| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 7-Series vs. Toyota Prius Prime Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 7-Series vs. Toyota Prius Prime Invoice Comparison
Lowest Total Price: $30,008 Toyota Prius Prime Advanced | |||||
| Difference: $55,887 | |||||
Lowest Total Invoice: $28,525 Toyota Prius Prime Advanced | |||||
| Difference: $51,220 | |||||
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| Model Year | 2016 | 2016 | 2016 | 2016 | 2017 |
| Model | 7-Series | 7-Series | 7-Series | 7-Series | Prius Prime |
| Trim | 740i | 740i M Sport | 750i | 750i M Sport | Advanced |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Hatch |
| Base Price | $81,300 | $84,700 | $94,400 | $97,400 | $33,100 |
| Base Invoice | $75,475 | $78,570 | $87,530 | $90,260 | $31,776 |
| Driver Assistance Plus | 1,900 | 1,900 | 1,900 | 1,900 | |
| Driver Assistance Plus II | 1,700 | 1,700 | 1,700 | 1,700 | |
| Floor mats | 224 | ||||
| Illuminated door sill trim plates | 299 | ||||
| Driver Assistance Plus | 1,730 | 1,730 | 1,730 | 1,730 | |
| Driver Assistance Plus II | 1,545 | 1,545 | 1,545 | 1,545 | |
| Floor mats | 139 | ||||
| Illuminated door sill trim plates | 225 | ||||
| Options (change) | 3,600 | 3,600 | 3,600 | 3,600 | 523 |
| Options (change) | 3,275 | 3,275 | 3,275 | 3,275 | 364 |
| Destination | 995 | 995 | 995 | 995 | 885 |
| Gas Tax | 0 | 0 | 0 | 0 | -4,500 |
| Total Price | $85,895 | $89,295 | $98,995 | $101,995 | $30,008 |
| Total Invoice | $79,745 | $82,840 | $91,800 | $94,530 | $28,525 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 7-Series dealer quotes or Toyota Prius Prime dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 7-Series vs. Toyota Prius Prime
| Lowest Adjusted Price and Invoice: Toyota Prius Prime Advanced | |||||
| TrueDelta Adjusted Price Difference: $46,482 | |||||
| TrueDelta Adjusted Invoice Difference: $42,488 | |||||
| Model Year | 2016 | 2016 | 2016 | 2016 | 2017 |
| Model | 7-Series | 7-Series | 7-Series | 7-Series | Prius Prime |
| Trim | 740i | 740i M Sport | 750i | 750i M Sport | Advanced |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Hatch |
| Engine | 320hp I6 | 320hp I6 | 445hp V8 | 445hp V8 | 95hp I4 PiH |
| Transmission | T8 | T8 | T8 | T8 | CVT |
| Drivetrain | RWD | RWD | RWD | RWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 600, 16 | 600, 16 | 600, 16 | 600, 16 | ?, 10 |
| Tire (rear if not all the same) | 245/50-18 | 245/45-19 | 245/45-19 | 245/45-19 | 195/65-15 |
| Total Price | $85,895 | $89,295 | $98,995 | $101,995 | $30,008 |
| Adjustments for Features | -9,405 | -9,405 | -10,505 | -10,505 | 0 |
| Feature-Adjusted Total Price | $76,490 | $79,890 | $88,490 | $91,490 | $30,008 |
| Cost Above Minimum | $0 | $3,400 | $12,000 | $15,000 | $0 |
| Total Invoice | $79,745 | $82,840 | $91,800 | $94,530 | $28,525 |
| Adjustments for Features | -8,732 | -8,725 | -9,741 | -9,736 | 0 |
| Feature-Adjusted Total Invoice | $71,013 | $74,115 | $82,059 | $84,794 | $28,525 |
| Cost Above Minimum | $0 | $3,102 | $11,046 | $13,781 | $0 |
Features Comparison: BMW 7-Series vs. Toyota Prius Prime
| Model Year | 2016 | 2016 | 2016 | 2016 | 2017 |
| Model | 7-Series | 7-Series | 7-Series | 7-Series | Prius Prime |
| Trim | 740i | 740i M Sport | 750i | 750i M Sport | Advanced |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Hatch |
| Transmission and Drivetrain | |||||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | $1300 | |
| CVT | $1000 | ||||
| RWD | $0 | $0 | $0 | $0 | |
| FWD | $0 | ||||
| Accessories | |||||
| Adaptive cruise control, all-speed | $850 | ||||
| Adaptive cruise control, all-speed, road sign aware | $1000 | $1000 | $1000 | $1000 | |
| Hands-free trunk or liftgate | $100 | $100 | $100 | $100 | |
| Heated steering wheel | $100 | ||||
| Low-speed semi-autonomous driving | $100 | $100 | $100 | $100 | |
| Power door closers | $300 | $300 | $300 | $300 | |
| Power trunk closer | $350 | $350 | $350 | $350 | |
| Remote app | $25 | $25 | $25 | $25 | |
| Remote climate control | $25 | ||||
| Remote window/roof operation | $15 | $15 | $15 | $15 | |
| Sunshade, rear, power | $225 | $225 | $225 | $225 | |
| Tilt/telescoping steering wheel, manual | $250 | ||||
| Tilt/telescoping steering wheel, power | $350 | $350 | $350 | $350 | |
| Brakes, Airbags, and Other Safety | |||||
| Around view cameras | $500 | $500 | $500 | $500 | |
| Backup collision intervention | $150 | ||||
| Driver drowsiness monitor | $150 | $150 | $150 | $150 | |
| Knee airbag, passenger | $75 | $75 | $75 | $75 | |
| Lane departure prevention, steering-based | $200 | ||||
| Lane keeping assist | $400 | $400 | $400 | $400 | |
| Rearview camera | $200 | ||||
| Rollover sensor | $50 | $50 | $50 | $50 | |
| Seat cushion airbag, passenger | $75 | ||||
| Side collision intervention | $200 | $200 | $200 | $200 | |
| Tires, run-flat | $150 | $150 | $150 | $150 | |
| Wide-view front camera | $150 | $150 | $150 | $150 | |
| Cargo Management | |||||
| Air-conditioned storage compartment | $50 | $50 | $50 | $50 | |
| Cargo cover | $75 | ||||
| Cargo mat | $40 | ||||
| Console with shifter | $150 | $150 | $150 | $150 | |
| Console without shifter | $150 | ||||
| Overhead sunglass holder | $25 | ||||
| Rear seat pass-through | $100 | $100 | $100 | $100 | |
| Second-row low console | $100 | ||||
| Climate Control | |||||
| Automatic air recirculation | $100 | $100 | $100 | $100 | |
| Dual-zone climate control | $125 | $125 | $125 | $125 | |
| Heated windshield washer nozzles | $15 | $15 | $15 | $15 | |
| Rear air vents with automatic controls | $250 | $250 | $250 | $250 | |
| Rear dual-zone climate control | $125 | $125 | $125 | $125 | |
| Residual heat | $50 | $50 | $50 | $50 | |
| Wiper de-icer | $25 | $25 | $25 | $25 | |
| Engine / Motor | |||||
| 3.3 kW onboard charger | $0 | ||||
| 9 kWh battery pack | $0 | ||||
| Regenerative braking | $0 | $0 | $0 | $0 | |
| Exterior | |||||
| Black exterior trim (optional) | $0 | $0 | |||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | |
| Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | |
| Infotainment | |||||
| 4G LTE connectivity | $0 | $0 | $0 | $0 | |
| Concierge Services - 3 year subscription | $150 | $150 | $150 | $150 | |
| Gesture control system | $100 | $100 | $100 | $100 | |
| Handwriting recognition | $200 | $200 | $200 | $200 | |
| In-vehicle Internet | $150 | $150 | $150 | $150 | |
| Larger infotainment display | $0 | ||||
| Media drive | $15 | $15 | $15 | $15 | |
| Navigation map updates, three years | $0 | $0 | $0 | $0 | |
| S Voice support | $0 | $0 | $0 | $0 | |
| Satellite radio | $200 | ||||
| Satellite radio - one year subscription | $250 | $250 | $250 | $250 | |
| Surround sound | $250 | $250 | $250 | $250 | |
| Text dictation | $50 | $50 | $50 | $50 | |
| Voice control for external devices | $0 | $0 | $0 | $0 | |
| Voice recorder | $0 | $0 | $0 | $0 | |
| Wi-Fi hotspot | $50 | $50 | $50 | $50 | |
| Instruments, Lights, and Mirrors | |||||
| Auto-dimming driver-side mirror | $75 | $75 | $75 | $75 | |
| Auto-dimming passenger-side mirror | $75 | $75 | $75 | $75 | |
| Compass | $0 | $0 | $0 | $0 | |
| Cornering lights | $50 | $50 | $50 | $50 | |
| Detailed driving style feedback | $100 | ||||
| Digital instruments | $0 | ||||
| Head-up display (HUD) | $350 | $350 | $350 | ||
| Illuminated vanity mirrors, rear seat | $100 | $100 | $100 | $100 | |
| Interior ambient lighting, configurable | $150 | $150 | $150 | $150 | |
| Large color reconfigurable instrument cluster display | $250 | $250 | $250 | $250 | |
| Large energy flow and fuel economy display | $25 | ||||
| Mirror tilt-down in reverse | $25 | $25 | $25 | $25 | |
| Power-folding mirrors | $50 | $50 | $50 | $50 | |
| Predictive driving advice | $0 | ||||
| Steering-linked headlights | $150 | $150 | $150 | $150 | |
| Tachometer | $75 | $75 | $75 | $75 | |
| Seats and Interior Trim | |||||
| Door sill trim plates | $100 | $100 | $100 | $100 | |
| Folding second row seats | $300 | ||||
| Illuminated door sill trim plates | $200 | ||||
| Leather door panel trim | $250 | $250 | $250 | $250 | |
| Leather seating surfaces | $900 | $900 | $900 | $900 | |
| Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | |
| Memory system, driver seat | $200 | $200 | $200 | $200 | |
| Memory system, passenger seat | $150 | $150 | |||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | |
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | $150 | |
| Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | $100 | |
| Power headrest height adjuster, driver seat | $50 | $50 | $50 | $50 | |
| Power headrest height adjuster, passenger seat | $50 | $50 | $50 | $50 | |
| Power height adjuster, passenger seat | $100 | $100 | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | ||||
| Power recliner, passenger seat | $100 | $100 | $100 | $100 | |
| Power seatback bolsters, driver seat | $100 | $100 | |||
| Power seatback bolsters, passenger seat | $100 | $100 | |||
| Power thigh support length adjuster, driver seat | $100 | $100 | |||
| Power thigh support length adjuster, passenger seat | $100 | $100 | |||
| Power tilt adjuster, passenger seat | $100 | $100 | $100 | $100 | |
| Power upper seatback recliner, driver seat | $100 | $100 | |||
| Power upper seatback recliner, passenger seat | $100 | $100 | |||
| Synthetic leather seating surfaces | $0 | ||||
| Upholstered instrument panel | $300 | $300 | $300 | $300 | |
| Wood trim | $300 | $300 | $300 | $300 | |
| Suspension, Wheels, and Tires | |||||
| Adaptive dampers - electrical | $500 | $500 | $500 | $500 | |
| Rear air springs, auto-leveling | $350 | $350 | $350 | $350 | |
| Transmission | |||||
| Launch control | $100 | $100 | $100 | $100 | |
| Steering-wheel-mounted transmission controls | $100 | $100 | $100 | $100 | |
| Total Value of Features | $13,920 | $13,920 | $15,020 | $15,020 | $4,515 |
| Value of Feature Adjustments | $9,405 | $9,405 | $10,505 | $10,505 | $0 |
| Value of Feature Adjustments | -8,732 | -8,725 | -9,741 | -9,736 | 0 |
Specifications Comparison: BMW 7-Series vs. Toyota Prius Prime
| Model Year | 2016 | 2017 |
| Model | 7-Series | Prius Prime |
| Body | 4dr Sedan, ext. | 4dr Hatch |
| Wheelbase | 126.4 in | 106.3 in |
| Length | 206.6 in | 182.9 in |
| Width | 74.8 in | 69.3 in |
| Height | 58.2 in | 57.9 in |
| Curb Weight | 4,226 lb. | 3,366 lb. |
| Fuel Capacity | 20.6 gal. | 11.3 gal. |
| Row 1 Headroom | 39.9 in | 39.4 in |
| Row 1 Shoulder Room | 61.2 in | 54.2 in |
| Row 1 Hip Room | 0.0 in | 53.7 in |
| Row 1 Legroom | 41.4 in | 43.2 in |
| Row 2 Headroom | 38.9 in | 37.2 in |
| Row 2 Shoulder Room | 61.0 in | 53.0 in |
| Row 2 Hip Room | 0.0 in | 51.6 in |
| Row 2 Legroom | 44.4 in | 33.4 in |
| Cargo Volume, Minimum | 18.2 ft3 | 19.8 ft3 |
| Cargo Volume, Maximum | 18.2 | 0.0 ft3 |
Option Package Details
BMW 7-Series 740i
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Parking guidance system - active | 500 | Yes |
| Rear cross-traffic detection | 100 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Wide-view front camera | 150 | No |
| Lane departure warning system | 200 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | Yes |
| Total Requested | 1450 | 76% |
| Total Not Requested | 450 | 24% |
| Driver Assistance Plus II | ||
| Feature | Value | Requested? |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Automatic braking, high-speed or partial | 200 | Yes |
| Lane keeping assist system | 400 | No |
| Adaptive cruise control, all-speed and road sign aware | 850 | No |
| Low-speed semi-autonomous driving | 100 | No |
| Side collision prevention | 200 | No |
| Total Requested | 200 | 11% |
| Total Not Requested | 1550 | 89% |
Option Package Details
BMW 7-Series 740i M Sport
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Parking guidance system - active | 500 | Yes |
| Rear cross-traffic detection | 100 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Wide-view front camera | 150 | No |
| Lane departure warning system | 200 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | Yes |
| Total Requested | 1450 | 76% |
| Total Not Requested | 450 | 24% |
| Driver Assistance Plus II | ||
| Feature | Value | Requested? |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Automatic braking, high-speed or partial | 200 | Yes |
| Lane keeping assist system | 400 | No |
| Adaptive cruise control, all-speed and road sign aware | 850 | No |
| Low-speed semi-autonomous driving | 100 | No |
| Side collision prevention | 200 | No |
| Total Requested | 200 | 11% |
| Total Not Requested | 1550 | 89% |
Option Package Details
BMW 7-Series 750i
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Parking guidance system - active | 500 | Yes |
| Rear cross-traffic detection | 100 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Wide-view front camera | 150 | No |
| Lane departure warning system | 200 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | Yes |
| Total Requested | 1450 | 76% |
| Total Not Requested | 450 | 24% |
| Driver Assistance Plus II | ||
| Feature | Value | Requested? |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Automatic braking, high-speed or partial | 200 | Yes |
| Lane keeping assist system | 400 | No |
| Adaptive cruise control, all-speed and road sign aware | 850 | No |
| Low-speed semi-autonomous driving | 100 | No |
| Side collision prevention | 200 | No |
| Total Requested | 200 | 11% |
| Total Not Requested | 1550 | 89% |
Option Package Details
BMW 7-Series 750i M Sport
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Parking guidance system - active | 500 | Yes |
| Rear cross-traffic detection | 100 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Wide-view front camera | 150 | No |
| Lane departure warning system | 200 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | Yes |
| Total Requested | 1450 | 76% |
| Total Not Requested | 450 | 24% |
| Driver Assistance Plus II | ||
| Feature | Value | Requested? |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Automatic braking, high-speed or partial | 200 | Yes |
| Lane keeping assist system | 400 | No |
| Adaptive cruise control, all-speed and road sign aware | 850 | No |
| Low-speed semi-autonomous driving | 100 | No |
| Side collision prevention | 200 | No |
| Total Requested | 200 | 11% |
| Total Not Requested | 1550 | 89% |
Option Package Details
Toyota Prius Prime Advanced
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
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