BMW 7-Series BMW 7-Series 2018 Audi A8 / S8 Audi A8 / S8 2018

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BMW 7-Series vs. Audi A8 / S8 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Audi A8 / S8 Invoice Comparison

Lowest Total Price: $94,725

Audi A8 / S8 A8 L 4.0T Sport   
Difference: $50,070

Lowest Total Invoice: $88,163

Audi A8 / S8 A8 L 4.0T Sport   
Difference: $47,202

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182018
Model7-SeriesA8 / S8
TrimAlpina B7A8 L 4.0T Sport
Body4dr Sedan, ext.4dr Sedan, ext.
Base Price $138,800 $92,000
Base Invoice $129,765 $85,560
Driver Assistance Plus II 1,700  
Driver Assistance Plus 1,900  
Synthetic suede headliner 1,400  
Dark-colored headliner (optional) 0  
Executive Plus Package   1,750
Driver Assistance Plus II 1,565  
Driver Assistance Plus 1,750  
Synthetic suede headliner 1,290  
Dark-colored headliner (optional) 0  
Executive Plus Package   1,628
Options (change) 5,000 1,750
Options (change) 4,605 1,628
Destination 995 975
Total Price $144,795 $94,725
Total Invoice $135,365 $88,163

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 7-Series vs. Audi A8 / S8

Lowest Adjusted Price and Invoice: Audi A8 / S8 A8 L 4.0T Sport
TrueDelta Adjusted Price Difference: $45,735
TrueDelta Adjusted Invoice Difference: $43,149
Model Year20182018
Model7-SeriesA8 / S8
TrimAlpina B7A8 L 4.0T Sport
Body4dr Sedan, ext.4dr Sedan, ext.
Engine600hp V8450hp V8
TransmissionT8T8
DrivetrainAWDAWD
EPA Fuel Economy (city/highway)16/25 MPG14/24 MPG
Audio (watts, speakers)600, 16630, 14
Tire (rear if not all the same)255/40-20265/40-20
Total Price$144,795$94,725
Adjustments for Features-4,3350
Feature-Adjusted Total Price$140,460$94,725
Total Invoice$135,365$88,163
Adjustments for Features-4,0530
Feature-Adjusted Total Invoice$131,312$88,163

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Features Comparison: BMW 7-Series vs. Audi A8 / S8

Model Year20182018
Model7-SeriesA8 / S8
TrimAlpina B7A8 L 4.0T Sport
Body4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300
AWD$1700$1700
Accessories 
Active noise reduction $0
Adaptive cruise control, all-speed $850
Adaptive cruise control, all-speed, road sign aware$1000 
Display key$50 
Low-speed semi-autonomous driving$100 
Remote app$25 
Semi-automated parking system$500 
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial$200 
Collision preparation system, rear $100
Cross-traffic warning, rear$100 
Driver drowsiness monitor$150 
Full-size spare tire $225
Hill descent control$250 
Lane departure prevention, steering-based $200
Lane keeping assist$400 
Pedestrian detection$50 
Rear side airbags $300
Side collision intervention$200 
Wide-view rear camera $0
Cargo Management 
Cargo net $40
Climate Control 
Wiper de-icer$25 
Engine / Motor 
Raised top speed limiter$0 
Exterior 
Active grille shutters$0 
Laminated front side windows $200
Laminated rear side windows $100
Painted brake calipers (optional)$0 
Panoramic sunroof$1200 
Panoramic sunroof with venting rear panel $1500
Rear spoiler$200 
Infotainment 
4G LTE connectivity$0 
App support$0 
Concierge Services - 3 year subscription$150 
Gesture control system$100 
Navigation map updates, three years$0 
S Voice support$0 
Satellite radio $200
Satellite radio - one year subscription$250 
SD Card slot $25
Siri Eyes Free support$0 
SMS text-to-speech reader$25 
Telematics service, such as OnStar$200 
Text dictation$50 
Voice control for external devices$0 
Voice recorder$0 
Wireless charging station$75 
Instruments, Lights, and Mirrors 
Analog clock $25
Auto-dimming passenger-side mirror $75
Fog light, rear $100
Fog lights$125 
Headlight washers $50
Large color reconfigurable instrument cluster display$250 
Seats and Interior Trim 
Ceramic controls$0 
Cooled or ventilated second row seats $200
Door sill trim plates $100
Illuminated door sill trim plates$200 
Massage, second row seats $150
Memory system, second row seats $150
Power 4-way lumbar adjuster, second row seats $225
Power recliner, second row seats $150
Power seat belt height adjusters, front row $25
Power thigh bolsters, driver seat $100
Power thigh bolsters, passenger seat $100
Upholstered instrument panel $300
Upholstered instrument panel, leather$1000 
Suspension, Wheels, and Tires 
Active stabilizer bars$500 
Active steering$1000 
Air suspension, auto-leveling and height adjustable $1000
Camera-linked adaptive suspension$500 
Rear air springs, auto-leveling$350 
Rear wheel steering$1500 
Sport suspension (upgrade)$0 
Transmission 
Launch control$100 
Total Value of Features$13,825$9,490
Value of Feature Adjustments$4,335$0
Value of Feature Adjustments-4,0530

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Specifications Comparison: BMW 7-Series vs. Audi A8 / S8

Model Year20182018
Model7-SeriesA8 / S8
Body4dr Sedan, ext.4dr Sedan, ext.
Wheelbase126.4 in122.9 in
Length206.6 in207.4 in
Width74.8 in76.7 in
Height58.2 in57.9 in
Curb Weight4,755 lb.4,464 lb.
Fuel Capacity20.6 gal.21.7 gal.
Row 1 Headroom39.9 in37.2 in
Row 1 Shoulder Room61.2 in59.1 in
Row 1 Legroom41.4 in41.4 in
Row 2 Headroom38.9 in39.1 in
Row 2 Shoulder Room61.0 in57.8 in
Row 2 Legroom44.4 in42.9 in
Cargo Volume18.2 ft314.2 ft3

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Option Package Details
BMW 7-Series Alpina B7

Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200No
Lane keeping assist400No
Adaptive cruise control, all-speed, road sign aware850No
Low-speed semi-autonomous driving100No
Side collision intervention200No
Total Requested00%
Total Not Requested1750100%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500No
Cross-traffic warning, rear100No
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150Yes
Speed limit information0No
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Pedestrian detection50No
Total Requested125066%
Total Not Requested65034%

Option Package Details
Audi A8 / S8 A8 L 4.0T Sport

Executive Plus Package
FeatureValueRequested?
Cooled or ventilated second row seats200No
Power recliner, second row seats150No
Massage, second row seats150No
Power 4-way lumbar adjuster, second row seats225No
Memory system, second row seats150No
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Lane departure prevention, steering-based200Yes
Total Requested170066%
Total Not Requested87534%

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