| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 7-Series vs. Audi A8 Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 7-Series vs. Audi A8 Invoice Comparison
Lowest Total Price: $109,495 BMW 7-Series 750i | ||||
| Difference: $2,580 | ||||
Lowest Total Invoice: $102,465 BMW 7-Series 750i | ||||
| Difference: $1,828 | ||||
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| Model Year | 2018 | 2018 | 2018 | 2011 |
| Model | 7-Series | 7-Series | 7-Series | A8 |
| Trim | 750i | M760i | Alpina B7 | A8 L |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Base Price | $96,400 | $156,700 | $138,800 | $84,000 |
| Base Invoice | $90,330 | $146,410 | $129,765 | $78,120 |
| Night vision | 2,300 | 2,300 | 2,300 | 2,300 |
| Interior Design Package | 1,800 | |||
| Cold Weather Package | 400 | |||
| Driver Assistance Plus II | 1,700 | 1,700 | 1,700 | |
| Driver Assistance Plus | 1,900 | 1,900 | ||
| Temporary spare tire | 150 | |||
| Entertainment system with dual headrest screens | 2,700 | |||
| Active steering | 1,150 | |||
| Rear Executive Lounge Seating Package | 5,750 | 5,750 | ||
| Luxury Seating Package with Cold Weather | 1,800 | 3,900 | ||
| Synthetic suede headliner | 0 | 1,400 | 1,500 | |
| Dark-colored headliner (optional) | 0 | 0 | ||
| Executive Rear Seat Package | 12,500 | |||
| Premium Package | 2,000 | |||
| Drive Select Plus Package | 2,300 | |||
| Driver Assistance Package | 3,000 | |||
| Panoramic sunroof with venting rear panel | 1,300 | |||
| Heated steering wheel | 300 | |||
| LED headlights | 1,400 | |||
| Laminated front side windows | 600 | |||
| Night vision | 2,115 | 2,115 | 2,115 | 2,139 |
| Interior Design Package | 1,655 | |||
| Cold Weather Package | 370 | |||
| Driver Assistance Plus II | 1,565 | 1,565 | 1,565 | |
| Driver Assistance Plus | 1,750 | 1,750 | ||
| Temporary spare tire | 140 | |||
| Entertainment system with dual headrest screens | 2,485 | |||
| Active steering | 1,060 | |||
| Rear Executive Lounge Seating Package | 5,290 | 5,290 | ||
| Luxury Seating Package with Cold Weather | 1,655 | 3,590 | ||
| Synthetic suede headliner | 0 | 1,290 | 1,396 | |
| Dark-colored headliner (optional) | 0 | 0 | ||
| Executive Rear Seat Package | 11,626 | |||
| Premium Package | 1,860 | |||
| Drive Select Plus Package | 2,139 | |||
| Driver Assistance Package | 2,790 | |||
| Panoramic sunroof with venting rear panel | 1,209 | |||
| Heated steering wheel | 279 | |||
| LED headlights | 1,302 | |||
| Laminated front side windows | 558 | |||
| Options (change) | 12,100 | 11,550 | 16,950 | 27,200 |
| Options (change) | 11,140 | 10,625 | 15,600 | 25,298 |
| Destination | 995 | 995 | 995 | 875 |
| Gas Tax | 0 | 1,700 | 0 | 0 |
| Total Price | $109,495 | $170,945 | $156,745 | $112,075 |
| Total Invoice | $102,465 | $159,730 | $146,360 | $104,293 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 7-Series dealer quotes or Audi A8 dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 7-Series vs. Audi A8
| Lowest Adjusted Price and Invoice: BMW 7-Series 750i | ||||
| TrueDelta Adjusted Price Difference: $2,830 | ||||
| TrueDelta Adjusted Invoice Difference: $2,062 | ||||
| Model Year | 2018 | 2018 | 2018 | 2011 |
| Model | 7-Series | 7-Series | 7-Series | A8 |
| Trim | 750i | M760i | Alpina B7 | A8 L |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Engine | 445hp V8 | 601hp V12 | 600hp V8 | 372hp V8 |
| Transmission | T8 | T8 | T8 | T8 |
| Drivetrain | RWD | AWD | AWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 600, 16 | 600, 16 | 600, 16 | 630, 14 |
| Tire (rear if not all the same) | 245/45-19 | 245/40-20 | 255/40-20 | 255/45-19 |
| Total Price | $109,495 | $170,945 | $156,745 | $112,075 |
| Adjustments for Features | -250 | -7,025 | -6,100 | 0 |
| Feature-Adjusted Total Price | $109,245 | $163,920 | $150,645 | $112,075 |
| Cost Above Minimum | $0 | $54,675 | $41,400 | $0 |
| Total Invoice | $102,465 | $159,730 | $146,360 | $104,293 |
| Adjustments for Features | -234 | -6,564 | -5,696 | 0 |
| Feature-Adjusted Total Invoice | $102,231 | $153,166 | $140,664 | $104,293 |
| Cost Above Minimum | $0 | $50,935 | $38,433 | $0 |
Features Comparison: BMW 7-Series vs. Audi A8
| Model Year | 2018 | 2018 | 2018 | 2011 |
| Model | 7-Series | 7-Series | 7-Series | A8 |
| Trim | 750i | M760i | Alpina B7 | A8 L |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Transmission and Drivetrain | ||||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | $1300 |
| RWD | $0 | |||
| AWD | $1700 | $1700 | $1700 | |
| Accessories | ||||
| AC power outlet | $100 | |||
| Adaptive cruise control, all-speed | $850 | |||
| Adaptive cruise control, all-speed, road sign aware | $1000 | $1000 | $1000 | |
| Display key | $50 | $50 | $50 | |
| Hands-free trunk or liftgate | $100 | $100 | $100 | |
| Low-speed semi-autonomous driving | $100 | $100 | $100 | |
| Remote app | $25 | $25 | $25 | |
| Semi-automated parking system | $500 | $500 | $500 | |
| Sunshades, second row, power | $225 | $225 | $225 | |
| Brakes, Airbags, and Other Safety | ||||
| Animal detection, night | $50 | $50 | $50 | |
| Around view cameras | $500 | $500 | $500 | |
| Automatic braking, high-speed or partial | $200 | $200 | $200 | |
| Cross-traffic warning, rear | $100 | $100 | $100 | |
| Driver drowsiness monitor | $150 | $150 | $150 | |
| Full-size spare tire | $225 | |||
| Hill descent control | $250 | $250 | ||
| Lane keeping assist | $400 | $400 | $400 | |
| Pedestrian detection | $50 | $50 | $50 | |
| Rear side airbags | $300 | |||
| Rearview camera | $200 | |||
| Side collision intervention | $200 | $200 | $200 | |
| Temporary spare tire | $150 | |||
| Tires, run-flat | $150 | $150 | ||
| Wide-view front camera | $150 | $150 | $150 | |
| Cargo Management | ||||
| Air-conditioned storage compartment | $50 | $50 | $50 | |
| Rear seat pass-through | $100 | |||
| Refrigerated storage compartment | $250 | |||
| Second-row high console | $250 | $250 | $250 | |
| Ski sack | $50 | $50 | $50 | |
| Climate Control | ||||
| Wiper de-icer | $25 | $25 | $25 | |
| Drivetrain | ||||
| Active rear differential | $500 | |||
| Engine / Motor | ||||
| Automatic start / stop | $150 | $150 | $150 | |
| Dual-mode exhaust, switchable | $500 | |||
| Raised top speed limiter | $0 | $0 | ||
| Exterior | ||||
| Active grille shutters | $0 | $0 | $0 | |
| Laminated front side windows | $200 | $200 | ||
| Laminated rear side windows | $100 | |||
| Painted brake calipers (optional) | $0 | $0 | ||
| Panoramic sunroof | $1200 | $1200 | $1200 | |
| Panoramic sunroof with venting rear panel | $1500 | |||
| Rear spoiler | $200 | $200 | ||
| Infotainment | ||||
| 4G LTE connectivity | $0 | $0 | $0 | |
| App support | $0 | $0 | $0 | |
| Apple CarPlay support | $100 | |||
| Concierge Services - 3 year subscription | $150 | $150 | $150 | |
| Gesture control system | $100 | $100 | $100 | |
| In-vehicle Internet | $150 | $150 | $150 | |
| Navigation map updates, three years | $0 | $0 | $0 | |
| S Voice support | $0 | $0 | $0 | |
| Satellite radio | $200 | |||
| Satellite radio - one year subscription | $250 | $250 | $250 | |
| SD Card slot | $25 | |||
| Siri Eyes Free support | $0 | $0 | ||
| SMS text-to-speech reader | $25 | $25 | $25 | |
| Telematics service, such as OnStar | $200 | $200 | $200 | |
| Text dictation | $50 | $50 | $50 | |
| Traffic + travel information | $25 | $25 | $25 | |
| Traffic information | $25 | |||
| Voice control for external devices | $0 | $0 | $0 | |
| Voice recorder | $0 | $0 | $0 | |
| Wi-Fi hotspot | $50 | $50 | $50 | |
| Wireless charging station | $75 | $75 | $75 | |
| Instruments, Lights, and Mirrors | ||||
| Analog clock | $25 | |||
| Auto-dimming headlights | $200 | $200 | $200 | |
| Auto-dimming passenger-side mirror | $75 | |||
| Compass | $0 | $0 | $0 | |
| Fog light, rear | $100 | |||
| Fog lights | $125 | $125 | $125 | |
| Head-up display (HUD) | $350 | $350 | $350 | |
| Interior ambient lighting | $150 | |||
| Interior ambient lighting, configurable | $150 | $150 | $150 | |
| Large color reconfigurable instrument cluster display | $250 | $250 | $250 | |
| Seats and Interior Trim | ||||
| Ceramic controls | $0 | $0 | ||
| Cooled or ventilated front seats | $300 | $300 | $300 | |
| Cooled or ventilated second row seats | $200 | $200 | $200 | |
| Door sill trim plates | $100 | $100 | ||
| Foldaway tray table, second row | $75 | $75 | $75 | |
| Heated front row armrests | $100 | $100 | ||
| Heated second row armrests | $100 | $100 | ||
| Illuminated door sill trim plates | $200 | $200 | ||
| Massage, driver seat | $100 | $100 | $100 | |
| Massage, passenger seat | $100 | $100 | ||
| Massage, second row seats | $150 | $150 | $150 | |
| Memory system, second row seats | $150 | |||
| Power 4-way lumbar adjuster, passenger seat | $150 | |||
| Power 4-way lumbar adjuster, second row seats | $225 | $225 | $225 | |
| Power footrest, right rear seat | $250 | $250 | $250 | |
| Power headrest height adjuster, passenger seat | $50 | $50 | ||
| Power headrest height adjuster, second row seats | $75 | $75 | ||
| Power recliner, second row seats | $150 | $150 | $150 | |
| Power seat belt height adjusters, front row | $25 | |||
| Power seatback bolsters, passenger seat | $100 | |||
| Power thigh bolsters, driver seat | $100 | |||
| Power thigh support length adjuster, passenger seat | $100 | $100 | $100 | |
| Power tilt adjuster, second row seats | $150 | $150 | ||
| Power upper seatback recliner, passenger seat | $100 | $100 | $100 | |
| Power upper seatback recliner, second row seats | $150 | $150 | ||
| Upgraded floor mats | $0 | |||
| Upholstered instrument panel | $300 | $300 | ||
| Upholstered instrument panel, leather | $1000 | $1000 | ||
| Suspension, Wheels, and Tires | ||||
| Active stabilizer bars | $500 | $500 | ||
| Air suspension, auto-leveling and height adjustable | $1000 | |||
| Camera-linked adaptive suspension | $500 | $500 | ||
| Rear air springs, auto-leveling | $350 | $350 | $350 | |
| Rear wheel steering | $1500 | $1500 | $1500 | |
| Sport suspension (upgrade) | $0 | $0 | ||
| Transmission | ||||
| Launch control | $100 | $100 | $100 | |
| Total Value of Features | $11,750 | $18,525 | $17,600 | $11,500 |
| Value of Feature Adjustments | $250 | $7,025 | $6,100 | $0 |
| Value of Feature Adjustments | -234 | -6,564 | -5,696 | 0 |
Specifications Comparison: BMW 7-Series vs. Audi A8
| Model Year | 2018 | 2011 |
| Model | 7-Series | A8 |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. |
| Wheelbase | 126.4 in | 122.9 in |
| Length | 206.6 in | 207.4 in |
| Width | 74.8 in | 76.7 in |
| Height | 58.2 in | 57.9 in |
| Curb Weight | 4,226 lb. | 4,454 lb. |
| Fuel Capacity | 20.6 gal. | 23.8 gal. |
| Row 1 Headroom | 39.9 in | 37.2 in |
| Row 1 Shoulder Room | 61.2 in | 59.1 in |
| Row 1 Legroom | 41.4 in | 41.4 in |
| Row 2 Headroom | 38.9 in | 39.1 in |
| Row 2 Shoulder Room | 61.0 in | 57.8 in |
| Row 2 Legroom | 44.4 in | 42.9 in |
| Cargo Volume | 18.2 ft3 | 13.2 ft3 |
Option Package Details
BMW 7-Series 750i
| Interior Design Package | ||
| Feature | Value | Requested? |
| Wood trim, expanded coverage | 0 | No |
| Synthetic suede headliner | 650 | Yes |
| Upgraded floor mats | 0 | No |
| Total Requested | 650 | 100% |
| Total Not Requested | 0 | 0% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Ski sack | 50 | No |
| Total Requested | 300 | 86% |
| Total Not Requested | 50 | 14% |
| Driver Assistance Plus II | ||
| Feature | Value | Requested? |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Automatic braking, high-speed or partial | 200 | No |
| Lane keeping assist | 400 | No |
| Adaptive cruise control, all-speed, road sign aware | 850 | No |
| Low-speed semi-autonomous driving | 100 | No |
| Side collision intervention | 200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 1750 | 100% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Semi-automated parking system | 500 | No |
| Cross-traffic warning, rear | 100 | No |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Wide-view front camera | 150 | No |
| Speed limit information | 0 | No |
| Lane departure warning | 200 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Pedestrian detection | 50 | No |
| Total Requested | 800 | 42% |
| Total Not Requested | 1100 | 58% |
Option Package Details
BMW 7-Series M760i
| Driver Assistance Plus II | ||
| Feature | Value | Requested? |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Automatic braking, high-speed or partial | 200 | No |
| Lane keeping assist | 400 | No |
| Adaptive cruise control, all-speed, road sign aware | 850 | No |
| Low-speed semi-autonomous driving | 100 | No |
| Side collision intervention | 200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 1750 | 100% |
| Rear Executive Lounge Seating Package | ||
| Feature | Value | Requested? |
| Second-row buckets | 500 | Yes |
| Second-row high console | 250 | Yes |
| Rear seat audio controls | 25 | No |
| Foldaway tray table, second row | 75 | Yes |
| Entertainment system with dual headrest screens | 1200 | Yes |
| Power footrest, right rear seat | 250 | Yes |
| Total Requested | 2275 | 99% |
| Total Not Requested | 25 | 1% |
| Luxury Seating Package with Cold Weather | ||
| Feature | Value | Requested? |
| Massage, second row seats | 150 | Yes |
| Heated second row armrests | 100 | No |
| Heated front row armrests | 100 | No |
| Total Requested | 150 | 43% |
| Total Not Requested | 200 | 57% |
Option Package Details
BMW 7-Series Alpina B7
| Driver Assistance Plus II | ||
| Feature | Value | Requested? |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Automatic braking, high-speed or partial | 200 | No |
| Lane keeping assist | 400 | No |
| Adaptive cruise control, all-speed, road sign aware | 850 | No |
| Low-speed semi-autonomous driving | 100 | No |
| Side collision intervention | 200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 1750 | 100% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Semi-automated parking system | 500 | No |
| Cross-traffic warning, rear | 100 | No |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Wide-view front camera | 150 | No |
| Speed limit information | 0 | No |
| Lane departure warning | 200 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Pedestrian detection | 50 | No |
| Total Requested | 800 | 42% |
| Total Not Requested | 1100 | 58% |
| Rear Executive Lounge Seating Package | ||
| Feature | Value | Requested? |
| Second-row buckets | 500 | Yes |
| Second-row high console | 250 | Yes |
| Rear seat audio controls | 25 | No |
| Foldaway tray table, second row | 75 | Yes |
| Entertainment system with dual headrest screens | 1200 | Yes |
| Power footrest, right rear seat | 250 | Yes |
| Total Requested | 2275 | 99% |
| Total Not Requested | 25 | 1% |
| Luxury Seating Package with Cold Weather | ||
| Feature | Value | Requested? |
| Massage, second row seats | 150 | Yes |
| Heated second row armrests | 100 | No |
| Heated front row armrests | 100 | No |
| Cooled or ventilated second row seats | 200 | Yes |
| Power recliner, second row seats | 150 | Yes |
| Power 4-way lumbar adjuster, second row seats | 225 | Yes |
| Power headrest height adjuster, second row seats | 75 | No |
| Power tilt adjuster, second row seats | 150 | No |
| Power upper seatback recliner, second row seats | 150 | No |
| Total Requested | 725 | 56% |
| Total Not Requested | 575 | 44% |
Option Package Details
Audi A8 A8 L
| Night vision | ||
| Feature | Value | Requested? |
| Night vision | 1750 | Yes |
| Pedestrian detection, night | 50 | Yes |
| Total Requested | 1800 | 100% |
| Total Not Requested | 0 | 0% |
| Executive Rear Seat Package | ||
| Feature | Value | Requested? |
| Cooled or ventilated second row seats | 200 | Yes |
| Second-row buckets | 500 | Yes |
| Second-row high console | 250 | Yes |
| Massage, second row seats | 150 | Yes |
| AC power outlet | 100 | No |
| Refrigerated storage compartment | 200 | No |
| Foldaway tray table, second row | 75 | Yes |
| Entertainment system with dual headrest screens | 1200 | Yes |
| Power footrest, right rear seat | 250 | Yes |
| Heated second row seats | 200 | Yes |
| Illuminated vanity mirrors, rear seat | 100 | Yes |
| Rear air vents with automatic controls | 150 | Yes |
| Power recliner, second row seats | 150 | Yes |
| Power 4-way lumbar adjuster, second row seats | 225 | Yes |
| Memory system, second row seats | 150 | No |
| Rear dual-zone climate control | 125 | Yes |
| Total Requested | 3575 | 89% |
| Total Not Requested | 450 | 11% |
| Premium Package | ||
| Feature | Value | Requested? |
| Wood trim, expanded coverage | 0 | No |
| Cooled or ventilated front seats | 300 | Yes |
| Power thigh bolsters, driver seat | 100 | No |
| Power seatback bolsters, driver | 100 | Yes |
| Power thigh bolsters, passenger seat | 100 | No |
| Power seatback bolsters, passenger seat | 100 | No |
| Massage, driver seat | 100 | Yes |
| Massage, passenger seat | 100 | No |
| Total Requested | 500 | 56% |
| Total Not Requested | 400 | 44% |
| Drive Select Plus Package | ||
| Feature | Value | Requested? |
| Active steering | 1000 | Yes |
| Active rear differential | 500 | No |
| Total Requested | 1000 | 67% |
| Total Not Requested | 500 | 33% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Lane departure warning system | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Blind spot warning system | 200 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision alert | 200 | Yes |
| Total Requested | 1500 | 100% |
| Total Not Requested | 0 | 0% |
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