BMW 7-Series BMW 7-Series 2017 Toyota Prius Prime Toyota Prius Prime 2017

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BMW 7-Series vs. Toyota Prius Prime Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Toyota Prius Prime Invoice Comparison

Lowest Total Price: $30,008

Toyota Prius Prime Advanced   
Difference: $56,087

Lowest Total Invoice: $28,525

Toyota Prius Prime Advanced   
Difference: $52,260

Calculate Payments

  Down Payment Interest Rate Term
Model Year201720172017201720172017201720172017
Model7-Series7-Series7-Series7-Series7-Series7-Series7-Series7-SeriesPrius Prime
Trim740i740i M Sport740e iPerformance740e iPerformance M Sport750i750i M SportM760iAlpina B7Advanced
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Hatch
Base Price $81,500 $84,900 $89,100 $92,500 $94,600 $97,600 $153,800 $137,000 $33,100
Base Invoice $76,475 $79,605 $83,545 $86,675 $88,660 $91,420 $143,715 $128,090 $31,776
Driver Assistance Plus 1,900 1,900 1,900 1,900 1,900 1,900   1,900  
Driver Assistance Plus II 1,700 1,700 1,700 1,700 1,700 1,700 1,700 1,700  
Fog lights   0   0   0      
Floor mats                 224
Illuminated door sill trim plates                 299
Driver Assistance Plus 1,750 1,750 1,750 1,750 1,750 1,750   1,750  
Driver Assistance Plus II 1,565 1,565 1,565 1,565 1,565 1,565 1,565 1,565  
Fog lights   0   0   0      
Floor mats                 139
Illuminated door sill trim plates                 225
Options (change) 3,600 3,600 3,600 3,600 3,600 3,600 1,700 3,600 523
Options (change) 3,315 3,315 3,315 3,315 3,315 3,315 1,565 3,315 364
Destination 995 995 995 995 995 995 995 995 885
Gas Tax 0 0 -4,668 -4,668 0 0 1,700 0 -4,500
Total Price $86,095 $89,495 $89,027 $92,427 $99,195 $102,195 $158,195 $141,595 $30,008
Total Invoice $80,785 $83,915 $83,187 $86,317 $92,970 $95,730 $147,975 $132,400 $28,525

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: BMW 7-Series vs. Toyota Prius Prime

Lowest Adjusted Price and Invoice: Toyota Prius Prime Advanced
TrueDelta Adjusted Price Difference: $46,707
TrueDelta Adjusted Invoice Difference: $43,459
Model Year201720172017201720172017201720172017
Model7-Series7-Series7-Series7-Series7-Series7-Series7-Series7-SeriesPrius Prime
Trim740i740i M Sport740e iPerformance740e iPerformance M Sport750i750i M SportM760iAlpina B7Advanced
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Hatch
Engine320hp I6320hp I6255hp I4 PiH255hp I4 PiH445hp V8445hp V8601hp V12600hp V895hp I4 PiH
TransmissionT8T8T8T8T8T8T8T8CVT
DrivetrainRWDRWDAWDAWDRWDRWDAWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)600, 16600, 16600, 16600, 16600, 16600, 16600, 16600, 16?, 10
Tire (rear if not all the same)245/50-18245/45-19245/50-18245/45-19245/45-19245/45-19245/40-20255/40-20195/65-15
Total Price$86,095$89,495$89,027$92,427$99,195$102,195$158,195$141,595$30,008
Adjustments for Features-9,380-9,380-11,280-11,380-10,480-10,480-19,730-17,8550
Feature-Adjusted Total Price$76,715$80,115$77,747$81,047$88,715$91,715$138,465$123,740$30,008
Cost Above Minimum$0$3,400$1,032$4,332$12,000$15,000$61,750$47,025$0
Total Invoice$80,785$83,915$83,187$86,317$92,970$95,730$147,975$132,400$28,525
Adjustments for Features-8,801-8,795-10,540-10,628-9,822-9,817-18,455-16,6960
Feature-Adjusted Total Invoice$71,984$75,120$72,647$75,689$83,148$85,913$129,520$115,704$28,525
Cost Above Minimum$0$3,136$663$3,705$11,164$13,929$57,536$43,720$0

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Features Comparison: BMW 7-Series vs. Toyota Prius Prime

Model Year201720172017201720172017201720172017
Model7-Series7-Series7-Series7-Series7-Series7-Series7-Series7-SeriesPrius Prime
Trim740i740i M Sport740e iPerformance740e iPerformance M Sport750i750i M SportM760iAlpina B7Advanced
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Hatch
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300$1300$1300$1300$1300$1300 
CVT        $1000
RWD$0$0  $0$0   
AWD  $1700$1700  $1700$1700 
FWD        $0
Accessories 
Adaptive cruise control, all-speed        $850
Adaptive cruise control, all-speed, road sign aware$1000$1000$1000$1000$1000$1000$1000$1000 
Display key$50$50$50$50$50$50$50$50 
Hands-free trunk or liftgate$100$100$100$100$100$100$100$100 
Heated steering wheel      $100$100$100
Low-speed semi-autonomous driving$100$100$100$100$100$100$100$100 
Power door closers$300$300$300$300$300$300$300$300 
Power trunk closer$350$350$350$350$350$350$350$350 
Remote app$25$25$25$25$25$25$25$25 
Remote climate control  $25$25    $25
Remote window/roof operation$15$15$15$15$15$15$15$15 
Sunshade, rear, power$225$225$225$225$225$225$225$225 
Sunshades, second row, power      $225$225 
Tilt/telescoping steering wheel, manual        $250
Tilt/telescoping steering wheel, power$350$350$350$350$350$350$350$350 
Brakes, Airbags, and Other Safety 
Around view cameras$500$500$500$500$500$500$500$500 
Backup collision intervention        $150
Driver drowsiness monitor$150$150$150$150$150$150$150$150 
Hill descent control  $250$250  $250$250 
Knee airbag, passenger$75$75$75$75$75$75$75$75 
Lane departure prevention, steering-based        $200
Lane keeping assist$400$400$400$400$400$400$400$400 
Rearview camera        $200
Rollover sensor$50$50$50$50$50$50$50$50 
Seat cushion airbag, passenger        $75
Side collision intervention$200$200$200$200$200$200$200$200 
Tires, run-flat$150$150$150$150$150$150$150  
Wide-view front camera$150$150$150$150$150$150$150$150 
Cargo Management 
Air-conditioned storage compartment$50$50$50$50$50$50$50$50 
Cargo cover        $75
Cargo mat        $40
Console with shifter$150$150$150$150$150$150$150$150 
Console without shifter        $150
Overhead sunglass holder        $25
Rear seat pass-through$100$100$100$100$100$100$100$100 
Second-row low console        $100
Ski sack      $50$50 
Climate Control 
Automatic air recirculation$100$100$100$100$100$100$100$100 
Dual-zone climate control$125$125$125$125$125$125$125$125 
Electric A/C (optional)  $0$0     
Electric heater (optional)  $0$0     
Heated windshield washer nozzles$15$15$15$15$15$15$15$15 
Rear air vents with automatic controls$250$250$250$250$250$250$250$250 
Rear dual-zone climate control$125$125$125$125$125$125$125$125 
Residual heat$50$50$50$50$50$50$50$50 
Wiper de-icer$25$25$25$25$25$25$25$25 
Engine / Motor 
3.3 kW onboard charger        $0
3.6 kW onboard charger  $0$0     
9 kWh battery pack  $0$0    $0
Dual-mode exhaust, switchable      $500  
Raised top speed limiter      $0$0 
Regenerative braking$0$0 $0     
Exterior 
Black exterior trim (optional) $0 $0 $0   
Bright-finished exhaust tip(s)$25$25$25$25$25$25$25$25 
Laminated front side windows      $200  
Laminated rear side windows      $100  
Painted brake calipers (optional)      $0$0 
Panoramic sunroof$1200$1200$1200$1200$1200$1200$1200$1200 
Rear spoiler      $200$200 
Infotainment 
4G LTE connectivity$0$0$0$0$0$0$0$0 
Apple CarPlay support      $100  
Concierge Services - 3 year subscription$150$150$150$150$150$150$150$150 
Gesture control system$100$100$100$100$100$100$100$100 
Handwriting recognition$200$200$200$200$200$200$200$200 
In-vehicle Internet$150$150$150$150$150$150$150$150 
Larger infotainment display        $0
Media drive$15$15$15$15$15$15$15$15 
Navigation map updates, three years$0$0$0$0$0$0$0$0 
S Voice support$0$0$0$0$0$0$0$0 
Satellite radio        $200
Satellite radio - one year subscription$250$250$250$250$250$250$250$250 
Siri Eyes Free support$0$0$0$0$0$0 $0$0
Surround sound$250$250$250$250$250$250$250$250 
Text dictation$50$50$50$50$50$50$50$50 
Voice control for external devices$0$0$0$0$0$0$0$0 
Voice recorder$0$0$0$0$0$0$0$0 
Wi-Fi hotspot$50$50$50$50$50$50$50$50 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75$75$75$75$75$75$75 
Compass$0$0$0$0$0$0$0$0 
Cornering lights$50$50$50$50$50$50$50$50 
Detailed driving style feedback        $100
Digital instruments        $0
Fog lights$125$125$125$125$125$125 $125$125
Head-up display (HUD)    $350$350$350$350$350
Illuminated vanity mirrors, rear seat$100$100$100$100$100$100$100$100 
Interior ambient lighting, configurable$150$150$150$150$150$150$150$150 
Large color reconfigurable instrument cluster display$250$250$250$250$250$250$250$250 
Large energy flow and fuel economy display  $25$25    $25
Mirror tilt-down in reverse$25$25$25$25$25$25$25$25 
Power-folding mirrors$50$50$50$50$50$50$50$50 
Predictive driving advice        $0
Steering-linked headlights$150$150$150$150$150$150$150$150 
Tachometer$75$75$75$75$75$75$75$75 
Seats and Interior Trim 
Ceramic controls      $0$0 
Cooled or ventilated front seats      $300$300 
Cooled or ventilated second row seats      $200  
Door sill trim plates$100$100$100$100$100$100   
Folding second row seats        $300
Heated second row seats      $200$200 
Illuminated door sill trim plates      $200$200$200
Leather door panel trim$250$250$250$250$250$250$250$250 
Leather seating surfaces$900$900$900$900$900$900$900$900 
Leather-wrapped steering wheel$150$150$150$150$150$150$150$150 
Massage, driver seat      $100$100 
Massage, passenger seat      $100$100 
Memory system, driver seat$200$200$200$200$200$200$200$200 
Memory system, passenger seat    $150$150$150$150 
Power 4-way lumbar adjuster, driver seat$150$150$150$150$150$150$150$150 
Power 4-way lumbar adjuster, passenger seat$150$150$150$150$150$150$150$150 
Power 4-way lumbar adjuster, second row seats      $225  
Power fore-aft adjuster, passenger seat$100$100$100$100$100$100$100$100 
Power headrest height adjuster, driver seat$50$50$50$50$50$50$50$50 
Power headrest height adjuster, passenger seat$50$50$50$50$50$50$50$50 
Power headrest height adjuster, second row seats      $75  
Power height adjuster, passenger seat$100$100$100$100$100$100$100$100 
Power lumbar adjuster, driver seat        $100
Power recliner, passenger seat$100$100$100$100$100$100$100$100 
Power recliner, second row seats      $150  
Power seatback bolsters, driver seat    $100$100$100$100 
Power seatback bolsters, passenger seat    $100$100$100$100 
Power thigh support length adjuster, driver seat    $100$100$100$100 
Power thigh support length adjuster, passenger seat    $100$100$100$100 
Power tilt adjuster, passenger seat$100$100$100$100$100$100$100$100 
Power tilt adjuster, second row seats      $150  
Power upper seatback recliner, driver seat    $100$100$100$100 
Power upper seatback recliner, passenger seat    $100$100$100$100 
Power upper seatback recliner, second row seats      $150  
Synthetic leather seating surfaces        $0
Upholstered instrument panel$300$300$300$300$300$300   
Upholstered instrument panel, leather      $1000$1000 
Wood trim$300$300$300$300$300$300$300$300 
Suspension, Wheels, and Tires 
Active stabilizer bars      $500$500 
Active steering      $1000$1000 
Adaptive dampers - electrical$500$500$500$500$500$500$500$500 
Camera-linked adaptive suspension      $500$500 
Rear air springs, auto-leveling$350$350$350$350$350$350$350$350 
Rear wheel steering      $1500$1500 
Sport suspension (upgrade)      $0$0 
Transmission 
Launch control$100$100 $100$100$100$100$100 
Steering-wheel-mounted transmission controls$100$100$100$100$100$100$100$100 
Total Value of Features$14,020$14,020$15,920$16,020$15,120$15,120$24,370$22,495$4,640
Value of Feature Adjustments$9,380$9,380$11,280$11,380$10,480$10,480$19,730$17,855$0
Value of Feature Adjustments-8,801-8,795-10,540-10,628-9,822-9,817-18,455-16,6960

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Specifications Comparison: BMW 7-Series vs. Toyota Prius Prime

Model Year20172017
Model7-SeriesPrius Prime
Body4dr Sedan, ext.4dr Hatch
Wheelbase126.4 in106.3 in
Length206.6 in182.9 in
Width74.8 in69.3 in
Height58.2 in57.9 in
Curb Weight4,226 lb.3,366 lb.
Fuel Capacity20.6 gal.11.3 gal.
Row 1 Headroom39.9 in39.4 in
Row 1 Shoulder Room61.2 in54.2 in
Row 1 Hip Room0.0 in53.7 in
Row 1 Legroom41.4 in43.2 in
Row 2 Headroom38.9 in37.2 in
Row 2 Shoulder Room61.0 in53.0 in
Row 2 Hip Room0.0 in51.6 in
Row 2 Legroom44.4 in33.4 in
Cargo Volume,
Minimum
18.2 ft319.8 ft3
Cargo Volume,
Maximum
18.20.0 ft3

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Option Package Details
BMW 7-Series 740i

Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500Yes
Rear cross-traffic detection100Yes
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150No
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Total Requested145076%
Total Not Requested45024%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200Yes
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested20011%
Total Not Requested155089%

Option Package Details
BMW 7-Series 740i M Sport

Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500Yes
Rear cross-traffic detection100Yes
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150No
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Total Requested145076%
Total Not Requested45024%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200Yes
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested20011%
Total Not Requested155089%

Option Package Details
BMW 7-Series 740e iPerformance

Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500Yes
Rear cross-traffic detection100Yes
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150No
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Total Requested145076%
Total Not Requested45024%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200Yes
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested20011%
Total Not Requested155089%

Option Package Details
BMW 7-Series 740e iPerformance M Sport

Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500Yes
Rear cross-traffic detection100Yes
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150No
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Total Requested145076%
Total Not Requested45024%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200Yes
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested20011%
Total Not Requested155089%

Option Package Details
BMW 7-Series 750i

Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500Yes
Rear cross-traffic detection100Yes
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150No
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Total Requested145076%
Total Not Requested45024%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200Yes
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested20011%
Total Not Requested155089%

Option Package Details
BMW 7-Series 750i M Sport

Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500Yes
Rear cross-traffic detection100Yes
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150No
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Total Requested145076%
Total Not Requested45024%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200Yes
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested20011%
Total Not Requested155089%

Option Package Details
BMW 7-Series M760i

Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200Yes
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested20011%
Total Not Requested155089%

Option Package Details
BMW 7-Series Alpina B7

Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500Yes
Rear cross-traffic detection100Yes
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150No
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50Yes
Total Requested145076%
Total Not Requested45024%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200Yes
Lane keeping assist system400No
Adaptive cruise control, all-speed and road sign aware850No
Low-speed semi-autonomous driving100No
Side collision prevention200No
Total Requested20011%
Total Not Requested155089%

Option Package Details
Toyota Prius Prime Advanced

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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