| RWD | $0 | $0 | |||
| AWD | $1700 | $1700 | $1700 | ||
| Accessories | |||||
| Display key | $50 | $50 | $50 | $50 | |
| Hands-free trunk or liftgate | $100 | $100 | $100 | $100 | |
| Heated steering wheel | $100 | $100 | $100 | $100 | |
| Remote app | $25 | $25 | $25 | $25 | |
| Semi-automated parking system | $500 | ||||
| Sunshades, second row | $125 | ||||
| Sunshades, second row, power | $225 | $225 | $225 | $225 | |
| Brakes, Airbags, and Other Safety | |||||
| Around view cameras | $500 | ||||
| Automatic braking, low-speed | $200 | ||||
| Blind spot warning system | $200 | ||||
| Brake- or yaw-sensor-initiated collision preparation system | $0 | $0 | $0 | $0 | |
| Cross-traffic warning, rear | $100 | ||||
| Driver drowsiness monitor | $150 | $150 | $150 | $150 | |
| Forward collision warning | $200 | ||||
| Hill descent control | $250 | $250 | |||
| Lane departure warning | $200 | ||||
| Pedestrian detection | $50 | ||||
| Rear side airbags | $300 | ||||
| Rearview camera | $200 | $200 | $200 | $200 | |
| Rollover sensor | $50 | $50 | $50 | $50 | |
| Tires, run-flat | $150 | $150 | $150 | ||
| Wide-view front camera | $150 | ||||
| Cargo Management | |||||
| Air-conditioned storage compartment | $50 | $50 | $50 | $50 | |
| Rear seat pass-through | $100 | $100 | |||
| Refrigerated storage compartment | $250 | ||||
| Second-row high console | $250 | $250 | $250 | ||
| Ski sack | $50 | $50 | $50 | $50 | |
| Climate Control | |||||
| Wiper de-icer | $25 | $25 | $25 | $25 | |
| Engine / Motor | |||||
| Automatic start / stop | $150 | $150 | $150 | $150 | |
| Dual-mode exhaust, switchable | $500 | ||||
| Raised top speed limiter | $0 | $0 | |||
| Exterior | |||||
| Active grille shutters | $0 | $0 | $0 | $0 | |
| Black exterior trim (optional) | $0 | ||||
| Bodyside moldings | $75 | ||||
| Laminated front side windows | $200 | $200 | |||
| Laminated rear side windows | $100 | ||||
| Painted brake calipers (optional) | $0 | $0 | |||
| Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | |
| Rear spoiler | $200 | $200 | |||
| Sunroof | $900 | ||||
| Infotainment | |||||
| 4G LTE connectivity | $0 | $0 | $0 | $0 | |
| App support | $0 | $0 | $0 | $0 | |
| Apple CarPlay support | $100 | ||||
| Aux input | $50 | $50 | $50 | $50 | |
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | |
| CD changer, remote | $200 | ||||
| CD player | $125 | $125 | $125 | $125 | |
| Concierge Services - 3 year subscription | $150 | $150 | $150 | $150 | |
| DVD-compatible player | $0 | $0 | $0 | $0 | |
| Entertainment system with dual headrest screens | $1200 | $1200 | $1200 | $1200 | |
| Entertainment system, console-mounted | $1000 | ||||
| Gesture control system | $100 | $100 | $100 | $100 | |
| Handwriting recognition | $200 | $200 | $200 | $200 | |
| HD radio | $50 | $50 | $50 | $50 | |
| In-vehicle Internet | $150 | $150 | $150 | $150 | |
| Media drive | $15 | $15 | $15 | $15 | |
| MP3-compatible player | $50 | $50 | $50 | $50 | |
| Navigation map updates, three years | $0 | $0 | $0 | $0 | |
| S Voice support | $0 | $0 | $0 | $0 | |
| Siri Eyes Free support | $0 | $0 | $0 | ||
| SMS text-to-speech reader | $25 | $25 | $25 | $25 | |
| Telematics service, such as OnStar | $200 | $200 | $200 | $200 | |
| Text dictation | $50 | $50 | $50 | $50 | |
| Traffic + travel information | $25 | $25 | $25 | $25 | |
| Voice control for external devices | $0 | $0 | $0 | $0 | |
| Wi-Fi hotspot | $50 | $50 | $50 | $50 | |
| Wireless charging station | $75 | $75 | $75 | $75 | |
| Instruments, Lights, and Mirrors | |||||
| Auto-dimming headlights | $200 | $200 | $200 | $200 | |
| Auto-dimming passenger-side mirror | $75 | ||||
| Compass | $0 | $0 | $0 | $0 | |
| Fog light, rear | $100 | ||||
| Fog lights | $125 | $125 | $125 | ||
| Head-up display (HUD) | $350 | $350 | $350 | $350 | |
| Headlight washers | $50 | ||||
| Interior ambient lighting, configurable | $150 | $150 | $150 | $150 | |
| Large color reconfigurable instrument cluster display | $250 | $250 | $250 | $250 | |
| LED headlights | $1000 | $1000 | $1000 | $1000 | |
| Xenon HID headlights | $500 | ||||
| Seats and Interior Trim | |||||
| Ceramic controls | $0 | $0 | $0 | $0 | |
| Cooled or ventilated second row seats | $200 | $200 | |||
| Foldaway tray table, second row | $75 | $75 | |||
| Heated front row armrests | $100 | $100 | |||
| Heated second row armrests | $100 | $100 | |||
| Illuminated door sill trim plates | $200 | $200 | |||
| Leather-wrapped steering wheel | $150 | $150 | $150 | ||
| Massage, second row seats | $150 | $150 | |||
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | ||
| Power 4-way lumbar adjuster, second row seats | $225 | $225 | $225 | ||
| Power footrest, right rear seat | $250 | $250 | |||
| Power headrest height adjuster, passenger seat | $50 | $50 | $50 | ||
| Power headrest height adjuster, second row seats | $75 | $75 | |||
| Power recliner, second row seats | $150 | $150 | $150 | ||
| Power seatback bolsters, driver seat | $100 | $100 | $100 | $100 | |
| Power seatback bolsters, passenger seat | $100 | $100 | |||
| Power tilt adjuster, second row seats | $150 | $150 | $150 | ||
| Power upper seatback recliner, second row seats | $150 | $150 | |||
| Wood/leather-wrapped steering wheel | $150 | $150 | |||
| Suspension, Wheels, and Tires | |||||
| Active stabilizer bars | $500 | $500 | |||
| Active steering | $1000 | $1000 | |||
| Air suspension, auto-leveling and height adjustable | $1000 | ||||
| Camera-linked adaptive suspension | $500 | $500 | |||
| Electronic systems calibration selector | $200 | $200 | $200 | $200 | |
| Rear air springs, auto-leveling | $350 | $350 | $350 | $350 | |
| Rear wheel steering | $1500 | $1500 | |||
| Sport suspension (upgrade) | $0 | $0 | |||
| Transmission | |||||
| Launch control | $100 | $100 | $100 | $100 | |
| Steering-wheel-mounted transmission controls | $100 | $100 | $100 | $100 | |
| Total Value of Features | $9,740 | $9,715 | $19,840 | $17,015 | $9,125 |
| Value of Feature Adjustments | $615 | $590 | $10,715 | $7,890 | $0 |
| Value of Feature Adjustments | -576 | -552 | -10,016 | -7,372 | 0 |
Specifications Comparison: BMW 7-Series vs. Audi A8 / S8
| Model Year | 2018 | 2007 |
| Model | 7-Series | A8 / S8 |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Wheelbase | 126.4 in | 121.0 in |
| Length | 206.6 in | 204.4 in |
| Width | 74.8 in | 74.6 in |
| Height | 58.2 in | 57.3 in |
| Curb Weight | 4,226 lb. | 4,400 lb. |
| Fuel Capacity | 20.6 gal. | 23.8 gal. |
| Row 1 Headroom | 39.9 in | 37.4 in |
| Row 1 Shoulder Room | 61.2 in | 59.1 in |
| Row 1 Legroom | 41.4 in | 41.3 in |
| Row 2 Headroom | 38.9 in | 38.3 in |
| Row 2 Shoulder Room | 61.0 in | 57.5 in |
| Row 2 Legroom | 44.4 in | 42.3 in |
| Cargo Volume | 18.2 ft3 | 14.6 ft3 |
Option Package Details
BMW 7-Series 750i
| Executive Package | ||
| Feature | Value | Requested? |
| Massage, driver seat | 100 | Yes |
| Massage, passenger seat | 100 | Yes |
| Cooled or ventilated front seats | 300 | Yes |
| Sunshades, second row, power | 225 | No |
| Upholstered instrument panel, leather | 700 | Yes |
| Ceramic controls | 0 | No |
| Total Requested | 1200 | 84% |
| Total Not Requested | 225 | 16% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | No |
| Ski sack | 50 | No |
| Total Requested | 200 | 57% |
| Total Not Requested | 150 | 43% |
Option Package Details
BMW 7-Series 750i M Sport
| Executive Package | ||
| Feature | Value | Requested? |
| Massage, driver seat | 100 | Yes |
| Massage, passenger seat | 100 | Yes |
| Cooled or ventilated front seats | 300 | Yes |
| Sunshades, second row, power | 225 | No |
| Upholstered instrument panel, leather | 700 | Yes |
| Ceramic controls | 0 | No |
| Total Requested | 1200 | 84% |
| Total Not Requested | 225 | 16% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | No |
| Ski sack | 50 | No |
| Total Requested | 200 | 57% |
| Total Not Requested | 150 | 43% |
Option Package Details
BMW 7-Series M760i
| Rear Executive Lounge Seating Package | ||
| Feature | Value | Requested? |
| Second-row buckets | 500 | Yes |
| Second-row high console | 250 | Yes |
| Rear seat audio controls | 25 | No |
| Foldaway tray table, second row | 75 | No |
| Entertainment system with dual headrest screens | 1200 | No |
| Power footrest, right rear seat | 250 | No |
| Total Requested | 750 | 33% |
| Total Not Requested | 1550 | 67% |
| Luxury Seating Package with Cold Weather | ||
| Feature | Value | Requested? |
| Massage, second row seats | 150 | No |
| Heated second row armrests | 100 | No |
| Heated front row armrests | 100 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 350 | 100% |
Option Package Details
BMW 7-Series Alpina B7
| Rear Executive Lounge Seating Package | ||
| Feature | Value | Requested? |
| Second-row buckets | 500 | Yes |
| Second-row high console | 250 | Yes |
| Rear seat audio controls | 25 | No |
| Foldaway tray table, second row | 75 | No |
| Entertainment system with dual headrest screens | 1200 | No |
| Power footrest, right rear seat | 250 | No |
| Total Requested | 750 | 33% |
| Total Not Requested | 1550 | 67% |
| Luxury Seating Package with Cold Weather | ||
| Feature | Value | Requested? |
| Massage, second row seats | 150 | No |
| Heated second row armrests | 100 | No |
| Heated front row armrests | 100 | No |
| Cooled or ventilated second row seats | 200 | No |
| Power recliner, second row seats | 150 | Yes |
| Power 4-way lumbar adjuster, second row seats | 225 | Yes |
| Power headrest height adjuster, second row seats | 75 | No |
| Power tilt adjuster, second row seats | 150 | Yes |
| Power upper seatback recliner, second row seats | 150 | No |
| Total Requested | 525 | 40% |
| Total Not Requested | 775 | 60% |
Option Package Details
Audi A8 / S8 A8 L W12
| Upholstered instrument panel, leather | ||
| Feature | Value | Requested? |
| Upholstered instrument panel, leather | 1000 | Yes |
| Upgraded leather upholstery | 0 | No |
| Total Requested | 1000 | 100% |
| Total Not Requested | 0 | 0% |
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