BMW 7-Series BMW 7-Series 2020 Mercedes-Benz E-Class Mercedes-Benz E-Class 2010

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BMW 7-Series vs. Mercedes-Benz E-Class Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Mercedes-Benz E-Class Invoice Comparison

Lowest Total Price: $75,575

Mercedes-Benz E-Class E550   
Difference: $27,910

Calculate Payments

  Down Payment Interest Rate Term
Model Year202020202020202020102010
Model7-Series7-Series7-Series7-SeriesE-ClassE-Class
Trim740i750iM760iAlpina B7E550E63 AMG
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan4dr Sedan
Base Price $86,450 $102,650 $157,700 $142,800 $56,300 $85,750
Upgraded leather upholstery 1,500          
Night vision 2,300 2,300 2,300 2,300 1,750 1,750
Driver Assistance Plus II 1,700 1,700 1,700 1,700    
Driver Assistance Plus 1,900 1,900   1,900    
Temporary spare tire 150 150        
Entertainment system with dual headrest screens 2,700 2,700 2,700 2,700 1,880 1,880
Wood/leather-wrapped steering wheel 690 690     580  
Massage, driver seat 1,000          
Executive Package 4,100          
Premium 1 Package         4,400 2,500
Premium 2 Package         2,400 2,400
Driver Assistance Package         2,900 2,900
Drive Dynamic Driver Seat         650  
Obstacle detection, rear         950 950
Metallic paint (extra cost)         720  
Illuminated door sill trim plates         800 800
Panoramic sunroof         1,070 1,070
Rear spoiler         300  
Upgraded leather upholstery 1,380          
Night vision 2,115 2,115 2,115 2,115 1,628 1,628
Driver Assistance Plus II 1,565 1,565 1,565 1,565    
Driver Assistance Plus 1,750 1,750   1,750    
Temporary spare tire 140 140        
Entertainment system with dual headrest screens 2,485 2,485 2,485 2,485 1,748 1,748
Wood/leather-wrapped steering wheel 635 635     539  
Massage, driver seat 920          
Executive Package 3,770          
Premium 1 Package         4,092 2,325
Premium 2 Package         2,232 2,232
Driver Assistance Package         2,697 2,697
Drive Dynamic Driver Seat         604  
Obstacle detection, rear         884 884
Metallic paint (extra cost)         669  
Illuminated door sill trim plates         744 744
Panoramic sunroof         995 995
Rear spoiler         279  
Options (change) 16,040 9,440 6,700 8,600 18,400 14,250
Options (change) 14,760 8,690 6,165 7,915 17,111 13,253
Destination 995 995 995 995 875 875
Gas Tax 0 0 1,700 0 0 1,700
Total Price $103,485 $113,085 $167,095 $152,395 $75,575 $102,575

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: BMW 7-Series vs. Mercedes-Benz E-Class

Lowest Adjusted Price: Mercedes-Benz E-Class E550
Lowest Adjusted Invoice: BMW 7-Series M760i
TrueDelta Adjusted Price Difference: $22,085
TrueDelta Adjusted Invoice Difference: $62,041
Model Year202020202020202020102010
Model7-Series7-Series7-Series7-SeriesE-ClassE-Class
Trim740i750iM760iAlpina B7E550E63 AMG
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan4dr Sedan
Engine335hp I6523hp V8601hp V12600hp V8382hp V8518hp V8
TransmissionT8T8T8T8T7T7
DrivetrainRWDAWDAWDAWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)600, 16600, 16600, 16600, 16610, 14610, 14
Tire (rear if not all the same)245/50-18245/45-19245/40-20255/40-20245/45-17255/40-18
Total Price$103,485$113,085$167,095$152,395$75,575$102,575
Adjustments for Features-5,825-6,100-13,600-11,7250-125
Feature-Adjusted Total Price$97,660$106,985$153,495$140,670$75,575$102,450
Cost Above Minimum$0$9,325$55,835$43,010$0$26,875

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Features Comparison: BMW 7-Series vs. Mercedes-Benz E-Class

Model Year202020202020202020102010
Model7-Series7-Series7-Series7-SeriesE-ClassE-Class
Trim740i750iM760iAlpina B7E550E63 AMG
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan4dr Sedan
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300$1300  
7-speed manually-shiftable automatic    $1200$1200
RWD$0   $0$0
AWD $1700$1700$1700  
Accessories 
Adaptive cruise control, all-speed    $850$850
Adaptive cruise control, all-speed, road sign aware$1000$1000$1000$1000  
Display key$50$50$50$50  
Hands-free trunk or liftgate$100$100$100$100  
Heated steering wheel  $100$100  
Low-speed semi-autonomous driving$100$100$100$100  
Parking guidance system - passive    $250$250
Power door closers$300$300$300$300  
Remote app$25$25$25$25  
Semi-automated parking system$500$500$500$500  
Sunshades, second row, power$225 $225$225  
Brakes, Airbags, and Other Safety 
Animal detection, night$50$50$50$50  
Around view cameras$500$500$500$500  
Automatic braking, low-speed$200$200$200$200  
Cross-traffic warning, rear$100$100$100$100  
Hill descent control  $250$250  
Knee airbag, passenger$75$75$75$75  
Lane keeping assist$400$400$400$400  
Pedestrian detection$50$50$50$50  
Rearview camera    $200$200
Side collision intervention$200$200$200$200  
Temporary spare tire$150$150  $150$150
Tires, run-flat$150$150$150   
Wide-view front camera$150$150$150$150  
Cargo Management 
Air-conditioned storage compartment$50$50$50$50  
Console with shifter$150$150$150$150 $150
Console without shifter    $150 
Rear seat pass-through$100$100$100$100 $100
Ski sack  $50$50  
Storage compartment under front seat(s)    $50$50
Climate Control 
Rear air vents    $100$100
Rear air vents with automatic controls$250$250$250$250  
Rear dual-zone climate control$125$125$125$125  
Wiper de-icer$25$25$25$25  
Engine / Motor 
Automatic start / stop$150$150$150$150  
Dual-mode exhaust, switchable  $500   
Raised top speed limiter  $0$0  
Regenerative braking$0     
Exterior 
Active grille shutters$0$0$0$0  
Body kit     $0
Bodyside moldings    $75 
Laminated front side windows  $200   
Laminated rear side windows  $100   
Painted brake calipers (optional)  $0$0  
Rear spoiler  $200$200$200$200
Infotainment 
4G LTE connectivity$0$0$0$0  
App support$0$0$0$0  
Apple CarPlay support  $100   
Bluetooth audio streaming$25$25$25$25  
CD changer, in-dash    $325$325
CD player$125$125$125$125  
Concierge Services - 3 year subscription$150$150$150$150  
Gesture control system$100$100$100$100  
Handwriting recognition$200$200$200$200  
In-vehicle Internet$150$150$150$150  
iPod integration    $100$100
Navigation map updates, three years$0$0$0$0  
S Voice support$0$0$0$0  
Satellite radio    $200$200
Satellite radio - one year subscription$250$250$250$250  
SD Card slot    $25$25
Siri Eyes Free support$0$0 $0  
SMS text-to-speech reader$25$25$25$25  
Text dictation$50$50$50$50  
Traffic + travel information$25$25$25$25  
Traffic information    $25$25
USB port$25$25$25$25  
Voice control for external devices$0$0$0$0  
Voice recorder$0$0$0$0  
Wi-Fi hotspot$50$50$50$50  
Wireless charging station$75$75$75$75  
Instruments, Lights, and Mirrors 
Analog clock    $25 
Chronometer     $100
Cornering lights$50$50$50$50  
Fog light, rear    $100$100
Fog lights$125$125 $125  
Head-up display (HUD)$350$350$350$350  
Illuminated vanity mirrors, rear seat$100$100$100$100  
Interior ambient lighting    $150$150
Interior ambient lighting, configurable$150$150$150$150  
Large color reconfigurable instrument cluster display$250$250$250$250  
LED headlights$1000$1000$1000$1000  
Power-folding mirrors$50$50$50$50  
Xenon HID headlights    $500$500
Seats and Interior Trim 
Automatic seat bolsters, driver    $300$300
Ceramic controls$0 $0$0  
Cooled or ventilated front seats$300 $300$300$300$300
Cooled or ventilated second row seats  $200   
Door sill trim plates$100$100    
Folding second row seats     $300
Heated second row seats  $200$200  
Illuminated door sill trim plates  $200$200$200$200
Leather-wrapped steering wheel  $150$150 $150
Massage, driver seat$100 $100$100$100$100
Massage, passenger seat$100 $100$100  
Metal pedals     $75
Power 4-way lumbar adjuster, second row seats  $225   
Power headrest height adjuster, second row seats  $75   
Power recliner, second row seats  $150   
Power seatback bolsters, driver seat$100$100$100$100  
Power seatback bolsters, passenger seat$100$100$100$100  
Power thigh support length adjuster, passenger seat$100$100$100$100  
Power tilt adjuster, second row seats  $150   
Power upper seatback recliner, driver seat$100$100$100$100  
Power upper seatback recliner, passenger seat$100$100$100$100  
Power upper seatback recliner, second row seats  $150   
Power-folding headrests, second row seats    $50$50
Upholstered instrument panel $300    
Upholstered instrument panel, leather$1000 $1000$1000  
Wood/leather-wrapped steering wheel$150$150  $150 
Suspension, Wheels, and Tires 
Active stabilizer bars  $500$500  
Active steering  $1000$1000  
Air suspension, auto-leveling and height adjustable    $1000 
Camera-linked adaptive suspension  $500$500  
Electronic systems calibration selector$200$200$200$200 $200
Rear air springs, auto-leveling$350$350$350$350 $350
Rear wheel steering  $1500$1500  
Sport suspension (upgrade)  $0$0 $0
Transmission 
Launch control$100$100$100$100 $100
Steering-wheel-mounted transmission controls  $100$100$100$100
Total Value of Features$12,700$12,975$20,475$18,600$6,875$7,000
Value of Feature Adjustments$5,825$6,100$13,600$11,725$0$125
Value of Feature Adjustments-897-532-736-6990-116

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Specifications Comparison: BMW 7-Series vs. Mercedes-Benz E-Class

Model Year20202010
Model7-SeriesE-Class
Body4dr Sedan, ext.4dr Sedan
Wheelbase126.4 in113.1 in
Length206.6 in191.7 in
Width74.8 in73.0 in
Height58.2 in57.7 in
Curb Weight4,245 lb.3,826 lb.
Fuel Capacity20.6 gal.21.1 gal.
Row 1 Headroom39.9 in37.9 in
Row 1 Shoulder Room61.2 in57.8 in
Row 1 Legroom41.4 in41.3 in
Row 2 Headroom38.9 in38.2 in
Row 2 Shoulder Room61.0 in56.9 in
Row 2 Legroom44.4 in35.8 in
Cargo Volume18.2 ft315.9 ft3

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Option Package Details
BMW 7-Series 740i

Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200Yes
Lane keeping assist400No
Adaptive cruise control, all-speed, road sign aware850No
Low-speed semi-autonomous driving100No
Side collision intervention200No
Total Requested20011%
Total Not Requested155089%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500No
Cross-traffic warning, rear100No
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150No
Speed limit information0No
Lane departure warning200Yes
Automatic braking, low-speed200No
Forward collision warning200Yes
Pedestrian detection50No
Total Requested60032%
Total Not Requested130068%
Executive Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Sunshades, second row, power225No
Head-up display (HUD)350No
Upholstered instrument panel, leather700No
Ceramic controls0No
Power thigh support length adjuster, driver seat100Yes
Power seatback bolsters, driver seat100Yes
Power upper seatback recliner, driver seat100No
Power thigh support length adjuster, passenger seat100No
Power seatback bolsters, passenger seat100No
Power upper seatback recliner, passenger seat100No
Memory system, passenger seat150Yes
Front sport buckets100Yes
Total Requested75031%
Total Not Requested167569%

Option Package Details
BMW 7-Series 750i

Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200Yes
Lane keeping assist400No
Adaptive cruise control, all-speed, road sign aware850No
Low-speed semi-autonomous driving100No
Side collision intervention200No
Total Requested20011%
Total Not Requested155089%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500No
Cross-traffic warning, rear100No
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150No
Speed limit information0No
Lane departure warning200Yes
Automatic braking, low-speed200No
Forward collision warning200Yes
Pedestrian detection50No
Total Requested60032%
Total Not Requested130068%

Option Package Details
BMW 7-Series M760i

Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200Yes
Lane keeping assist400No
Adaptive cruise control, all-speed, road sign aware850No
Low-speed semi-autonomous driving100No
Side collision intervention200No
Total Requested20011%
Total Not Requested155089%

Option Package Details
BMW 7-Series Alpina B7

Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200Yes
Lane keeping assist400No
Adaptive cruise control, all-speed, road sign aware850No
Low-speed semi-autonomous driving100No
Side collision intervention200No
Total Requested20011%
Total Not Requested155089%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500No
Cross-traffic warning, rear100No
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150No
Speed limit information0No
Lane departure warning200Yes
Automatic braking, low-speed200No
Forward collision warning200Yes
Pedestrian detection50No
Total Requested60032%
Total Not Requested130068%

Option Package Details
Mercedes-Benz E-Class E550

Obstacle detection, rear
FeatureValueRequested?
Obstacle detection, rear250Yes
Obstacle detection, front150Yes
Parking guidance system - passive250Yes
Total Requested650100%
Total Not Requested00%
Night vision
FeatureValueRequested?
Night vision1750Yes
Pedestrian detection, night50Yes
Total Requested1800100%
Total Not Requested00%
Premium 1 Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Navigation system600Yes
Heated front seats200Yes
Sunshade, rear, power225Yes
Satellite radio200Yes
Rearview camera200Yes
Surround sound250Yes
Voice control for nav and audio100Yes
Traffic information25Yes
HD radio50Yes
Media drive, large15Yes
iPod integration100Yes
Harman/Kardon, 610W, 14 speakers (with subwoofer)350No
Total Requested226587%
Total Not Requested35013%
Premium 2 Package
FeatureValueRequested?
Steering-linked headlights150Yes
Xenon HID headlights500Yes
Power decklid350Yes
Headlight washers50Yes
Auto-dimming headlights200Yes
Proximity key250Yes
Total Requested1500100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Blind spot warning system200Yes
Automatic braking, high-speed200Yes
Forward collision alert200Yes
Total Requested1500100%
Total Not Requested00%
Drive Dynamic Driver Seat
FeatureValueRequested?
Power thigh support adjuster, driver seat100Yes
Automatic seat bolsters, driver300No
Massage, driver seat100Yes
Total Requested20040%
Total Not Requested30060%

Option Package Details
Mercedes-Benz E-Class E63 AMG

Obstacle detection, rear
FeatureValueRequested?
Obstacle detection, rear250Yes
Obstacle detection, front150Yes
Parking guidance system - passive250Yes
Total Requested650100%
Total Not Requested00%
Night vision
FeatureValueRequested?
Night vision1750Yes
Pedestrian detection, night50Yes
Total Requested1800100%
Total Not Requested00%
Premium 2 Package
FeatureValueRequested?
Steering-linked headlights150Yes
Xenon HID headlights500Yes
Power decklid350Yes
Auto-dimming headlights200Yes
Proximity key250Yes
Total Requested1450100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Blind spot warning system200Yes
Automatic braking, high-speed200Yes
Forward collision alert200Yes
Total Requested1500100%
Total Not Requested00%

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