BMW 7-Series BMW 7-Series 2017 Toyota Prius Toyota Prius 2007

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BMW 7-Series vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Toyota Prius Invoice Comparison

Lowest Total Price: $24,379

Toyota Prius   
Difference: $58,116

Lowest Total Invoice: $22,096

Toyota Prius   
Difference: $55,374

Calculate Payments

  Down Payment Interest Rate Term
Model Year2017201720172017201720172017201720072007
Model7-Series7-Series7-Series7-Series7-Series7-Series7-Series7-SeriesPriusPrius
Trim740i740i M Sport740e iPerformance740e iPerformance M Sport750i750i M SportM760iAlpina B7BaseTouring
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Hatch4dr Hatch
Base Price $81,500 $84,900 $89,100 $92,500 $94,600 $97,600 $153,800 $137,000 $22,175 $23,070
Base Invoice $76,475 $79,605 $83,545 $86,675 $88,660 $91,420 $143,715 $128,090 $20,419 $21,171
Fog lights   0   0   0        
Package 6                 4,550 4,175
Floor mats                 184 184
Fog lights   0   0   0        
Package 6                 4,095 3,758
Floor mats                 112 112
Options (change) 0 0 0 0 0 0 0 0 4,734 4,359
Options (change) 0 0 0 0 0 0 0 0 4,207 3,870
Destination 995 995 995 995 995 995 995 995 620 620
Gas Tax 0 0 -4,668 -4,668 0 0 1,700 0 -3,150 -3,150
Total Price $82,495 $85,895 $85,427 $88,827 $95,595 $98,595 $156,495 $137,995 $24,379 $24,899
Total Invoice $77,470 $80,600 $79,872 $83,002 $89,655 $92,415 $146,410 $129,085 $22,096 $22,511

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: BMW 7-Series vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius
TrueDelta Adjusted Price Difference: $47,536
TrueDelta Adjusted Invoice Difference: $45,438
Model Year2017201720172017201720172017201720072007
Model7-Series7-Series7-Series7-Series7-Series7-Series7-Series7-SeriesPriusPrius
Trim740i740i M Sport740e iPerformance740e iPerformance M Sport750i750i M SportM760iAlpina B7BaseTouring
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Hatch4dr Hatch
Engine320hp I6320hp I6255hp I4 PiH255hp I4 PiH445hp V8445hp V8601hp V12600hp V876hp I4 H76hp I4 H
TransmissionT8T8T8T8T8T8T8T8CVTCVT
DrivetrainRWDRWDAWDAWDRWDRWDAWDAWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)600, 16600, 16600, 16600, 16600, 16600, 16600, 16600, 16?, 9?, 9
Tire (rear if not all the same)245/50-18245/45-19245/50-18245/45-19245/45-19245/45-19245/40-20255/40-20185/65-15195/55-16
Total Price$82,495$85,895$85,427$88,827$95,595$98,595$156,495$137,995$24,379$24,899
Adjustments for Features-10,580-10,580-12,480-12,580-11,680-11,680-22,930-19,15500
Feature-Adjusted Total Price$71,915$75,315$72,947$76,247$83,915$86,915$133,565$118,840$24,379$24,899
Cost Above Minimum$0$3,400$1,032$4,332$12,000$15,000$61,650$46,925$0$520
Total Invoice$77,470$80,600$79,872$83,002$89,655$92,415$146,410$129,085$22,096$22,511
Adjustments for Features-9,936-9,928-11,668-11,755-10,954-10,948-21,452-17,91800
Feature-Adjusted Total Invoice$67,534$70,672$68,204$71,247$78,701$81,467$124,958$111,167$22,096$22,511
Cost Above Minimum$0$3,138$670$3,713$11,167$13,933$57,424$43,633$0$415

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Features Comparison: BMW 7-Series vs. Toyota Prius

Model Year2017201720172017201720172017201720072007
Model7-Series7-Series7-Series7-Series7-Series7-Series7-Series7-SeriesPriusPrius
Trim740i740i M Sport740e iPerformance740e iPerformance M Sport750i750i M SportM760iAlpina B7BaseTouring
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Hatch4dr Hatch
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300$1300$1300$1300$1300$1300  
CVT        $1000$1000
RWD$0$0  $0$0    
AWD  $1700$1700  $1700$1700  
FWD        $0$0
Accessories 
Display key$50$50$50$50$50$50$50$50  
Hands-free trunk or liftgate$100$100$100$100$100$100$100$100  
Heated steering wheel      $100$100  
Power door closers$300$300$300$300$300$300$300$300  
Power trunk closer$350$350$350$350$350$350$350$350  
Remote app$25$25$25$25$25$25$25$25  
Remote climate control  $25$25      
Remote window/roof operation$15$15$15$15$15$15$15$15  
Semi-automated parking system      $500   
Sunshade, rear, power$225$225$225$225$225$225$225$225  
Sunshades, second row, power      $225$225  
Tilt steering wheel, manual        $150$150
Tilt/telescoping steering wheel, power$350$350$350$350$350$350$350$350  
Brakes, Airbags, and Other Safety 
4-wheel disc brakes$150$150$150$150$150$150$150$150  
Active or whiplash-reducing head restraints, front seats$0$0$0$0$0$0$0$0  
Around view cameras      $500   
Automatic braking, low-speed      $200   
Blind spot warning system      $200   
Brake- or yaw-sensor-initiated collision preparation system$0$0$0$0$0$0$0$0  
Cross-traffic warning, rear      $100   
Driver drowsiness monitor$150$150$150$150$150$150$150$150  
Forward collision warning      $200   
Hill descent control  $250$250  $250$250  
Knee airbag, driver$75$75$75$75$75$75$75$75  
Knee airbag, passenger$75$75$75$75$75$75$75$75  
Lane departure warning      $200   
Obstacle detection, front$150$150$150$150$150$150$150$150  
Obstacle detection, rear$250$250$250$250$250$250$250$250  
Pedestrian detection      $50   
Rearview camera$200$200$200$200$200$200 $200$200$200
Rollover sensor$50$50$50$50$50$50$50$50  
Tires, run-flat$150$150$150$150$150$150$150   
Wide-view front camera      $150   
Cargo Management 
Air-conditioned storage compartment$50$50$50$50$50$50$50$50  
Cargo cover        $75$75
Cargo mat        $40$40
Console with shifter$150$150$150$150$150$150$150$150  
Console without shifter        $150$150
Overhead sunglass holder        $25$25
Rear seat pass-through$100$100$100$100$100$100$100$100  
Ski sack      $50$50  
Climate Control 
Dual-zone climate control$125$125$125$125$125$125$125$125  
Electric A/C (optional)  $0$0      
Electric heater (optional)  $0$0      
Heated windshield washer nozzles$15$15$15$15$15$15$15$15  
Rain-sensing wipers$175$175$175$175$175$175$175$175  
Rear air vents with automatic controls$250$250$250$250$250$250$250$250  
Rear dual-zone climate control$125$125$125$125$125$125$125$125  
Rear wiper        $175$175
Residual heat$50$50$50$50$50$50$50$50  
Variable intermittent wipers        $75$75
Wiper de-icer$25$25$25$25$25$25$25$25  
Engine / Motor 
3.6 kW onboard charger  $0$0      
9 kWh battery pack  $0$0      
Automatic start / stop$150$150$150$150$150$150$150$150  
Dual-mode exhaust, switchable      $500   
Raised top speed limiter      $0$0  
Regenerative braking$0$0 $0      
Exterior 
Active grille shutters$0$0$0$0$0$0$0$0  
Black exterior trim (optional) $0 $0 $0    
Bright-finished exhaust tip(s)$25$25$25$25$25$25$25$25  
Laminated front side windows      $200   
Laminated rear side windows      $100   
Larger rear spoiler         $200
Painted brake calipers (optional)      $0$0  
Panoramic sunroof$1200$1200$1200$1200$1200$1200$1200$1200  
Rear spoiler      $200$200$200 
Infotainment 
4G LTE connectivity$0$0$0$0$0$0$0$0  
App support$0$0$0$0$0$0$0$0  
Apple CarPlay support      $100   
Bluetooth audio streaming$25$25$25$25$25$25$25$25  
CD changer, in-dash        $325$325
CD player$125$125$125$125$125$125$125$125  
Concierge Services - 3 year subscription$150$150$150$150$150$150$150$150  
DVD-compatible player$0$0$0$0$0$0$0$0  
Gesture control system$100$100$100$100$100$100$100$100  
Handwriting recognition$200$200$200$200$200$200$200$200  
HD radio$50$50$50$50$50$50$50$50  
In-vehicle Internet$150$150$150$150$150$150$150$150  
Media drive$15$15$15$15$15$15$15$15  
Navigation map updates, three years$0$0$0$0$0$0$0$0  
S Voice support$0$0$0$0$0$0$0$0  
Satellite radio$200$200$200$200$200$200$200$200  
Siri Eyes Free support$0$0$0$0$0$0 $0  
SMS text-to-speech reader$25$25$25$25$25$25$25$25  
Surround sound$250$250$250$250$250$250$250$250  
Telematics service, such as OnStar$200$200$200$200$200$200$200$200  
Text dictation$50$50$50$50$50$50$50$50  
Traffic + travel information$25$25$25$25$25$25$25$25  
Voice control for external devices$0$0$0$0$0$0$0$0  
Wi-Fi hotspot$50$50$50$50$50$50$50$50  
Wireless charging station$75$75$75$75$75$75$75$75  
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75$75$75$75$75$75$75  
Auto-dimming headlights$200$200$200$200$200$200$200$200  
Automatic headlights$125$125$125$125$125$125$125$125  
Compass$0$0$0$0$0$0$0$0  
Cornering lights$50$50$50$50$50$50$50$50  
Digital instruments        $0$0
Fog lights$125$125$125$125$125$125 $125$125$125
Head-up display (HUD)    $350$350$350$350  
Illuminated vanity mirrors, rear seat$100$100$100$100$100$100$100$100  
Interior ambient lighting, configurable$150$150$150$150$150$150$150$150  
Large color reconfigurable instrument cluster display$250$250$250$250$250$250$250$250  
Large energy flow and fuel economy display  $25$25    $25$25
LED headlights$1000$1000$1000$1000$1000$1000$1000$1000  
Mirror tilt-down in reverse$25$25$25$25$25$25$25$25  
Power-folding mirrors$50$50$50$50$50$50$50$50  
Steering-linked headlights$150$150$150$150$150$150$150$150  
Tachometer$75$75$75$75$75$75$75$75  
Turn signals on or near mirrors$25$25$25$25$25$25$25$25  
Xenon HID headlights        $500$500
Seats and Interior Trim 
Ceramic controls      $0$0  
Cooled or ventilated front seats      $300$300  
Cooled or ventilated second row seats      $200   
Folding second row seats        $300$300
Heated front seats$200$200$200$200$200$200$200$200  
Heated second row seats      $200$200  
Illuminated door sill trim plates      $200$200  
Massage, driver seat      $100$100  
Massage, passenger seat      $100$100  
Memory system, driver seat$200$200$200$200$200$200$200$200  
Memory system, passenger seat    $150$150$150$150  
Power 4-way lumbar adjuster, driver seat$150$150$150$150$150$150$150$150  
Power 4-way lumbar adjuster, passenger seat$150$150$150$150$150$150$150$150  
Power 4-way lumbar adjuster, second row seats      $225   
Power fore-aft adjuster, driver seat$100$100$100$100$100$100$100$100  
Power fore-aft adjuster, passenger seat$100$100$100$100$100$100$100$100  
Power headrest height adjuster, driver seat$50$50$50$50$50$50$50$50  
Power headrest height adjuster, passenger seat$50$50$50$50$50$50$50$50  
Power headrest height adjuster, second row seats      $75   
Power height adjuster, driver seat$100$100$100$100$100$100$100$100  
Power height adjuster, passenger seat$100$100$100$100$100$100$100$100  
Power recliner, driver seat$100$100$100$100$100$100$100$100  
Power recliner, passenger seat$100$100$100$100$100$100$100$100  
Power recliner, second row seats      $150   
Power seatback bolsters, driver seat    $100$100$100$100  
Power seatback bolsters, passenger seat    $100$100$100$100  
Power thigh support length adjuster, driver seat    $100$100$100$100  
Power thigh support length adjuster, passenger seat    $100$100$100$100  
Power tilt adjuster, driver seat$100$100$100$100$100$100$100$100  
Power tilt adjuster, passenger seat$100$100$100$100$100$100$100$100  
Power tilt adjuster, second row seats      $150   
Power upper seatback recliner, driver seat    $100$100$100$100  
Power upper seatback recliner, passenger seat    $100$100$100$100  
Power upper seatback recliner, second row seats      $150   
Upholstered instrument panel$300$300$300$300$300$300    
Upholstered instrument panel, leather      $1000$1000  
Wood trim$300$300$300$300$300$300$300$300  
Suspension, Wheels, and Tires 
Active stabilizer bars      $500$500  
Active steering      $1000$1000  
Adaptive dampers - electrical$500$500$500$500$500$500$500$500  
Camera-linked adaptive suspension      $500$500  
Electronic systems calibration selector$200$200$200$200$200$200$200$200  
Rear air springs, auto-leveling$350$350$350$350$350$350$350$350  
Rear wheel steering      $1500$1500  
Sport suspension (upgrade)      $0$0 $0
Transmission 
Launch control$100$100 $100$100$100$100$100  
Steering-wheel-mounted transmission controls$100$100$100$100$100$100$100$100  
Total Value of Features$13,945$13,945$15,845$15,945$15,045$15,045$26,295$22,520$3,365$3,365
Value of Feature Adjustments$10,580$10,580$12,480$12,580$11,680$11,680$22,930$19,155$0$0
Value of Feature Adjustments-9,936-9,928-11,668-11,755-10,954-10,948-21,452-17,91800

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Specifications Comparison: BMW 7-Series vs. Toyota Prius

Model Year20172007
Model7-SeriesPrius
Body4dr Sedan, ext.4dr Hatch
Wheelbase126.4 in106.3 in
Length206.6 in175.0 in
Width74.8 in67.9 in
Height58.2 in58.1 in
Curb Weight4,226 lb.2,891 lb.
Fuel Capacity20.6 gal.11.9 gal.
Row 1 Headroom39.9 in39.1 in
Row 1 Shoulder Room61.2 in55.3 in
Row 1 Hip Room0.0 in51.0 in
Row 1 Legroom41.4 in41.9 in
Row 2 Headroom38.9 in37.1 in
Row 2 Shoulder Room61.0 in53.0 in
Row 2 Hip Room0.0 in51.6 in
Row 2 Legroom44.4 in38.6 in
Cargo Volume18.2 ft316.1 ft3

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Option Package Details
Toyota Prius

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100Yes
Fog lights125Yes
Xenon HID headlights500Yes
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100Yes
Alarm100No
CD changer, in-dash200No
Universal garage door opener100Yes
JBL, 9 speakers350No
Stability control400Yes
Proximity key250Yes
Aux input50Yes
Rearview camera200Yes
MP3-compatible player50Yes
Total Requested367585%
Total Not Requested65015%

Option Package Details
Toyota Prius Touring

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100Yes
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100Yes
Alarm100No
CD changer, in-dash200No
Universal garage door opener100Yes
JBL, 9 speakers350No
Stability control400Yes
Proximity key250Yes
Aux input50Yes
Rearview camera200Yes
MP3-compatible player50Yes
Total Requested305082%
Total Not Requested65018%

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